Title: Competitive Advantages in Professional Football Cubs ? A Resource-Based Analysis Authors: Daniel Grass, Mattias Holst, Bengt Jönsson Semester: Spring 2001 Supervisors: Leif Edvinsson, Allan T. Malm Problem: In order to be a successful Football club, the management team has to consider a variety of business issues. Since money is having such an impact on the Football industry of today, the financial status of the clubs sets the condition for how clubs are able to achieve their main objective, i.e. to be successful on the Football field.

The purpose of this bachelor essay was to analyze two Swedish district Footballassociations and how the responsible coaches of the elite youth developmentteams identify and select talent. Key questions in the thesis were how thecoaches described their leadership and their own part in the team, how thecoaches identify talent, how they work with the selection process and theiropinions about the elite youth development team structure. The study wasbased on 7 semi-structured interviews. The interviews showed differencesbetween the district Football associations but also many similarities in how theyselected the team during the talent identification process. All coaches wereinvolved in the selection process but the way they talked about developing eliteplayers varied.

The thesis describes the following main question: Will the administrative labour during Football tournaments be made easier with the help from a mobile web service or will it convey to unnecessary extra work? To be able to give a good and qualified answer to this question, the thesis will in the beginning describe how the technique for such a system might look like and also describe the existing administrative moments during a Football tournament, this is too give the reader a deeper understanding for further reading. The thesis then goes on to describe a concrete system which is tested on three Football tournaments. On the basis of the tests, interviews and through analysis of these the thesis will be able to answer our questions. The result which we present in the thesis have unfolded through testing of the system on three chosen Football tournaments.

The thesis describes the following main question: Will the administrative labour during Football tournaments be made easier with the help from a mobile web service or will it convey to unnecessary extra work? To be able to give a good and qualified answer to this question, the thesis will in the beginning describe how the technique for such a system might look like and also describe the existing administrative moments during a Football tournament, this is too give the reader a deeper understanding for further reading. The thesis then goes on to describe a concrete system which is tested on three Football tournaments. On the basis of the tests, interviews and through analysis of these the thesis will be able to answer our questions. The result which we present in the thesis have unfolded through testing of the system on three chosen Football tournaments. The differences in way of labour pre and post the system have been analyzed and through interviews the value of these changes have been assessed. The results achieved in the thesis are as follows, the presented mobile web service does not only decrease the total work effort made by the tournament officials it also speeds up their work.

2011 Praktik med examensarbete i idrottspedagogik inom Idrottsvetenskapliga programmet, 15 hpSofia Pettersson (2011). Miljön kring Dalarnas damfotbollsspelare ? Vad påverkar deras möjligheter till utveckling? (The environment surrounding female Football players in Dalarna, Sweden ? What factors affect their opportunities to develop?) Bachelor Essay in Swedish. Umeå: Umeå university, Department of EducationThe following study investigated the environment in which female Football players in the district of Dalarna in Sweden operate. The aim was to identify the elements that affect the players? ability to develop according to their own potential, values and differences.

Authors: Tobias Nilsson & Vedad LjeljakSwedish title: A case of a Football club?s brand. En fallstudie om en fotbollsklubbs varumärke, ?Kall hjärna, varmt hjärta och rena händer?AbstractPurposeThe purpose of our study is to understand brand building of a Swedish professional Football club. MethodThe method that has being used in the essay is a qualitative study where we have used semi constructed interviews to create a deeper understanding for brand building in a Football club.

The upper secondary school 2011 (Gy 2011) was a reform which created large changes in the Swedish educational system. One of the major changes was the requirement of certification for sport schools. Schools in Sweden have historically used sports in their marketing, this opportunity was impaired by the reform. This thesis aims to investigate how brands are applied on webpages of sport schools that are certified in Football and/or cross-country skiing. Content analysis was used as method of data collection.

Aim: The overall aim of this survey was to show whether, and possibly how, Stockholm?s three biggest Football clubs (in supporter counts) works strategically with their communication regarding to supporter violence. A further goal of this paper is to contribute with knowledge that could be used by Football clubs in their efforts against supporter violence. From this purpose two questions were constructed: 1) Do Football clubs work strategically with their communications with regard to supporter violence? In that case, how? 2) Can work with strategic communication in terms of supporter violence improve? In such cases, how?Material and Method: The method used in this studie is of a qualitative character.

AIMThis thesis purpose is to fill a knowledge gap of research into Football-related violence and media. The objective is to create an understanding of how Football-related violence is portrayed in the Swedish tabloids Aftonbladet and Expressen.METHODTo reach the desideratum we used a qualitative content analysis of 198 articles concerning Football-related violence. To analyse the results we used theories regarding ?Framing?, ?the three ?I?s and the ?Stigma-theory?.MAIN RESULTSThe result from the initial analysis showed a heavy reliance on ?frames? by media outlets. This tended to make the news seem more sensational, dramatized and subsequently more readable than it otherwise would have been.

This is a qualitative study about how young men in the age of 16-18 years can construct their masculinity. How do these young men describe a ?real man?? What are their thoughts about themselves as adults? The purpose of this study includes a gender perspective in surroundings that cope with the sport Football. To answer this study, six young men in the age of 16-18 years, whom are active Football players in different levels, have been interviewed. The findings showed that the young men seemed to construct their masculinity in cooperation with the surroundings and the nearest family members seemed to have a very strong influence of the boy?s development to become a man.

The aim of this paper is to examine venture capital in Football player contracts in Sweden. This is a phenomena that have existed in Sweden since 1999 when the company Djurgården fotboll AB was founded, since then eight other companies have been started. These companies form an alliance with a Football club and invest in player contracts. These contracts have high risk since it is valued by the performance of the contracted player. The venture capital firms have no formal control over their investments and they are showing negative results.

The study examines what affects loyal Football supporter?s intentions to an array of behaviors that can generate revenues to the Football clubs. Specifically the study shows that attitude towards the club affects the supporter?s intentions towards consuming products and services that in some way are related to the favorite club stronger than the satisfaction with the club. Furthermore, the study also shows that there are different kinds of attitudes that drive the intentions and that the strength of these drivers varies.

Jonas, Buhr & David Nordin. (2011). Uppfattningar om futsal ? En studie om futsal och etablering avidrott (Opinions on futsal ? A study on futsal and establishing of sport) Bachelor Essay in Swedish.Umea: Umea university, Department of Education.AbstractThe study is based on an assignment from Vasterbotten Football Association that because of poorparticipation in futsal activities wants to find out what clubs, the coaches and players in Vasterbottenthink of futsal. The aim is to find out the opinions on futsal and what these opinions are based on.

ABSTRACT Author: Johan PetterssonTitle: Customer Loyalty in the Swedish men's elite Football - a study with IF ElfsborgPurpose Increase understanding of how to increase customer loyalty when it comes to Swedish elite Football. Method A qualitative study using semi-structured interviews for deeper access to the what the people I interviewed feel about the subject. The interviews are conducted with IF Elfsborgs club president Stefan Andreasson, Goran Lohne who works with media and events, and Eric Sjölin who are supportercontact. In addition to those I alsointerviewed the supporters club Guliganernas President Anders Hultin. Analysis and conclusion The first impression and attitude is very important when a person goes from a one-timebuyers into loyal customers. This is both the theories and the interviewees opinion. Through staff training and records of how the club would like the first impression and attitude to be the clubs can reach a good level of first impression. Suggestions for further researchTo carry out similar studies on additional clubs, other divisions and women's Football and examine how a first impression and response should be.Keywords Consumer behavior, customer loyalty, sports, Football and first impressions.

The Swedish government?s objective regarding information technology is to be world-leading in using the possibilities that digitization provides. In some aspects this has already been done, but in some areas much is yet to be accomplished. Although sports and recreational fitness activities are amongst the fastest growing areas of personal and consumer-oriented cloud computing-based technologies around the globe, there are areas within the genre that?s not evolving as quickly.