Titel:                                   Hur väljer företag rätt celebritet? ? En studie om företags tillvägagångssätt för att lyckas med celebrity endorsement Syfte:                                  Syftet med denna uppsats är att beskriva och öka förståelsen för hur företag väljer celebrity endorser och hur detta val kan påverka deras varumärke.Teoretisk referensram:    Teoriavsnittet inleds med förklaring av varumärke och brand equity. Avsnittet avslutas med att celebrity endorsement presenteras.Metod:                               Uppsatsen är en kvalitativ studie med deduktiv ansats där tre semistrukturerade intervjuer har utförts. De fallföretag som intervjuats använder sig alla av celebrity endorsement och är kunniga inom området.Empiri:                              I detta avsnitt presenteras materialet från tre intervjuer med våra fallföretag.        Slutsats:                             Uppsatsens slutsats är att företag måste göra noggranna undersökningar kring varumärket och celebriteten för att valet av celebritet ska bli rätt och att användningen av celebrity endorsement blir lyckad.

The purpose of this study is to find out how some Swedish preschool teacher discussing how children's Swedish colloquial interaction can be enhanced in the free play. In this case where children are aged three to five.My research questions in the study are:-          What type of free play do preschool teachers talk about in relation to children's Swedish colloquial development?-          What do preschool teachers say about child's colloquial interaction?-           How do preschool teachers reason regarding in what environment children?s colloquial interaction occurs?In my study I have used an interview with elements of a visual method called The Diamond. The approach is that the participants in the interview will be enhanced to discussing about a wise certain number of images. These images are then to be ranked accordingly with a specific theme and terms.If a child has difficult to speak, you can take help of  the interest the child has, the child can tell you and the other children what he or she know about the interest.

The essay discusses underlying racism in the Swedish community and has, as a specific purpose, to illustrate and analyze how images of immigrants are constructed in a local setting. The questions at issue are: What established conceptions about racism exist and how are immigrants described by the youth in Sweden? Which racist manifestations are evident? To answer these questions, twelve interviews with students from an upper secondary school in Lund are done. Discourse analysis and other central aspects to alienation such as categorization and stereotyping, concepts about ?the Others? and underlying racism, have been used to analyze the interviews.

The subject of the essay is about a society called Klippan and the existing conflicts there between an active racist group and some youths with foreign heritage. The essay also concerns issues like racism, its effects and how it is expressed at different levels in a society. Futhermore we discuss how a community can prevent 'subtle' racism and open declared racism and how to work in a racist manner. We also talk about which role the immigrant youths play in the conflicts and how their behaviour can be understood. Another perspective that is discussed is which aspects can affect individuals to join an active racist group and which factors can make them leave such a group.

When you talk with the municipal housing companies today there is a general view that theyare doing all the work when it comes to social responsibilities in the municipalities, theprivate landlords only have a focus on profit. The private landlords doesn't agree but says thatthey take a social responsibility, at the same time there is a difference in what socialresponsibility is. By looking at how the picture of CSR and its use is seen today we analyzewhy the opinions and definitions about social responsibility differ. We also look at CSR in itslocal adaptation in Sweden's special conditions at the same time as we compare it to CSR inEurope and the world. We thereby create an analysis of how CSR is perceived, prioritized anddeveloped in Sweden to see the root of the disagreements.In our study we show how different views and roles in the community influence the picture ofCSR in Sweden.

Medarbetarsamtal är en form av samtal på individnivå. Samtal kan vara en viktig arbetsform även för hälsopedagoger som arbetar med människor på individnivå. Att veta hur pedagogiken kan användas i samtal för att påverka individer blir därmed en stor tillgång.Undersökningen syftar till att ta reda på om och i sådana fall hur pedagogiska ledare använder sig av pedagogik i medarbetarsamtal.Uppsatsen bygger på en kvalitativ ansats och den metod som har använts är intervju. Fyra intervjuer har genomförts med en urvalsgrupp bestående av personer med pedagogisk högskoleutbildning och som arbetar som ledare på en pedagogisk arena.Resultatet visade att medarbetarsamtalen till stor del är baserade på utveckling och utvecklingsinriktat lärande. Reflektion ses som det viktigaste verktyget man som pedagog har i samtal som syftar till utveckling hos en annan individ.

The aim of this study is to through six interviews, with six experienced, social workers?, in three cities, understand how the child?s position in the Swedish child protective services? enquiries has change, and the factors behind it. The aim is also to compare if the social workers? view of the child?s position in the enquire has change accordingly to Socialstyrelsens intentions of BBIC. The theoretical approaches that was used is the new institutionalism, the Shier?s pathways to participation and the term discretion.

The aim of this qualitative study was to examine six individuals' experiences to talk about the sexual abuse that occurred in their childhood. We interviewed five women and one man, using a phenomenological approach during the work process. The theories emerged as we analyzed our results and appeared to be communication, cognitive theory, validation, trauma theory and taboo. The results showed that the respondents, whom disclosed the abuse as children, were most likely to get a negative response from both formal and informal support systems. While as adults they were confirmed to a greater extent and therefore achieved a better physical and mental wellbeing.

Background: The patient meets nurses in the emergency department that provide both nursing and has medical skills. The care that the patients are receiving should be individually adjusted. The care is shaped by the individual meeting with the patient according to the nursing theorist Orlando. There are large variations between the number of patients in an emergency department and it sets high demands on the staff, both physically and mentally. When the emergency department is highly loaded there is a priority for medical care and psycho-social and aesthetic aspects will have to wait.

This thesis is about how students see their education, creativity and future based on our understanding of the concept of entrepreneurial learning. The aim is to highlight if and how this relatively new concept in the school world is rooted in pupils everyday lives. To get answers to our questions, we talked to students about their thoughts and reflections on their schooling, but also their views on how they think their future will look like. We have also examined what students associate to the concept of creativity by letting the pupils make a mind map during the interview sessions. Research and theories are talking about how to conduct school education, but despite all this knowledge the results in today´s schools drops.

Our purpose with this paper was to examine what effect a parent's drinking problem can have for the children in the family. A combination of literature study and qualitative interview analysis was used. The most important research questions were: How do the parent's problems affect the child? In what ways can the social network around the child help it to develop normally despite problems in the home environment? To what extent a parent's drinking problem affects a child depends on many different factors. Based on earlier research and interview data we drew the conclusion that growing up in a family where a parent has a drinking problem has a negative effect on all children.

The aim of this study is to analyze the discourses of activists who work against female genital mutilation/cutting (FGM/C) in Tanzania. The study focus on the discourses that arise during interviews about FGM/C with five activists. To examine this we asked the following questions: What discourses are presented in the interviews? How do these discourses interact together ? are there any discourse conflicts? How do the activists talk about FGM/C in comparison to our western view? The study is based on discourse theory. We also use feminism and postcolonialism as theories in our analyze.

AbstractThe purpose of this study was to investigate how preschool teachers reflect on the phenomenon of conflict, and to find out what children think about this in relation to Nanny method. I referred to the following questions:? How to reflect pre-school teachers on conflict management at the preschool?? What methods / approaches tell teachers that they use in conflict management?? How the children reflect on their experiences on conflict management at the preschool?In the background, Im trying to define the word conflict, and I also point to the methods and models that are already in conflict management. It is clear that a key ingredient in the conflict is communication, the question is how well we communicate with each other?I've done interviews with three active educators and four children to study this subject.

This study is based on an observation of one of the biggest webcommunitys in Sweden today, called Lunarstorm. My main purpose was to research how young people use this media for talking about drug and alcohol-related subjects. The questions I posed were the following:- In which way do young people talk about drugs and alcohol on Lunarstorm?- What possibilities does Lunarstorm create for these questions?- How do the users relate to each other, regarding support for relatives to drug or alcohol-abusers or own substance use?My method of collecting empirical data consisted of observation of the forum, and my method for analyzing the data was based on a discourse- analysis. Trough this I found that the media creates a way for young people to meet others with similar problems, both grown-ups and people of the same age.

Communication between people who already know eachother, and who use a social online platform to do so, have been thouroghly studied for years. Thus, the majority of the people we connect with on a day to day basis are friends and acquaintances. As children we were taught not to talk to strangers, and as we grew older we learned to avoid people who act suspiciously. These and many other factors are part of the reason we avoid strangers, but are we doing so wrongfully? Studies have shown that there are many benefits in everyday interaction with strangers, some of which are an estimated increase in happiness and letting people seemingly forget about previous grievances.