Denna studie syftar till att identifiera hur valet av prioriterad leverantör sker vid köp av komponentdelar hos stora företag inom den svenska tillverkningsindustrin. Rapporten är avgränsad till komponenter som är kan anses vara kritiska ur försörjningssynpunkt för inköparen. Genom att studera vilka urvalskriterier de berörda företagen använder sig av men även hur köpprocessen och köpbeslutsgruppens sammansättning ser ut i praktiken, har empirin jämförts med de akademiska modeller och teorier som finns på området. Intervjuer har genomförts hos fyra stora tillverkande företag i Sverige som alla har tusentals anställda världen över. Fallföretagen verkar inom branscher såsom ventilationsteknik, vitvaror, industriella verktyg och tillämpningar samt fordonskrockskydd.

The strive for control over employees has developed throughout the years. This paper has its focus on how normative control can work as a powerful method to create and uphold a sought for behavior. Many companies have found an interest in a higher moral stance to get competitive advantages, and offer their customers and partners a more ethical product. This phenomenon has in Sweden resulted in a sphere of companies who has earned the R-licens. The R-licens is earned by companies if they fulfill ethical and cultural criteria.

The aim of this thesis is to analyze the media discussions of the rape in Bjästa 2009 and to reveal how stereotypical illusions of ethnicity, religion and gender affect how media understands and defines violence. The rape in Bjästa occurred in a ?Swedish context? but has been defined as honor related in other arenas outside media. This discussion occurred because the whole village turned against the woman that was raped and supported the perpetrator? a phenomena that speaks against the idea of an equal society and a behavior that is usually understood as honor related and something that the ?others? do.

The report contains a comparison between computer based modeling of evacuation and evacuation experiments with large crowds. Crowd movement, behavior and management is examined, as well as the evacuation time. The conclusions in this report are based on observations made during the evacuation of a football ground (Swedish)..

The spontaneous blink rate is found to be a non-invasive but functional, reliable and useful way to monitor central dopaminergic activity. Dopamine is associated with a range of functions such as reward, motivation and learning. It plays an important role in goal-directed behavior and in maintaining a behavior once a task is learned. As far as the author knows, there are today no publications that discuss the topic regarding the possible link between training and spontaneous blink rate in dogs. Therefore, eight privately owned dogs were included in this study to determine if there was a significant difference in the spontaneous blink rate before and after the process of learning a task.

In this textual analysis I have examined the book Att följa Jesus by Ulf Ekman and information from Word of Life's official website. The aim of this study is to see how a religious leader is shaping the identity of the groups members after a certain pattern that differs from the surrounding, secular society. The research focus  of this essay includes several aspects:  how a culture is formed in a religious minority in contrast to the prevailing cultural context; how the material can be explained by Paul Pruyser?s theory on the psychological worlds; how what Ulf Ekman writes about distinguishing themselves from the environment differs from how other religious minority groups distinguish their identity;  and,  how the psychological world, expected behavior, and context of Word of Life can be structured by Valerie DeMarinis? model of assessment. I have placed Word of Life in a realistic illusionistic world developed from Paul Pruyser?s theory of psychological worlds.

The beauty industry has experienced a turnover increase of 220 % the last 20 years (Jones, 2010). At the moment the market for men's skin care is seeing the fastest growth rate in the cosmetic industry and multinational companies such as Procter and Gamble and L'Oréal have identified a "multibillion-dollar potential" within the segment. BUT - fresh research from the category leading company L'Oréal, shows that only 48 % of the male consumers use a skin care product specially adapted for men. It further shows that as many as 28 % of these do not even know how that skin care product got into their bathroom cabinet. The purpose of this paper is to get a deeper insight into men's relationship with skin care products and grooming.

In a time when concern for the environment is a topic that is met with both love and hatred, organic goods and services become increasingly common on the market. Communication efforts with the purpose of increasing the proportion of organic products consumed are being conducted by both private and public actors. However, achieving attitudinal and behavioral change within complex areas such as this comes with many difficulties.Within public opinion change, a common way of achieving a change in behavior is to use fear appeals and scare tactics. Earlier studies have shown that messages prompting a low level of fear can be more effective than messages prompting a high level of fear, since a high level of fear tends to raise defense mechanisms in the consumer. The purpose of this essay is to examine whether fear and defense mechanisms is a problem when it comes to making consumers choose organic products, as well as studying whether messages prompting low levels of fear are more effective than those prompting high levels of fear.This quantitative study is conducted in the form of a questionnaire-based experiment, comparing the effectiveness of two messages prompting different levels of fear.

The  construction  industry  is  a  costly  business  such  in  respect  of  capital  for  most construction defects which then require rework, tear down and rebuild again. This study is  meaningful  awareness  of  tools  that  can  reduce  this  best  through  communication  and information sharing between the parties.  The  construction  industry  is  known  as  temporary  projects  organizations,  where  the construction  project  consists  of  several  actors  who  have  to  communicate  and  share information  between  them  to  avoid  mistakes  later  in  the  build  time.  These  actors  are bounded together thus for the duration of the project, then broken when the project has reached its end. The challenge here is for these actors to apply a tool that can help and simplify communications, information sharing, and perhaps the most important aspect is to  create  a  routine  for  the  association  and  the  shattering  of  these  actors.  To  implement such  behavior  using  a  tool  such  as  BIM  in  the  industry  whose  size  perhaps  is indescribable may be a very hard task.  BIM (Building Information Model) could be seen as the solution to this problem because it  acts  as  a  portal  where  the  actors  involved  must  sign  in  and  communicate,  share information, and eventually create a behavior, a routine for this association and division of  the  actors  following  the  end  of  the  project.  The  technology  could  help  the  involved from  the  beginning  of  the  project,  already  in  the  model  stage,  break  down  and  prevent any construction barriers when the building has been placed in the works.

The following paper is about degrading treatment in preschools and the essay discuss degrading treatment according to the Swedish school law, in preschools and the chosen focus for this study is three to four year old children. The aim is to see whether or not preschool children proceed with degrading treatment towards other children and if preschool teachers believe that children this young have the ability to do so. The questions for this study are: Can children proceed with degrading treatment towards each other? Which conflicts evolve through children?s interactions? Can children in pre-schools have a degrading behavior? To answer these questions participant observation at two preschools and interviews with four preschool teachers were chosen as method. The perspective of this paper is based on the view on children as actors, which is used to acknowledge and enhance the possibilities of letting the children?s own voices be heard.

Hållbarhetsfrågan i klädbranschen är fortfarande i en utvecklingsfas och tidigare forskning visar att det finns ett flertal möjliga faktorer som är bidragande till att kunder i dagsläget inte konsumerar på ett sätt som går i linje med deras värderingar. Syftet är att utforska hur kunder kan engageras att främja hållbarhetsaspekten vid klädinköp. För att uppfylla syftet utformas två forskningsfrågor. Metoden är en flerfaldig strategi med ett huvudsakligt kvalitativt fokus. Angreppssättet är abduktivt genom kombination av deduktion och induktion. Studien består av en kvantitativ enkätundersökning följt av kvalitativa semistrukturerade intervjuer.

The aim of this thesis is to use Gabriel Tardes theories concerning imitation, repetition and the public opinion as a way of understanding how transmedial communication develops over time. This involves a study of social media, traditional press and public organizations in relation to each other. The campaign, What are you doing? (Vad håller du på med?, 2013), launched by the Swedish military as a way of drafting more soldiers, is used as an example of how the theories can be applied to help us understand connections, patterns and social behavior in the rapid mutation and viral spreading of information. By discussing the campaign and its effects, the ambition is to give an understanding of how a campaign of this scale could be planned for and structured.

The horse was domesticated about 6000 years ago. Since then humans have used the horse for different purposes, such as work force and in sports. Horses are social, group living animals that spend around 16-17 hours a day on grazing. Horses are often kept stabled in single boxes with a limited feeding time. The forage usually contains grain-based concentrates and roughage.

I dagens samhälle kretsar shopping inte bara kring själva produkterna som säljs, utan även om hur butiksmiljön är uppbyggd. Den visuella miljön och hur produkter presenteras har stor påverkan på kunders beteende och inköp. Ljus, ljud och färger påverkar våra sinnen både positivt och negativt, vilket butiker utnyttjar på olika sätt. Syftet med detta uppsatsarbete är att beskriva vad unga kunder (18-25 år) anser ska ingå i ett attraktivt och starkt butikskoncept. Syftet är också att undersöka hur unga kunder upplever likheter respektive skillnader gällande butikskoncept för butikskedjor och produktutvecklande varumärkesleverantörer.

Människor spenderar en stor del av sin tid på arbetet och därför är arbetsmotivation viktig för att de anställda ska trivas på arbetet. Enligt Amabile (1993) anses hög arbetsmotivation öka individens välmående och anses bidra till arbetstagarens kreativitet och produktivitet. I detta examensarbete har patienthotell Vistet i Sunderbyn, ett komplement till vårdavdelningarna på Sunderby sjukhus som strävar efter en hälsofrämjande miljö för att uppmuntra läkning undersökts (Norrbottens läns landsting, 2015). Syftet är att få en inblick hur patienthotellet har skapat en arbetsgrupp, undersöka hur sammansättningen av arbetsgruppen bidragit till arbetsmotivation, samt undersöka vad de anställda på patienthotellet motiverades av. Arbetet baseras på 11 intervjuer; verksamhetschef, sjuksköterskor, undersköterskor och servicemedarbetare ingår.