AbstractBackground: Countries can be seen as brands (nation brands) with brand values that transmitto the country?s products. Country-of-origin (COO), the brands nationality, links the productto an associative network of cultural shared national stereotypes. Through associating thebrand with a country or a region, the credibility of the brand can increase and strengthen thebrand. Therefore COO is used in marketing to position a brand.Purpose: The purpose of this study is to examine how luxury fashion brands communicatetheir national identity through analyzing their advertising.

The study deals with the causes of unjustified differences in pay between women and men in the banking sector. The purpose of this paper has been to examine how a gender project implemented in the private banking organizations from a gender-and implementation perspective. The aim of the project examined is to even unjustified differences in pay between men and women in the banking and finance sector. The main issues are: ? How has the project been implemented and what are the real and perceived results? ? How can the opportunities and barriers to successful implementation course with emphasis on gender? The method used is a qualitative study, where the empirical material consisted of focus group interviews.

The study deals with the causes of unjustified differences in pay between women and men in the banking sector. The purpose of this paper has been to examine how a gender project implemented in the private banking organizations from a gender-and implementation perspective. The aim of the project examined is to even unjustified differences in pay between men and women in the banking and finance sector. The main issues are: ? How has the project been implemented and what are the real and perceived results? ? How can the opportunities and barriers to successful implementation course with emphasis on gender? The method used is a qualitative study, where the empirical material consisted of focus group interviews.

This thesis analyses ideas of gender in the Swedish radical right. The aim of the study is to see if there are any differences or similarities in the way gender is being formulated by a populist radical right party as the Sweden Democrats (Sverigedemokraterna), the extreme right party, Party of the Swedes (Svenskarnas Parti) and the extreme right movement Swedish Resistance Movement (Svenska Motståndsrörelsen). Ideas of gender are presented in the theory chapter which is used later on in the analysis to compare with the radical right organisations of Sweden. To fulfil the aim we have performed a comparative ideological analysis between the three organisations and the base for our analysis is texts from each organisation?s webpage.

The study deals with the causes of unjustified differences in pay between women and men in the banking sector. The purpose of this paper has been to examine how a gender project implemented in the private banking organizations from a gender-and implementation perspective. The aim of the project examined is to even unjustified differences in pay between men and women in the banking and finance sector. The main issues are: ? How has the project been implemented and what are the real and perceived results? ? How can the opportunities and barriers to successful implementation course with emphasis on gender? The method used is a qualitative study, where the empirical material consisted of focus group interviews.

The aim of this study was to identify what kind of masculinity is shown in 54 articles of the Swedish lifestyle magazine Magazine Café of 1993 and 2008, and in which way this masculinity may be different from eachother.The study included four magazine issues of each year with analysis focus on main articles and abolishment of reviews and press items.  The method was semiotic analysis with focus on manly characteristics and stereotypes. The result showed that the normative man pictured in Magazine Café in 1993 was a man?s-man interested in manly characteristic business as sports, outdoor adventures and women. Fifteen years later not much has changed. The manly characteristics are the same but they have been complemented with a man-by-man accepted and homosexually inspired vain..

This study examines from a gender perspective how the gender distribution is viewed in the content of Göteborgs-Posten's sports pages and the short and long term effects of the the newspaper's gender equality plan that was introduced in 2005. It is a quantitative study for two sample periods, 2005 and 2009, that investigates how many articles in the newspaper which is about women's sports and male sports. Michel Foucault's theory of discourse is central to the study, his view of identity in society and how these are represented fit well on gender issues in sports journalism. The results show that women's sport is greatly subordinate to man's sport in terms of number of articles. The gender equality plan has not had any noticeable effects on Göteborgs-Posten's sports pages. This is due to a variety of factors ? economic aspects weigh heavily in this problem. .

Our purpose with this essay is to examine how staff that works with drugaddicts in compulsory-treatment institutions for women and men uses gender in their work. We are trying to get knowledge and understand how the staff is using their own and the client's gender in the work that they are doing. We have chosen to take focus within women's care in institutions and compare if the work is done in the same way with male clients.Our essay is based on interviews with treatment-staff. We have used a qualitative method. The interviews are made with both men and women.

This bachelor thesis is based on interviews with staff from three Egyptian NGOs in Cairo during the spring of 2013. The study examines how three Egyptian NGOs discuss the woman?s situation within the Islamic legal discourse in the contemporary Egypt. The empiric material was analysed through a theoretical framework of gender in Islam, and a discussion of the concept of human rights laws in a local context.The respondents emphasize the societies Gender stereotypes as obstacles in the discussion regarding women?s rights.

The purpose with this essay is to study police students perception of men?s and women?s role taking and behavior in a group. The question that is presented is if a group?s efficiency can depend on which gender the members of the group have. There are many theories about the concept male and female and the meaning of these words.

The purpose of this study is to examine two educational materials from different decades, to see if they have a conscious gender and equality perspective, and to see if they have followed the development society made regarding gender and equality. Even the curricula have a part in my study as I will relate them to the educational materials. Equality as a concept means briefly that women and men should have the same conditions, and gender depicts our notions of femininity and masculinity.I have chosen to do textual analyses, focusing on multimodal discourse because I analyze both text and image. I also use both quantitative and qualitative methods.My questions are: In which way do the curricula and the educational materials express equality?; In which way do the curricula and the educational materials express gender?; Do the educational materials express the fundamental values written about equality and gender in the curricula? And, if this is the case, does it mean that educational materials have followed the development of the Swedish society?The conclusion of this work is that equality and gender are presented as goals in both curricula, but the new curricula have developed that section more.

By the same time as the recent enlargement of the European Union, where Poland became a member, it was officially stated that the gender mainstreaming-policy was to be integrated into every area of EU. NGO:s working as entrepreneurs for the gender mainstreaming norm in Poland supported the accession largely because they believed it would help spreading the norm also on a national level. Qualitatively analyzing the Polish case and the difficulties gender mainstreaming as a norm candidate meets with I contrast expectations with what could actually be EU:s role in this matter.Arguing that EU is a context with room for spreading norms by both bargaining and socialization, this paper takes a social constructivist approach. Gender mainstreaming as a norm is difficult for EU to apply on their members, and thus was not widely discussed during accession negotiations. In the same time.

This work presents the way exiled Tibetans I?ve met view gender and equality. The world is becoming increasingly global and in order to educate future world citizens it is important to make sure that they learn about gender and equality. Males and Females have different cultures and where manly is the norm female is the exception, but it is important to try and level out these differences while children are still in school. This work originates from studies of literature and several interviews with exiled Tibetans in the Indian city of Dharamsala. They are Tibetans with different roles in the exile-Tibetan society and also of different generations and gender.

The purpose of our work has been to investigate how gender is viewed by pre-school teachers, as well as taken into account in their everyday work. We have also looked into how gender plays a part in the planning and shaping of the pedagogical environment.Our work is based upon qualitative research method, as we have conducted several qualitative interviews at different pre-schools along the way. The reason we chose genus as our main focus is that the pre-school curriculum states that all staff is obliged to meet the goals concerning gender..

The Swedish labour market seems to be more gender equal today than what it has been before. A gender equality intervention as the practice of an equality plan is one of the strategies that have been used in the workplace to achieve equality. This study aims to examine women?s work experiences in purpose to identify gender patterns in working life in a comparison between the trading industry and the academy. Central aspects in this paper concerns opportunities for development, space in the workplace and expectations associated to gender.