Multichannel-shopping has become a wide spread phenomenon in the retail industry due to a significant development of retail channels and formats. Consumers now shop for the same product category in many different retail settings and this trend is increasing. Therefore both the academic world and the retail industry are screaming for knowledge about the multichannel-shoppers. Several studies have focused on the characteristics of different channels and how multichannel strategies should be designed to minimize cannibalization. There is however a lack of research concerning what characterizes multichannel-shoppers and what drives them to shop in several channels.

Companies need to receive feedback in order to understand how they should adjust to shifting demands in the market. This study focuses on the Mystery Shopping process and the information it provides. Through qualitative interviews information was gathered which identifies Mystery Shopping as an approach where companies actively seek information withthe help of anonymous ?shoppers?. This method is compared to other research methods in order to identify the characteristics of Mystery Shopping.

Ett företags finansiella rapporter och interna system ska granskas oberoende av en revisor och granskningen ska utmynna i en revisionsberättelse. För företag är det värdefullt att erhålla en ren revisionsberättelse då en oren skapar bekymmer för företaget, i form av misstro mot det från utomstående intressenter.Ämnet opinion shopping berör frågan om det är möjligt för företag att ?byta sig till? en önskvärd revisionsberättelse, och knyter samman dels företags incitament för att byta sig till en önskvärd revisionsberättelse samtidigt som det ifrågasätter revisorernas oberoende och revisionskvaliteten. Tidigare studier om opinion shopping har visat att motivet till det finns, men de flesta studier har kommit fram till att försök till opinion shopping misslyckas och efterföljande revisorer agerar oberoende.Syftet med uppsatsen är att undersöka om det finns indikationer att opinion shopping förekommer i Sverige. Ämnet har studerats främst i USA och på grund av skillnader mellan länderna är det intressant att undersöka den svenska revisionsmarknaden.

The thesis strives to reveal the dynamics between a central and a peripheral shopping area in Kalmar, Sweden. The establishment of larger shopping centers has become a hallmark of postindustrial cities. Cities globally are at risk of creating an urban economic rift between the central and peripheral shopping areas. By establishing major shopping venues around the traditional central business districts, cities hope to create a larger customer hinterland and thereby also increased economic growth. The aim of this thesis is answered by two research questions regarding collaboration and competition between two shopping areas; the central Kvarnholmen and peripheral Hansa City Mall.

With this study we aim to learn more about the process in creating an identity onFlashback Forum. We have observed four members of the forum to find what themesdefine thier way of making an identitity. Besides to our empirical material we foundearlier research that could support our study. The methods we used was qualitativesince we wanted to get a deep understandning for their behaviour. We found thattheese three themes were central: Language, Content and the feeling of beingAnonymous.

Swedes and Swedish Culture are controversial political subjects in Sweden. The definitions for Swedish culture are very vague and what is the answer to the question: Who can be called Swedes? It has been debated in Sweden more since Swedish Democrats crossed the four percent threshold necessary for representation in the Swedish parliament. Swedes or Swedish culture on a large internet forum with 2 million visitors per week called Flashback forum is material for this thesis.Flashback forum has currently more than 50 million posts published and has more than 970 000 users. Flashback forum is more and more often mentioned in Swedish media.

Syftet med denna uppsats är att genom metodologisk triangulering ur ett kundperspektiv undersöka de grundläggande faktorerna till varför turism- och shoppingindustrin kan kopplas samman och skapa shoppingturism. En etnografisk studie utfördes genom en triangulering av kvantitativa och kvalitativa metoder för att belysa ämnet shoppingturism från konsumentens synvinkel. Den primära metoden utgjordes av två kvantitativa enkäter med shoppingturister samt observationer. För att få ett ytterligare djup gjordes kvalitativa intervjuer med branschfolk och Gekås besökare.Postmodernismen och dess innebörd har lett till att shopping och turism kan ses som en enhetlig näring. Tre begrepp binder dem samman: upplevelse, hedonism och utilitarism.

Shopping kan vara ett nöje oavsett om kunden har en uppgift eller inte. Målet för de flesta butiker är att göra shoppingupplevelsen till ett nöje. Detta kan butikerna i fallstudien göra genom att först och främst erbjuda ett unikt och trendigt sortiment. Sedan gäller det för butikerna att erbjuda hög service i en miljö där kunden känner sig bekväm. Det är också viktigt att butikerna erbjuder produkter som är prisvärda.

The purpose of this master thesis is to understand how busy moms experience their grocery shopping trips and the in-store environment. In gaining this knowledge, we aim at being able to suggest ways to improve the grocery shopping experience of busy moms; and present insights that can help food retailers in targeting this consumer group in-store. Methodology: We use an iterative approach, and work with photo elicitation interviews. We let our respondents capture their experiences in photographs, which then aid in recalling their memories in follow up interviews. Theoretical perspective: We base our theoretical perspective on environmental psychology where we use the original M-R model, and include personal and situational variables suggested by Bäckström and Johansson (2006); where the latter variable includes the views by Turley and Milliman (2000).

The purpose was to look into the pattern of consumption among middleage women. Our questions were how women experienced the need to consume, how they defined the expression of consumption and if there was a difference between "shopping" and "buying". The research has been done through eight qualitative interviews and searching in litterature, illuminating our questions.All women defined consumption as satisfying basic needs. According to them everything bought on a daily bases is consumption. More difficult to define was the experience of "need".

Syftet med uppsatsen är att utvidga förståelsen för kvalitetssäkrings-systemet Mystery Shopping. Det görs genom att studera hur de anställda i en serviceverksamhet, på sin arbetsplats, uppfattar systemet. Avsikten är vidare att utifrån detta ta reda på vad som kan ha påverkat denna uppfattning. Metod:Då Mystery Shopping är ett vanligt förekommande kvalitetssäkringssystem ville vi studera hur de anställda uppfattar kontrollen. Uppsatsen består av en explorativ studie där vi med hjälp av tre kvalitativa intervjuer skapar en förförståelse till kvalitetssäkringssystemet.

The aim of our study has been to see how DIK-forum represents the occupational groups that are represented in the frames of the trade journal. We have, to find out the phenomenon, done a content analysis by looking into 18 numbers of DIK-forum from year 2006 and 2007. The 18 strategically chosen journals was enough to give us a statistic result that we later on could generalize over those two years of DIK-forum. Totally there were 818 articles, news items and vacant advertisements that made the central point of this study. By these materials have we studied the representation of the occupational groups to find out if there were any over- and/or under represented groups, and also if the publications of the material were directed to the students or to the occupational groups in these trade journals.In our study the results shows that the trade journal DIK-forum does not represent all the occupational groups at the same level.

Bryssel I-förordningens behörighetsregler är inte tillämpliga på svarande från tredje land. I sådana fall hänvisar förordningen till nationell rätt (s.k. restkompetens). Inom EU varierar de nationella behörighetsreglerna med avseende på svarande som har hemvist utanför EU avsevärt mellan medlemsstaterna, vilket ibland kan leda till orimliga konsekvenser.Syftet med denna uppsats är att beskriva vilka internationellt privat- och processrättsliga (IPP) problem som kan uppkomma till följd av nuvarande regelverk samt analysera kommissionens förslag till införandet av en regel om reservforum (s.k. forum necessitatis).

This study explores how consumers' attitudes and intentions-to-buy towards an atypical product can be influenced by the presentation of the product and consumers shopping goals. Moreover, another product, which was shown together with the atypical piece, was analyzed in order to investigate context effects. The aim of the study is to provide insights into a rather unexplored subject and help retailers in presenting their assortment in a way which will create a better perception and intention-to-buy towards the assortment. The study was conducted with the help of two studies, the first one aimed to find an atypical item and to see how attitudes could be affected by differences in presentation by comparing it with a typical item within the same category. The second study used the identified atypical piece in order to see the how attitude and intention-to-buy could be altered by presentation and consumer shopping goals.

The underlying aim of this paper is to find out how the management and employees in a grocery store on a relatively small community in Sweden is experiencing Technology-Based Self-Service (TBSS), and self-scanning. And how store management and employees experience that the self-scanning ability is received by their respective consumers. Several open individual interviews were conducted with the administrative head of sales and various employees working at different departments at Coop Forum in Skara In offering self-scanning, we believe that the store provides consumers with an opportunity to perform their daily purchases by an easy and flexible approach, which we believe will have a positive impact on the entire store visit. A positive store visit, we believe play a major role in consumers choosing to do their shopping in the store.The issue to be elucidated in this paper is; How do management and employees in a grocery store perceive that self-scanning influence consumers' purchase and the service the shop offers? Why would a supermarket use self-scanning as part of the service they offer to their consumers? The report concludes the similarities and differences experienced by administrative sales manager and employees compared to previous research on the subject.