Massiva onlinerollspel är idag mycket populära och försäljningen och spelandet utav dessa ökar markant. I och med detta väcks frågan om vad det är i dessa onlinespel som gör att människor spelar och fortsätter spela. Denna uppsats inriktas främst mot MMORPG:s, Massively Multiplayer Online Role-Playing Games, då författarna anser att det är i denna onlinespelsgenre den största möjligheten att finna och definiera de faktorer, som påverkarspelares vilja att spela, finns. För att ta reda på dessa faktorer skapades en enkät vars frågor utformades med en gameflowmodell i baktanken. Denna enkät lades sedan ut på sex olika onlinespelsanknutna forum, där totalt 105 spelare anonymt deltog.

AbstractTitle: External communication and brand strategies in Swedish municipalities? Author: Philip Hagne & Einar Svensson? Tutor: Jessica Gustafsson? Purpose: The aim of this thesis was to study and obtain greater understanding on how Swedish municipalities use external communication and branding strategies to gain and attract more residents. The key questions to be answered in this thesis were: What does the external communication look like in the selected municipalities? Are the selected municipalities trying to establish their own brand? What does the work on creating the brand look like??Method/Material: This thesis is based on material collected trough interviews with people working with external communication in eleven swedish municipalities. The selected municipalities where divided into two groups based on their negative or positive population growth between 2005 and 2012.

By means of text creation I approach, reflect upon and try a number of aspects of my own professional existence as a joker in forum theatre and as a forum play pedagogue.This essay is structured like the days of a week and it specifically relates three problematic situations: first, a Monday containing a case of discrimination during the performance, then, a glimpse from a Wednesday when I failed to use the time with enough consideration of our common work and, finally, a Thursday when I was professionally questioned.These three situations are described thoroughly and then they are tried by me. This is carried out partly by reasoning, partly by using for example sociological, pedagogical and above all philosophical texts in order to widen my understanding of my existence as joker and forum play pedagogue. When writing this essay I really realized the importance of taking the reactions of the spec-tators into consideration. I have had the opportunity to develop thoughts about the way in which reflection is created and thoughts about different layers of reflection. I have also pondered over the way in which I distinguish between forum play and therapy as a forum play pedagogue.

Title: Share anything Swedish ? a study of CommunityOfSweden.com (Share anything Swedish ? en studie av CommunityOfSweden.com).Number of pages: 57 (64 including attachments).Author: Daniela Brandel.Tutor: Else Nygren.Course: Media and Communication Studies C.Period: Fall 2008.University: Division of Media and Communication, Department of Information Science, Uppsala University.Purposes/Aims: To learn what happens when the public-private tourism organisation VisitSweden starts an online community, where anyone is free to post stories and photos about a Swedish experience, and to understand how a participatory culture can help an organisation develop relevant material and thereby reach a wider audience.Material/Method: The study is an analysis of VisitSweden's community CommunityOfSweden, its structures as well as VisitSweden's use of the information posted by the readers on the community. Hence the material consists mainly of content from the community www.communityofsweden.com and the webpage www.visitsweden.com. In addition, the study is also based on an interview with VisitSwedens communitydriver Tommy Sollén.Main results: Members of CommunityOfSweden help VisitSweden to promote Sweden. This is possible because the community posting format and the participatory culture within the community are well designed and planned by VisitSweden, even though the organisation was not completely sure about the outcome.

The main purpose of this essay is to through theories about internal communication, channels to communicate through and change management study how these can be related to the processes at the Swedish Consumer Agency due to its future relocation. The main question within this essay is therefore:- How has the internal communication and the change management at the Swedish Consumer Agency developed in comparison with the prescribed theories?This essay is divided into three different parts (ideal, reality, ideal/reality) which can be derived to the essays theory, result and analysis chapters. The theories are the ideal while the result describes the internal communication and the change management during the process (the reality). In the analysis chapter, the ideal and the reality are compared to distinguish how the reality has been working in comparison to the ideal.The internal communication has mainly been distinguished through the authority?s intranet and the information communicated has comparatively been fast, open, objective and reliable.

The discovered horse meat scandal has had great impact in the media and given many question marks as to how consumers should be facing meat labels. In the survey made lead consumers to ask themselves, whether they think about their consumption of reliable markings discovered at a risk and, if they have changed their consumption habits since discovered horse meat scandal. The survey was carried out in a grocery store in Karlstad city central, where the results show consistent numbers. People do not like change, and in this case, do not like to change their consumption patterns. The same patterns of consumption before and after the horse meat scandal reflects the results but with only three respondents exception.

Nordstrand Sara (2008). Den fria lekens betydelse inom förskolan. The meaning of free play within prescool. Skolutveckling och ledareskap, 90 högskolepoäng, Lärareutbildningen, Malmö högskola. Syftet med mitt arbete är att undersöka den fria lekens betydelse och se likheter och skillnader mellan två förskolor och förskolelärare som arbetar där och deras syn på den fria leken. I studien har jag valt att göra fyra djupintervjuer med fyra förskolelärare på två olika förskolor. Hagens förskola i Dalby och Pilängens förskola i Limhamn.

AbstractPropose/Aim: The aim of this paper is to examine why the view of the conceptions, within the field of professional information and communication, seem to differ within the labour market of Sweden. This paper will investigate the two main professional roles that are at the centre of the field?s confusion and disorder. These are the Information Specialist and the Communication Specialist. The main question here is to answer whether there is a significant difference between the two or not and also gain knowledge about why the two titles are not used consequently within the labour market.Material/Method: The method used for this study is of a qualitative character.

AbstractTitle: Brand exposure in television. A comparison between SVT and TV4 2003 and 2006.Number of pages: 57 including appendixAuthor: Axel VictorinPeriod: Spring 2008Course: Media and Communication studies CUniversity: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/aim: The aim of this study is to evaluate the prevalance of brand exposure in Swedish public service television, SVT and TV4. The Swedish public service TV broadcasting company, Sveriges Television (SVT) advertises itself as purveyor of free television, without commercial or political interference. A B-level essay, written some years ago, showed that the SVT policies were not always observed throughout the entire organisation. The aim of this essay is, by using quantitative research, to study whether SVT is letting commercial interests have their say in the programmes by exposing brand names and logotypes.Material/method: The study is performed through examining 40 hours of television from SVT and 40 hours from TV4, as reference.

AbstractThe purpose of this thesis has been to investigate if the Swedish legislation concerning taxation of dividends to foreign investment funds is in violation to EU law. Furthermore, the thesis will analyze if the Fondskatteutredningens suggestions to changes in the current legislation is appropriate to the purpose it tries to obtain.Today there is a difference in the taxation of dividends paid to Swedish investment funds and foreign investment funds. Dividends paid to foreign investment funds is being taxed in accordance with the Coupon Tax Act (1970:624), in which no deduction of the tax is possible. Swedish investment funds on the other hand have the possibility to deduct as much of the received dividends that they have given in dividends to its shareholders.The difference in the taxation between investment funds because of origin has been reviewed by both Swedish court and by the European Court of Justice. It has in these cases been up to the courts to review if a difference in taxation of dividends could constitute a violation of the free movement.

This paper examines the impact of conscious shelf management on online grocery stores. An S-O-R framework is used to unveil if some established shelf management techniques from physical stores are applicable in an online context. We also explain some of the cognitive processes customers experience as they get exposed to online buying situations. A main study with two data sources is conducted: one quantitative website experiment with 168 participants who got exposed to five different organisation patterns within five different categories; and one more qualitative eye tracking experiment with 20 participants. The results indicate that a disorganised product page evokes not only different scan paths and cognitive patterns but also generates higher sales.

The preschool constitutes a big part of many children's everyday existence. Its contents are therefore of great importance and the environment deserves a well thoughtout design. In this study, surveys in field and literature have resulted in conclusions around how plants can be used in children's play environments, in order to contribute to the experiencerelated values. The aim is to present conclusions to lean on when drawing up designproposals for new playgrounds, especially where the natural conditions are not so favorable. The first question that is responded to is how plants can be used in order to enrich the children's play environments.

The purpose of this essay was to examine young people's view of how intoxication influences the communication and responsibility in sexual situations between two heterosexual adolescents, and to explore how young people define rape.The main questions were to examine how young people describe the communication of "yes" and "no" in sexual meetings, and who is responsible for that communication. Other questions included examining how the interviewees viewed a situation where a girl shows and/or says "no" and a boy still ignores her sexual integrity.The study was based on six qualitative interviews.The interviewees considered non-verbal communication about both "yes" and "no" to sex in a sober condition superior to verbal communication. The study also showed that the sexual responsibilities for girls increase during intoxication, while the responsibilities for boys decrease. A majority of the interviewees considered that a girl who didn't want to participate in sex must be very explicit when expressing her "no", and if not, there was an understanding that a boy can misinterpret or ignore a "no". Rape was by some defined as an act done against one's will, while others claimed that several explicit "no"s had to be infringed to classify it as rape..

In order to optimize calf welfare and health it is important to know the behavior of cattle in free ranging conditions. When the cow is about to give birth to a calf she will leave the heard about 12 hours before. It is then rather obvious that isolating the cow about calving time in a single pen is imitating the cows? natural behavior. To save space and minimize building cost it?s common that the farmers build calving pens for four of five cows especially at larger farms.

This thesis aims to explore the use of costumed interpreters at museums. Firstly the thesis examines how extensivethe use of historical costumes is in Sweden, along with some international comparisons. Later on the differentways that the clothes are used is examined, and the costume as a resource for learning is discussed. In the lastpart of the thesis the ?function? of the costume is examined.