The thought behind this bachelor essay regarding gender and rhetorical feminist criticism developed years ago out of the fact that I read just a little too many dirty chick lit-pockets as a teen. Those chick lit-pockets were my first introduction to sex, to gender roles, to how men and women react and are supposed to react to each other and, in some sense, even to feminism. Those chick lit-pockets, later turning into hardcore Harlequin-books, became my benchmark when I started to contemplate the fact that this is a man?s world, produced and reproduced by a male gaze which influences everything from sex, porn, advertising, gender roles, jobs and payment to dirty pockets for teenage girls.The essays aims to show how the male gaze-phenomenon could be to use for the rhetoric discipline: first combined with other rhetorical theories as a way to analyze and understand gender and objectification. The main question asked; How to put the male gaze on a rhetorical leash? This bachelor essay consists of a qualitative literature study focusing on four articles and one book in which five different male gaze-perspective appears.

This paper examines constructions of identities in Swedish news paper articles concerning the European Unions?s Tobacco Products Directive. Using critical discourse analysis (CDA) supported by theories of discourse, semiotics and identity formation, this paper argues that constructions of a Swedish ?Us? are distinguished from a non-Swedish ?Them?. These constructions depends on categories such as use of tobacco, science, history and war, which are frequently used in the discourse to separate ?Us?, ?the good? from ?Them?, ?the bad?.

The purpose of this study is to examine discourses about norms and norm criticism regarding sex/gender and sexuality in preschool teachers? and nursery nurses? speech using a post-structuralist perspective. My two research questions are:How do the educators describe norms in general and norms about sex/gender and sexuality in relation to their work?How do the educators describe their work with norm criticism in relation to norms about sex/gender and sexuality?The theoretical base of this thesis is feminist post-structuralism and queer theory. Qualitative interviews were used as method to gather material and then a form of discourse analysis was made based on the transcribed interviews.

This study examines negative issues that cannabis users have experienced associated with cannabis use. The author made qualitative interviewsto unveil four cannabis users? life stories. These stories were analyzed through the discourse psychologicalperspective interpretive repertoirein order to explore and identify analogies among the users. The author found that the respondents, despite their seemingly diverse backgrounds and personalities, carry a collective repertoire of similar experience and reasoning around cannabis and society which can be defined as a cannabis discourse; a discourse grounded in facts as well as speculations, arguments which separately may seem reasonable but altogether often appear contradictory, and real-life anecdotes that sometimes reflect paradoxical conclusions.

The aim of this Masters thesis is to examine and analyse how the public librarys mission is interpreted and formulated in a selection of library related journals. The journals are both international scientific referee journals from the LIS field and journals with a closer connection to the practitioners within the public library field. The idea is that these journals can be seen as windows to an academic theoretic perspective on public libraries, as well as to the practitioners way of talking about the librarys mission. The study also aims to examine if there is a difference in the way that the librarys mission is interpreted and discussed among theorists and among practitioners within the field. The theoretical starting-point is Ernesto Laclaus and Chantal Mouffes discourse theory, and the method is text analytic.

This essay focuses on men?s construction of feminism and gender and views on equality between the sexes. The purpose of the essay is met through interviews with eight men on their thoughts and constructions of these issues. The answers from the interviewed men were analysed with a radical feminist and gender perspective approach. The sources used in the analysis of the material, in the aspect of gender, were from the work of Judith Butler, Robert W.

This essay analyzes the scripts of the swedish plays Jösses flickor! Befrielsen är nära (Jeez girls! Liberation is at hand) from 1974 and Jösses flickor ? återkomsten (Jeez girls ? the return) from 2006. The analysis is done within the theoretical framework of political and feministic theatre. The essay also includes a discourse analysis of the reviews that were written about the plays and the debates that followed.The result shows that the feministic discourse has changed primarily in two ways. In the 1970's there was a large confidence in the collective, in the 2000's focus has shifted to the individual and tointersectional perspectives.

Thirty years of gender equality politicsFrom women?s work to gender mainstreamingThis Bachelor thesis examines how the Swedish state has practiced gender equality as a political project during 1972 until 1999 through the budget bills, using a ?What?s the problem represented to be?? approach aiming to uncover which discourses policies are based on. The method also studies what assumptions underlie policy problems, what is left as unproblematic within the policies and what effects are produced by specific problem representations. A central question for the thesis is what has remained and changed within Swedish gender equality politics. The history of the Swedish welfare state is presented as a background on how gender equality policy has affected the everyday life of women and men.

The aim of this study is to examine the opinions of eight 12-year old boys and girls about two comics; Sabrina ? tonårshäxan (Sabrina ? teenage witch) and Spiderman. Do children see gender differences in the two comics? Do boys and girls identify with the heroes in the comics and does this affect the children's own gender socialisation. We interviewed four boys and four girls from different parts of Sweden.

This study has been conducted as a literary analysis of four chapter books for children in the early years of compulsory school: Magister Tutnäsa, Vilken fullträff, Astrakan, Sune och tjejhatarligan, and Alva och Dum-Julia. The aim has been to analyse four teacher characters from a gender perspective. The study has focused on the teachers? personal characteristics and whether these are typically female or male. Another aim has been to study how the character reinforces or runs against stereotyped gender patterns.

The aim of this Master's thesis is to examine the contemporary educational tasks of the Swedish public library as they manifest in Swedish library journals. Our main question at issue is: Which educational discourses are there? And in relation to our main question: how do the concepts of information literacy, lifelong learning and adult education relate to each other? Is there an antagonism between the public library's duty to supply fiction as opposed to non-fiction? and: What are the consequences of these discourses in the service provided by the library?Our theoretical starting-point is the discourse theory as proposed by Ernesto Laclau and Chantal Mouffe. We analyse 39 texts from four Swedish library journals: Ikoner, bis, DIK-forum and Biblioteksbladet. The analysis is done in two phases.

In this study we have chosen to explore if there is still signs of gender typing in the two news programmes Rapport and Nyheterna. By using a quantitative survey as a method we have investigated if there are any differences between the sexes and their roles.The two main questions where:How does the representation look when it comes to the numbers of women and men?In what extension is the representation gender typed?Due to different theoretical points and former research we have seen that journalistic subject and gender often tends to go hand in hand. When it comes to other participants, such as subjects of interviews, earlier research has shown that experts most often are men. Whereas women often participate as ordinary people, such as mothers or students.

The purpose of this study was to examine gender depiction in picture books in preschools. Our experience is that many picture books contain old-fashioned gender stereotypes. During the analysing process, we used the following theories: Yvonne Hirdman?s theory about the stereotypic gender contract and Lev Vygotskij?s theory about experiences increasing our ability to fantasize. We read through 154 picture books in two preschools and categorized them into two categories: normative and non-normative books.

The object of this essay is the Swedish author Agnes von Krusenstjerna's novels Ninas dagbok (The diary of Nina) and Helenas första kärlek (Helena's first love) as well as the cycle novel Fröknarna von Pahlen (The misses von Pahlen). The purpose is to explore her use of the discourse of girls' fiction, which I analyse by the depiciton of women's sexual awakening, and her depiction of sadomasochism. The theories of Elaine Showalter, Jacques Derrida, Michel Foucault and Judith Butler are used.Women's sexual awakening is depicted similarly in the novels but more explicitly in Fröknarna von Pahlen. In Ninas dagbok and Helenas första kärlek there is an eroticization of dominance and submission, which is not explicitly sadomasochistic. In Fröknarna von Pahlen, sadomasochism is explicitly described as a "perverted" sexuality and reveals the inequality in the violent sexuality, which is described as "normal".

This paper examines women's positions in the music industry. By quantitativelyinvestigate ten major companies on the swedish music market, the authors have beenable to mapp positions that are dominated by women and as well as men. The essaydiscusses several theories of both gender in organizations and gender in society inorder to analyze the quantitative results.The aim of the paper is to highlight the current segregation of careers in the musicindustry as well as to lay a foundation for further research on why it is segregated.Clear graphs shows the gender distribution between women and men in business butalso the distribution of gender in occupations / positions in similar companies. In theanalysis the authors reflects on the results using relevant gender theories. In theconclusion, the authors explain the result generated by the analysis and illustrates theprevailing segregation that exists in the music industry.This paper has concluded that a seemingly even distribution between men andwomen in business organisations can sometimes be misleading.