Problem statement: In what ways do companies work strategically with event marketing?To answer the problem statement, the following research questions help us gain the necessary understandings:What role does event marketing play in a company?s marketing mix?What are the deciding factors that make companies select certain events?What objectives do companies have with event marketing?How do companies evaluate their event marketing?Purpose: Through analyzing multiple case studies of event users and event organizers, this essay attempts to gain an understanding of how companies work strategically with event marketing as a promotional tool.Method: Primary data collection was compiled through a series of six interviews of both event users and event organizers. This qualitative data has contributed towards the formulation of six case studies that outline the research findings. In addition to interviews, secondary data was compiled through literature, scientific articles, and internet-based materials.Conclusion: The findings of this paper show that event marketing is an integrated promotional tool that is used to further strengthen a company?s comprehensive marketing mix.

Dairy farmers using artificial insemination (AI) are dependent on effective oestrus detection. In Sweden, AI is used for a majority of all dairy cows and oestrus synchronisation with hormones is not allowed. There are reports of declining ability to express oestrus with higher levels of milk production. This makes oestrus detection more difficult. Several aids for oestrus detection have been developed, for instance pedometers and mounting detectors.

The purpose of this study was to gain a deeper understanding of teacher´s motives to engage in outdoor education in their teaching. A qualitative approach through interviews was used and a total of eight teachers were interviewed. The result showed that there were several motives to engage in outdoor education. These motives were divided into three main categories which were: to engage in outdoor education from teacher`s interest, to engage in outdoor education based on teacher`s perceptions of children's needs and to engage in outdoor education based on external factors..

Purpose/Aim: The purpose of this study was to investigate future marketing channels from the perspective of professional marketers.Material/Method: The study is based upon interviews with six professional marketers.Main results: Traditional marketing is not being put aside but needs to be combined with new methods. There are several new and exciting ways to gain attention from the audience, all depending on the purpose of the campaign. Mobile technology is considered upcoming and target group defining is a key issue..

In schools, misconceptions about genetics can arise due to several factors, and the consequences of these misunderstandings can be significant. Lack of education can play a central role in the spread of misinformation about genetics. When teachers lack sufficient knowledge or do not have access to up-to-date resources, they risk inadvertently conveying inaccuracies to students. Additionally, students own preconceived notions and misinterpretations can be reinforced through interaction with their peers, creating a vicious cycle of misinformation. In this study, various misconceptions within genetics education have been identified and analyzed, while different strategies to prevent these misconceptions have been examined. The study revealed that the two most common misconceptions are the confusion between "genes" and "DNA" and the simplified perception of genetic determinism.

The purpose of this study was to gain greater knowledge of how preschool teachers and children using an experimental- and activity box in biology. To find this out, I have used the participant observation method and semi-structured interviews since my study is qualitative. The result of the work led to a greater understanding of the biologybox. It was shown that preschool teachers' involvement is very important for children and that the biologybox contained good and inspiring materials. Although educators desired that there was more material to choose from as well as the usage time of the biologybox should be longer than 3 weeks..

For nearly twenty years people have been talking about Product models, but given that the building industry is so conservative, it is hard to implement new working methods. Product models are these days known as Building Information Modeling, BIM. People often say they work with BIM but they often forget the most important part, the information. A 3D model should be linked with characteristics and information. Information that can be invaluable for the facility manager.We have a vision that in the best of worlds the facility manager would be able to "walk" into the model and see what kind of installations are inside the wall or in the roof.

Detta arbete undersöker användningen av evolutionära algoritmer för framtagning och utvärdering av byggordningar i RTS-spel. Syftet var att undersöka om just evolutionära tekniker kan uppnå lika bra resultat som skriptade byggordningar då evolutionära tekniker oftast är billigare att utveckla.För att undersöka denna problemställning utvecklades en applikation med en experimentmiljö och en Artificiell Intelligens (AI) med evolutionär algoritm. Denna applikation och AI användes sedan för utvärdering av framtagna byggordningar.Resultatet antyder att evolutionära tekniker kan uppnå lika bra kvalitet som de skriptade byggordningarna.Något som krävs i detta arbete är fördefinierade skript för byggordningar för att köra evolutionen men något som skulle vara intressant att kolla på är coevolution. Med coevolution hade det varit möjligt evolvera fram byggordningar utan dessa färdiga skript genom att köra evolutionen mot individer i samma population..

Syftet med denna studie var att undersöka vikten av ett genetiskt föräldraskap hos par som genomgick infertilitetsbehandling i Sverige med donerade ägg eller spermier, samt att jämföra attityder till genetiskt föräldraskap mellan kvinnor och män samt personer med eller utan möjlighet till genetiskt föräldraskap. Denna delstudie ingår i ett större projekt som heter Långtidsuppföljning av IVF, ägg- och spermiedonation i Sverige. Den grupp som har undersökts i föreliggande studie är par som genomgått behandling med donerade ägg eller spermier under 2005-2006. Antalet recipienter i denna studie var 277 personer. Information har samlats in i form av enkäter.

Cardiomyopathy is the most common type of cardiac disease in the cat. Restrictive cardiomyopathy (RCM) is comparably uncommon and only a few studies have been conducted in this disease. The purpose of this study was to examine the presence and inheritance pattern of RCM in a family of Birman cats. The family comprised 177 known cats. 107 of these cats were examined by echocardiography, 23 of the cats died/were euthanized and a diagnosis could be established post mortem.

Together with Attends in Aneby a thesis of 15 ECTS (credits) have been undertaken. The assignment was to develop a new incontinence product for single use. Users of the product value comfort, flexibility, softness, comfort and a discreet product. Users are for individuals with incontinence problems that usually receive the products via prescription. The product must also have an attractive price and good quality from the purchase / originator's perspective.Currently there are two models that Attends supplies, which the project intends to develop, (Slips / Briefs and Pull On's).

n this dissertation a comparison of two evolutionary methods for evolving ANNs for robot control is made. The methods compared are SANE with enforced sub-population and delta-coding, and marker-based encoding. In an attempt to speed up evolution, marker-based encoding is extended with delta-coding. The task selected for comparison is the hunter-prey task. This task requires the robot controller to posess some form of memory as the prey can move out of sensor range.

The ability of a dog to perform some kind of practical work, for example hunting or herding, depends among other things on its behavioural characteristics. In animal breeding it is not always easy though to select for behavioural traits. It may, for example, be difficult to identify traits that are not only heritable but also of importance for the dogs' ability to perform the practical work of interest. Moreover, it is often difficult to accomplish accurate measurements of behavioural traits. When selecting dogs for breeding, it is usually preferable to evaluate them using an objective and standardized bahavioural test, rather than results from field trials.

Titel                                    Indirect economic impacts of a national environment certification as financial business strategyAuthors                              Ida Antonsson, Emma Hellberg and Linn RingströmAdvisor                              Arne SöderbomCourse                               Bachelor thesis ? business administrationSeminar date                     2013-05-27Purpose                              The main aim of this study is to describe and analyze how private corporations use national environment certifications as a business strategy to gain power and financial benefits. By studying already certified corporation in Sweden, this study aims to understand, explore and develop already existing theoretical theories and concepts concerning ?national environment certifications?.Background                      All corporations have an impact on the environment. Therefor many corporations use a variety of worldwide certifications to be able to prove to ?others? that the corporation meets national- and international set goals.

The purpose of this study was to gain greater knowledge of how preschool teachers and children using an experimental- and activity box in biology. To find this out, I have used the participant observation method and semi-structured interviews since my study is qualitative. The result of the work led to a greater understanding of the biologybox. It was shown that preschool teachers' involvement is very important for children and that the biologybox contained good and inspiring materials. Although educators desired that there was more material to choose from as well as the usage time of the biologybox should be longer than 3 weeks..