The essay deals with the subject about branding and the communicative process that entails between businesses and consumers. The purpose of this paper is to increase understanding of the opportunities and risks of brand building through sponsorship and Co-Branding. This descriptive analysis is made by highlighting the partnership between two strong brands in the Swedish market, Åbro & AIK, and how internal and external associations related to their impact on brand equity. The study has led to the conclusion that the sponsorship should be seen as synonymous with Co-branding, ie. a synergy between two or more brands.

This paper aims to explore the phenomenon urban wind energy, its visual effect on built environment and the factors that affect the opinion towards new elements in the city. A place study of the city Gävle serves as a complement to the theoretical part of the paper. The theoretical discussion opens with an account for the technical and economical conditions of urban wind energy. It presents the technical basics, different types of turbines and a discussion occurring wind related techniques in built environment. Today, the knowledge of how the wind moves and acts in the rural landscape is quite good.

The purpose of this study is to increase an understanding of what prevents the mandatory reporting law, based on the preschool staff's approach to mandatory reporting law about child abuse and neglect to social services, and how these barriers affect their decision to report. The study will also understand what preschool staff experience facilitates the mandatory reporting process and what can be done to improve the process even more. The questions of the study were based on the purpose of the study and have been formulated in two questions:What prevents the mandatory reporting law requirements for preschool staff and how can these barriers be removed? What facilitates for preschool staff to be confident in the decision to report child abuse and neglect, to social services?The study used qualitative semi-structured interviews with five people working at the preschool, including two preschool teachers and three childcare workers. An interview guide was designed as a help to answer the questions about what the barriers are and what it is that makes it easier for the preschool staff, regarding the decision to report cases of child abuse and neglect to social services.The results, based on the five interviews , shows preschool staff's thoughts of the knowledge on the mandatory reporting law, the mandatory reporting process, their perspective of the mandatory reporting law and the uncertainty surrounding the mandatory reporting law.The study's analysis consists of the results that have been analyzed using the theory of social representations, in which the analysis shows an understanding of how the preschool staff act and think about the mandatory reporting law requirements based on their everyday knowledge.

This is a hermeneutic study that analyzes and discusses whether it is possible to find Christian ethics in the TV-series Beverly Hills 90210 (1990) and the spin-off 90210 (2008) and how they differ in the preparation of these. I also aim to, based on my research, illustrate the discussion of Christian ethics in the curriculum and why we need a multicultural education.I have chosen three episode of both TV-series and I divided each episode into different themes, each theme is a phenomenon that I perceive to be a part of a Christian ethical position. Then I argue, using the theologian Stanley Hauerwas, these themes really can relate to what may be perceived as Christian ethics. In order to discuss how Christian ethics and secular ideals are connected I find the theory of secularization usefull. The results I came upwith is that I find a theme in each episode which I percieve to be a part of a Christian ethical position.

The purpose of this thesis is to examine which role public libraries play or could play within bibliotherapy. The study is based on qualitative interviews with five librarians who, in one way or another have experienced bibliotherapy activities. Further, we have interviewed two treatment assistants and one counsellor, who have cooperated with the librarians, to get their view. We have used the following research questions: Which bibliotherapeutic activities, if any, are pursued in public libraries in Sweden, and how do they look upon bibliotherapy? What role do public libraries play/could play within bibliotherapy? Ever since the term bibliotherapy was coined in the beginning of the twentieth century, the definition has been under debate. We have identified four main subjects of discussion.

This essay is about publishing on the Internet and aims to understand the differences between publishing information on the webpage Wikipedia (Swedish version) in contrast to other information pages on the Internet, for example blog, discussion pages, homepages etcetera. The study is based upon an article which described that 90% of the information publishers at Wikipedia belongs to a small elite of white, western, well educated men between the age of thirty to thirtythree. This study examines why people who does not belong to this heteronormativity publish information in other Internet places but not at Wikipedia.Wikipedia is an open source site, where anyone can publish and are even encouraged to do so and is often described as an utopian dream of the digital democracy, so why don´t people express themselves on Wikipedia? The method is based on two discussion groups, which are compared and analyzed. The study is based upon theoretical competence within feminist theory and conceptions such as intersectionality, heteronormativity and digital divide as well as theories about digital devices and social order.

Keramik, foto. Text, musik. Hur kan dessa element sammanföras? Denna process, både fysisk och psykisk, har varit en bearbetning utav såväl materiella som immateriella material.I den musikaliska genre jag tillhör finns en mörk sida jag känner ett starkt släktskap till. Detta mörker finns alltid i min skugga men stundom blir svärtan däri djupare.

The purpose of this study is to increase an understanding of what prevents the mandatory reporting law, based on the preschool staff's approach to mandatory reporting law about child abuse and neglect to social services, and how these barriers affect their decision to report. The study will also understand what preschool staff experience facilitates the mandatory reporting process and what can be done to improve the process even more. The questions of the study were based on the purpose of the study and have been formulated in two questions:What prevents the mandatory reporting law requirements for preschool staff and how can these barriers be removed? What facilitates for preschool staff to be confident in the decision to report child abuse and neglect, to social services?The study used qualitative semi-structured interviews with five people working at the preschool, including two preschool teachers and three childcare workers. An interview guide was designed as a help to answer the questions about what the barriers are and what it is that makes it easier for the preschool staff, regarding the decision to report cases of child abuse and neglect to social services.The results, based on the five interviews , shows preschool staff's thoughts of the knowledge on the mandatory reporting law, the mandatory reporting process, their perspective of the mandatory reporting law and the uncertainty surrounding the mandatory reporting law.The study's analysis consists of the results that have been analyzed using the theory of social representations, in which the analysis shows an understanding of how the preschool staff act and think about the mandatory reporting law requirements based on their everyday knowledge.

I den här uppsatsen undersöks dagens romantiska Hollywoodkomedier och deras koppling till 1930- 40-talets screwballkomedier. The Proposal (2009), The Ugly Truth (2009), Leap Year (2010), samt What Happens in Vegas (2008) analyseras i syfte att urskilja likheter och skillnader dem emellan och för att urskilja en ny cykel av filmer. Det här är en genrestudie med fokus på konventioner och teman som tas upp genom tidigare forskning samt genom analys av de valda filmerna, och genom att diskutera filmernas koppling till samhället sätts genren i ett bredare perspektiv..

This essay is an evaluation of the act of establishment (2010:197). The act is about different operators' responsibility and accountability for new arrivals to get a more effective integration into society and to speed up the new arrivals' establishment on the labor market. The purpose of this act is to get more new arrivals involved in the Swedish labor market directly. By doing so, it gives these people a possibility to become self-sufficient. This study has focus in four different operators; Employment service, Immigration service and two local politicians from Social democrats (Socialdemokraterna) and Conservatives (Moderaterna).

Syftet med denna uppsats var att identifiera designprinciper vid migrering av stationära spel till Apples iPhone. Litteraturstudier, heuristisk utvärdering, enkätundersökning och djupintervjuer användes som metoder. Resultaten visade på att framför allt inmatningsmetoder, brist på feedback och skärmstorlek är problemområden i migrerade spel. Slutsatser inkluderar att spel aldrig bör migreras exakt som de stationära versionerna, nya inmatningsmetoder hos mobiltelefoner bör utnyttjas bättre och det bör övervägas om vissa spel överhuvudtaget bör migreras beroende på genre..

Den första januari 2009 fick årskurs 3 en ny läroplan där det beträffandeskrivning framgår att elever ska behärska tre sorters genrer, nämligeninstruerande, berättande och beskrivande. Samma vår, dvs. våren 2009, ges deförsta nationella proven för årskurs 3 och där prövas elevernas genrekunskaperbåde muntligt och skriftligt. Detta blev upprinnelsen till denna uppsats och satteramarna kring den. Eftersom uppsatsen skrivs inom ämnet svenska somandraspråk hamnar fokus på flerspråkiga elevers textproduktion.I läroplanen för årskurs 3 används begreppet genrer för första gången somsärskiljande mellan olika texter och frågan är då vilken implicit kunskapundersökningens flerspråkiga elever besitter om genreskillnader när det gällerskriftlig produktion.

This paper is a research review in the realm of censorship systems andfiltering systems. It applies ethical considerations to the creation of censorshipsystems bringing forward discussion on the ethics of technology with thepurpose of limiting access to information.There is active research being done in the area of automatic content filteringand censorship systems. These are systems that can filter out undesiredmaterial, typically from the Internet, automatically. Used in some nations,many schools and even mandated in some libraries there are many ethicalquestions raised concerning censorship and access to information.Part of the review concerns the level of accuracy of these systems presentedby researchers in the field and the different approaches used. Reviewedarticles centre around automatic content classification and filtering ofpotentially harmful materials with regards to minors while some relate tocensorship technology in a wider sense.Results show a general lack of discussion concerning the ethics of thetechnology in the research reviewed.

The aim of this thesis is to study discursive change in the Swedish environmental political discourse between 1987-2005. The text of three Swedish budget propositions are analysed for this purpose.The results from the analysis are related to a few relevant theoretical perspectives that hold partly different views on what constitutes ?sustainable development? and ?ecological modernization?. Through these theories the thesis continues the discussion around the two central but somewhat blurry terms sustainable development and ecological modernization. The aim of this discussion is to conclude whether the discursive change in Swedish environmental politics can be said to go more in the direction of sustainable development or ecological modernization, or if elements of both perspectives can be found.The analysis shows that the Swedish environmental discourse has come to include more and more political fields such as general welfare politics, during the period.

AbstractOne aim of this thesis, has been to explore how discursive frames are constructed, frames to relate to, compare with, and therefore be part in shaping political subjects. The other aim has been connected with a more empirical platform, where I wanted to discover how these frames are established and structured discursively within a political organization, among its members; in this case with a foucs on the Swedish social democracy and its former leader Olof Palme. The thesis starts with a theoretical presentation and discussion, where focus is on the concepts of ideology, discourse theory in the form of Laclau and Mouffe, and narrative theory. The concepts will be presented and discussed, and also related to the other concepts to see their theoretical potential, both ontologically and epistemologically. Finally the theoretical rudiment is linked and analyzed with the empirical material.