The main objective of this thesis is to study the brand manager?s role within a global business to business (B2B) company. In order to meet the main objective we have chosen to study and analyse one global B2B company, Alfa Laval AB, Alfa Laval DK, Alfa Laval PL and its co-partners such as an advertising agency. We have also studied three global business to customer (B2C) companies, Mars, Unilever and Nestlé, to get a picture of brand managers? role and responsibilities within the B2C environment which is already quite far ahead in the development of the brand management thinking..

Computers together with Internet have been growing enormously, during the last decade and the area of information technology has been growing in the same speed. As long as the surrounding environment evolves, the business models must within the IT-area, keep the same pace. So, how do business corporations handle this change to attract customers? How do the dominant business models look like? In many cases, they are apparently much the same. But what differences can we see and what areas can be improved? We have showed that the IT area isn?t just one, it consist of several segments.

It is important to understand the process of appraisal of a business in order to establish its value. The purpose of our thesis is to establish which methods and models are used when evaluating a business and investigate the factors that may affect the value and price tag of a business. We have used a qualitative approach by conducting both indepth interviews and a survey as well as reading literature within the field. The main conslusion in our findings is that the common practice of discounted cash flow is widely used when bestowing a monetary value for a business, and in order to raise the value a well established customer relationship was the single most important factor. As far as lowering the value, the answers were of such a wide spread that a single factor could not be attributed.

Författare:   Alexander Falck, Ekonomprogrammet inriktning marknadsföring Sebastian Ivarsson, Enterprise and Business DevelopmentHandledare:                      Kåre SkållerudExaminator:                      Frederic BillTitel: Att marknadsföra döden: en jämförande studie mellan tjänstemarknadsteori kontra begravningsbyråers arbetssätt.Bakgrund och problemdiskussion: Produkter och tjänster marknadsförs på olika sätt, för att marknadsföra tjänster så har den ursprungliga marknadsföringsmixen från Kotler utökats med ytterligare tre delar för att beskriva det som är viktigt i tjänstemarknadsföringen. Begravningsbyråer befinner sig idag i en efterfrågesituation som kallas negativ efterfrågan. Negativ efterfrågan innebär att kunden inte vill veta av företagens produkter. Denna situation skapar frågetecken till hur begravningsbyråer egentligen marknadsför sig då kunden inte är intresserade av företagets produkter. Vid vår förberedande forskning visade det sig att det hade författats väldigt lite på området.

The aim of this study is to, by developing ideal types, describe why studententrepreneurs participate in self organised business network. The investigation is based on answers from 41 participants in the business network ?Företagare på Lnu?, as well astwo semi-focused groups, which where analysed by using Webers (1978) ideal types.The investigation shows that there are several reasons for student entrepreneurs to participate in self organised business network. For instance some people participate to gather knowledge from other student entrepreneurs for their own future, since they have an idea of soon starting their own business. Others participate just for the fun of knowing what?s going on at the university..

Non-compulsory schools in Sweden should make use of the knowledge and experience that is available in society according to the aims and objectives of the Curriculum for the Non-Compulsory School System - Lpf 94. There are however only a few studies which have focused on the contacts between non-compulsory schools and society as represented by the business world in Sweden.The purpose of this study is to examine in what ways and to what extent non-compulsory schools are following the Curriculum by using the knowledge and experience of the business world. The perspectives have been: Which contacts in the business world and which working practices from the business world are implemented in teaching in non-compulsory schools? In what way do these contacts and working practices affect the teaching and learning of business administration? The purpose of this study is also to examine if the teachers in non-compulsory schools use business information and different kinds of business knowledge and experiences in order to keep themselves up-to-date regarding the business world. The perspectives have been: Are the teachers using up-to-date business information or business experience? Are the teachers applying a multicultural perspective in teaching business studies? In what way does this kind of information or first-hand experience affect the teaching and learning of business administration?The method used in this study was to interview seven teachers from two non-compulsory schools in Stockholm.

Metod: Denna uppsats undersöker aktierådens grunder och dess argumentation. För att analysera våra data har vi använt oss av en argumentationsanalys. Syfte: Syftet med denna uppsats är att förstå hur rådgivarna motiverar sina råd. Slutsats: Slutsatsen i uppsatsen är att aktieråden i regel bygger på ?Gissningar? och ?Känslor?. Vi kan inte utesluta att aktiemarknaden är effektiv eller ineffektiv, det kan vara början till en ny uppsats i framtiden..

We are living in network society, where information and communication together with the technical development stands in the centre. Characteristic for network society is quick changes, new meaning of time and space, convergence and new possibilities of communication. Network society contains new technical developments, several with thepurpose to improve the possibilities of communication between human beings, which in some ways creates new social demands and expectations. In this study, I focus on the Internet, which is an important channel for the information, communication and marketing in network society. As whole network society, the Internet is constantly developing.This study, implemented with qualitative interviews, has the purpose to give new, deep and interesting knowledge about business to business companies? communication and marketing on the Internet.

This examination paper is the account for the author?s work while arranging and registrating the business archives and business records of the Herman Bergman?s Foundry in Stockholm, Sweden. It is part of the one year Masters program in Archival Science at the University of Uppsala. The records are from the beginning of the 1900s to the 1970s. Most of the business archives are from he 1940s to the 1950s.

Syftet med den här studien är att identifiera vilka informationskällor som nyföretagare använder när de hamnar i betalningssvårigheter och att undersöka skillnaden mellan hur nyföretagare löser kortsiktiga och långsiktiga betalningssvårigheter.

Purpose: The purpose of this essay is to study how the hotel chain Radisson SAS works with prolonged customer relations with their business clients, with other words the clients that have business agreements with them.Methods: This study will contain an inductive approach and qualitative methods. The qualitative research method is in the shape of a deep interview with the sales manager of Radisson SAS and qualitative interviews of chosen business clients to the hotel.Results: The results of this investigation show that business clients are controlled by what kind of agreements their company has.The companies sign agreements with hotels and hotel chains that are able to satisfy big parts of their needs, if not all of them.With the help of flexible solutions, a well known brand, and good relations, Radisson SAS has made sure that their business clients have prolonged their agreements.They are a global hotel chain near transports, and business clients feel secure with Radisson SAS..

This essay examines the criteria for a peaceful cemetery. First there is a short history of the Swedish funeral place. After that follows the definitions of a peaceful place according to environmental psychology. From these definitions an analysis method is constructed for identifying a peaceful cemetery. The analysis method contains six criteria, shape of the entrances, existence of sound, vegetation character, the cemetery?s demarcation, the cemetery?s management and what feeling the cemetery mediates.The analysis method is put into practice on three cemeteries, Överklinten cemetery, Stockholm forest cemetery and the old cemetery in Malmö.

The purpose of this study is to show how the Swedish newspapers Aftonbladet andDagens Nyheter reported on and described Dag Hammarskjöld as a man and a symbolat the time of his death in 1961. The method for the research has been a qualitativethematic analysis of the content in the articles published from the date ofHammarskjöld´s death to the day after the funeral. The study has been based on theoriesabout newspapers roles in the construction of imagined communities, the use of mythsand the objectifying of abstract ideas in news texts.I have found that the investigated newspapers described Dag Hammarskjöld assynonymous with the United Nations, the world peace and a hope for the future. He wasalso described as a link between the present and the past in the Swedish history at thesame time as he was described as a man of the people. He was representing?Swedishness? in an international context and the cosmopolitan.

In this paper we have examined why seniors do not use e-business to the same extent as other age groups. Seniors belong to the age group that, according to statistics from Statistics Sweden (SCB) in 2011, utilizes e-business the least in relation to the number who use the internet. To understand how seniors reason and perceive the possibility to shop on the internet, we have conducted four interviews with people from 65 years and older. We have let the respondents answer questions regarding utility aspects, e-business interfaces, general shopping habits, risks, and whether or not they usually shop online. We also found out how seniors reason when they sell products and services.

Background: Businesses are traditionally valued with the so called Discounted Cash Flow-model. When valuing newly-started businesses, surrounded by high uncertainty, and whose capital mostly consists of unrealized business opportunities, the Discounted Cash Flow-model needs to be complemented if the total value of the business is to be captured. A valuation with the help of real options is capable of valuing these unrealized opportunities, which often exist in newly-started businesses. The unrealized opportunities are to be found in the business plan of the business, why this needs to be valued to capture the total value of a newly-started business. Purpose: To demonstrate what the use of real options can result in when valuing businesses.