Syftet med uppsatsen är att analysera och studera hur man skapar en position för Functional Food produkten i konsumentens medvetande, det vill säga undersöka vilka positioneringsstrategier svenska Functional Food produkten har, och vilka marknadsstrategier företagen har använt för att skapa önskad position i konsumentens medvetande. Genom fallstudier undersöker och analyserar vi hur företagen har lanserat och positionerat sina Functional Food produkter mot intressanta marknadssegment. Syftet med fallstudier är att exemplifiera vilka positioneringsstrategier Unilever och Skånemejerier använt sig av och under vilka förutsättningar de har lyckats nå en position med sina Functional Food produkter på den svenska marknaden. Det empiriska materialet har kompletterats med expertintervjuer. Den teoretiska referensramen utgörs av tre teoriområden, Innovation, Diffusionsprocessen samt Positionering, där vi fokuserar på skärningspunkten mellan dessa.

In the world after the Cold War, internal and ethnic conflicts have been predominant. Ethnic conflicts have their own theories on why they erupt and what can be done to solve them. This essay seeks to analyze how the Ethnic Security Dilemma can explain the causes, and possible solutions, of today´s armed ethnic conflicts.By making an ideal types typology over different types of ethnic conflicts, and then analyzing the Ethnic Security Dilemma´s impact on each conflict type.

Smartphones have become more common as business tools within the workplace. With its many features and great flexibility, the smartphone has stormed the business world and become an alternative or complement to the laptop. As these mobile units' popularity has increased, the interest of businesses to invest in this new technology has increased, but has security kept up with the technology developments?This study aims to conduct a study to see if the companies in the IT industry have the same safety awareness for smart phones to laptops.The study shows that companies have greater safety awareness and higher safety requirements for laptops than smartphones. Meanwhile, both end-users and management are well aware of the risks and threats that the smartphone is facing..

Public procurement stands for a substantial part of the total food consumption in Sweden. The majority of the procured food is today imported and according to market trends it?s intended to stay that way. Imported food is favoured for locally produced due to price pressure. Consequently domestic pork farmers have declined by 25 percent during the last twenty years.

The aim of this report has been to investigate the use of electricity energy before and after a conversion of foodservice. The ambition was also to highlight the food safety and the retention of nutrients in relation to the conversion. The methods being used were qualitative interviews, case studies, study visits and literature. The equipment and the use of energy was the same in 2008 as in 2011 for hot-holding of the tested component, sauce with ham. The chilled system used more than three times the energy and cost for one portion than one portion in the hot-hold system.

Background: Risk Management plays an important part of the enterprises strategic business activity. Efficient Risk Management will secure the businesses survival, assets and creates market advantages. The interest of information security has consequently gained in Swedish corporations. Corporations have realized the importance of the information which is stored in the IT systems. IT is the tool for businesses future progress and growth and therefore a source of risks.

The terror attack in New York year 2001 was a turning point in international politics. New policies were reformed in both USA and EU to secure their citizens from terrorism. The power of the institutions has developed and the question is; how does the new security policy affect people?s freedom? Is it the agencies new policies that are restricting the freedom or the actions of a terrorist? The purpose of this study is to examine if the security policies in USA and EU are protecting their citizen?s freedom. Many individuals are not aware of how much the security policies are affecting their lives.

Information security is an essential part of all information systems; especially in large organizations and companies dealing with classified material. Every large information system has an architecture that includes many parts that together form an Enterprise Architecture. The aim of this thesis is to study how to describe several security functions in an Enterprise Architecture and also how to ensure accountability between requirements and the implementation of the security functions. The description is for stakeholders on a conceptual level rather than a technical level. The study has been carried out by comparing the theoretical framework that has been formed by a study of the literature, and the empirical framework that has been formed by a group discussion and interviews with Information Security Consultants from Combitech AB.

This paper argues that the food industry in general and the one taking place in Scania in particular, are disregarded in the official management of industrial preservation carried out in Sweden today. Despite the articulated ambition of a cultural heritage that as many as possible could identify with, the practice tend to create an industrial heritage based on stereotype ideas about the landscape in Sweden and the characteristics of industry. The way the open land of Scania differs from the traditional image of the appearance of Sweden, is used as one possible way to explain why the food industries of Scania are overseen in the management of industrial heritage. It is also argued that the high number of female employees might bee a reason why the food industries in general are given low priority in the practice of cultural heritage. By putting the Findus pea industry and the cultivated landscape that provides the factory with primary products against the official criteria for industrial memories, it is examined what values for preservation the food industry contain..

The purpose of this study is to compare the energy related and environmental consequences of implementing optical sorting as a means of waste collection with those of reducing food waste. In addition to studying the possibility of implementing optical sorting in downtown Stockholm, the yielded amounts of energy from waste collection and reduced wastage will be calculated. This is done by way of literature reviews and interviews. The amount of energy that can be generated through optical sorting and biogas production via anaerobic digestion in downtown Stockholm is 29-44 TJ/year, compared to 118 TJ/year saved by completely eliminating food waste. The generated biogas can replace fossil fuels, but the required food waste contributes to increased greenhouse gas emissions as well as reduced bio diversity and eutrophication during the wasted food?s lifecycle.

Laws and regulations govern the school kitchens in Sweden. The municipality controls how well the school kitchens obey those laws. An annual fee covers the municipality?s expenses for the public control of the school kitchens. To be able to calculate this annual fee, a risk evaluation needs to be done.

Problem formulation: Recent results from the European Food Information Council?s consumer research on nutrition information and food labelling revealed that most consumers have little understanding of the nutrition information found on food products, feel that there is little authority regulating these matters and wish for a more trusted source of information and regulation and lastly it was found that consumers accept their limitations and have little motivation to even read or learn about nutrition information. Thus what are the reactions of the various legal authorities to this problem? How are food retailers and producers responding to the needs of the consumer? How are consumers then reacting to these two players in the industry and the changes they are making?Purpose: The purpose of this research is to gain new perspective and a better understanding of relationship between consumers, companies and legal instruments in relation to nutrition and health claim labelling of food products. Method: The nature of this multi-disciplinary research has led to the study of all three areas, business administration (containing consumer behaviour) and business law, which are contained in this paper.

Since several lifestyle diseases are associated with obesity much research is carried out within the area. Researchers have found that oxidation of fatty acids within the body?s cells may give rise to peripheral signals which regulate food intake, but it is still unclear where such a mechanism takes place. Although much evidence suggests that it is the hepatocytes in the liver that send signals regulating food intake, some researchers have begun to question this theory. Instead they argue that the mechanism takes place within the enterocytes since they are well localised in the gut for such assignment.

The cocoa produced in Fiji is exported to industrialized countries for processing of the raw material. The Swedish organization Cocoa Bello is involved in a project to provide the Fijian cocoa farmers with knowledge as well as resources to enable local processing and to attain added value of the cocoa crop. The purpose of this study is to discover a field of application for the Fijian cocoa among the rural population, using an ethnographic design. We spent one week in Namau Settlement, Fiji, where we applied in-depth interviews and participant obser-vations in six families. We found a number of aspects affecting food choices, such as social, economical and cultural beliefs.

Food waste from grocery stores - An analysis of municipal management inSweden and a detailed study of the situation in Umeå municipalityThe objective of this thesis was to analyze the municipal management of food waste fromgrocery stores in Sweden in general and in Umeå municipality in particular. Furthermore theobjective was to account for the different waste treatment methods that can be used and toevaluate them from an environmental perspective. In order to analyze the municipalmanagement a survey was sent to all of the municipalities/municipal waste companies inSweden. A general comparison of treatment methods was carried out on the basis of ascientific review and a system analysis was performed in order to compare three differenttreatment alternatives for the food waste generated in grocery stores in Umeå. The surveyshowed that the legal definition of food waste from grocery stores is unclear and variesbetween municipalities.