Playboy is a magazine that, for more than a half century, has been mostly known to the wider audience for its stylized pictures of naked women. What a lot of people do not know is that the magazine, with its editor in chief Hugh Hefner in the lead, has been frontrunners in human rights. Playboy has been fighting protecting the right of freedom of speech, fighting for equal rights for all people during the civil rights movement and supported the feminist movement by funding precedent cases on abortion rights. According to a series of text analyses by Beggan & Allison (2000, 2002b) Playboy?s editorial direction contradicted conventional definitions of masculinity. Also, the magazine portrayed its Playmates with complex identities that, in many cases, contained a number of traditionally masculine abilities.In this thesis we have done a critical discourse analysis of the Playboy interview and how the gender of its subject is portrayed by the magazine.

Because social media is personal and reaches users directly, it has become an important means of communication for companies trying to reach out to their audience (Nygren & Wadbring, 2013). Especially the possibility of interactivity has been discussed as social media's big advantage. But how much two-way communication is actually possible on social media? This is a quantitative study that focuses on how Swedish Facebook users in the ages of 16-25 interact with companies on the social network. The aim was to contribute with increased information and knowledge about how the users mentioned above interact with the companies as well as how the users perceive the companies communication and presence on Facebook.

The work of Shakespeare has been popular to make film adaptations of from the birth of cinema. Macbeth, one of his most often played tragedies, is no exception. But how did Shakespeare portray Lady Macbeth in his play, and how do directors in the 21th century choose to portray her for a modern audience? I will try to find the answer to these questions by analyzing Shakespeare´s play as well as three modern adaptations. I will begin the thesis by looking at scholars´ view in questions regarding gender, free will, adaptations and genre before analyzing the play and the three movies.

Syftet med denna uppsats var att undersöka variationen i pedagogers uppfattningar om genusmedvetenhet och begreppet genus. Fokus har legat på pedagoger i förskola, skola och fritidshem. I studien redovisas olika forskares syn på begreppet genus och relevant forskning om genusmedvetenhet presenteras. Undersökningen är inspirerad av den fenomenografiska forskningsansatsen och en öppen intervjuform har använts. Resultatet har sedan kategoriserats i kvalitativt skilda kategorier.

The aim for this master thesis is to create an understanding of the intersubjective processes of how individuals are experimenting with their identities in social media and the consequences for the identity and embodiment. The thesis is completed with the help of discourse analysis and a starting point in four complementary theories. Central to the implementation of the analysis is the concept of diffraction. Therefore the thesis is, which is reflected in the choice of theoretical approaches and methods, critical to many aspects of classical philosophy of science and method. The empirical material is based on interviews.

Trots allt jämställdhetsarbete i dagens samhälle innehar män fortfarande en större andel chefspositioner än kvinnor. Det finns många teorier som försöker förklara varför det förhåller sig så. Syftet med denna uppsats är att förklara eventuella skillnader i rekryterares attityder till kvinnors och mäns förutsättningar att nå chefspositioner inom dagligvaruhandeln. Vi har genomfört intervjuer med rekryteringsansvariga i tre dagligvarubutiker i Skåne. Resultaten från dessa har sedan jämförts med befintliga teorier och tidigare undersökningar i ämnet chefsrekrytering.

The purpose of this study is to understand how the school manages to question norms, and in doing so might prevent its students from being subjected to discrimination and other degrading treatment. This has been done with a focus on how gender related norms are represented, reproduced and questioned in children?s fictional literature. Two methods have been used; a survey and an literary analysis. The survey was conducted on primary school teachers with the intent to collect information related to their thoughts when choosing books to use in their classrooms, and also to source commonly used fiction.

This essay reflects on the thoughts and experiences of social workers in child protection agencies when it comes to talking about sexuality with teenagers, age 13-20, who is being subjected to inquiry. The research is qualitative and based on five semi-structured interviews. It has a phenomenological position and has been analyzed hermeneutically through cognitive and gender theory. Previous research shows that youths who get in contact with child protection often have issues about their sexuality. This study show that social workers in the agencies lack knowledge about this issue and that they seldom talks about it with the teenagers or their own colleagues.

This essay examine the meaning produced around bodies and body fat in the queer community, but also in the surrounding straight community. The author has interviewed fat activists, and are using queertehory, to examine and analyze the relationship between body fat and the understanding and construction of sexuality and gender. The author concludes that even if norms around body shape and body fat are overlapping between the two contexts to some degree, they also differ. In the straight community, people with larger body shapes and sizes are punished, and encouraged to stay, or become, slim. However, in the queer community, ?fat? or bigger body sizes are not frowned upon in the same degree.

Today's young people find themselves in an intense media traffic where many messages have a commercial nature. Some such messages are for example different types of advertising in various media and advertising often plays on the uncertainty that may be common in adoles-cence. New interactive media like blogs on the Internet has been established in recent years. Mixed types of media content, advertising with different messages, appear in blogs. Therefore, I am interested in how blogs on the Internet can influence young people's creation of their identity.

The purpose of this study was to describe and analyze IntimatePartner Violence (IPV). How does contemporary science illustrate men as victimsand women as perpetrators in these relationships? Ten articles were presentedand analyzed in a systematic literature study. The results show that men beingabused by their female intimate partner, do exist and that they in many ways doconform to abused women. There are many underlying causes to the violence inclose relationships.

This master thesis aims to examine the process of indexing fiction when it comes to area of sexuality and gender identity. The empiric work that forms the basis of the thesis are three investigations:(a) examining the current status of indexing fiction within the catalogues of six Swedish medium-sized libraries;(b) interviewing librarians who allocate the subject headings; and(c) an analysis of the Swedish subject heading system Att indexera skönlitteratur.This will be concluded with an analysis of the gathered material through queer theoretic standpoint with the help of critical classification and its inclusion through separation, and marginalization where subjects that differs from the norm is included but only by being separated from the norm, or ignored totally. This will show that there are similarities with how different groups get treated within the classification systems and how they are treated in subject heading indexing. An example of this in Att indexera skönlitteratur is that heterosexuality never is mentioned in the subject heading but is always present as the silent norm, while gender identity is marginalized through exclusion of the subject heading, and related words are instead being included under sexual identity..

Title: "In the verdict, reality is reconstructed" - a documentary study of how sex is reproduced in verdicts of LVU-cases.The aim in our study is to see how existing circumstances revolving power between the gender, are contained in court, through language and differences in the sentences and expressions that are used in the verdicts. In this study we have reviewed verdicts about young people who are taken in to custody care by Lag (1990:52) med särskilda bestämmelser om vård av unga.We have reviewed verdicts from the county administrative court in Kalmar, from January in 2007 to October in 2008. Through the analysis we have taken into considerations and worked with earlier research and litterateur containing different theoretical approaches to feminism.The result of the study shows, that despite of a neutral law, girls and boys, women and men are judged and treated different, because of their sex. Depending on your sex, you are expected to behave according to norms and values. These norms and values are not the same for girls and boys.

The aim: To examinate depressive symptoms among heart failure patients. Another aim was to examinate the differences in depressive symptoms between gender and between heart failure patients and the population. METHOD: The self-assassment formula MADRS was answered by twenty patients with heart failure at the University hospital in Uppsala. MAIN RESULT: Among the participants 31,3 % showed diffrent levels of depressive symptoms. Mild depression was more common in women.

The aim of this Bachelor thesis is to gain an insight into whatgirls and boys choose to read in their spare time. Thetheoretical perspective with which the subject matter isviewed is that of gender and genre. I would like to see ifthere are differences or similarities in their choice of genre.The material stems from a promotional reading projectconducted in the summer of 2012 aimed at children in theage group 6-16. The number of participation children were146 an 730 books were read. They were divided into agegroups and genres respectively.The analytical method is a quantitative and qualitativecontent analysis.