Marketers are today confronted with new forms of media and tend to use different strategies to exploit these media. The podcast medium has emerged in a time of changes in terms of media planning. By using stimuli containing identical context with different forms of advertising, this thesis seeks to explore whether ads, sponsorships or product placements is more favourable for an advertiser to practice in the podcast medium. The purpose of this study is to investigate the differences in communication effects, such as attitude towards the brand and purchase intention, depending on the form of advertising. Testing if previous research, made on the same format but in different media, is applicable in the podcast medium carries out the study.

Books and reading are important elements in cultural policy. On 1 January 2002 VAT on books and magazines was reduced from 25 per cent to 6 per cent. The purpose was to increase reading in all sections of the population. A special Book Price Commission was appointed to follow and examine price trends and to work for an enhancement of reading in all groups of the Swedish population. But what form of reading are the BPC talking about? With a theoretical point of departure in the theory of power and discourse by Michel Foucault the aim of this thesis is to explore if there is an existing discourse about reading and, if so, how this discourse is operating in the BPC reports.

In Sweden and in Scandinavia the amount of tree species are rather few. However many different forms of trees arise due to mutations and gives rare appearances like cut-leaved and hanging forms. In some cases these trees are interesting as cultivars and a few of them have become popular garden trees. The knowledge of the original trees and early propagation is meagre.In this study a selected group of trees were found through search of literature. Eight tree forms were chosen and investigated in situ.

The study which has been made is a qualitative observational study where play forms and participation of adults were observed in two preschools. The word play is defined in the study with an ?as-if? ?nature based on Knutsdotters definition which differs play and activities from each other. The observed play form has been analyzed according to the concept of imitation and imagination play. To get a complete base of the study a few children on some occasions drew what they played or would like to play.Through photographs of these drawings and how the children described and explained what they drew a connection could be made with the children?s play forms.

This thesis is about the effect of political efficacy on societal participation among youths aged 15 to 29. It takes a starting point in the gloomy view of the decline of political participation among citizens in the western world, especially pointing out youths as a threat to democracy. This is a broad subject to take on so my aim becomes a bit more specific. The aim of the thesis is therefore to investigate if belief in ones own capacity and in the responsiveness of the political system affects the actual participation among youths in Europe, independent of a set of alternative predictors. Moreover the thesis is divided into two sub-investigations, one qualitative and one quantitative.

In this thesis a study about funding in civil-society organizations is carried out. The aim is to understand how an organization in civil-society is affected by different forms of financing models. The empirical material in the thesis consists of a case study of three Swedish civil-society organizations (CSO) producing social services in the field of rehabilitation of people with a drug addiction. The case study consists of mainly interviews with people holding a leading position in the three organizations together with a study of for the research question relevant documents. From the empirical material, including an extensive analysis of these organizations different income sources, a partial model of how to categorize and analyze different forms of funding in CSOs is developed.

The aim of this study is to compare the modernist novels Astarte (1931) by the Swedish writer Karin Boye with Estación, Ida y vuelta (1930) by the Spanish author Rosa Chacel and the reception of these literary works in contemporary academic research. The theoretical ground of the study consists of feminist and critical theory, with traits of discourse analysis.Astarte and Estación were in large part forgotten and ignored by the Western Canon of literature during most of the 20th century, but have lately gained more attention as important modernist novels by researchers (from the feminist, poststructuralist or hermeneutic theoretical fields) who primarily examine the experimental forms figured by the texts in relation to the deconstruction and shattering of human homogenous ?essence?.The results found in the study show that the literary forms of both novels can be associated with a kind of illusion rapture, which relate to the modernist inclination to what Frederic Jameson calls artificial narrative; a form technique that points back at itself to emphasize its own characteristic of being a constructed and subjective illustration of reality. The contemporary interest in these artificial literary forms expressed by Astarte and Estación is therefore probably a consequence of the vibrant academic debates carried out during later decades concerning the conception of human gender and identity as construction and performance. .

This study intends to use a text analysis and analyze Findus crisis communication, on their website, about the horse meat scandal in February and March 2013. The main focus is to examine if Findus crisis communication can be connected to Beniot?s image repair strategies and the rhetorical appeal forms, in five press releases and four blog posts, and also if they are different depending on the media format. The results show that Findus usually used three of the five image repair strategies and the three appeal forms (ethos, pathos and logos) interacted and therefore became Findus crisis communication consistent in all material. The results also show that Findus had a clear position because they conveyed a consistent message..

Denna rapport ger en bild av vilka olika saker byggherrar i Sverigeanvänder sig av idag för att öka den sociala hållbarheten. De projektsom studerats är Bygga om Dialogen i Malmö, Älvstaden i Göteborg,Vivalla i Örebro och föreningen Byggemenskap.Genom att intervjua en person från varje område studeras likheteroch skillnader i hur man arbetat med den sociala hållbarheten vidbyggnation. I Malmö och Örebro studeras arbetet med att öka densociala hållbarheten vid renoveringsobjekt, hur får de hela områdensom länge haft ett dåligt rykte att bli socialt hållbara där stort fokusligger på att anställa långtidsarbetslösa.I Göteborg och i föreningen Byggemenskap fokuserar man på attföra in den sociala hållbarheten vid nybyggnation och hur vi kan byggahyresrätter som har en lägre hyra än nybyggda lägenheter i dagslägethar..

The outset of this thesis is to raise questions on how we design for the mobile context and the capabilities of smartphones. Not only the presentation but also the use of input and interaction between a service and a user.This work evolves around sign up forms and answers the question: How does the sign up process affect the holistic perspective of a digital service regarding usability and user experience? This thesis consists of a case studies, and design experiments conducted on Twitter, Instagram and Randos sign up processes to explore if and how the usability, and the user experience could be affected and im- proved.This concluded some important aspects to be considered when designing sign up forms for a digital service.The usability, and the user experience is not only affected by user interaction, and the choice of input method but it?s also affected by which data the service is requesting, and more important; if that data is motivated to request by the service..

The purpose of this study is to examine how preschool teachers think about their work with aestetic expression with children. In my study, I have chosen qualitative interviewes to take part of the preschool teachers´stories in three different educanational approaches. The prescools that have chosen are Waldorf, Reggio Emilia and a traditonal preschool. To achive this purpose I have used following questions: Which view have preschool teahers about the inportance of aestetic forms of expression for children? How do preschool teacher describe their work with aesthetic expression and what similarities and differences exist between the different pedagogical approaches? The result shows that there are both similarities an differences between the preschools, mainly how they work with aestetic forms of expression.

The essay begins by asserting that the theoretical approaches of men?s violence against women are just as important to study as its extent. The purpose is therefore to analyse and compare two theoretical approaches which is done by a comparative text analysis of two texts written on the subject. The essay attempts to answer two questions; what the theoretical approaches are and how they can be understood in light of feminist theory.Previous research on men?s violence against women discuss especially three theoretical aspects.

The aim of this thesis is to study Viking Eggeling?s artwork Diagonal Symphony together with Eggeling?s own art theoretical writings. This method of reading Eggeling?s art theoretical writings with the aim to try and create a deeper understanding of his art and especially Diagonal Symphony is a new approach in Eggeling?s art historical discourse. The thesis starts with a description of how the field of art history has understood Eggeling and his art primarily through art historical research aimed at Hans Richter.

This study is conducted with a focus on managers and its different forms as found in a nation wide Swedish bedroom specialist-organisation, Sängjätten. Leadership is perceived in many forms and depends on a large variety of factors within and outside the organisation. One of these factors is ownership and the characteristics these imply on the forms in which the manager works. Within the studied organisation there were two distinctive forms of ownership regarding to the stores we studied; such as franchising compared to the franchiser owned through a national headquarter, so-called ?self-proprietary stores?.

Kollisionen mellan två standardavtal benämns battle of forms och frågan blir om det finns ett avtal mellan parterna och vilka villkor som ska reglera parternas förpliktelser. De faktorer som anses vara av vikt är att lösningen bör vara förutsägbar, den ska innebära att parterna har en fortsatt avtalsrelation till varandra, den bör lösa tvisten snabbt och effektivt samt att den bör ta hänsyn till parternas egna krav och önskemål. Den svenska avtalslagens regler om oren accept innebär ett avtalslöst tillstånd mellan parterna och den svarar inte på vilka villkor som ska reglera avtalet. The last shot enligt art. 19 CISG innebär att det sist översända standardavtalet bli gällande på avtalet.