Alkoholkonsumtionen i Sverige är högre än på mycket länge. Med nya överenskommelser,som öppnade möjligheter för alkoholbranschen att marknadsföra sina produkter, utsättskonsumenter för ökad påtryckning av önskad kommunikation från företagen. Företagenskommunikation riktar sig gärna till den yngre allmänheten som ofta formar sinauppfattningar och attityder genom inlärning och erfarenheter. Uppsatsen behandlarhuvudsakligen företagets kommunikation med hjälp av tre angreppssätt; medieval,förpackning och reklam. Beroende på förespråkarens kön uppfattas reklamens inriktning oftaolika.

There are a huge number of books and articles written in the field of usability and about the art of giving the user the opportunity to find the information he is trying to reach while browsing the website. The writers of these books are handling guidelines that are recommended to be followed, as well as describing their own views, ideas and theories of the subject. We found an interest to research the different possibilities, if any, to develop a website optimal for the user from a usability point of view. Another thing we noticed was that a need of a substantial guidance existed in website development aimed for recently started companies.New theories and rules regarding usability, which are seen as superior to the old ones and therefore replaces them, is not created that often. This is different from other IT related subjects.

Denna uppsats kartlägger de centrala faktorerna som påverkar styrelsens storlek i noterade större bolag.Ett flertal variabler har identifierats som centrala för styrelsestorleken. De främsta faktorerna är ökat intresse för styrelsens funktion bland allmänheten, ökad opinion kring mångfald i styrelsen samt förändring av styrelsens funktion.

Sedan helikopterns introduktion har den använts på en olika sätt i många olika militäroperationer. Dess unika egenskaper gör den till en bra vapenplattform. Trots detta har dess roller inom modern krigföring aldrig riktigt definierats. Studien syftar till att ta reda på vilka roller helikoptern kan ha inom manöverkrigföring. Detta görs genom att analysera manöverkrigföringens utmärkande drag mot helikopterns utmärkande drag.

Media affects our views of the world and plays a large part in creation and dissemination of social representations. Through media?s increasing importance, people and organizations need to work harder to stand out among the large amounts of brands that exists today.In 2013, Umea? Energi launched a commercial concept about Dolf and Ja?rven, two characters living in Lill-Grobban, a fictional village outside of Umea?. The aim of this qualitative study is to examine how Umea? Energi uses stereotypes in the commercial concept Dolf and Ja?rven and how this affects the respondents, and in the long run the stereotypification of norrlandians.

This paper deals with the use of Internet at Swedish public libraries. The author asks whether public libraries should or should not limit access to information available on the Internet. Starting from the American discussion, concerning Internet at public libraries, the author shows the Swedish attitudes. The paper demonstrates that many Swedish public libraries have adopted rules forbidding retrieval of certain kinds of information, such as hard-core pornography and racist propaganda. The persons in charge of such actions claim that public libraries should provide high-quality educational literature and should not spread mass-produced, provocative information.

This study demonstrates how norms and ideals about sexuality and gender expression are used in the TV-show The Walking Dead. An intermediate study is made on the comic books? two same sex couples as they are compared to how they are represented in the TV-show. Tara Chambler and Alisha, a same sex couple who only exist in the TV-show, not in the comic books, are also analysed. Queer theory and an intersectional perspective are used to discover how different power asymmetries are connected to each other through an active interplay.

With a new digital world that runs parallel with our physical one, we are also facing a new type of architecture and new materials that this new architecture is built on. In this thesis I examine pixels and vectors, two of the digital materials used to create pictures. By approaching them as digital materials, I have mapped their different qualities, when and where one or the other is more or less applicable and the reason behind it. My main research question asked was the following: Are the (digital) materials challenged outside their primary fields of application, and in that case, in which way? With this question in mind, I carried out a semiotic picture analysis on four pictures, later on dividing them into four different categories, based on their different qualities and their ability to deliver information.

What on earth do people see in camping? Why do they choose this compact living in their holiday? All that people in caravans who are put together in a camp site.The purpose of my study was to find out who and wy. My ethnographic study in a camp site with participation observations, interviews and analysis have results in facts that show why.The most common camper is the house owner with average income. And the choice of the camp site depend on the security and the service that the camp site offered. The camp site was controlled and the campers controlled each other.

This work is about getting to know tufting as a technique and to design tufted products for home furnishing.It all began in Finland, where during springtime 2004, I got in contact with the technique oftufting for the first time. A very pleasant meeting that resulted in two carpets and a longing to continueand learn more. It was then that an idea for my final project started to take form. My wish was to designtufted ?floor jewelleries? and cushions.I made a base for my project during a design project in autumn 2004.

Gardens from the first decades of the 20th century are often described as seen from a sublime ownership perspective. It may be artists, authors or some other intellectuals, they are all attributed as creators of the referred estate. As far as practically oriented gardeners, constructors or garden consultants are mentioned, they are consequently seen as the mere instruments for carrying out the intentions of the actual owners. Referring to those circumstances it is however well worth notifying that all properties, and in particular the gardens belonging to it, are submitted to a constant change. For anyone acquainted with garden work, it is quite obvious that the gardens vitality is closely related to the ongoing design process, by which form and content are created and re-created.

Different Perspectives is a study of detainees' and guards' experiences of the remand prison. The result of the study shows that the remand prison brings forth the individuals anxiety, stress and fear. The individual detained in remand prison have a great need for contact with their families, but also with the guards. In the remand prison there is always a great level of control and always some kind of power practised. It is the guards who have the power and the competences to make the individuals detained in remand prison follow the rules and do what they have been told.

During this project a photographer and an illustrator have explored if a single image can communicate a bigger whole, in this case a movie. By analysing five motion pictures with visual communication theories, semiotics and colour symbolism as tools, ten images was created. These images do not only consist of symbols, but also communicate the overall feeling and colour scheme of the movie.These images have been tested in interviews with six individuals, who, except for one, work with visual communication of some kind. They have studied the communication skills of the images from their own experiences.The result of the interviews showed that all images could not communicate a movie. One reason for this was that only a few of the test persons had seen two of the selected movies.

Many researches have been done about the difficulties in teaching children with disabilities and like in this case dyslexia, which is the disability my essay is focused on. Earlier researches have investigated how and what teachers do practically when they have pupils with dyslexia and what help they have in their work. I wanted to investigate how the theories in National Compulsory School Curriculum (Lpo94) and about inclusive education in relation to the actual work in one Swedish school. My essay, with help of other research, has taken the expression ?school for all? and it?s meaning to what is possible to do in a real life work situation, with the assignments that schools have in Lpo94.

Sweden has an active and growing culture of feminist comic book artists that use comedy as a mean of disseminating political ideas and critic. In this essay I do a reparative reading of Sara Granér?s comic book All I Want for Christmas is planekonomi in order to find out if it advocates alternative orders and/or ways of expression. By exploring what the comic book does to me as a reader and how, using the term ?skev? ? a hybrid of queer that examines normativity not strictly tied to sexuality ? and gulesque theory ? a mix of feminism, cuteness, the grotesque and riot grrrl ?, I show that the comic book, through the use of comedy, works as a trojan My Little Pony, reclaiming the girly franchise, while challenging several so-called dichotomies, such as: femininity/masculinity; youth/adult; high art/kitsch.