The aim of this thesis is that through a case study, analyze and evaluate whether the customer is high - or low involved and connect with the choice of marketing strategy using a celebrity.This thesis is about how a celebrity can be used in marketing to affect a company's customers. The essay is facing the fashion retail industry, where three companies, Lindex, H&M and MQ, has been studied and compared. Lindex is using celebritiy Emma Wiklund by an internal collaboration within the enterprise. MQ is using various celebrities in various campaigns throughout the year and use them in external advertising campaigns. H&M is using interactive marketing with different celebrities in the form of, for example, guest collections for the company.

Syftet med studien är att klargöra om nyckelhålsmärkningen har betydelse för konsumentens uppfattning och val av produkt, samt belysa förekomsten av källkritiskt tänkande kring nyckelhålsmärkningen. Som metod tillämpades intervjuer på 50 respondenter. Studien indikerar att nyckelhålsmärkningen har en inverkan på både val av produkt samt den generella uppfattningen om hur hälsosam en produkt är. Studien visar även på en slående avsaknad av källkritik då konsumenter utvärderar nyckelhålsprodukter..

The idea for the project emerged when Nilorn wanted to get better control over their supplychain and improve operational efficiency. The company also want to reduce their expenses inthe continuous process of improving profitability. By choosing the right option oftransportation and mode of transport there are large potential savings for the company. Thisenables Nilorn to reduce the transportation costs and strengthen the environmentalresponsibilities by reducing their environmental impact.The flow of goods within Nilorn has over the past years increased significantly and most ofthe gods today is transported by air. The aim of this thesis is to analyse the supply chain of thecompany and evaluate the potential economic savings in this area.

En story till ett spel har skrivits vars syfte är att skapa moraliska och etiska situationer som spelaren omedvetet skall ta ställning till med hjälp utav val som görs i spelet.Storyn är en Film-Noirliknande berättelse som tagit inspiration från filmer av Film-Noir genren och datorspel som har olinjäritet i sin berättarform.Arbetsprocessen för hur skapandet av storyn beskrivs i detalj där de olika delarna av skapandeprocessen förklaras och motiveras.Uppsatsen avslutas med en resultatbeskrivning av vad som gjorts. Detta reflekteras det över i en avslutande diskussionsdel..

Political marketing has changed the way political parties internationally behave in relation to the voters. The purpose of this study was to investigate how political marketing is conducted on a local level in Swedish political parties, and how the local and national level of the political parties coordinate the message they send out to the voters. An explorative study was performed by interviewing experts in the field in the form of politicians on both a local and a national level. Initially the local parties' methods were investigated, followed by a second stage where we researched the link between parties on the local and the national level. Marketing of parties on a local level turned out to a large extent to follow traditional methods.

The education program System design at the University of Kalmar has since it?s beginning been missing a near by studio for it?s students studying towards audio and music. In the choice of examination project I would take upon this task, which was long wanted for the teachers and students at the university?s Musikhuset.Musikhuset became the buyer of the project, and the studio was to be installed at their premises. Unfortunately, the project got jammed by the university?s financial savings calculations, and was due to this delayed in the end for 11 weeks.

The idea for the project emerged when Nilorn wanted to get better control over their supplychain and improve operational efficiency. The company also want to reduce their expenses inthe continuous process of improving profitability. By choosing the right option oftransportation and mode of transport there are large potential savings for the company. Thisenables Nilorn to reduce the transportation costs and strengthen the environmentalresponsibilities by reducing their environmental impact.The flow of goods within Nilorn has over the past years increased significantly and most ofthe gods today is transported by air. The aim of this thesis is to analyse the supply chain of thecompany and evaluate the potential economic savings in this area.

The idea for the project emerged when Nilorn wanted to get better control over their supplychain and improve operational efficiency. The company also want to reduce their expenses inthe continuous process of improving profitability. By choosing the right option oftransportation and mode of transport there are large potential savings for the company. Thisenables Nilorn to reduce the transportation costs and strengthen the environmentalresponsibilities by reducing their environmental impact.The flow of goods within Nilorn has over the past years increased significantly and most ofthe gods today is transported by air. The aim of this thesis is to analyse the supply chain of thecompany and evaluate the potential economic savings in this area.

The idea for the project emerged when Nilorn wanted to get better control over their supplychain and improve operational efficiency. The company also want to reduce their expenses inthe continuous process of improving profitability. By choosing the right option oftransportation and mode of transport there are large potential savings for the company. Thisenables Nilorn to reduce the transportation costs and strengthen the environmentalresponsibilities by reducing their environmental impact.The flow of goods within Nilorn has over the past years increased significantly and most ofthe gods today is transported by air. The aim of this thesis is to analyse the supply chain of thecompany and evaluate the potential economic savings in this area.

Purpose: Which type of social critique does hiphop music present and is it possible to categorize the critique?Is it possible to categorize the social critique ideologically on the basis of socialism, liberalism and conservatism?Procedure and method: A qualitative text method has been used to see which arguments the songs portray. Two different analyzes has been used. The first one was a theory based on Thomas Denk and Daniel Silanders book: Att studera demokratisering and Arvidssons book: Musik och politik hör ihop and its purpose were to categorise the critique. The second one was based on a book by Reidar Larssons: Politiska ideologier i vår tid.

This paper deals with institutional and structural factors' influence on democratic transition in limited multiparty regimes in Sub-Saharan Africa. Comparing the cases Kenya and Tanzania, of which the former has made a transition to democracy and the latter has not, this paper reaches the conclusion that political traditions, the coalescing of the opposition, and the elites ability to learn from the electoral process is essential for a transition to democracy. In the specific cases, the harshness of the Moi regime and the Tanzanian vision of national unity may possibly carry some explanatory power, alongside the pressure from international actors.These results have been reached through the application of a comparative case study, where democratic transition constitutes the dependent variable. It should be noted that a harsh definition of the term transition has been applied, according to which the incumbents actual loss of an election is a necessary indicator for transition. However, the Freedom House and Polity scores have been brought up as complement of this definition.

The aim of this study is to examine Swedish teachers? role and attitude in the Swedish subject towards motivation and reading fiction at upper secondary school. We are also interested in investigating whether or not there are any differences regarding the way teachers motivate students? depending on their choice of education or not. The method we chose in order to achieve this was interviews with teachers.

This essay is called What kind of history? and is about how history teachers think when they chose what to teach about and why. In the curriculum there are no guidelines about what substance you have to teach about. This gives the schools and teachers a big freedom. At the same time there is a kind of informal canon which says that it is the European perspective that is the important one.

This paper is a study of documentary film production with focus on the filmmakers choice and usage of sound equipment. Using professional articles and literature have first of all helped us determine a standard for the conventional use of sound equipment in documentary film. Afterwards, by analyzing our own interviews we?ve received answers on how filmmakers relate to the conventional usage and why they select equipment as they do. Thereafter, we describe a technical method which helps a filmmaker to be able to record sound for documentary film on his/her own, using simple measures without reducing quality.

In this paper my aim is to understand the trance movement from within as a collective phenomenon. I went to Turkey with my boyfriend David on a trance gathering, a festival called A Total Solar Eclipse Festival. There I did participant observations and interviews.Can Collins theory about interaction ritual be useful to raise the understanding? And is it fruitful to apply the term collective identity?The collective identity is build up by the festival as interaction ritual. It generates solidarity, emotional energy and a sense of belonging.In this paper I discuss different categories and symbols that the collective identity contains of.