The aim with this thesis was to investigate how the Swedish newspaper Aftonbladet construct and reproduce imaginations of gender and gender order. An important premise for our work is the agenda theory, which states that media has great impact on what is on their audience mind. We chose to investigate how Aftonbladet wrote about two Swedish footballers, Lotta Schelin and Zlatan Ibrahimovic, during a European championship with each players national team. By using a method of critical discourse analysis based on Teun van Dijks idea and with gender glasses, we analysed eight articles and two chronicles regarding each player.Our results show that Aftonbladet construct and reproduce gender and gender order by its different ways of portraying Lotta Schelin and Zlatan Ibrahimovic. Articles regarding Lotta Schelin tend to be more audience oriented, focus more on her and her teammates emotions and more often focus on things outside her profession as a footballer.

The purpose of this paper is to investigate how gender and sexuality are made in the videogames Prince of Persia and Fable II, and more specifically to look at possibilities and limitations for the construction of gender and sexuality in these games. I understand videogames as an interactive media form that differs from other types of media like film and literature. It is a media form that depends on a player to be played. At the same time it is constituted by rules of how it can be played. I have analyzed my material by a method called close-playing.

Abstract The main purpose off this essay is to understand what different ways women and men use to communicate and make themselves acknowledged by their co-workers.  This is done by interviews with people at an ordinary office and trough observations at the workplace. A qualitative method was entrenched and seven respondents, four women and three men, age 43-55 was interviewed. The theoretical frame contains theories from Goffman?s dramaturgic perspective such as roles, facade etc.  The theories concerning gender come from Hirdman?s different analyses on how the relations between men and women take form. The data collected shows that men and women use their body language, voice and accessories in different ways to make themselves acknowledge at the office.

The purpose of this study is to see how men, women and children are made ??in the Ikea 2014 catalog, this from a gender perspective. It will also examine if gender stereotypes are seen and how equal the people in the images is produced.This essay is studied on the basis of gender theory and theories about stereotypes and how men, women and children are prepared in advertising and commercials. The method that was used during the analysis process was a qualitative semiotic method. The analysis tool that was used from the semiotic method was denotation, connotation and metonymy.The result of the study shows that the major part of the pictures that was analyzed was gender stereotypical and that a few of the pictures showed some kind of equality between men and women, both between grow ups and children.

The aim of this thesis is to analyse the conceptualisation of the social relations of class and gender within the Social Democratic Women?s Association during the period 1972 ? 1993, on the basis of their programmes for action. The analysis of the concepts is based on an ideology critical study focusing on the manifest ideology.The study is based upon the theoretical concepts of class and gender,  The class analysis is based upon the broadened concepts of class by Erik Olin Wright and Ira Katznelson. The gender analysis is mainly based upon a Marxist understanding and a critical point of view of Marxism and feminism in the context of patriarchy and capitalism.The period of the study is where the social democracy is challenged, both by radical socialism and feminist ideology and the economic crisis during the 1980?s, as well as the possible threat of an organised women?s party in Sweden.

The aim with this essay is to look into what literature has been published in 2006 and 2007 for boys between the ages of twelve and sixteen in order to analyse six of the titles. Our two main questions are as follows:?How is the teenage boy depicted in six of these books? - To what extent is the teenage boy depicted in a gender stereotypical way?.We chose the titles for analysis based on our mapping of the published literature and took into account the authors? gender and age as well as the main themes of the books. As theoretical base for our analysis we used Marias Nikolajeva?s table of gender stereotypes in literature.

The purpose of this study is, based on theories of gender and hegemonic masculinity, to studyhow masculinity and femininity is constructed and reproduced in one of the most popularSwedish podcast: Filip & Fredriks podcast. The main theory in this study is that gender issocially created and sustained by humans through language and interaction with others.The study's research questions is: How are gender roles/gender portrayed in Filip & Fredrik'spodcast? What characteristics are attributed to men and women in Filip & Fredrik's podcast?How does Filip & Fredrik's podcast represents conditions and power relations between menand women?Through an linguistic textual analysis, which is an application of discourse analysis, I seek toget beneath the surface meanings of texts and examine more implicit social meanings andideologies regarding gender. It includes an analysis of metaphors, word choices and syntax.The analysis shows underlying values and ideologies that indicates gender structures in abroader societal context. Choice of words and metaphores in Filip & Fredriks's podcastexpresses symbolism where men and male-typical attributes are highly valued, whilst womanand female-typical attributes is being devalued and representative of the opposite.Masculinities and femininities are also constructed and represented in various ways throughsentence constructions that guides the listeners in certain directions.

The purpose of this thesis is to explore how love relationship affects the identity and attitude towards school of study motivated girls in 17-18 years of age with the subsidiary purpose to get anidea of how the gender order is maintained in the relationship.The study is based on theories of gender theory and identity theory, which concerns gender as aresult of actions and how the gender order is maintained. The identity theory is based as a choice toconvey different roles.The study is founded on qualitative research interviews with six different girls, where the focus wasto learn about their own experiences of how the love relationship affects them.The results were interpreted through a hermeneutic analysis.The results show that the love relationship affect informants' identity on self-perception, what roles they convey and the attitude towards school. It turned out that the informants' attitude towards school was dependent on their boyfriend´s attitude towards school.The results also show that girls are highly involved in the process of maintaining the gender order in which they choose to manage their time according to their boyfriend's time, and has the role of the engaging and emotional in the relationship..

In Stockholm there are currently five women, out of a total of 102 employees, working in public sports arenas. In sports arenas men are numerically superior amongst the workers as well as the visitors. These arenas are in many ways male dominated, masculinized environments. In this essay I investigate the reasons behind the uneven distribution, in terms of gender, among sports arena workers. I do this by interviewing seven female sports arena workers (the five current and two former), and by observing their workplaces.

Gender mainstreaming kan sägas vara en central del av dagens jämställdhetsarbete, i Sverige och utomlands. Strategin som fick sitt definitiva genombrott i och med FN:s fjärde kvinnokonferens 1995 har på kort tid anammats av otaliga länder och organisationer. Strategin kan ur ett feministiskt synsätt anses vara radikal då den grundläggande tanken är att en (re)organisering, förbättring, utveckling och utvärdering av policyprocesser skall ske, så att jämställdhetsperspektivet är inkorporerat i alla policys på alla nivåer och i alla steg, av de aktörer som normalt är involverade i policyskapande. I det här arbetet belyses den process genom vilken spridningen av gender mainstreaming har skett. Likaså behandlas Sveriges roll i policyöverföringen av gender mainstreaming.

In light of the current debate on gender equality and behavioral finance, the study aims to describe whether gender differences in financial stock picking can be explained by the different multiples found within the Value Investing Theory. Furthermore, the study aims to determine which of the four portfolios, value, growth, male or female, that has had the strongest return. The results suggest that there is an association between female and value stocks as well as between male and growth stocks. Out of the four portfolios, the value and female portfolio were on average the best performers with abnormal returns..

The purpose of the study was to examine if preferred stereotypical leadership and gender could predict women?s employability to leading positions. The survey, which was selfconstructed containing a scenario module was conducted on co-workers (N=97) in the Vaxjo area. The result showed that the female candidate in the scenario was preferred as leader prior to the male candidate. However, there were no gender differences between the male and female participants? preferred stereotypical leadership.

The present study tested the prediction that male offenders are judged more harsly than female offenders for involving in a violent crime. Three-hundred and fifty-four adult students (163 men, 190 women, 1 unspecified gender) evaluated a hypothetical crimescenario describing a violent conflict between two parties, as part of a 2 (Informants Gender: Male/Female) x 3 (Offender Gender Triad: Male/Female/Neutral) x 3 (Victim Gender Triad: Male/Female/Neutral) between-subjects design. In situations involving male offenders, compared to female offenders, the informants judged the male offenders more harshly which exposed a double standard, as we expected. Informants also believed that it was more likely that a male offender was a recidivist..

The aim of this bachelor?s thesis is to investigate what role the public library in Sweden may have when it comes to gender equality issues. The questions at issue that were asked, in order to give an answer to the aim, was how the librarians defined and saw work with equality, how much the steering documents for the library impact and what they are doing in their practice to weaken the dichotomies between the sexes. The theoretical starting point used for this study is three concepts, the gender system, the stereotypes and the gender contract described by the Swedish historian Yvonne Hirdman. The purpose of the three concepts is that gender is a social construction which produces gender stereotypes and a gender order in society, which the library is a part of.

2 (45)AbstractAuthors: Gunnel Forssell Ehrlich & Alexandra WinbergTitle: Gender in local press ? a quantitative study of four local newspapers Level: BA Thesis in Media and Communication StudiesLocation: Linnaeus UniversityLanguage: SwedishNumber of pages: 50The report shows a quantitative study of balance in gender and position of power in the local press. The study aimed to shed light on the distribution of space in the newspaper between men and women, those within power and those without in Swedish local press. The study was conducted with four newspapers, during a month of time with local editorial news material. In our study, we have assumed Lippmann?s and Strömbäck?s theories of pseudo-reality and distribution of gender and position of power in Sahlstrand and Jarlbro.