The purpose of the study is to explain whether the introduction of a new and different brand by means of a brand extension affects consumers? perceptions of the product category that the brand is launched in. An experiment was carried out to study the following aspects: associations and constellations of associations to the product category, interest, perceived variation, and the perceived similarity with the category from which the brands were extended. In the study, brand breadth in the original product category was used as moderating variable. Aspects found to be affected by the brand extensions were associations to the product category, the constellations of these associations and the perceived similarity with the category from which the brands were extended.

The thesis strives to answer the question whether there are any differences between how young customers, in comparison with older, are affected by brands when buying different products. The purpose is to get a clearer idea about the brands' importance in the future and in that way also to give guidance to companies about how to best market themselves and there products.To answer the question, an experiment was conducted with 480 respondents taking a survey where they had to rate a product after reading a short text about it. Some of the texts stated that a specific brand was behind the product while some said the product was produced by an unknown brand.The result of the study was that young people showed a greater propensity of rating products with a brand higher than products without brands, in comparison with the older respondents. This gives reason to believe that brands progressively will become an even more important tool for marketers and an unmatched asset for companies in the future..

Package design constitutes an important marketing and differentiation tool in an increasingly competitive food market, particularly in the category of daily consumer goods where the turnover rate is high and the purchases are based on self-service (Hine, 1997; Spethmann, 1994; Underwood, 1999). Media fragmentation undermines the traditional marketing tools and the demands for packaging are bigger than ever. A package must not only sell a product, but also tell, through design, how the product is used and express the values that the trademark owner wishes to convey to the end customer (Underwood, 1998). The understanding of the role of packaging as a marketing tool has increased, but the initiators inside the packaging industry in Sweden still think that the Swedish packaging industry is developing slowly. They often describe Swedish packages as homogeneous and unimaginative.

Safe retrieval of nutrients from human excreta to fertilize crops in order to gain adequate yields will increase food security and sustainability in agriculture areas with nutrient-poor fields. Safe and nutritious food will meet the dietary needs of the individual which promotes public health and the ability of an active life. Human excreta should be considered as a resource instead of being assumed as waste. Human faeces and urine is excellent fertilizers which may close the nutrient loop if utilized properly. However, sanitation of the excreta is required to prevent disease transmission by reducing the content of gastrointestinal pathogens such as bacteria, viruses and parasites. The objective of this study was to in small scale evaluate the sanitation in a combined liquid compost and urea treatment by monitor the inactivation of bacteria and viruses at the combination three start temperatures, 45, 40 and 35 °C, and three additions of urea, 0.5, 0.75 and 1 % and reference, 0 % urea addition.

In a society where adults set the conditions for children?s play and generate modern and at times technically advanced products, fundamental characteristics like simplicity, opportunities for motor skills training and learning tend to be neglected. Owing to this, the Linköping-based company Time In wants to introduce a new multifunctional product, which differs from other products in shape and function and lives up to the often overlooked, basic characteristics in a toy.With Time In as the assigner, the purpose of this master thesis has been to use simple means to produce a "learning by playing" concept. Since Time In sells toys and products suitable for children in nurseries and preschools, the development of the products has therefore included a study of nursery and preschool environments.The thesis has been carried out within the Product Design subject area at the Department of Management and Engineering at Linköping University. Concept development has been done in three phases: the Preparation phase, the Design phase and the Presentation phase.

This report aims to describing the work behind the development of a masonry heater.The masonry heater is developed in collaboration with the company Transient Design KB that is a product development company located in Alingsås. The company sees a possibility to cover a market segment where modern technology and design are missing.The report presents those methods and approaches that have been used and gives an overview to how the project has been carried out. It describes how the ideas behind the final results have produced and how they have been developed during the project's time. In the report you can also read about the final concept with its choices of construction and materials.The report is completed with a presentation of a final concept and a ground for possible future production..

Obesity is a growing problem worldwide among children and adolescents. Previous research has shown that food habits and weight in order children with high and low risk of developing obesity (based on parental BMI) differs between the two groups. It has also been shown that the mother affects the child´s food habits and weight..

Health and convenience trends dominate the food industry and retailing business of today. The health consciousness is spreading while appealing product attributes concerning taste and packaging also are increasingly important. At the same time, the competition is growing fierce in the Swedish market with hard discount formats and niche concepts who also are trying to provide the market with perishables. Therefore, the pressure to lower prices is increasing making economies of scale and rationalization progressively more important. In 2004, ICA launched private label meat packaged in a modified atmosphere. Consequently, many stores went from in-store cutting-up and packaging to selling centrally packaged and distributed meat. ICA is now developing a concept with fresh fish in modified atmosphere packages and needs to increase the knowledge about the market and the consumer.

This report is the concluding part of the course national minorities, main focus on design, at Luleå University of Technology spring 2007. The purpose of this written examination is to produce a prototype to a product, which can be used both when marketing Kiruna as a student municipality and when recruiting students to the study programmes Kiruna offers. The product has been produced through systematic problem solving, where methods to fix the problem, gather facts, examine and come to a solution have been used. The product should in one way or another get the student to think of Kiruna as a student municipality and it should also appeal to the target group ? the students.

The aim of this essay is to find some of the main developing tendencies in the advertisement genre during the period of 1930-2000. The analysis is based on three examples of Gevalia cinema and TV-advertisement. Research findings are the result of using theories from different but relevant sciences, which are media, linguistics and rhetoric. Media studies help to explain the influence of the society and technology development on the advertising business. Linguistics and rhetoric give the main methods and terminology for the basic as well as comparing analyses of the three advertisements in question.

The food industry is one of the fastest growing industries in Swedish e-commerce today. However, e-commerce still represents a very small part of the total food sales in Sweden. Experts have noted that, in order for e-commerce to expand in this field, Internet food sales must increase.The aim of this study is to form an understanding of why Swedes do not purchase more food products online. The theoretical framework consists of various marketing theories concerning consumer behavior and the acceptance of new innovations. The methodology used for the purpose of this study has a qualitative approach and in order to answer the questions at hand two focus groups were assembled.

Today 70 percent of the people residing in nursing homes are undernourished. One way to avoid that an individual is affected by malnutrition it is a necessity that the meals is customized after special needs current among other things as energy and protein. Food record is a method that can be used to examine and evaluate if an individual is getting sufficient nutrition and energy to cover the daily needs. For those suffering from malnutrition it is recommended to eat energy and protein enriched diet.AimsThe aim is to compare the intake of energy and macronutrients in a group of elderly people living in a nursing home in southern Sweden before and after the introduction of an energy and protein enriched diet based on newly developed recipes.MethodsFood record was made during four days. Food record means that everything that is consumed by an individual is noted precisely.

This report is the result of a thesis work in Integrated Product Development, regarding hygienic features in dishwashers and especially disinfection by the use of steam.The thesis is performed at Electrolux Primary Development Dishcare in Stockholm and in collaboration with the Department of Machine Design at the Royal Institute of Technology.The targets of the thesis are to prove the advantages of a technology suitable to implement as a hygienic feature inside a dishwasher and to realize a functional prototype of a differentiated hygienic feature that does not exist on the market today.The process followed to perform the thesis is the process defined for Electrolux Primary Development.The technology chosen for development is disinfection by heating the water on the surface of the dishware, by the use of steam.A number of tests on how steam behaves when injected into the dishwasher tub have been performed, providing the results that have been taken in consideration when designing the prototype.The prototype consists of a pipe system provided with nozzles to eject the steam into the upper parts of the dishwasher. Tests of the final prototype show that thermal disinfection of water in a dedicated area of the tub can be reached within 9 minutes. The operation requires 0,17 liters of water and consumes 0.2kWh..

The environmental debate is more intensive than ever before and the demands on companies increase. There are a number of methods to make it easier for the companies to fulfil the demands. Life Cycle Assessment (LCA) end ecodesign are some of the methods that can be used. Syntronic AB has the possibility to reduce the products´ environmental impact in the design phase. Therefore it is important for the company to make it possible to visualize the negative environmental impacts a product can cause in an easy way. It is also important to visualize for there clients if any improvement is possible. The purpose of this thesis is to develop a simplified model.

Today there is a limited demand for quality certified cereal in Sweden. The demand can in the future increase and become a requirement for the entire market. Since the first of January 2005, grain producers in Sweden are food producers and traceability is important for the food industry. It is possible for grain producers to certify the productions under the certification IP SIGILL. The purpose of this essay is to explore why some grain producers continue to be certified while other producers end the IP SIGILL certification.