The purpose of this paper was to analyse ?Identity- about trademarks, signs and symbols?. The project was a co-operation between the National museum of Art and Stockholm School of Economics in the spring of 2002, which consisted of an exhibition, a book and a series of seminars. The goal was to illustrate how the trademark had developed through history, which role it has in the modern society and how the trademark serves as a creator of identities. The project, mostly the exhibition, was exposed to criticism, which was directed towards the sponsorship deals between The National Museum of Art and five companies..

The physical environment is constructed of materials. The materiality of different places contributes to how places can be distinguished and the material can contribute to the construction of place identity. For architects with different orientations the material is one of the principal means by which they can express their idea. The material remains when the design process is finished and instead the material becomes a precondition for how people will perceive and deal with the place. The literature study of the essay examines how the concept of place and materiality is dealt with in different disciplines and how these descriptions are linked to the concept of place identity.

The purpose of this study is to investigate how the legal protection against sexual harassment at work functions, and where to draw the line. The study is limited to focus on the sexual harassment directed at women from men, because it usually occurs that way even though only a few report the incidents. The results are discussed from a gender perspective on how the distribution of power is between men and women as a way to explain sexual harassment.Sexual harassment is currently protected by the discrimination law and the EU principle of equal treatment for men and women. For a behavior to be considered as sexual harassment it has to be unwanted by the receiving party and the person practicing the harassments must be aware that the behavior is perceived as offensive. The behavior shall be of a sexual nature and contribute to a disadvantage for the victim in the form of a violation of that persons integrity.It is the victim that determines whether the behavior is perceived as sexual harassment or not, what one person believes is a friendly behavior may be perceived as offensive by another.

Introduction: All women can be subjected to intimate personal violence by theirpartner, but the older woman's vulnerability to violence is not highlighted in research.Consequences of violence can be severe and it is essential from a public healthperspective to explore the issue even for the older woman. Objective: The objective ofthe study was to generate a deeper understanding of the problems of older woman'svulnerability to violence by their spouse / partner. The research questions focused onwhat characterized their situation and how a gender perspective can illuminate theproblem. Method: A structured search for scientific studies was carried out in thedatabases: Pubmed, Cinahl, PsykArticles and Scopus in the area of interest. A qualityassessment of the articles was preformed and 12 qualitative studies were included in thestudy.

My work is based on a text analysis of media production of the female offender. I found it interesting how women were presented as victims rather than perpetrators. The media have in recent years grown tremendously and this also impacts on people and what is important. The notion of how a woman should be and how a female offender should be is extreme. The material for my work is articles found on the Internet in daily newspapers websites.

The main purpose of this Master´s thesis is to examine how Swedish librari-ans manage and relate to social problems within the service to young visitors. To reach understanding in this subject, qualitative interviews with six Swedish public librarians have been conducted. As a theoretical framework the ideas of interactions and identity have been used. These concepts together with attitude and behavior, form the theoreti-cal model upon which the analysis of the material is based. The outcome of the study shows that social problems exists and affect the library staff?s daily work.

The purpose of this comparative study is to investigate if the views of Sayyid Qutb and Tariq Ramadan regarding social structure and religion are possible to unite with western liberal democracy. The basis of the study is the problematizing approaches written by Qutb and Ramadan regarding the possible unity between Islam and democracy. These problematizing approaches are then tested on the political philosophy of liberalism to see if a unity is possible.The result showed that Qutb's view did not meet the criteria of democracy, which wasn't surprising due to his negative views on the system. However, Ramadan's reformist view on Muslim identity did unite with the views of liberal democracy, though questions regarding the possibility of creating and preserving a European Muslim identity in the secular society were immediately brought to attention.The importance in Qutb's view is social equality, unity and submission to God and the importance of Ramadan's view is to create and preserve a European Muslim identity and adapt to the society where you live and participate as a citizen. Qutb's view will not tolerate diversity and one is to keep or convert to the Muslim faith.

During the autumn of 2007 I carried out an investigation within the bank and finance Sector. The aim of the investigation was to see how informal aspects could be understood in relation to equality within Bank AB? The main question was: Which are the obstacles and opportunities for equality within Bank AB? To answer the main question I asked the following questions to the material: Are there any gender related different within the organization? How are men and women represented within the internal magazine? Which are the conceptions related to sex/gender within the organization? The investigation is based on a survey, the internal magazine was investigated and finally interviews took place. Throughout the investigation I used organization theory in a gender perspective. With the gender organization theory I examined concepts as structures, leadership, symbolism and changes associated with equality.

Research regarding the maintenance of the Sami language shows that the Swedish society has a big influence on the development of the Sami identity and also the maintenance of the Sami language. The assimilation of the Sami language and the traditional Sami religion was forced mainly by the Swedish education form and the Swedish church. In modern times many different forms of Sami identities have been developed due to the scattering of the Sami people, and also because of the urbanization of the Swedish society. The Sami nature religion is still alive in the Sami group, thanks to the mythological stories told and preserved by their oral  tradition. The purpose of this assignment was to make research of how the Sami identity is being presented in three current Swedish books.

The purpose of this study is to examine how participants perceive virtual agents shown on a computer display. In particular, it is explored to what extent participants transfer gender and attraction stereotypes that are commonly applied in the physical world to virtual agents. Previous related studies have often explored only text or voice interfaces, without any visually appearing agents, and here indeed found evidence for a transfer of gender stereotypes. Our hypothesis was that the addition of a visual agent interface would reinforce this effect. The results support our hypothesis that participants transfer human gender and attraction stereotypes onto virtual agents, as well as that these processes are affected by the visual representations of the agents..

The object of the essay was to investigate the argumentation in the bill, the comments from unions and the authorities, among others and the motions concerning the bill. To analysis this argumentation I have been using feminist theory, specifically Carole Lee Bacchis ?What?s the problem?-aproach. I also used Maud Eduards and Diane Sainsbury to complete my theory. They describe men as the norm of the society and women as deviant.

The purpose of this essay was to examine female and male nursing students expectations and goals referring to the nursing profession from a gender perspective and examining the students reasons to apply for nursing school. A descriptive study with qualitative design was implemented. Data acquisition was made through interviewing ten nurse students, five male and five female. The interview material were analysed in accordance with Kvale?s method of analyzing.

The purpose of this study was to examine the incentives behind Sweden?s decision to engagein the Afghanistan conflict.The method used to fulfil the purpose of the study is content analysis. The material that hasbeen used in the study is various books and articles concerning Sweden in Afghanistan,Swedish foreign policy and perspectives in political science.The study is multi-theoretical and thus the analysis explains the incentives from a liberal, arealist and a constructivist point of view.The conclusion of the study is that identity has a great part in explaining the incentives forSweden to engage in Afghanistan, especially because of the transformation in strategy andforeign policy that has taken place since the end of the cold war. Other factors, such as peacebuilding and national interests also are incentives supported by the material used in the study.Yet, perhaps they are first and foremost connected by the constructivist idea of identity..

The aim of this bachelor?s thesis is to examine what expectations a few, adult, frequent library users have on librarians' competences at a specific library. We also aim to compare how well the library users' expectations relates to how the librarians describe their own competences.The method used to gather the empirical information in this study is the qualitative semi-structured interview. We interviewed six library users and the four librarians who are employed at the library where we placed our study. The results of our interviews were analyzed with the help of a model based on Anders Ørom?s librarian identities.

Abstract"The Care of Work" is a study whose background comes from the problems surrounding work-life balance and equality that permeates social debates today. The problematic work-life-balance and gender equality are just as relevant today as they were 35 years ago. The aim of the study was to investigate whether or not men and women have a satisfactory work-life balance and if the organization they work for is doing something to make their life puzzles function. Last, but not least, the purpose is to see if gender equality is in the interest of the individual or the state.The study is based on work-life balance, gender equality and gender as the theoretical frames of reference. Eight respondents, four men and four women, from established IT companies were interviewed.