Abstract Title: A conjoint analysis of packaging attributes. How can the attributes of a product?s packaging best look like to attract the consumer? Authors: Linda Granberg & Helena Niklasson Supervisor: Jan Svanberg Department: School of Management, Blekinge Institute of Technology Course: Bachelor?s thesis in Business Administration, 15 credits Purpose: The purpose is to find out how visual and technical attributes on product packaging affects the consumers tendency to want to buy the product. Method: Conjoint analysis and a quantitative survey. Results: When developing a package for a food product we?ve reached the conclusion that it is most important to have clear product information on it. The consumer wants it to be simple and easy to use, the people under time pressure seeks product with new technology which can save them time..

The interest for locally produced food is increasing due to consumer concern about the environment, distrust of industrial foods and a demand for high quality products. Apple is the predominant fruit crop in Sweden, and by processing apples into cider and vinegar, these products could significantly contribute to the development of the market of local foods.In this study different yeast types and different bacterial cultures were evaluated for their suitability in cider and vinegar production from cloudy apple juice. Ten apple cultivars (Aroma, Baldwin, Belle de Boskoop, Bramley, Cortland, Gravensteiner, Ingrid-Marie, Jonathan, Rubinola and Spartan) were also evaluated for their suitability for production of juice, cider and vinegar. Chemical analyses including total soluble solids, titratable acidity and total phenols were performed on the products along with sensorial evaluation by taste panels.The yeast strains were shown to have an effect on fermentation rate and the resulting content of total phenols in ciders fermented from cloudy apple juice. Dry commercial starter strains gave a higher appreciated cider compared to cider that was spontaneously fermented, and the ale yeast Safale S-04 was concluded to be the most suited for fermentation of cloudy apple juice.For vinegar production, the bacterial culture had an effect on TSS, but not on any other chemical or taste characteristics.

Svenskar 65 år eller äldre beräknas öka från dagens 1,6 miljoner till 2,3 miljoner år 2030. Äldre kan ansöka om bistånd vilket kan bestå av matleveranser eller helpension i särskilt boende. Livsmedelssäkerheten styrs av EG-lagstiftning och svensk lag gäller även matleveranser och mat i särskilt boende. Äldre i särskilt boende utgör en högriskgrupp för livsmedelsburen smitta och i dagsläget saknas en information om hur utbrott av livsmedelsburen smitta drabbat äldreboenden. Mot bakgrund av avsaknad av information har detta arbete utförts. En litteratursökning gjordes via ISI Web of Knowledge, sökorden elderly* and food poison* och gastroenteritis and elderly and food användes.

Problem formulation? Are there any factors affecting the choice of marketing strategy?? What is it that determines the degree for the company to use a standardized or a adapt marketing strategy?? How profitable is Scania's marketing strategy in each country?Objective: The overall aim of this study is based on local adaptation and global standardization to compare the degree to which the company Scania chooses to adapt or standardize its marketing to the South American and Asian markets.We also aim to compare and describe any factors that affect the countries' differences in marketing strategies and to evaluate and measure the profitability of marketing strategies in each market.Methodology: The study is limited to Scania's marketing in the truck market in Argentina, Brazil, Malaysia and Singapore from 2006 to 2010. In order to answer the study's problem formulation and purpose we have chosen to combine a qualitative and quantitative approach. Four interviews were conducted with marketing executives from Argentina, Brazil, Malaysia / Singapore and Sweden. We have also chosen to examine Scania's annual report and include figures on the market shares of Scania in the respective countries and the number of sold Scania truck which is then compared against the number of registered vehicles by country.

The aim of this littrature review has been to describe how you can satisfy the need of nourishment for older people who suffer from dementia. Data has been retrieved by searches in Academic Search Elite, Sience Direct, Blackwell, PubMed and in the Journal Vård i Norden. The studies show that most of the people with dementia have a hard time to satisfy the nourishment. The results show that through different preventive measurement you can improve the nourishment for these people, to set the table, play calm music and to have a table companion. By taking the food oneself created a good meal environment and the individually need was provided for.

Aim: Auditors objectivity is an obvious part of auditing, but there is doubts and hesitation in society today because of the corporate scandals that have occurred in recent years. Several researchers suggest that auditors actions and behaviors is connected to the ethical climate within the organization. A relationship that also affects auditors objectivity and independence. This thesis aims to investigate how the ethical climate influence auditors choice of relationship to their clients, by choosing a relational and close relationship or a transactional and distanced relationship. And if the client approach have an effect on the auditors objectivity.Method: A survey was conducted among 232 certified accountants in Sweden.

The aim of this study was to describe how retired nurses, educated in Uppsala, and students at Uppsala University's nursing program experience the importance of vocation in education and career choice. None of the participants had experienced vocation as a reason for choosing nursing as a career. The main reason was instead a desire to work with people. They also expressed that it was a profession like any other. The retired nurses said that the education was something of an up-bringing with religious elements.

Urban farming can be viewed in several contexts. The first part of this work brings up the beneficial effects of farming on our physical and mental health, knowledge as well as on social life in cities. The introduction of gardening in schools can contribute to an increased awareness on both agricultural practices and importance as well as ecological processes. It can also be used in teaching of other subjects. Farming can also contribute to improving the household economy, and the economy on a municipal or national level.

Allmänhetens uppfattning är att desto fler valmöjligheter det finns desto bättre är det. Men är det verkligen så i alla olika valsituationer vi ställs inför? (Iyengar & Lepper 2000)   Utifrån tidigare forskning testar vår uppsats om människors valmöjligheter, ett experiment där vi ser hur människor gör sina val på den svenska fondmarknaden. De fick välja mellan ett mindre (limited) urval eller ett större (extensive) urval av fonder.  Utgångspunkten i uppsatsen är två olika forskningsartiklar från Iyengar & Lepper (2000) samt Iyengar & Jiang (2003) där de testar hur människor gör sina val när de får olika stora utbud att välja bland. I deras forskning kommer de fram till att även om människor tycker att det är roligare att ha många valmöjligheter så blir det oftare val gjorda eller saker köpta om de har mindre saker att välja bland.

The study describes six upper secondary school students? thoughts of and stories about mentors and mentorship in secondary school. The mentorship has been studied with a hermeneutic approach from a narrative pupil relational perspective, which is influenced by the phenomenological humanity perspective. The aim of this study is to describe a few pupils? life worlds and to try to interpret how they describe and explain their own behavior related to mentorship and their mentors.

A tight economy and a keen competition force the Swedish agricultur to do a structural rationalization. The quantity of farmers is less but the units are growing. How to make money I think some kind of niche is necessary. In my examwork I have locked how to farm herbaceous plant and the marking of herb to feedstuff for horses. Today health food and alternative medicine are accepted to use and there is an increase in demand. The Swedish market for herbaceous plants to horses is small and the products are mostly imported. But there is a group of consumers who is willing to pay a higer price for Swedish cultivated herbs. The only way to find out which herbaceous plants I could cultivate is to make a test cultivate. I think that the market for herbaceous plants is growing.

The goal an purpose of this essay is to study the diffrent points of view that Swedish priest within the Swedish Church have on the Topic of same sex marriage. I will use qualitative interview as method of choice to get answers for my questions.The results of my study reveal that same sex mariiage has been a dividing issue between the different participants. Those in favour of the church´s decision to legalize same sex marriage consider love to be the most importent reason for marriage, while those who oppose the decision consider marriage to be a holy sacrament that is not easily changed..

InledningEn välsmakande och hygieniskt säker mat är viktig för patientens medicinska behandling och välbefinnande. Det ligger i sakens natur att man som patient ofta är svag eller nedsatt och därmed extra känslig för infektioner. Livsmedelshygien är på ett sjukhus en fråga om patientsäkerhet med temperaturen som den enskilt viktigaste faktorn. Brickdukning har som system för att distribuera maten inom ett sjukhus många fördelar men en nackdel är svårigheten att upprätthålla rätt temperatur. Mätningar på det studerade sjukhuset visade stora variationer och betydande avvikelser från tillåtna temperaturer, varför ett förbättringsprojekt genomfördes för att förbättra och stabilisera temperaturerna.SyfteFörbättringsarbetet studerades med syfte att beskriva de fenomen som den involverade personalen upplevt vara betydelsefulla för förbättringsarbetets resultat och hur patienternas upplevelse av maten förändrades under tiden för förbättringsarbetet.

The out-of-town retail establishments are part of the dramatic structural changes in the retailing of food and groceries. There are however strong indications suggesting these establishments result in negative externalities concerning areas such as pollution and urban environment. The purpose of this study is to describe and, from an economic perspective, analyse the Swedish political regulations and planning policies concerning the out-of-town supermarkets. The analysis establishes that the current regulations regarding out-of-town retailing do not, due to the occurrence of market failures, produce an optimal situation. It might therefore be necessary to change the planning policies in a more restrictive direction.

 Level:                                 Master thesis in business administration, 15 creditsDate of seminar:                2009-05-29Title:                                  Stick to your knitting ? Outsourcing of the economic function in some small private limited companies in VästeråsAuthors:                             Johanna Eriksson 1982johanna.erik@gmail.comSandra Hansson 1982shn04005@gmail.comTutor:                                 Leif CarlssonPurpose:                             From a company perspective describe why the chosen companies in Västerås decided to either outsource or to have their economic function internally, define how the outsourcing process looks like and examine how the companies that have chosen to outsource have experienced their outsourcing situation. Further, we wish to contribute with advice for companies that are considering the option of outsourcing their economic function.Method:                             An intensive study of existing literature and a pre-study were conducted in order to create a framework for the thesis. The pre-study was conducted with one business counselor and two suppliers of economic services and resulted in local practical examples that supplemented the found literature. The main research consisted of semi-structured personal interviews among twelve companies in different sizes in Västerås.