Uppsatsen syftar till att studera hur gymnasieskolor profilerar sig genom marknadsföring. Detta tillämpas genom en diskursanalytisk studie av sex gymnasieskolor, som alla tillgodoser det Samhällsvetenskapliga programmet, belägna i Uppsala kommun. Av den marknadsföring som funnits tillgänglig har urvalet begränsats till respektive skolas hemsida. Resultatet visar på ett samband mellan hur skolorna talar om utbildning och elev. Det centrala för detta samband är hur eleven, genom skolornas marknadsföring, konstrueras som en konsument av utbildning.

Julia Rolandsdotter, Idéer om samhälle och individ: Abortdebatten under 1960- och 1970-tal med inriktning på realpolitik och ideologi, Uppsala Universitet: Institutionen för idé- och lärdomshistoria, C-uppsats, HT 2013.This essay aims to investigate and scrutinize the debate surrounding abortion during the years of 1964 and 1974 respectively. By analyzing elements of different opinions in the debate from daily press, a wide range of aspects concerning the issues of free abortion have been distinguishable. This analysis shows that the abortion debate was, to a high degree, a question of Realpolitik and ideology whereas the differences over time have been visible rather than the differences between parties of varying opinion. By applying the theories of Ian Hacking concerning the effects of categorization, ideas surrounding people and society among others, have been highlighted in the debate. In 1964 we see ideas about the woman as motherly or a victim and the society as defective or exposed among other factors.

The aim of this thesis is to identify some of the obstacles to trade, that occurs on the common market, and to analyse the errors that still occurs in the national authorities application of the principle of mutual recognition. Is the principle of mutual recognition sufficient for the creation of a common market, or is there a need for additional measures to cope with the obstacles to trade that still exists on the common market? The problems related to the incorrect procedures of the national authorities and the fact that undertakings prefer to bring their products in to line with the rules of every single member state must be solved, if the principle of mutual recognition is to become trustworthy. On some areas, harmonisation ought to be chosen above the principle of mutual recognition, but in other cases an increased administrative collaboration, mandatory training for the national authorities or information campaigns intended mainly for undertakings could be the answer. The possibility to help undertakings to sue member states for damages should also be investigated.

This study examines if there are any behavioural differences in-store between consumers who choose a healthy product and consumers who choose a regular product. 540 observations were conducted were different variables were studied. Tthe results indicate that there are some variables that show a significant difference in behaviour at the point of choice between consumer who choose healthy products and those who choose regular products..

The main purpose of this study was to determine the self-estimated levels of knowledge about doping for a group of strength training young adults, and also to get an idea of their attitudes regarding the subject. A part of the purpose was also to investigate the potential associations between knowledge and attitude. Method: To collect information a questionnaire was constructed that was inspired by a similar study and in consultation with the tutor. Questions regarding background, doping and training experiences together with self-esteemed attitudes and knowledge about doping were included. Questionnaires were handed out at gym facilities in central Sweden, and were answered by men and women ages 18 to 35 years.

The Swedish Library Classification System, known as the SAB-system, can be viewed as a product of the cultural and social norms and values in Sweden during the time in which it was created and subsequently reviewed. The main purpose of this master?s thesis is to examine the archaeology section J in the SAB-system, in order to observe if values and norms within this discipline had any impact on the Swedish Library classification system. Our intention is therefore to verify any correspondence between the choice of topics and hierarchical structure of that section, and the values and norms that ruled the Swedish society during the 20th century at large but with particular emphasis to the academic discipline of Archaeology. At the present, Archaeology is often disputed as a value-free interpretive science.

This essay aims to emphasize and clarify the positions that exist within the current globalization debate. The positions are the neo-liberal, the opponents, the pragmatists and the skeptics. The text presents and explains their ideological, moral and political positions and beliefs about the world, the nation state, the society and the individual; in light of Steven Lukes? and Antonio Gramsci's theories regarding the interaction and the relationship between power and hegemony. The methodological starting point is the ideology-critical analysis; in which their arguments in the current globalization debate is highlighted and categorized.

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Title: The development of Free BassIn this work I will explain how the accordion with free bass was developed in Sweden. I will also describe how the people, teachers and musicians, did respond when it was introduced. In this study I investigate Swedish freebass teachers' reflections upon their educational issues. I want to look deeper at how they are reflecting over these two systems, and how they are using them in their daily work. By reading some accordion magazines from the era as a method, I did researching and then I analyzed the articles written about the subject.

Purpose: The aim of this paper is to investigate whether there are differences between big cities and small cities in adventure tourism. The cities that are studied are Stockholm and Visby.Methodology: The study is based on a qualitative method. We have done interviews and observation. We also used books and internet when collecting information.        Conclusions: The study has shown that differences exist between large and small cities. People seek out the opposite, whether you're from a big city or small town.

The aim of this thesis was to study elderly people?s experiences of and approach to their usage of home care services with tax deduction. The aim was also to describe how elderly people reason about their underlying motives of using home care service with tax deduction. The study is based on six qualitative interviews with people between the ages of 65 and 80, living in Nacka, Sweden. This thesis is a collaboration with Stiftelsen Stockholms la?ns A?ldrecentrum/ Stockholm Gerontology Center and part of their follow up study concerning simplified administration for elderly people applying for home care services in Nacka.

Introduction: Studies have shown that women are not always satisfied with the effects of contraception and that contraceptive advice is perceived as non-specific. Aim: The purpose of this study was to investigate what contraceptive women have chosen to use in the different phases of their reproductive lives, and what they felt had influenced their choice. Method: A retrospective cross-sectional comparative study with a quantitative approach. A survey with fixed and multiple-choice options was sent to five hundred 45-year old women. Result: The study shows that various birth controls are different in the normal reproductive life.

The aim of this study is to elucidate the process in which psychology was separated from philosophy and established itself as a distinct academic discipline in Sweden. I argue that the concept of will, as well as the concepts of thinking and emotion, have a lot to tell us about the rise of academic psychology in Sweden. This is done through an analysis of psychology textbooks, encyclopaedia-articles and academic texts on the themes will and psychology, from around 1800 till 1950.Prior to the establishment of the first chair of psychology in Uppsala 1948, the discipline was above all a part of the philosophical discipline. For psychology to become a science of its own, it was crucial to obtain a position among the empirical sciences. It thus had to distance itself from philosophy, and in particular from metaphysics.

The purpose of this paper is to examine how teachers choose to work with the teaching of reading and writing skills, how teachers justify their choice of teaching method and how the documentation of student development is being used. This paper also discusses the definition of reading and writing, phonological awareness and how different reading- and writing educational methods can be combined. The gathering of information has been done through a literature review in which I have looked at past research on reading and writing. I have also conducted qualitative interviews with teachers involved in literacy learning. The result of my research shows that it is not possible to determine which literacy learning methods that are most effective.

Geographical indications designate products which have a specific geographical origin, which can either be national, regional or local. The subject is complicated since geographical indications arises a large number of questions There are EC regulations which regulate the protection of geographical indications, but since the field has not yet been exhaustively harmonized, the existence of national rules of protection is therefore still possible, which can lead to trade barriers between the member states. Consequently, one problem consists in whether it may be legitimate to restrict the free movement of goods by article 28 in the EC Treaty by referring to national rules of protection and to what extent such measures may be justified by article 30 or by the Cassis doctrine. An additional question consists in how the line between geographical indications and generic terms is to be established appropriately. Further, geographical indications are exposed to improper use by other dishonest commercial operators and therefore the possibilities of protection against unfair competition and misleading are also discussed in the thesis.