Det är viktigt som företag att kunna sända sitt budskap till kunden, samt att förmedla sin affärsidé för att locka till köp. Det finns många produkter konsumenterna står och väljer mellan, men begränsas av sitt kapital så produkterna måste vara unika för att lyckas slå sig fram på marknaden. Lågkonjunkturen bidrar till att konsumenterna blir mer medvetna om priserna, därför behöver butikerna möta kunden med att sänka priset och därmed marginalerna. I ett e-handelsföretag är det inte känsligt i samma omfattning då det inte är många löner som ska betalas ut till butikssäljare.Den fysiska butiken har nu fått en ny konkurrent nämligen nätbutiken som har blivit mycket populärt köpställe på kort tid. Där behövs inte längre några avgränsningar i öppettider, utan nätbutiken är öppen dygnet runt.Vi ställde oss frågorna ?Hur ska företaget Paula Myo agera utifrån ett internt respektive externt perspektiv för att på ett effektivt sätt nå ut till potentiella kunder?? Hur påverkar den interna processen den externa? Vilka aspekter är viktiga för kunden vid näthandel?Vi valde att använda oss av en deduktiv ansats då vi anser att det är en bra grund att börja med en teori och sedan bygga vidare på den i empirin.

Transportation constitutes a large part of the forest industry's raw material costs. Transport also contributes a significant proportion of the carbon dioxide emissions. In order to reduce both the cost and environmental impact different types of decision support are required. These, in turn, require extensive information about the road network and correct information on road path selection and transport distances. In the development of national road data base for forestry (SNVDB) a road selection application has been included.

This thesis tries to clarify why more houses such as passive houses is not built and at the same time the differences is described with the conventional construction as a starting point. Sweden has set environmental objectives to reduce energy consumption in buildings by 50 percent by the year 2050 compared to 1995. The passivehouse concept could have a significant role, particularly in the reconstruction of buildings with high energy consumption. For sustainable building the passivehouse technology is an economically viable concept while benefiting the environment. Initially an introduction is given of the background to the problem, purpose and objective of the thesis.

The forestry companies? operational planning process is these days dependent on reliable, efficient and user-friendly computer-based support systems. This study is an evaluation of Holmen Skog's current computer-based systems. The aim of this study is to: ? investigate the work pattern of the production managers when using the information system to plan the harvesting operation; ? investigate the efficiency and user friendliness of the information system with the different work patterns and to find the strengths, weaknesses and bottlenecks in the current system; ? find out if the type of object, the volume, the area of the harvesting object affects the time and work pattern; ? examine how this type of study is met by the employees and what factors that is critical to avoid feelings of intrusion. The conclusions of the study were: ? there is a large variation between the work patterns of the production managers and the time spend to perform the operational planning; ? the mainframe computer system used by Holmen Skog is clear, has short response times, is robust and conveys relevant information; ? the computer systems are however divided in many subsystems.

In part this paper is a contribution to the ongoing Swedish discussion about our public structures. The discussion has picked up speed in the last years thanks to a government backed committee trying to come up with a suggestion to make our public sector more efficient. A big part of the debate is about the independence and work of our municipalities, what they should do, what they shouldn?t do and when the state should step in and take over. I make a theoretical investigation into one of these issues, the one about job creation.

Listed corporations achieve effectiveness through segmentation of investors. Categorization of like- minded investors diminishes goal incongruence. This thesis aim to examine an Investor models accuracy, provided by a Professor Emeritus in Economic Psychology in 2001. This model segments investors as active, passive, speculative and naive investors. This thesis has a demarcation to private investors on the Swedish stock market. It has a deductive and qualitative approach as the purpose is to study the Investor model.

In order to reach the environmental targets, set up by the EU, there are many measures taken to make Sweden more energy efficient. In the housing and real estate sector, an installation of an exhaust air heat pump that reuses the heat in the exhaust air in order to lower the amount of acquired energy, is an example of such an action. The recovered energy can then be used for heating of radiators and tap water. This report aims to evaluate and compare three different systems using exhaust air heat pumps regarding COP, degree of coverage and cost savings. This study was delimited to only account for apartment buildings.The theory chapter describes the different conditions and factors that affect a building?s energy balance.

The agricultural sector is currently highly dependent on fossil fuels, with diesel beingmost prominent. There are however both historical and modern alternatives thathave not been subject to enough evaluation to disregard them as suitable alternative.This report aims to theoretically investigate the feasibility of converting aconventional diesel driven tractor to run on electricity, delivered via a cableconnected to either the main power grid or on-site electric production, such asphotovoltaic. Delivering electricity to the machine via a cable is a method withhistorical roots in the early 20th century and in the present day mining industry.The economic and technological potential of the technique are evaluated, along withthe examination of several different motor powers, voltages, losses and constructionideas. The report finds the technique to be both possible as well as long termeconomically and environmentally beneficial. To realise this method however, somedeviations from the present methods of agricultural farming must be made,considering the more advanced driving patterns, the limited mobility and therequirement for extra driver awareness.

During the late twentieth century, political and societal changes gave rise to an increased interest in performance evaluation in public organizations. This development also affected libraries in the public sector. The main concern for this master thesis is performance measurement in libraries. In this study two different types of libraries are investigated, one public and the other academic. My aim is to find out if and how performance measurement appears in the libraries annual activity reports.

The business potential of software defined radio (SDR) technology is studied by evaluating whether or not its characteristics correspond to those particular to a disruptive technology. The maturity of the SDR technology concept is illuminated by analyzing the opinions and perspectives of a selection of representatives for different stakeholders in the wireless communications market. Characteristics as, for example, the degree of consensus about the utility of SDR technology and the awareness of features and limitations are studied by application of the theory of technological frames. This theory helps us understand how and when technology evolution takes place. Finally we describe the value network structures of some potentially viable application areas for SDR and suggest some possible business opportunities based on SDR technology.This thesis is carried out as a case study and the research data is obtained from secondary sources, such as literature and Internet publications as well as interviews with people well experienced in the field of wireless communications.

Många av de verktyg som används för mätning och styrning av prestationer i offentliga organisationer är hämtade från privat verksamhet. Dock har offentliga organisationer ofta andra typer av mål och styrning än privata företag, vilket försvårar måluppföljningen. Denna uppsats syftar till att få en förståelse av Trafikverkets användning av prestationsmätning samt tillämpning av mål- och resultatstyrning. Vidare kan studien ge ett bidrag till ökad kännedom kring hur mätning och styrning av prestationer sker inom en statlig organisation. I en fallstudie som innefattar intervjuer och dokumentgranskning studeras hur mätning och styrning av mål fungerar i Trafikverkets största investeringsverksamhet.

After World War II a rapid expansion of the Swedish health care took place. Theexpansion was realised chiefly as a development of the hospitals and was bothproduced and financed mainly within the public sector. The financing consisted to ahigh degree of government grants from the state to the county councils.During the period for this examination (1945-1955) the public responsibility for thehealth care was expanded. This was expressed in the publicly financed system forhealth insurance and the cut down in the charges that the patients had to pay for thehospital care. These changes led to some discussions on the national level but reformscould on the whole, with exception for the suggested reform of the open health care,be implemented.This case-study performed on the county council in Värmland shows that the degreeof consensus was enhanced on the regional level.

The purpose of this research was to examine the current field of management in non-profit organizations, mainly focusing on managerial approaches, but also the impact of organizational size on the shaping of governance. Non-profits are widely discussed in contemporary research, particularly due to the increasing external pressure on voluntary organization to professionalize the way they work in line with standards in the private sector. Due to this our thesis aims to investigate whether professional, bureaucratic approaches are useful when governing a non-profit organization, or if social structures are enough to ensure goal congruence and efficiency. To conduct this research qualitative interviews were carried out and a case- study was made, using the Swedish Karate Federation as object of study. Results show that formal and more professional structures are useable to achieve efficiency and prevent inertia within the organization.

AbstractThe purpose of this study is to investigate how value creation influences consumers´ choice of market place. We have chosen to focus on how inner city centers can compete with external shopping malls by examining what values consumers find essential in shopping areas. The development within the retail market with more external malls outside cities has resulted in impoverished city centers; therefore, new strategies towards more attractive servicescapes in the inner city are crucial. The study is based on a qualitative approach due to deeper understanding and closeness to the subject, where Kalmar city is chosen as a case. We have completed a focus group study where respondents from each target group where represented.

The agricultural sector is characterized by larger crop farms and more extensive livestockproduction. The efficiency improvement is partly a result from a stronger competition in theglobal market. The agricultural products need to be produced at a lower cost than competitorsin order to survive as a farmer. The solution is larger firms that benefit from economies ofscale. This brings large investments that create a greater need for leverage and closer relationto the credit agency.