A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.

A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.

We have a business proposal. Instead of the consumers visit the country side in order to purshase we are interested in starting a shop with only regional produced products in the city. We have our base in a part of Sweden called Östergötland, therefore we have investigated the market for such a store in Östergötlands biggest city, called Linköping. The conclusion is that the store must sell food produced in the region. Another conlusion is that the store must be located near a bigger supermarket. Our main selling points are quality and that the food is produced in the near region.

The purpose of this study is to increase understanding of the unemployed youth. To achievethat, we have investigated who the unemployed young people are, how their wellbeing isaffected and what they need for a change to take place. The study was conducted in amedium-sized Swedish city with the help of a method combination. The target population forthis study is people enrolled in ?Job-guarantee for Youth? in spring 2014.

The river Selångersån runs through thenorthern Swedish city of Sundsvall, splittingthe city in two as it winds through thevalley between Södra- and Norra Stadsbergetand out into the Baltic Sea.The river is a national interest of nature conservationbut at the same time in the middleof an urban development string for the city,creating a complex situation of developmentcontra conservation of natural environment.This project attempts to create a strategy oflandscape urbanism for the area surroundingSelånger Bay, four kilometers upstreamalong Selångersån. A sensitive wetland, todayrather forgotten but with great potentialfor introducing wild nature as an active partof the city. Or rather, initiating a processwhere the built environment can infiltrateand enrich the natural environment gradually.A city park in this location to initiate thisprocess could be a joint project of the city?sresidents with the scope to become a projectin constant development.The idea of the project is to offer a large ecologicalpark and meeting place near the citycenter. This will be achieved by clarifyingthe activities and values that already existin the park, such as the largest living deltai the region, football fields and a medievalchurch ruin, and by creating new paths.

This study focuses on carpooling and how carpools can be better integrated into today's society. The purpose of the study is to investigate what affects the motorist?s decisions to become a member of a carpool. The study will highlight the barriers and drivers of membership in a carpool. It is important for the future to change the attitude of motorists and get more motorists to choose more sustainable modes, as is the concept of carpooling is a good solution.The study is based on a qualitative approach with six respondents from the Eskilstuna municipality.

Abandoned and unused railway structures often possess great potential if they are reclaimed and reused for new purposes. The thesis focuses on the global trend of restoring and revitalizing these areas, converting them into park areas, rail trails and green corridors in the city landscape, while preserving their ecological, social, esthetic and historic values. These rail areas were often abandoned when industries moved out from the cities, either to industrial areas or abroad. The use of railways for transporting industrial goods was also replaced to a large extent my motorized road vehicles in the mid 20th century, leaving the rails under-utilized. Because of their location and intrinsic values, they can be reused for important functions, such as green areas in the city environment, providing space for recreational activities and exercise and social meetings and interactions. I have closely investigated the three park areas High Line in New York, Promenade Plantée in Paris and Schöneberger Südgelände in Berlin, which have all gone through this transformation in recent years. I have summarized my conclusions in three key concepts to consider: design for social values, preserve the architectural history, and leave room for future evolution. The final part of my work is a design program for an abandoned railways area in Stockholm: Eriksdal railway area.

The purpose of this essay is to describe and partly explain the migration from a German city, and to illustrate the political difficulty surrounded by the phenomenon.I?ve composed following question issues to fulfill the purpose of the study:1.How does the migration take form in Cottbus?2.Why do the students want to migrate?3. Do the politicians consider the migration as a problem? What kind of measures do they want to introduce to prevent it?The survey has been done with mainly qualitative research methods, but it contains some quantitative elements.I?ve made an opinion poll survey among students in Cottbus, interviews with politicians at the city council and interviews with four students that have already left the city.The results of the study show that the will to migrate is widespread by the students in Cottbus. It?s first and foremost the chance to get a job that drives the students to migrate.The city has a deficit of 180 million Euros in household, which makes the politicians to feel helpless, facing the problem of migration.

The aim of this study has been to create a future scenario of what archiving might look like in the future. The main theory used in the study comes from future studies, but also a theory about the social impact of technology on work were used. The questions that were analysed were about the tasks of the archivist, the appearance of the archival institution, collaboration with other LAM institutions, knowledge requirements for the archivist and the amount of archivist positions. The method used in the study was scenario writing, which derives from future studies. The source material consisted among other things of regulations and laws related to archiving together with some archival manuals.The tasks of the future archivist will probably consist of the same tasks as those of present archivists who work with digital archiving, even though archivists probably forever also will have to work a little with paper records.The future archival institution will probably retain its paper records and keep its digital records on digital storage media.

The aim of this thesis is to examine the properties of the municipalities in Sweden that influence the choice of being a certified Fairtrade city. The independent variables which are used in the statistical analysis are municipal governance, local tax rate, whether there is an university and/or university college in the municipality, average income and higher education in the municipality. The variables are examined by logistic regression. Since there are no statistical data on ethical procurement, this exogenous variable isn?t included in the regression.

The city of Kalmar has a desire that their 3D maps of the city should come to a greater use and get residents more involved in Kalmar city. The purpose of this report is to show one way to work with these 3D maps when it comes to presenting information about Kalmar for its residents and tourists in a specific area.  The report also includes information about advantages and disadvantages with the use of 2D and 3D maps in different environments. Various reports and other sources indicate an interest in 3D and a use for this, but even that 2D is still seen as a natural way to read a map. By collecting information from relevant literature, interviews and user testing, the group has obtained sufficient background information to present the results of a web site, where the visitor can navigate in both 2D and 3D in a specific area of Kalmar. User tests and surveys have been conducted in two rounds and the web site has been revised after their results..

This study is about differences in knowledge regarding animals. In the study five year old preschool children from a city were compared to five year old preschool children in the suburbs with multicultural background. The study is also about where children´s knowledge about animals comes from and how educators can make a positive difference. To find this out standardized interviews was used on 23 children from four different preschools, two preschools in the suburbs with 15 children and two preschools in the city with 13 children. A survey was sent out to the educators within these preschools to gather background information on what the children do regarding animals.

The city of Kalmar has a desire that their 3D maps of the city should come to a greater use and get residents more involved in Kalmar city. The purpose of this report is to show one way to work with these 3D maps when it comes to presenting information about Kalmar for its residents and tourists in a specific area.  The report also includes information about advantages and disadvantages with the use of 2D and 3D maps in different environments. Various reports and other sources indicate an interest in 3D and a use for this, but even that 2D is still seen as a natural way to read a map. By collecting information from relevant literature, interviews and user testing, the group has obtained sufficient background information to present the results of a web site, where the visitor can navigate in both 2D and 3D in a specific area of Kalmar. User tests and surveys have been conducted in two rounds and the web site has been revised after their results..

To perform a historical record of Beijers Park's development to date is about securing the tracks back in time. The historical record about the park tells not only the history of the park but the city, district, local residents and art of gardening. As the historical story is documented the necessary base for establishment of any care plans in the future and the base for cultural and historical value the park is made. Beijers park can in such work be treated alone or as part of the context of parks that were built during the same era in Malmö's history.Beijers park origin from the era of the late 1800s, when the entire green structure in Malmö changed. The park area today covers 12 hectares and is located in the district Kirseberg.

Climate change is expected to lead to increased rainfall and higher temperatures, among other things. This will have a major impact on our cities. Floods can lead to property damage as well as damages to human and animal health. Higher temperatures will increase the frequency of heat-related health risks and premature deaths. The consequences of climate change will be particularly large in our cities because of the city's morphology with a high amount of paved surfaces and buildings that affect the natural processes in areas such as drainage and absorption of solar radiation.