Studies show that product placement is becoming a more and more common method for companies to use when communicating with consumers. The results of this study can?t confirm nor deny that claim, but instead we offered the observation that as a communication method, product placement and TV-commercials are more similar than revealed at first glance.Cars of the brand Ford appeared in seven out of the 50 motion pictures that made up the sample material in this study. In several instances the values that were communicated regarding the brand matched, completely or in large parts, the values communicated about the Ford brand in Ford?s own commercials.This doesn?t hold true for all companies.

Deposits can be formed in the paper machine due to sticky materials from wood and recycled paper. These deposits get stuck on process equipment and cause the product quality to deteriorate and the efficiency of the paper machine is reduced. The purpose of this thesis is to increase the understanding about deposits among machine operators, and to suggest methods that can be used to reduce the amount of deposits formed in Bravikens paper machines.To fulfill the purpose of the thesis a pre-study, a literature review and interviews with machine operators and production staff, were carried out. These methods led to the planning and creation of an education about deposits for machine operators.The education about deposits for machine operators consisted of an interactive lecture to introduce the subject of deposits and a subsequent discussion. This approach was chosen to give the machine operators the opportunity to discuss their work situation on the paper machines related to their new knowledge about deposits.

Näringsliv och offentlig sektor står inför ständiga utmaningar att förändra och effektivisera sin verksamhet. Idag ses information som en verklig produktionsfaktor och åtkomst till lämplig informationen ses som en nödvändighet för uppnå effektivitet och produktivitet i de individuella aktiviteterna (Oehlmann, Thoben & Weber, 1997). Med hjälp av elektroniska arbetsinstruktioner på produktionsgolvet har tillverkande industrier hittat en effektiv metod för att minska variationerna, öka kvaliteten, förbättra kommunikationen, minimera kostnaderna och snabbare få ut produkterna på marknaden, den s.k. Time-to-market (Coetzee, 2004).Syftet med denna uppsats är att undersöka om Informationslogistik genom införandet av elektroniska arbetsinstruktioner kan påverka effektiviteten och kvaliteten i ett företag vilket använder sig av elektroniska arbetsinstruktioner.En fallföretagsstudie har genomförts på HMS Industrial Networks AB, en världsledande leverantör av fältbuss-teknologi för automationsutrustning. De har utvecklat ett IT-system för att hantera elektroniska arbetsinstruktioner vilket de använder fullt ut i sin tillverkning.Mer praktiskt har uppsatsens arbete handlat om att undersöka hur de anställda upplever att det påverkat deras effektivitet i det dagliga arbetet, såväl som kvaliteten i arbetet, informationen och på produkterna.Intervjuer med användare från dokumentationsteamet och produktionsmedarbetarna har gjorts och resultatet visar att användandet av PRIS och elektroniska arbetsinstruktioner har gett en rad effekter i verksamheten, både för dem vilka administrerar och hanterar produktionsunderlagen såväl som för de berörda användarna på produktionsgolvet och i övriga delar i organisationen.Resultatet visar att Informationslogistik i allra högsta grad kan påverka effektiviteten och kvaliteten i ett företag.

Detta examensarbete omfattar produktutvecklingen av en komponent till en mätutrustning som ska mäta flytbarheten hos smält metall. Arbetet har utförts hos Bryne AB och har lett fram till koncept-, material- och tillverkningsförslag för komponenten. Arbetet har även utvärderat ett för gjuteribranschen nytt formmaterial som alternativ till dagens gjutsand. Tester har gjorts för att se om återvunnet (material x) går att använda som formmaterial till högtemperaturapplikationer..

This essay examines the persuasive side of music and its affect on consumer behavior when utilized in television commercials. It includes an interpretation of twelve study cases, in which three groups of four people is presented the same commercial, with different music being the only item dividing the groups. This is followed by a few questions about the product. The aim is then to see how the answers differ from one group to another, and how they match the music?s presupposed connotations suggested in the theory part of the essay, thus, observing the communicative, and eventually persuasive, power of music in television commercials.

 The purpose with this thesis was to develop a designguideline which will simplify the development of new products that will be laser welded. The need for this thesis has come forward from the quality problems that Volvo Construction Equipment, Components Division is having with their laser welding manufacturing unit. The reason for the problems emerges from the bad communication between the development unit and the manufacturing unit within the company when the products produced today was developed. This resulted in products that were hard to and in some cases almost impossible to weld. To avoid these problems from occurring again it was needed to gather the experiences within this area and compile it and present in a brief a pedagogical manner. The information for the groundwork of our results has been gathered by interviews of several key persons in Volvo Construction Equipment, Components Division.

Although English is commonly used in Swedish advertising, little is known about its effects. The purpose of this paper was to investigate how a Swedish or English language choice in product advertisements affects the effectiveness of the ad. Further, a local/global dimension of the advertisement was created to investigate how the results differ for local and global brands. Subsequently, an experiment was conducted where the effect of language choice on several well-established measures of ad effectiveness such as awareness, comprehension of the ad message, credibility, attitude and buying intentions was analyzed. In line with previous research, English in product advertisements is not completely comprehended since English is not the local language in Sweden.

Service Design is a relatively new, unexplored and exciting phenomenon that through an interdisciplinary work methodology designs services. A discussion has been going on for a long time regarding whether there is a difference between products and services. Services are often classified as immaterial, heterogeneous, non-storable and inseparable in relation to products. A question that arises is if something specific characterises the work methodology used regarding service design. The aim with this paper is thus to explain the work methodology when working with service design.

The aim of this study was to categorize and analyze articles in health magazines, how health messages about health is being described. Using a qualitative content analysis the researcher answered the aim by three research questions: What kind of health messages about health factors do the magazines describe? Do the health magazines talk about risk factors for unhealthy behavior? What kind of commercial messages do the magazines provide? The result from the content analysis showed that health magazines presented social support, self-esteem, acceptance, equality and strategies as health factors. They tried to change readers? perceptions to get a healthy lifestyle.

The purpose of this thesis is to analyze how the ongoing controversy surrounding the Internet, the phenomena of digitalization and file sharing will affect the music industry in the form of the ?big five? labels. Furthermore the thesis aims to present a recipe of strategies for the companies? survival by studying their situation through a theoretical perspective in conjunction with a comparative analysis with industries facing the digitalization challenge. The theoretical contribution lies in the strategic perspective at an industry level.

Marketers are today confronted with new forms of media and tend to use different strategies to exploit these media. The podcast medium has emerged in a time of changes in terms of media planning. By using stimuli containing identical context with different forms of advertising, this thesis seeks to explore whether ads, sponsorships or product placements is more favourable for an advertiser to practice in the podcast medium. The purpose of this study is to investigate the differences in communication effects, such as attitude towards the brand and purchase intention, depending on the form of advertising. Testing if previous research, made on the same format but in different media, is applicable in the podcast medium carries out the study.

Advertisements have become a regular part of our everyday lives. We walk past them on the street; we admire them on the subway and even invite them into our living room in between prime time showings. The reality is that in today's modern times there is no escaping the daily bombardment of advertisement. To distinguish themselves from the continuous noise of the industry, advertisers battle to find unique ways to capture the attention of consumers. But is it possible that some advertisers take their techniques to an extreme in the struggle to be remembered This thesis aims at investigating whether it is possible to offend a consumer through an advertisement due to its extreme simplicity.

The problem being examined is the disturbing noise that is created in an open plan office on a company working with a creative process, such as a newspaper or a communications agency. The purpose of this study was to examine the needs for today for a sound absorber in open offices and create and design a design proposal. The aim is also to develop a marketing material the product proposal. The problem has been broken down into the following questions:- How does the user look at the need of a sound absorber in an open offices solution today?- Does an interior designer apply sound absorbers when they furnish the intended environment? - How can a design that meets the needs that exists be achieved and to speak the user?The study is based on three choice of methods a literature review on selected topics that relate to the topic, an interview with an interior designer to explore how an interior designer applies absorbers in open plan office and finally an extensive survey that treats the user's needs and appropriate appearance for the product proposal.The design process has undertaken the following methods, design brief, requirements specification, functional analysis and sketches to produce the final product proposal.

?If we consume the product as a product, we consume its meaning through advertising? ? Jean BaudrillardSyftet med denna studie är att identifiera och analysera bakomliggande myter om lycka i kommersiella reklamfilmer, utifrån ett konstruktionistiskt perspektiv. Analysmodellen, som bygger på semiotik och neoformalism, genererade kunskap om de olika berättarstrukturerna kring lycka i de undersökta reklamfilmerna. Resultaten indikerade framförallt att berättarstrukturerna om lycka grundar sig i myter som är starkt kopplade till den kapitalistiska ideologin. Studien avser därmed att blottlägga och analysera myter om lycka i reklamfilmer ur ett kritiskt konstruktionistiskt perspektiv..

This study aims to analyse the connection between poverty reduction and sustainable development through strategies used for the reduction of poverty. With the methodology of content analysis of three policy documents to provide and easy overview of how the government of Ethiopia is planning to achieve sustainable and long-term poverty alleviation. The focus of this study will be on Ethiopia, a country with very high economic growth in the past years but still with hight poverty rates. The purpose of this study is to contribute to the already existing and broad knowledge and research of sustainable development and poverty alleviation and contribute with more research in Ethiopia where the research done in this specific area and region is not in abundance. In this study all dimensions of sustainable development, social, economic and ecological are included to get a more holistic picture of the sustainable development in the government?s plans and its challenges.