Many companies choose to position themselves in New York. The city is one of the main cities when it comes to advertising. The competition is strong and for new companies, it is hard to survive on the market.In our thesis we have investigated how Swedish people, who open new advertising agencies in New York, should market themselves to be successful on the market in New York.To gain as much information as possible about this subject, we traveled to New York and interviewed three advertising agencies, who were started by Swedes, and also the Consulate General of Sweden, and Swedish Trade Council.Our investigation resulted in that the best way to be successful on the American market is to differentiate your work from what the market has to offer. By doing this potential customers may find your work interesting and thereby chose to work with your company..

Motivation, in an organizational context, is about whether the employees feel that their work is worthwhile, satisfactory and that there are opportunities for further development within the organization. However, motivation can be affected by a number of factors that originate from the employees? characteristics, the characteristics of the situation and the individuals perception of that situation. A factor that could lead to a low level of motivation is if the employee feels that his work is monotonous.Thus the purpose was to study the factors that lead to motivation and job satisfaction in a working environment that generally is considered monotonous and dull by investigating the target group cashiers at two Swedish grocery stores called Ica Kvantum and Coop Forum.In this study a quantitative method was used by the design of a questionnaire. The questionnaire was used to get a general idea of the factors that the respondents consider motivating in their work.The results and the analysis of the questionnaire show that you really cannot make any general conclusions since there are many different factors that lead to motivation depending on who you are as an individual and in what phase of life one finds oneself.

Social a?ngeststo?rning (SAD) a?r ett a?ngestsyndrom som orsakar stor funktionsnedsa?ttning och fo?rsa?mrad livskvalitet. I fo?religgande studie presenteras fo?rklaringsmodeller till SAD med fokus pa? temperamentsforskning och reinforcement sensitivity theory (RST). Syftet var att genom explorativ faktoranalys identifiera latenta variabler i fra?geformula?ret ?Hur man var som barn? (HMVSB), som administrerats i en klinisk population (n= 100) och i en kontrollgrupp (n= 246).

Tidigare forskning har visat att svenska stridspiloter har uppvisat en anmärkningsvärt hög förekomst av depressions- och ångestsymptom, vilket både riskerar att minska effektiviteten hos de svenska luftstridskrafterna och kan innebära en fara för flygsäkerheten.Detta arbete syftar till att underlätta beslutsfattandet kring problemet genom att skapa ett bättre underlag för att förstå de bakomliggande orsakerna. Studien undersöker när under karriären symptomen uppkommer samt jämför mellan olika pilotkategorier för att skapa en bättre förståelse för hur problemen uppstår och därmed vilka åtgärder som kan vidtas för att förhindra detta.En kvantitativ enkätundersökning användes för att undersöka förekomsten av depressions- och ångestsymptom bland svenska strids-, transport- och helikopterpiloter under deras första fem utbildningsår. Enkäten baserades på HADS-skalan och skickades till 158 personer, varav hälften var piloter.Resultatet av studien indikerar att den höga förekomsten av depressions- och ångestsymptom uppkommer senare i stridspilotkarriären. Stridspiloterna uppvisade dessutom en lägre förekomst av depressions- och ångestsymptom än en icke-flygande kontrollgrupp. Dessa resultat pekar i sin tur mot att miljöfaktorerna spelar en större roll än de genetiska faktorerna vid uppkomsten av symptomen.

Virtual communities are a phenomenon that is becoming more common as the information technology comes with in reach for the general public. This report will bring the theories and construction of a virtual community together. The purpose of this report is to describe the different theories that have emerged from the research within this field and to examine the work procedures that have been used during the development of a site for a MDA-community. The MDA-website is a homepage on the Internet that was developed to bring the students closer together. The report describes the work of the project group, why the website was not completed and at the end the theories are looked at on the basis of the construction of the website..

This is a study with a qualitative approach and a social psychological perspective. Our purpose is to describe and analyze authority officials descriptions of individuals with a social disability and their perception of how the interaction in the encounter with its implementation. We are interested in how they experience their power as authority representatives. The following issues are highlighted.? How do people in authority describe individuals with a social disability?? What is the authority officials view on the interaction in meetings with individuals with a social disability?? How do authority officials experiencing his or her position of power in relation to the meeting?Our results are based on semi-structured interviews with five persons in authority, which is active in Insurance and Employment Service in Örebro County.

Background: Dementia is an umbrella term for a group of diseases that affects the brain and causes cognitive impairment. Animal-assisted Therapy's goal is to meet patients' physical, psychological and social dimensions within the current health care field. To avoid problems like infections and allergy, robotic animals has been developed. The purpose of robotic animals is to induce relaxation and well-being of persons with cognitive impairment for example.Purpose: To compile scientific articles on which effects care dog and robotic animals have on mental and physical health in patients with dementia. Method: A literature review consisting of nine quantitative research articles.

The aim of this master thesis is to examine how much parents interfere with their children's choice of literature and if they have an inf1uence on what their children read. lt also includes the children's point of view as weil as the librarian's.Twenty-one children answered a questionnaire, fourteen parents and one librarian were interviewed. An attempt was made to divide their answers into several sections and to compare the results with extensive source material.The result shows that the parents in our study, from a general point of view, are interested in what their children read, but they do not influence them into certain types of literature by purpose..

This essay discusses how popular literature in general and Stephanie Meyer?s Twilight-series in particular can be useful in the classroom, despite, or rather, thanks to, its inherent problems concerning gender roles, relationships and the power systems within them. The essay takes a reader and teacher centered approach in describing both the problems of Twilight and the ways these problems can be worked with in the context of the school subject Swedish in upper secondary school. It makes an inventory of Twilight?s problematic aspects, and attempts to use them in conjunction with the governing documents of the Swedish school system.

This essay has its background in the work I?ve been conducting organizing and cataloging two personal archives concerning the life and work of two vicars, Johan Axel Björkman and P.A. Björkman. The time span of the papers stretches from 1823 to 1982.The main problems I?ve been confronted with during this work have to do with respecting provenance and original order.

Inom nuklearmedicinsk diagnostik används radioaktiva läkemedel för att utvärdera olika organs metabolism och fysiologiska beteende. Genom att använda en scintillationskamera kan strålningen som erhålls när det administrerade läkemedlet sönderfaller i kroppen detekteras och en funktionell bild över aktivitetsfördelningen erhålls. En tredimensionell bildvolym kan erhållas om gammakameran får rotera runt patienten vilket kallas SPECT (Single Photon Emission Computed Tomography). Bildernas kvalitet är av stor betydelse för att kunna göra en noggrann bedömning av olika patologiska tillstånd. Kvaliteten begränsas av en mängd faktorer och en av dem är Comptonspridda fotoner.I denna studie optimerades bildkvaliteten för SPECT-undersökningar med 111In-Octreoscan för ett Infinia Hawkeye 4 (GE Healthcare, Wisconsin, USA) SPECT-system vid Norrlands universitetssjukhus (NUS).

BackgroundIncubators are important facilities for economic growth in society. The main purpose of incubators is to accelerate knowledge intensive firms onto their market by both providing resources and an entrepreneurial environment.Problem Companies within incubators are encouraged to share knowledge and experience with each other with the goal to stimulate development and invention of new technology. This exchange involves interaction on an inter-personal and inter-organizational level. Incubators need to create an open and transparent environment in order to enable this exchange on both levels.Purpose The purpose of this study is to enhance the understanding of how knowledge and experience exchange occurs within the context of incubator systems. By understanding how incubators can capture knowledge and learn from the incubator process, this study can contribute by insights of how the incubator process can be further improved.Method This bachelor thesis is written from an abductive approach and is based on a qualitative case study of Ideon Innovation in Lund.

AbstractPresentation of the problem: The goal with this graduation project is to produce a new visual concept for the student newspaper Campus, this will be expressed in the form of page templates. The page templates will have a visual concept that appears through graphical elements. The client's wishes were that the student newspaper should be audience appropriate, attractive, inviting, reliable, modern and functional to work with.Theory: In order to implement the wishes and in a good way produce a consistent visual concept, we took a starting point in theory of graphic design. This theory has taken many of its principles from aesthetic theory, and therefore have we also used aesthetics to provide a deeper theoretical aspect. The principles we used in graphic design is; how to create a unity in the layout by using basic elements such as text, images, and white space.

In Kenya, many families subsist on agriculture and of the country's around 40 million residents 70% work in the agricultural sector. 50 % of the country's gross domestic production (GDP) comes from farming, and thus the country is largely dependent on income from this sector. Kenya's population has tripled in recent decades, which have led to that food availability is a growing problem. To ensure food security, it is important that the return from crops increases. The aim of this study is to evaluate what impact the use of fertilizers and improved seeds has for farmer?s economic situation and income generation.

The purpose of this Master?s thesis is to investigate if there might be a possiblecorrelation between young women´s fascination with the vampire narrative andtheir search for identity in the late modern age. With the help of contemporarysociological studies in the field of the late modern man and today?s youth culture,I?ve chosen to do qualitative interviews with eight young women in order to examinehow today?s society affects their process of identification. Lately we?ve been ableto see an enormous interest for books that deal with the vampire saga, and while thereaders are mostly young females, it brought me to ask the question why the combinationof teenage drama and vampires seems to be such a winning concept.We live in a time where most young females experience a lot of pressure trying to addup to the demands of society, and as the media keep producing images of youngwomen being thin and looking like supermodels, most teenagers feel a lot of pressureand anxiety trying to live up to such unnatural ideals that in the long run might lead tovarious health issues and eating disorders.As a result of this thesis I?ve found that the vampire narrative answers to some ofthe existential needs we have as members of a late modern society.