Abstract Denna uppsats behandlar frågeställningar kring konsumenters motivation och kvalitetsupplevelse i samband med köp och konsumtion av Functional Food. Vi har genomgående i uppsatsen haft ett konsument- och ett producentperspektiv för att kunna identifiera skillnader som kan föreligga mellan dessa två. På så sätt utröner vi om konsumentens kvalitetsupplevelse stämmer överens med de mervärden som producenten vill förmedla. Vi har även kartlagt vilka faktorer som motiverar konsumenter till köp av en Functional Food. Till vår hjälp i den empiriska del som grundar sig på kvalitativa djupintervjuer med ladderingteknik har vi haft tillgång till ProViva Active.

Floorball is currently the second largest sport in Sweden, yet there is a low ethnic diversity. This study aims to describe, explain and understand how the leaders in Swedish floorball perceive the work with ethnic diversity from the Swedish Floorball Federation and within the associations they seem. The questions of the study are: How do leaders perceive that the Swedish Floorball Federation works to promote ethical diversity in the within the federation? How do the leaders describe their own efforts to promote ethnic diversity within their team / association? How do the leaders perceive their role in increasing ethnic diversity? How do the leaders perceive the sport as an integration arena? The study was based on a qualitative method with semi-structured interviews. The respondents were eight leaders from four different associations, two leaders from each association.

Detta projekt är resultatet av ett examensarbete från en Civilingenjör i Teknisk Design med inriktningen Produktutveckling vid Luleå Tekniska Universitet. Projektet har utförts i samarbete med Nordic Sport AB och handlar om att utveckla nya vagnar för kastgrenarna inom friidrotten; spjut, kula, diskus och slägga.De tänkta kundernas behov av funktion och estetiska krav undersöktes genom informationsinsamlig i form av marknadsundersökningar, konkurrentanalyser, enkäter och intervjuer med företaget. Med hjälp av den insamlade informationen sammanställdes en kravspecifikation som stöd under projektets gång.Genom ett systematiskt arbete med problemlösningsmetoder som bland annat brainstorming och en workshop så togs en stor mängd dellösningar fram som kunde uppfylla de krav och önskemål som ställdes på de nya vagnarna. Utifrån dessa dellösningar konstruerades en helhetslösning utifrån viktningar som sedan låg till grund för konceptgenereringen.Designen på vagnarna togs fram genom diskussioner med Nordic Sport och en 3D-modell skapades, denna modell utvecklades sedan vidare i samspråk med Nordic Sport för att få fram ett slutgiltigt koncept.Resultatet blev en materialvagn, uppbyggt i ett modulsystem, som med små förändringar passar till alla fyra materialen som ska transporteras. Färgen och formen följer Nordic Sports nuvarande sortiment och deras varumärke nordicsport.com.Då vagnen har ett mycket modernare utseende och stora förbättringar kring användbarhet och ergonomi jämte konkurrenterna så kan Nordic Sport behålla sitt anseende som leverantör av kvalitetsprodukter och ta ännu fler marknadsandelar..

The project concerns a predevelopment work for Scania AB, a leading manufacturer of heavytrucks, and was performed as a master thesis work for the program Design and ProductDevelopment at KTH. The purpose of this work was to examine how the work situation of truckdrivers, especially long-haulage drivers, can be improved with respect to prolonged sedentaryoccupation. Mental fatigue and under-stimulation due to low cognitive load during long drivescan be major risk factors for traffic accidents. Physical strain injuries to both the skeleton andmuscles are common for this working group and minimal opportunity for daily exercise alsoincreases the risk of developing blood clots in the legs, which can have serious consequences forthe driver's health.An extensive background study, both theoretical and exploratory, was performed to identify thedrivers' concerns and comfort needs. Various treatments such as massage and active sitting wereinvestigated and existing products within the area studied.

När man som TV-tittare ser på sportprogram, kan man lätt förledas att tro att ?alla människor? tycker sport är viktigt, men så är det naturligtvis inte. Man kan dock anta att framställningar av medierad TV-sporten som fenomen, finns i de flesta människors föreställningsvärld. Utgångspunkten för den här uppsatsen är att placera in TV-sport i ett större sammanhang, där TV-sport kan ingå som en del av det som människor tar del av och som i viss mån inverkar på hur individer formar och skapar sin identitet. Den här uppsatsen handlar om hur kön (re-) presenteras genom TV-sport och hur detta kan ingå i vad som konstruerar en könsidentitet för en yngre generation av den kvinnliga TV-publiken.

Vegetation is a much appreciated element in our outdoor environment that has many advantages as well for the climate as for people?s health. However in some types of environments vegetation may be problematic. Especially in urban areas with limited space, solid surfaces, pollutions, and warm and dry climate. In these environments vegetations may have difficulty surviving and moreover it may have a negative impact on the environment around it.

Changes in the labour market combined with an increased media coverage of managers, have resulted in the rise of a new human due diligence industry. The use of background checks has lately become increasingly popular on the Swedish market and many companies use it as an evaluation tool when recruiting. This study investigates differences in the background screening procedure for recruitment to executive management positions and lower level positions. It also aims to answer why background checks are conducted, using a cultural and a functional perspective. The report takes an abductive approach and data has primarily been gathered through a survey directed to large Swedish companies.

Total amount of words: 15 269.In this essay, the purpose is to examine the personalization of Swedish national coaches during international championships in the Swedish tabloids. Research shows that a leader nowadays is representative for her organization. Therefore it could be assumed that the way the national coach is portrayed can have some kind of effect on the public opinion about the team as a unit and their sport federation in total. This essay is a quantitative study of the sport tabloids Sportbladet och SPORT-Expressen during three international championships: Euro 2012 in football, WC 2013 in ice hockey and Euro 2014 in handball. We have studied the coverage of the national coaches Erik Hamrén, Pär Mårts and Ola Lindgren/Staffan Olsson in contrast to the coverage of their teams in total.The main results are that the national coaches are mentioned in every second article that is written about the national teams during the championships. They are mainly portrayed in a neutral way, even though the coverage of them is affected by the results in the matches.

The heterosis effect and breed group effect of crossbreds between Swedish Holstein (SH) and Swedish Red (SRB) was estimated in this study. Observations on cows born between 1990 and 2012 were used to estimate the heterosis effect and breed group effect for several traits included in the Nordic breeding goals: production, fertility, udder health, calving performance, survival and other diseases. Breeding within the Holstein dairy breed has earlier been focused on increased milk production and conformation. This, combined with an intensive use of individual animals, has resulted in a radical increase of milk yield in the Holstein dairy cow population all over the world. However, this breeding strategy has resulted in increased inbreeding and several functional traits have impaired.

In the society there is different kind of people that belongs to different groups. The different groups that people belong to are depending on where you live, grow up, ethnic group, level of education and which economic standard you have. The subject of our composition is about children and teenager growth environment and about what society they belong to and how it affects their possibility to exercise. Our composition is built from the question: Are there any differences connected to exercise in an association compared to spontaneous exercise based on economic standard and what district of the city you live? To be able to find an answer to our question we have chosen to concentrate on three districts in the city of Helsingborg.

This study in Environmental Science examines the amendment of the EU-Directive on. Greenhouse gas emission allowance trading. The Directive is to be considered as a tool for fulfilling the obligations that the Union and its member countries have taken on through the 1997 Kyoto agreement together with the protocols proposed at that time. The flexible mechanisms of the protocol are intended as instruments for limiting the climatic changes arising from anthropogenic sources, emission allowance trading being one of these mechanisms. The results presented here consist primarily of an analysis of interviews with various experts in the field of emission control concerning the possibilities and problems attending the process of implementation.

Den här uppsatsen belyser hur Aftonbladet, Dagens Nyheter, Expressen och Svenska Dagbladet omskriver fotbollsrelaterat våld i Sverige. I uppsatsen koncentrerar jag mig på kravallerna i matchen mellan Hammarby och Djurgården, som spelades på Söderstadion, den 28 augusti 2006. Syftet med den valda avgränsningen är att utföra en mer fördjupad studie om pressens bemötande av fotbollsrelaterat våld. Den här matchen symboliserar på ett effektfullt sätt de våldsamheter som med jämna mellanrum förekommer i samband med möten mellan rivaliserade lag. Efterspelet till den här matchen har dessutom varit mer omskrivet än någon annan match på svensk mark.

Horseracing is frequently referred to as the engine behind all horse activity in Sweden and it can be divided in to two main branches: harness racing and thoroughbred racing (HNS, 2008). Jump racing is a part of the thoroughbred racing and the jump racing is characterised by jumps on the racing track. Jump racing has been a part of the Swedish horseracing for over hundred years, but it has in recent years suffered from low economic profitability and been threatened by discontinuance (ATG & SG, 2008). Svensk Galopp, who is governing the horseracing in Sweden, has decided to increase the importance of jump racing. A workgroup was created for this purpose, and as a result of their work a strategy for the jump racing is supposed to be delivered in April 2009 (pers.

Background: Patients with cervical spinal cord injuries are often dependent on a mechanical ventilator due to the damage on the innervation to breathing musculature. During rehabilitation they have to be trained to regain own breathing. This unweaning process may give respiratory complications, which are main causes to morbidity and death. These respiratory complications are traditionally treated in an intensive care unit (ICU), which means that the patients have to return back to these emergency units.Aim: To investigate number, length and causes of returns to intensive care units and the length of the weaning process. Further, to compare if a multidisciplinary approach to the weaning process may reduce ICU returns and to shorten the weaning process.

Fo?ra?ndrade konsumtionsmo?nster som ga?r fo?retagen fo?rbi kan i la?ngden visa sig o?desdigert och det a?r da?rfo?r viktigt att identifiera dessa fo?ra?ndringar och analysera vad de inneba?r fo?r de inblandade. I dataspelsbranschen har ett nytt konsumtionsmo?nster va?xt fram da?r ma?nniskor i allt sto?rre utstra?ckning intar en a?ska?darroll ista?llet fo?r att sja?lva delta i spelandet. Elektronisk sport eller e-sport som det har kommit att kallas lockar miljontals tittare va?rlden o?ver och har bo?rjat fa? en betydande roll inom dataspelsbranschen.