Background and aim: Media development and digitalization has expanded the PR industry's working area. More participants are on the media market and it is becoming more and more difficult to define what PR really is and what the PR agencies/departments really do. Is PR marketing, information, event marketing or maybe propaganda? We believe that the complexity to define the term PR can lead to a loss of critical approach to the business, especially among young people. Has the PR industry managed to eliminate their negative image among students in upper secondary school and what do they associate with PR today? The aim of this essay is to examine what a selection of students associate with the term PR and if they are critical to the PR industry or not.Method/Material: The method is a quantitative survey.

This paper analyses the character judge Holden in Cormac McCarthys novel Blood Meridian through an ethical perspective. The author uses several methods to analyze the character ethically, such as the western-genre, McCarthys authorship, evil as an ethical term and Friedrich Nietzsche's theory the Übermensch. The author then uses a selective group of scenes and chapters from the novel to highlighting the distinctive ethical characteristic of judge Holden. The author finds judge Holden to be the very principle of violence and blood shedding, defending and distributing these principles in his words and his actions throughout the novel. Triumphantly proclaiming his victory, judge Holden embodies the principle that whoever has the power to perform any action has then the moral right to do so.

The purpose of this study is through a teacher perspective gain insight to the knowledge former Sodertorn teacher students possess of intercultural pedagogy and if they use it at work. The studies main perspective is the intercultural perspective, which has been the study's lead perspective. This study also made use out of a sociocultural perspective as it fits with the intercultural perspective and puts its mark in the study.This study has used interviews for data collection. Five former Sodertorn teacher students were interviewed, the interview participants work as teachers. These five teachers? experiences and statements were the focus of this study, the teachers had to demonstrate their intercultural skills and how they use these skills in their classroom.

Tail-biting in pigs is an animal welfare issue and in Sweden during 2002 the producers lost tree million Swedish crowns because of tail biting. This economic loss depends on the pigs which are discarded at slaughter because of tail biting. Tail biting can be separated into two stages, "pre-injury" and "injury". The aim of this study is to investigate if tail biting depends on environment or genetic background.A lot of research on the environments effects on the behaviour of pigs but not so much on the genetic effects has been performed. The frequency of tail biting in pig farms influence among others of environment enrichment, ventilation, gender and breed of the pig.

Full-field flash electroretinography is an electrodiagnostic method used to examine the function of retinal cells. Light stimulation of the eye elicits electrical potentials in the retina. By aid of a corneal electrode and a reference electrode close to the back of the eye, the electrical potentials can be recorded and presented as an electroretinogram (ERG). ERGs driven by mainly one type of cones can be used to examine the function of a single cone class. In human beings, studies have shown the cone class sensitive to light of short wavelengths, the S-cones, to be more vulnerable to acquired damage than the other cone classes (Daley et al., 1987; Gouras et al., 1993; Greenstein et al., 1989). Dogs have two cone classes, S-cones, and M/L-cones (most sensitive to medium to long wavelengths).

En Trailer är en kort förhandstitt på en kommande film, TV-serie eller spel och en Teaser Trailer är en kortare form av Trailer. Dess avsikt är att berätta om den kommande produkten och väcka intresse hos publiken. Syftet med detta arbete är att undersöka hur datorgrafik kan användas vid skapandet av en Teaser Trailer, där vikt läggs på att förmedla en films stämning och genre samt väcka ett intresse hos publiken. Utifrån litteraturstudier och fallstudier har kunskap inhämtats om vilka metoder som används vid skapandet av Teaser Trailers och sedan har dessa tillämpats med hjälp av kunskaper tillgodogjorda under utbildningen. Detta resulterade i en konkret Teaser Trailer för en fiktiv film..

I spåren av de senaste årens debatt om antropogen klimatpåverkan har en ny litterär genre vuxit fram: ?klimatböcker?. Dessa böcker fyller den viktiga funktionen att kommunicera problemet till allmänheten. I denna uppsats undersöker jag tre svenskspråkiga klimatböcker och analyserar hur författarna, med olika utgångspunkt, tilldelar ansvaret att minska koldioxidutsläppen. Gemensamt för böckerna är synen på klimatfrågan som ett politiskt problem som kräver politiska lösningar.

Background: A company?s choice of capital structure is influenced by the access to internal and external capital but also by the opportunities and threats that the management perceives in the environment and the management?s attitude towards risk. How an individual perceives and interpret the environment depends on the cognitive structures, which are shaped by personality, background and earlier experiences. Accordingly cognitive structures can be expected to influence the choice of capital structure. Purpose: Out of a cognitive perspective we intend to study the relationship between the way a company views it?s environment and what capital structure it chooses to have, in order to contribute to an increased understanding about what lies behind a company?s capital structure policy.

Uppsatsen försöker utröna om flickboken kommit tillbaka i ny skepnad och i så fall vilka drag är nya och vilka som finns kvar från den tidigare flickboken. I teoridelen avhandlas flickbokens historia, bemötandet i form av egen genre och flickboken jämförd med pojkboken. I empiridelen analyseras sex skönlitterära verk, samtliga utgivna under åren 2003 eller 2004 och skrivna av svenska kvinnliga författare. Resultatet visar att flickboken är på väg tillbaka och att den har kommit som en modernisering av den tidigare flickboken. Flickböckerna riktar sig till högstadieelever och fyller det tomrum som tidigare funnits i identifikationsprocessen, men framförallt arbetar litteraturen med att höja flickornas självförtroende och självkänsla.

Föreliggande studie undersöker hur kunskapssyn, elev- och läraridentitet konstrueras på tre svenska friskolors hemsidor. Arbetet tar utgångspunkt i, den av Stephen J. Ball1 beskrivna, marknadsanpassningen av skolväsendet i Storbritannien. Uppsatsen diskuterar hur Balls resultat kan förstås utifrån ett material från friskolor belägna i Sverige.Ur vetenskapsteoretisk synpunkt bygger arbetet på en socialkonstruktionistisk och posttrukturell förståelse av det sociala. De teoretiska ramarna och metodiska redskapen är hämtade från två olika skolor av diskursanalys.

The aim of the present study is to examine the experiences from different ways of interpreting in nursing of patients that come from a different ethnic background and speak a different language than the nursing staff..

Syftet med denna uppsats var att undersöka musikens roll och betydelse inom event marketing. Idag är event marketing ett vedertaget och accepterat marknadsföringsverktyg och en effektiv väg att nå konsumenter. För att föstå hur hur företag inom denna sektor använder sig av musik för att påverka människor och hur strategiska val rörande musiken utförs gjordes en fallstudie på tre olika företag inom event marketing industrin. Studien visade att musik är en betydelsefull beståndsdel inom event marketing för sin förmåga att påverka och skapa stämmninglägen samt att valet av genre och artist har en stor inverkan på evenemangets image och att eftertänksamhet måste ingå vid dessa val..

The aim of the study is to analyse the stories of four homosexual women with Muslim backgrounds about coming out as homosexuals, from an intersectional perspective. The experience of coming out as lesbian and the intersectionality are related to different social contexts. The homosexuality becomes a problem in connection to family and countrymen while the Muslim background becomes more of a problem in relationships. Heteronormativity and gender system appear to be cooperating systems of oppression.These women don?t describe themselves as oppressed, but potential oppression is still something that influences their lives.

The effects of social media usage in a professional context, specifically the effects on social media usage in relation to leadership have been studied in order to determine weather or not usage can be productive for leadership in general. The study concludes that there are several benefits as well as drawbacks to leadership in using social media, but has yet to conclude weather productive or not. This study gives an overview of a relatively unexplored subject.Leadership in terms of leader, communication and group dynamics have been defined and explained in accordance with existing literature. A  brief review of computer and Internet history attempts to explain the formation and evolution of social media. Risks in terms of risks related to leadership and risks related to IT-security are taken into consideration and have been briefly explained.

The effects of social media usage in a professional context, specifically the effects on social media usage in relation to leadership have been studied in order to determine weather or not usage can be productive for leadership in general. The study concludes that there are several benefits as well as drawbacks to leadership in using social media, but has yet to conclude weather productive or not. This study gives an overview of a relatively unexplored subject.Leadership in terms of leader, communication and group dynamics have been defined and explained in accordance with existing literature. A  brief review of computer and Internet history attempts to explain the formation and evolution of social media. Risks in terms of risks related to leadership and risks related to IT-security are taken into consideration and have been briefly explained.