Konsumtionen har under de senaste årtiondena ökat drastiskt. Till viss del kan den ökade konsumtionen förklaras i den ökade folkmängden i världen, men än mer är ökningen relaterad till att vi människor har förändrat vårt konsumtionsmönster. För att skapa en hållbar konsumtion krävs att konsumenterna handlar på ett mer miljömedvetet sätt. Marknadsföring är en av flera faktorer som har kommit att skuldsättas för jordens miljöförstöring. Mycket visar på att marknadsföringen spelat en central roll vid grundandet av den ohållbara konsumtionen och därmed också varit en stor bidragande faktor till miljöproblemen vi har idag.

A Queer Reading of Charles Bukowski?s Women and Love is a dog from hellThis thesis aims to examine how the representation of gender is portrayed in relation to sex and power in Charles Bukowski?s novel Women and poetry collection Love is a dog from hell.The theoretical frame of the analysis is based on Judith Butler?s queer theory regarding the heterosexual matrix and gender performativity. The analysis consists of a textual comparison where a specific selection of poems is analysed parallel to the novel to see how they interact and how they oppose each other, through a queer reading.The analysis is divided in three parts where the first one discusses the construction of masculinity in Charles Bukowski?s protagonist Henry Chinaski and how this is presented differently in the two literary genres. The second part reveals how sex is presented in relation to power and how active and passive women are considered as sexually acceptable.

 The image of the poet Gustaf Fröding is the main theme of this essay. It opens with an analysis of the chamber opera Flickan i ögat. This opera has never been translated but a direct translation would be The Girl in the Eye. It refers to a story that when a man looks into the mirror and sees a picture of a girl in his eye, she will be his future love.  Fröding has written a poem "Flickan i ögat" where the person in the poem only observes himself.

The purpose of this essay is to examine how Elin Wägner depicts the middle-aged woman who lives in the country in Sweden, in the 1920?s. The question at issue is: What problems and what subjects for rejoicing does she raise? My aim is to try to understand the women?s situation, as well as how Elin Wägner describes the situation in her four novels from the 1920?s: Den namnlösa (1922), Silverforsen (1924), Natten till söndag (1926) och Svalorna flyga högt (1929). At the same time I intend to compare the woman of the 1920?s to the situation of women today.I am writing from a feministic literary theory called ?omläsning? according to the description of Gunilla Domellöf.

The purpose of this essay is to examine how Elin Wägner depicts the middle-aged woman who lives in the country in Sweden, in the 1920?s. The question at issue is: What problems and what subjects for rejoicing does she raise? My aim is to try to understand the women?s situation, as well as how Elin Wägner describes the situation in her four novels from the 1920?s: Den namnlösa (1922), Silverforsen (1924), Natten till söndag (1926) och Svalorna flyga högt (1929). At the same time I intend to compare the woman of the 1920?s to the situation of women today.I am writing from a feministic literary theory called ?omläsning? according to the description of Gunilla Domellöf.

Syftet med vårt arbete var att få en inblick i hur verksamma lärare i förskoleklass arbetar genusmedvetet med undervisningens innehåll i praktiken. För att få reda hur det ser ut i verksamheten genomförde vi en kvalitativ studie där vi använde oss av semistrukturerade intervjuer. Vi intervjuade tio lärare med varierade åldrar på sex olika skolor.  Den genusmedvetenhet som lärarna lyfte fram kan knytas till följande kategorier: se individen, synliggöra och diskutera skillnader, bryta könsmönster, arbeta könsneutralt, lärarnas tankemönster samt tillvaron utanför förskoleklassen. Vår slutsats blev att lärare behöver få mer kunskap och fortbildning i form av en teoretisk grund som kan hjälpa att sammanfoga teori och praktik när det gäller att kunna arbeta mer genusmedvetet i verksamheten..

The purpose of this essay is to investigate the construction of sexuality in Swedish school libraries through the lens of Foucault?s concept of power/knowledge. Five libraries were investigated, using two kinds of method: discourse analysis of titles, classification codes and subject headings of sex education materials, and qualitative interviews with librarians working at each of the libraries. Most sex education materials were classified within the medicine section, illustrating the continued authority of medical discourse in matters concerning sexuality. Books for younger audiences were often written for either boys or girls, reproducing a binary understanding of gender.

The aim of this thesis was to understand and illuminate how readingpromotion projects can be carried out, what sort of activities they mightcontain and what sort of lasting impressions they might make. We choseto examine reading promotion projects because we consider thepromotion of reading and literacy a vital and important part of thelibraries work. The study took place at the city library of Uddevalla andthe projects included in the study were all directed towards children andyouth.The theory used in the thesis was Aidan Chambers?s model of theReading Circle which consists of the four themes of selection,?reading?, response and the enabling adult. Methods used were semistructuredinterview, document studies and observation.The results show that reading promotion projects benefit from cooperationbetween the adults involved and that education of the adultsin order to indirectly target the children is an effective way of spreadingthe love of reading.

Lucie Lagerbielke (1865-1931) is a fairly unknown writer who lived and worked in Stockholm. All her life she was writing with a strong aim to tell her truth and she had an aspiration to change the world for the better.  Her main points of views in her authorship were; oneness, the power of love, a belief in a supreme purpose to be served, religious mysticism and the interest in understanding and to prove the transcendent on a scientific basis. In my discussion I relate to Rita Felski and her expression the popular sublime, a term she applies to illustrate a sublime way of writing that was common in women popular fiction in the late nineteenth-century. This romantic literature with escapist tendencies was popular among the ordinary readers but very seldom met with success with the professional critics.Focus in this BA thesis is the spiritual Lagerbielke and in what way she wants to change the society. I have analyzed two of her novels, Daniel- ett lifsöde and En sällsam upplefvelse with intention to examine how she used her novels to plead for her cause.By making such an analysis I come to the conclusion that both her novels have the purpose to emphasize her philosophy of life.

The main purpose of this study is to analyse how the main themes of alienation and the search for identity is portrayed by Swedish author Inger Edelfeldt. I have applied the theories of Rita Felski concerning feminist novels of self-discovery, in which the development of the female identity is the main question. As Edelfeldt?s writing consists of literature for the young as well as adults, I have included material from both of these genres. I have also taken use of Ulla Lundqvists theories about Swedish juvenile books when examining aspects of the main character?s feelings of alienation and identity searching.The results of my analysis show that the reading of my material as feminist novels of self-discovery has revealed pervading charachteristics of alienation, love, friendship and psychological development.

This thesis aim to shed a light on how to communicate the individual and subjective feeling of safety in the arena of public events such as music- and cultural festivals with the safety-project on Peace & Love festival in Borlänge, Sweden as a practical example. Earlier research has mainly been focusing on the objective side of safety on these kind of events. Peace & Love decided to put a larger focus on the safety for the festival in 2012, and Trygghetsprojektet was started. By looking at how the project is formed this study wants to show how organisations can communicate a feeling of being safe to the audience to enable them to fully enjoy an event.The main questions asked in this study is: How can a feeling of being safe be communicated to a large number of people by focused acts of communication at a festival? How does the head of safety and the safety coordinator work with communicating a feeling of being safe to the audience? How does these communication acts relate to earlier research on mass communication? The results shows that communication within the organisation and with its partners is of great importance for the outcomes of the project and that communication of the feeling of being safe is much greater then the hands-on communication of words.

I en butiksmedarbetares vardag uppkommer ständigt frågor vilka många gånger berörs av arbetsrätten. Det kan konstateras att medarbetares kunskaper gällande bland annat anställningsbevis, anställningsskydd samt rättigheter och skyldigheter varierar i hög grad. Det har här visat sig att erfarenhet hos medarbetare är en starkt bidragande faktor. För att få en ökad medvetenhet hos medarbetarna kan även chefens ledarstil komma att påverka, då denne överlag besitter viss kunskap gällande lagar och regler som delvis omfattas av arbetsrätten. Chefens ledarstil påverkar även medarbetarskapet och motivationen på arbetsplatserna.

The aim of this Masters´ thesis is to examine parenthood, gender and equality. The analysis is based on the novel Bitterfittan. The primary theoretical points of departure are Judith Butler?s theory about doing gender and Yvonne Hirdman?s theory about the gender system, the hierarchical order and the separation of the sexes. I use Lisbeth Bekkengen?s thesis in which the nuclear family is seen as an institution which is upheld by two structures; that is the social relationships man-woman and parent-child, and also by two discourses; on the one hand a notion that fathers and mothers are principally different and on the other hand the child focus.

The aim of this study was to increase the knowledge of possibilities and obstacles for disabled people to meet a partner. The ambition was to know more about wishes for and needs of professional or other support. The methods have been literature studies, survey research, and interviews. A simple questionnaire was sent to administrative staff and social welfare officers who gave the information that they experienced those persons with intellectual disability or Aspergers syndrome had asked for support to meet a partner. To get a perspective from inside six semi structured interviews were made with disabled people having experience of relationships, love affairs.

The main purpose of this study is to explore and develop how the Christian conception of love as agape can be understood in light of feminist concerns, and how it can be cultivated in light of psychological research. Traditionally, agape has been defined as unconditional self-sacrifice for the sake of the other. Feminist theologians have highlighted repeatedly that an ethical principle of self-sacrifice might not be liberating for groups who have already internalized pressure to sacrifice their own needs for others. The main research questions are: 1) How may agape be understood in light of feminist concerns about its traditional interpretations? 2) How could a Christian community cultivate a form of agape that is responsive to feminist concerns? In order to answer these questions, the first part of the dissertation examines feminist concerns regarding discussion of agape, and then uses these concerns as a lens for analysing four themes in contemporary accounts of agape: community, care, humility, and mentalization.