This thesis researches the value creation process in Internet based subscription services in accordance with service dominant logic. The aim of the paper is to identify the characteristics of these services and to envisage the future of Internet based subscription services. The authors have utilized a qualitative method in their research which consists of personal interviews as well as a focus group. The main theoretical subjects that are discussed are value creation, customer participation and service dominant logic. The paper analyses the empirical findings by matching them with the theoretical framework.

?We adapt the feeling of the moment?Vårt syfte är att analysera hur ett affärshotell arbetar och förmedlar upplevelser utifrån den service och det tjänsteerbjudande de levererar. Vi vill studera hur ett affärshotell kan tillmötesgå sina gäster med upplevelser. Våra frågeställningar är:? Hur definieras upplevelseutbudet utifrån ett affärshotells tjänsteerbjudande?? På vilket sätt förmedlar och verkställer ett affärshotell service och upplevelser? För att få djup i undersökning och material besökte vi hotellet under fyra dagar för observationer och kvalitativa undersökningar vilka vi sedan analyserat utifrån förutbestämd litteratur.

Kundrelationerna i svenska B2C-företag är inte lika goda som de var för 60 år sedan och de är inte lika goda som företagen skulle önska att de var. Forskningsfrågan och syftet med uppsatsen var därför att förklara vad som påverkar svenska B2C-företags beslut att utnyttja Radio Frequency Identification (RFID) som identifieringsteknik för att personliggöra kundrelationer inom sina lojalitetsprogram. Studien utfördes som en fallstudie då vi undersökte hur två stora svenska B2C-företag, IKEA Family och ICA, arbetade med lojalitetsprogram, identifieringstekniker och hur de ställde sig till alternativa identifieringstekniker gestaltat genom RFID. Studien utfördes med deduktiv ansats genom inledande teoriinsamling och därefter genom intervjuer med en intervjuperson på vardera företag. De slutsatser som sedermera kunde dras var att tillräcklig kunskap saknas kring RFID och dess potential, att det är en ekonomisk fråga och en stor investering för företag som inte brukar vara först att ta till sig ny teknik som dessutom inte är standardiserad samt att det skulle kunna kränka kundernas integritet och därmed ha motsatt effekt till lojalitetsprogrammens syfte..

Den här studien handlar om hur textreklam kommer till uttryck i svenska tjejtidningar och hur textreklam har förändrats under ett decennium. Vi har analyserat 25 nummer av tjejtidningarna Veckorevyn och Solo från år 2002 och 2012. Totalt har 953 texter analyserats.Genom en kvantitativ innehållsanalys har vi undersökt hur mycket textreklam som finns i tjejtidningarna och genom en kvalitativ textanalys har vi analyserat på vilket sätt textreklamen kommer till uttryck och hur den har förändrats med utgångspunkt från Spelreglerna för press, radio och tv. För att få en djupare förståelse om textreklam har vi intervjuat textreklamexperten Håkan Lindhoff och Ulrica Widsell som är ordförande för Yrkesetiska nämnden och vice ordförande för Journalistförbundet.Resultatet visar att textreklam i dag inte går att mäta med hjälp av de riktlinjer som finns mot textreklam. Textreklamkommittén är avvecklad sedan 2005 och i dag är det upp till den ansvarige utgivaren att granska sin egen tidning.

Husqvarna is a world leading producer of chainsaws with a well-established brand name. Husqvarna now has an interest in investigating the possibiltiy to expand their production of chains and guide bars to include cutting equipment for timber-harvesters.This project is a technical study which aims to answer questions about cutting equipment for timber-harvesters that have been decided in cooperation with Husqvarna. The questions have mainly been focused on forces, cutting speeds, service and maintenance -as well as general questions regarding the size of the Swedish market.Two methods have been applied to answer the questions. Interviews with retailers of harvesters, producers of harvester heads and harvester drivers.The main findings in this project show that there is a relatively small selection of harvester chains on the Swedish market. In contrast to the selection of harvester chains the selection of guide bars is quite large.

Background: Due to outsourcing, the material flows in the telecom equipment industry have undergone major changes, which in turn has imposed new challenges for packaging supplier Nefab who delivers to the industry. In order to achieve market intelligence, Nefab wants to map the material flows, and investigate possibilities of further reusable logistical packaging systems.Purpose: The purpose of this thesis is to describe the typical features of the logistical material flows in a technically based, rapidly growing industry, and analyze the driving forces and obstacles, which influence the selection of logistical packaging system. Procedure: After developing a theoretical framework consisting of general logistical theories and theories related to logistical packaging, we have interviewed companies in the logistics channel of Ericsson Radio Systems.Results: We have found the main characteristics of material flows in our investigated industry to be Variations in Demand, Focus on Time-to-Customer, and Globalization of Logistics Channels. Regarding driving forces and obstacles in the selection of logistical packaging systems, we have identified Transportation Characteristics, Customer Demands, Quality, Handling & Administration, and Current Packaging System as important factors..

I en allt mer krympande värld, måste organisationer lära sig att snabbt reagera på marknadsförändringar. Medan organisationer blir bättre på att införa nya affärsprocesser, kvarstår problemet med en tungrodd och svårföränderlig IT?miljö. Det hela görs inte bättre av att organisationer blir mer och mer beroende av sin IT?infrastruktur.

The purpose of this thesis is to examine if academic libraries market e-journals, and if so how this work is carried out. The ambition is to study what channels and methods the Libraries use, to inform their users that they have access to e-journals. The aim is also to survey if the libraries evaluate the use of the e-journals, and if so how. The objectives of the work are reached by using two main methods, document analysis and qualitative interviews. The study has been performed on three university libraries.

The aim of the study was to examine if and how the social service and the social welfare secretary provides against threat and violence in the encounter with clients. The study is qualitative and carried out with six semi-structured interviews with social welfare secretaries and participation observations at the social welfare offices in three municipalities. The theoretical starting points used were symbolic interactionism and strange loops. The result shows that social service and social welfare secretaries both use measures to prevent threat and violence to occur. The precautionary measures mainly used by social services are ; looked doors, alarm device, loose objects removes and interview rooms are furnish in purpose for the social welfare secretary to flee the room at urgent need.

The thesis explores an ongoing dialectical process between different levels of employees including top management to workers of Scandinavian Airline Service (SAS) regarding a new change program and to find out the possible social construction among them. In particular, it searches for the constructed reality of SAS ground service employees at Malmö Airport with regard to the preparatory stage of SAS Strategy 2011. A possible ambiguity in dialectical process is explored as it relates to an organization?s ability to effectively influence the understanding and identity of its employees through discourse.

Although Lean has received an increased amount of attention in the service context, research still has not established how successfully Lean manages to increase service productivity; since service productivity consists of both efficiency and quality. Research regarding productivity discusses the risk of a tradeoff between efficiency and quality in service production processes. Therefore, this thesis aims to explore if the tradeoff in a production setting with low variability in demand and low customer participation exists, after Lean has been implemented. With a qualitative approach, a case study has been conducted at Scandinavian Airlines Ground Handling to evaluate the effects of Lean in the baggage handling process. The result of the study shows that the tradeoff has not been overcome; efficiency has increased at the expense of quality.

This study intends to examine the impact of a well known debate page in one of Sweden?s biggest newspapers, Dagens Nyheter. We have done this by analysing Ekot, Aktuellt, Göteborgs Posten and Västerbottens-Kuriren to see to what extent they ?take? news from the debate page.The method used was content analysis and to describe some of our thoughts about how we placed the hits in different categories we chose eight of our hits to exemplify.The material from the newspapers, radio and television was examined to discover the potential impact from the debate page.To carry out this study we have mainly used theories about how media get influenced by each other?s news and how they do follow-ups and refer to the original media. Other theories of importance for our study are for example those about what kinds of events that become news and how media influences people?s thoughts about what?s important.One of the most important conclusions we were able to draw after carrying out our study was that the debate page in Dagens Nyheter has quite a small impact on what our chosen media reported on.

Syftet med uppsatsen har varit att undersöka hur de statliga föreställningarna om en fungerande service ser ut och sätta dem i relation till den faktiska utvecklingen på landsbygden, och även att undersöka alternativa lösningar till hur servicen på landsbygden kan bedrivas. Studien har fokuserat på svenska landsbygder generellt och för att söka svar på syftet har statliga myndigheters rapporter och dokument granskats där insikt har erhållits om hur servicen, något normativt bör vara. Genom metoder som kvalitativ textanalys av dessa rapporter, teoretiska ingångspunkter om landsbygdens nya ruralitet och tillgänglighet samt intervjuer med olika aktörer, dels om nytänkande servicelösningar och dels om landsbygdens servicesituation, sätts politik och praktik mot varandra. Det har visat sig att den politiska föreställningen om hur servicen bör vara ej till fullo överensstämmer med verkligheten. För att planera för en fungerande service på landsbygden krävs ett nytänkande med lösningar som beaktar dagens samhälle och det lokala, flexibilitet och innovationsrikedom..

The purpose of this thesis is to discuss how a Swedish public library approaches their costumers. I will show how a library interacts with their costumers compared to a business, which has a different economic work frame, a building materials supplier. My aim is to pinpoint differences and explore new methods for the library in order to improve their service.The theoretical frame of the thesis is based on Richard Norman's notion the Moment of truth. The moment of truth is the moment when a business has to convince their customer that they offer both the product, proficiency and service that the customer needs. Service encounters at two organizations have been observed and their differences and similarities compared.

The purpose of this essay was to look at how the Swedish Prison and Probation Service and the Social Service work with children who have parents in prison and what they can do to ease the contact between the children and their parents. In our study we have used different questions regarding parent role, gender, child perspective, contact possibilities and collaboration. We have interviewed six prison officers and five social workers in Skåne. We have also used previously written reports. Our conclusions are that the parent role is affected by imprisonment and more amongst the women than the men.