Purpose: The aim of this thesis is to examine how word of mouth and buzz marketing affects Uppsala´s businessstudents attitudes towards Red Bull. To solve this purpose we intend to answer some underlying questions.Theory: We have used relevant theories within word of mouth, buzz marketing and consumer behaviour. Our thesis will bring up the essential parts within these three different theories that we believe are relevant to our purpose.Method: In this thesis we have used both quantitative and qualitative methods such as interviews and questionnaires. The questionnaires will be handed out at Economicum at Uppsala University.Empirical study: This part is based on our questionnaires handed out to business students at Economicum, but also on our interviews made with employees working for Red Bull.Conclusion: Our empirical study has given us a clear picture of how Red Bull works and use marketing tools to promote their product. Through our questionnaires we have also found out what attitudes consumers has against the brand and the product.

Title: The Investment Savings Account ? Standard Taxation ? Right in TimeAuthors: Gustav Mårtensson and Erica Nordström LöfSupervisor: Göran HäggBackground: In order to facilitate and stimulate financial investments among privateinvestors the organization Aktiespararna made a proposal for a standard-taxed account. As aresult of this, the Swedish government decided to implement the Investment Savings Accountin January of 2012. The introduction of the Investment Savings Account implies that there arenow three different types of accounts for financial investments that are differently taxed onthe Swedish Market. Private investors can improve their after-tax results by combining AssetAllocation and Asset Location, according to earlier studies.

Föreliggande uppsats utgår från ett potentiellt problem för Försvarsmakten att i det nyligen införda tvåbefälssystemet omhänderta den högskolemässigt utbildade officeren som sannolikt generellt innehar en högre utbildningsnivå och mer uttalad karriärambition än de äldre yrkesofficerarna från det tidigare enbefälssystemet NBO.Uppsatsens syfte är att tydliggöra vilka förutsättningar på arbetsplatsen som gäller för tvåbefälsystemets högskolemässigt utbildade officerare vid officersprogrammet ur ett anställningsbarhetsperspektiv. Anställningsbarhetsbegreppet kommer att utgöra det redskap som jag applicerar på det avgränsade empiriska materialet för att se vilka förutsättningar, som gäller på arbetsplatsen i jämförelse med kraven i examensbeskrivningen för de högskolemässigt utbildade officerarna då de tagit examen sommaren 2010. Är de anställningsbara? Genom en dokumentgranskning tolkas och jämförs de dokument som ligger till grund för officersutbildningen och de strategiska styrdokument som definierar Försvarsmaktens verksamhet.Resultatet visar utifrån ett anställningsbarhetsperspektiv att Försvarsmaktens dokument och officersprogrammets utbildningsplan samt examensbeskrivning i stort sett stämmer väl överens vilket borgar för en hög anställningsbarhet hos officeren..

Temporary architecture is an alternative urban planning concept which has been adapted in many cities worldwide during the last decade. There is however no common definition for temporary architecture and it is diversely labelled and applied. In 2013 it also became publicly introduced in Stockholm via the approval of the city's first architectural guideline. Temporary architecture is presented in the guideline as a potential tool for exploring public spaces among other architecture related themes. The ideas for temporary architecture are ambitious and promising. The problem is that they are vague and leaves questions regarding performance unanswered.

Background: Stroke is one of the leading causes for longlasting sequelae, among themloss in cognitive function, like aphasia. Aphasia effects the patients ability to understandand express themselves in speaking and writing. To be able to reach a good level of care,the careproviders and patients ought to have the same goals and values. This requires agood communication between the careproviders and patients. Which can be problematicfor the caregivers when they don't feel secure in their way of getting close to these patients.Aim: The purpose of this study was to illuminate caregivers experience of caring forpatients with the diagnosis aphasia following stroke.Method: This is a literature study where nine studies, with qualitative design, has beenanalyzed and compiled.

Problemområdet för denna studie behandlar konflikthantering mellan barn i förskolan. Det första syftet med studien är att belysa hur konflikter mellan barn i förskolan kan uppfattas och hanteras. Det andra syftet med studien är att beskriva några barns och pedagogers konflikthanteringsstrategier i konflikter mellan barn. Studiens metod är att utifrån en hermeneutisk forskningstradition genomföra fokusgruppsintervjuer med barn och parintervjuer med pedagoger. Därefter kopplades resultatet från intervjuerna till litteratur och forskning vi funnit inom området.

I den här uppsatsen har jag analyserat tre tidningsartiklar från herrtidningen Moore, och tre tidningsartiklar från tjejtidningen Solo. Jag har analyserat en artikel i varje nummer, så totalt har jag använt sex tidningar. Utöver artiklarna har jag också analyserat två av tidningarnas omslag. Efter analyserna har jag gjort jämförelser mellan de båda tidningarnas artiklar och omslag för att se om det går att påvisa några skillnader, men även likheter.     Min avsikt med att göra det här var att bevisa vetenskapligt att skillnader finns i tidningarnas informationsdesign, alltså deras bilder, texter och layout. Jag har analyserat artiklarna efter en ganska strikt modell, men även tagit mig friheten att välja bort eller lägga till vissa element i modellen beroende på vilken sorts artikel jag analyserat.

The aim of this essay was to create an understanding of teachers strategies to respond to children in economic hardship in school and if these children can participate on equal terms in school. To examine this, we chose to do semi-structured interviews which is a qualitative method. Eight teachers were interviewed from four different elementary schools. In our interviews, we found that all the schools both had elements of inclusion and exclusion, which can result in both equal and unequal terms for participation in school. We also found that the school with the most students in economic hardship had the most inclusive strategies.

The market for management consulting services is changing with an increased level of competition and more specialized service providers. At the same time there is a high level of companies that fail in their efforts to establish themselves on the market. This thesis sets out to give the reader an increased understanding of the complex characteristics of the market for these services, focusing more specifically on which factors that have an effect on the strategy development for companies within the industry. The thesis is also aimed at providing the reader with a deeper understanding of how developing consulting companies can tackle the specific challenges facing them. In order to meet the purpose of the thesis, we have applied relevant theories to a generic strategy model in order to develop a model that is applicable for the management consulting industry.

The majority of free content on the internet is financed by online advertising. A requirement for thismodel to work is that the visitors see the ads. The emergence of ad-blocking software has shifted thepower from the advertiser?s choice of publishing ads to the consumer?s choice of viewing ads. Weexamine the consumers? opinions regarding the use of ad-blocking software and compare them to theopinions of companies using online advertisement.

This study examines how management consulting firms work with business- and functional strategy and how these strategies are interrelated. More specifically we focus on business strategy (business unit level) and knowledge strategy (functional level) and whether these are aligned or not, i.e. whether strategic congruence exists.A number of recent studies have examined the importance of business strategy and knowledge strategy in management consulting firms separately, but few have pointed out the importance of the alignment between them. With this study we contribute to the strategic field of research with a model that describes how management consulting firms should work with their knowledge strategy given their business strategy. The model is developed through a synthesis between theories in the field of strategic congruence, business- and functional strategies and thereafter tested by an empirical case study of six management consulting firms.

In this paper we examine what security is to the individual and how the individual creates and maintains security in their work. The purpose of this paper is to study how the creating of security in working life is performed. We conduct six semi-structured qualitative interviews with permanent employees in the private sector and we encode our material using thematic analysis. We analyze our material and illustrate our problem area on the basis of Anthony Giddens's theory of ontological security and give examples of how security and creating of security is performed at the empirical field with previous studies in the research area. Our survey shows that security for the individual at work seems to be about having continuity in everyday life, financial stability, a permanent employment, a challenging and fun job and a family in good health and good living.

I want to investigate different preschool teachers' views of their daily work in terms of the diversity of children and learning, and the methods and strategies of preschool teachers use in their everyday lives, to meet every child's individual needs. I also want to investigate preschool teacher?s perceptions of children's social skills as this is included in the pre-school assignments relating to a favorable social environment for all children.To find this out, I have compiled three issues.What are the views interviewed preschool teachers to learning and different lustful methods that make the educational activities meaningful for all children?? What pedagogical strategies do preschool teachers to respond to the diversity of children?? What opinions have interviewed preschool teachers about children's social interaction with other children in preschool?The conclusion is:all children are different and learn in different ways. Teachers have the responsibility to ensure every child's development and adapt the business to the children's level and needs in a way that could inspire children to learn new skills. It is teachers' responsibility to provide children with good opportunities to express their views and feelings.

Foreign invested SMEs have recently become increasingly interested in China. The enterprises are in this report categorized as second wave companies since they follow the footsteps of previous pioneers, of which mostly were larger companies. The ambitions of the SMEs are either to sell products on the ever expanding Chinese market or to utilize the potential of low cost production for global markets. The existing literature is fragmented and solely based on the experience of larger companies. We believe that SMEs are facing new and different challenges, and thus a new generic theoretical frame work is desirable.

Telephone counselling has been around for more than forty years and remains a widely accepted communication support, both in the primary care and the outpa-tient departments of our hospitals. In many cases, this form of communication might be the only way in which the patient will have contact with the health ser-vices, primarily the nurse. In this study, the authors have chosen the word com-munication support as a generic name for the various technology tools, which are already present or in the future, might be an important link between the patient and the nurse. The aim of this study was to examine which communication sup-port that is available and patients´ perceptions of those and the patients´ percep-tions. Our patients can sometimes be affected by their illness, which means that their perception might be influenced and the advices or the prescriptions given by telephone will not be correctly perceived.