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1953 Uppsatser om Globalization Generation Y Advertising Messages Channels - Sida 32 av 131

Strategier vid generationsskifte : ekonomiska implikationer för olika intressenter

A large number of farms within the agricultural sector will shortly be facing a point of time where the farm will be transferred to the next generation. The grantor can choose between totally 8 different strategies to transfer the farm, of which purchase, gift and a mixed form of these are the most common. During 2007 almost 10 000 transfers of agricultural estates occurred in Sweden and the expectation for the coming years is that about 15 000 estates will be transferred each year. By the time a transfer is about to materialize there are usually several stakeholders that in one way or another is trying to influence the outcome of the transfer. The choice of transfer method affects the conditions and possibilities for compensating the siblings.

Fyllnadsgradsmått i lastbilstransporter Hur stort är intresset för fyllnadsgrad i lastbilstransporter hos branschföretagen?

This thesis describes possibilities for Metso Paper to lower their costs of spray pipes for their pulp wash press TRPE, with maintained good functionality and quality.Information that can be used by competitors has been censored in this version of the essay.To find solutions, alternative suppliers have been contacted and asked to quote. There has also been a new spray pipe designed. The manufacturing costs of the new design have been calculated.The thesis also contains a concept generation of an alternative product to the spray pipes in installations where a high pressure washer is used.To be able to ask other manufacturers of spray pipes to quote, a demand specification based on the currently used spray pipe was made. This was then sent to two alternative suppliers.An investigation of earlier used spray pipes, and the currently used, shows that the nozzles are a big part of the total costs of the spray pipes. To attempt to reduce the nozzles high cost an concept generation was made to find the best solution for a new design.There was a request that it should be possible to change the internal brushes in the spray pipe without cutting and welding.

En jämförelse mellan PHP och C# i .Net

In this report we compare the two programming languages PHP and C# in .Net. They are both used to create dynamic websites and on the web there's a debate going on about which of these languages you're recommended to use. With this report we want to make ourselves a more scientific base of which of these languages that is the most used language and which languages that are the most suitable for creating dynamic websites. We have two purposes with this report:1. To compare the usage of the programming languages C# in .Net and PHP at web agencies, advertising agencies and combinded agencies in Sweden today.2.

Modularisering : Modulbaserad arkitektur ? flexibel motormodulline

 We have chosen to write our thesis within a transport company. The work was carried out at DHL activities in Uppsala. DHL is one of the leading transport companies worldwide. Our interest lies in more efficient and advanced transportation and terminals, as globalization and new trends require effective solutions.The aim of our work is to explain the need for information technology applications in road haulage and associated terminal operations. Furthermore, we analyses terminal and applied information technology.

Radiotystnad resulterar i fullt kaos : En studie om Malaysia Airlines kriskommunikation

The purpose of this thesis is to study how Malaysia Airlines communicated during the two largest crises of 2014. Key questions to be answered are: Did organizational hypocrisy occur? If yes, in what way? Which communication strategies were used? Did the company mediate an unequivocal message and how was the information framed? Did any aggravating factors, which worsened the organization?s reputation, appear? How did Malaysia Airlines manage possible rumours? Was the word contact used as a keyword? The method of choice is a quantitative content analysis and the material consists of 20 different analysis units. These analysis units were collected from social media and Malaysia Airlines website. The quantitative content analysis is based on the theory Situational Crisis Communication Theory, taken from PR, Strategy and Application, Managing Influence, by W.

Att bygga en brandbook : ett projekt i att ena ett fo?retag och dess verksamheter

The purpose of this report is to develop a visual identity and a brand book for the company Yakobs Ram & Reklam (Yakobs Frame and Advertising). To answer the question of how a brand book should be designed for a company that manage several businesses within one brand a qualitative approach including a case study has been conducted.This qualitative method included research on brand building, logotypes, colour, design and typography and interviews with the company Yakobs Ram & Reklam and three representatives from the advertising agencies Anfang and Jerhammar & Co.In order to develop a brand manual for a company with several businesses, the study revealed that there should be a main logo where the secondary logos, consisting of the various components of the company, are linked by colour coding. In addition, the study has shown that the key elements to include in a brand book are the use of the logo, colour, typography, visual style and profile products including brochures and business cards. These findings form the basis of the brand manual and are the result of this work. As the amount of previously known facts regarding the construction of a brand book are scarce, the choice of method has been crucial and the data generated can be generalized and applied to new similar cases.

Smileys roll i kommunikation mellan ungdomar över det digitala mediet

Detta examensarbete behandlar användandet av smileys och deras roll i kommunikation mellan ungdomar över det digitala mediet. Hur ser användandet av smileys ut bland ungdomar? Vilken mening lägger sändare respektive mottagare i användandet av smileys? Går det att kategorisera och gruppera användarna av smileys utifrån ålder och kön? Denna uppsats behandlar chatt och det chattspråk (innehållande smileys, förkortningar och asterisker) som dagens ungdomar - generation Z, använder sig av dagligen framför sina datorer. En enkätundersökning bland elever vid två år 6-9 skolor och en undersökning via två diskussionsfora på Internet, ligger till grund för resultaten till denna uppsats. Resultaten visar att smileys används som ett uttryck för känslor, sinnesstämningar, ansiktsuttryck, kroppsspråk och tonfall..

Nytt spritsrör på TwinRoll typ TRPE : Undersökning av kostnad på spritsrör

This thesis describes possibilities for Metso Paper to lower their costs of spray pipes for their pulp wash press TRPE, with maintained good functionality and quality.Information that can be used by competitors has been censored in this version of the essay.To find solutions, alternative suppliers have been contacted and asked to quote. There has also been a new spray pipe designed. The manufacturing costs of the new design have been calculated.The thesis also contains a concept generation of an alternative product to the spray pipes in installations where a high pressure washer is used.To be able to ask other manufacturers of spray pipes to quote, a demand specification based on the currently used spray pipe was made. This was then sent to two alternative suppliers.An investigation of earlier used spray pipes, and the currently used, shows that the nozzles are a big part of the total costs of the spray pipes. To attempt to reduce the nozzles high cost an concept generation was made to find the best solution for a new design.There was a request that it should be possible to change the internal brushes in the spray pipe without cutting and welding.

Sponsring i Sverige

The purpose to this study is to find an understanding of the effects of how sponsorship can affect companies and their business and at the same time get a better understanding of how sponsorship is or can be used as a marketing tool in today?s marketing. By using a quality research method we have chosen to use a half structured research method to make it possible to find out how sponsorship as a marketing tool can be used from a company perspective in relation to our chosen thesis. To enhance the readers understanding we describe the base of sponsorship and principals for sponsorship, after that describes a deeper perspective of sponsorship, what sponsorship is, and what factors are needed to be taken into consideration. Further on we illustrate the figure that later on will constitute the analysis with attributes like: association, exposure, relations and integrated communication.

Uppköpta familjeföretag : Hur har organisationskulturen förändrats?

Familjeföretag är den dominerande formen av företag i både USA och Sverige, men endast en tredjedel av alla ?första generationen? familjeföretag förs vidare till nästa generation och endast 15 % av dessa förs vidare till tredje generation. På senare år har det blivit vanligare att företagen säljs vidare utanför familjen men det har inte forskats kring hur kulturen påverkas av ett uppköp av en extern part.Syftet med uppsatsen är att påvisa om och i så fall hur kulturen i ett familjeföretag förändrats vid uppköp av en extern part.För att uppfylla uppsatsens syfte har ett kvalitativt, hermeneutiskt tillvägagångssätt använts. Vi har genomfört fallstudier på tre företag där ett före- och efterperspektiv på kulturen har studerats genom kvalitativa intervjuer och observationer.Resultatet av forskningen visar att kulturen i tidigare familjeägda företag förändras vid uppköp av en extern part. Hur kulturen förändras beror på de nya ägarnas värderingar, prioriteringar och mål..

Visuella effekters påverkan på minne och popularitet : Reklamfilm för bilar

Car-commercials are something that many people come in contact with on a daily basis.This is a study on commercials for cars and is focusing on visual effects that are madein post-production. In this report we are trying to find out if and how visual effects incommercials for cars affect how the observer remembers them. The second subjects thatwe use in this report is popularity and we try to find out if and in that case how visualeffects affect the commercials for cars popularity. We also investigated how frequentlycommercials for cars are showed on TV and how the visual effects are in them, it givesa better foundation to the other parts.The methods we applied were interviews, quantitative and qualitative content analysisof car commercials and also observation analysis of the 6 swedish TV-channels thatshows commercials and have the most viewers, to get an idea how frequently thesecommercials are shown. The commercials that were applied in this paper was from late2011 to early 2012.

Den svenska sällskapsspelsmarknaden : En studie om en bransch i utveckling från 1970 till idag

This essay is about the history of the Swedish board game-industry from the 1970?s to today. The essay focuses on the companies in the business and how they change during this period and about the causes of this change. This essay aims both at accurately describing the development of the industry as well as asking the question of what influence factors from outside of the industry have upon the change during this period of time. The material used in this essay is mainly extracts from interviews with people who have been working in the industry during the period, as well as literature on the subject and product-catalogues from certain years in the time-frame.From this material I have outlined the basic history of the industry.

"Dom kallar oss invandrare!" : En undersökning som bygger på hur ungdomar av "andra generationens invandrare" identifierar sig själva.

This investigation is aimed to analyze and gain insight into how young people of the "second generation immigrants" identify themselves in a society where they are seen as immigrants of the environment in view of the name. Also, how they identify themselves during trips to their home/country of origin are of relevance to see if they are affected in their own identification, depending on how they believe they are seen from the outside.Through a survey, the statistics were produced, which serves as a preliminary to the larger part of the investigation where six individuals were interviewed in order to give deeper answers to the questions sought. The answers that emerged were then analyzed in relation to selected theories.In connection with the investigation it has emerged that the young people in question often identify themselves in such a way that they think that the surroundings look at them. It is in relation to how others see them as they see themselves, which creates a distance between the surroundings and themselves. With increased knowledge on both sides, this distance between the environment and the young people in this investigation maybe could reduce..

En sund livsstil med sociala medier : En studie om sociala mediers roll i individers motivation till att anamma och uppra?ttha?lla en sund livsstil

Motivation is a key factor in sustaining a healthy and active lifestyle, and technology has afforded us new methods for attaining information concerning exercise and health. This paper aims to examine how social media can motivate individuals to obtain and maintain an active and healthy lifestyle, as well as identify which particular social media channels are preferred for this purpose. Both quantitative and qualitative methods were used as data collection in this research. The results of this report show that images and text shared on social media, as well as the communication therein, can function as motivation for individuals to commence and maintain a regular physical activity and health regimen. Additionally, an individual?s sharing of their own training and health routine is enough to motivate the person in question to sustain their training and health procedure.

Morgondagens effektiva fjärrvärme : En beskrivande litteraturstudie

This report is made as a literature review, focusing on the work done to increase understanding of efficiency in the categories of substations and secondary heating systems, with respect to the deviation from the theoretically possible cooling off in the distribution network as well as the economic benefit that appear. The main purpose of a considerable part of the literature used in this report addresses the issue of identifying individual causes of reduced cooling in district heating systems. These literature resources have been compiled and summarized as part of the report.The technology of district heating is associated with benefits such as better use of the energy in a fuel. This is the case of cogeneration plants where serial generation of electricity and thermal energy increases efficiency compared with the parallel generation where heat is generated locally and electricity is generated centrally. Serial generation thus allows for lower primary energy demand.

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