In our thesis we investigate how public libraries are working with external marketing via social media. The study aims to found out what the reasons are and how public libraries are using social media to market themselves. Furthermore, how they evaluate the success of these marketing efforts. We limit ourselves to public libraries and its staff. The theory that we have chosen to use to analyze our data is the marketing mix of the 4 P'S (product, place, price and promotion), but we have replaced the ?price? with ?staff? because ?staff? is more relevant for library management.

The subject this thesis will investigate concerns the matter of how political ideologies exist within public libraries with a focus on the democratic ideal. Public libraries are part of the political system and we want to show how political ideologies take their shape in public libraries and the possible consequences of this. With the help of three major political ideologies, liberalism, conservatism and socialism we investigate how the democratic ideals of these ideologies are expressed in documents that describes activities the libraries will and have performed. In order to identify these ideologies we use discourses in cultural policy as a bridge between the investigated documents and the political ideologies. As an analytical tool we have developed a model that describes the relation between text, discourse and ideology which we use in our analysis.

The aim of this bachelor?s thesis is to investigate how the activities of the public library are portrayed by the Swedish press. It poses the following questions: What kinds of public library activities are portrayed in the Swedish press? What image does this depiction purvey to the general public about the societal role of public libraries?A model of four library spaces developed by Skot-Hansen, Hvenegaard Rasmussen, and Jochumsen is used as the theoretical framework for this study. Qualitative content analysis is applied to 173 Swedish newspaper articles that describe public library activities.The analysis reveals that articles about many kinds of public library activities get published in the Swedish press, but that some activities occur more frequently than others.

The aim of this study is to look at the identity of the public library, and to examine one way to make the identity of a specific library strong. PUNKTmedis is a newly opened library in Stockholm, aimed solely at people between 13-19. The question to be answered was: How can it affect the image of the public librarys identity when you aim the activity towards a specific user group? To answer this question, the qualitative method of case-study was used. Five interviews were carried out, with representatives from three different groups: users, politicians and librarians.

Bakgrund: I Sverige Àr kÀrnfamiljen Àn sÄ lÀnge den vanligaste familjeformen men det blir allt vanligare med separationer och dÀrmed bildas nya familjekonstellationer. Familjer bryter upp och nya par flyttar samman. Hur pÄverkar de nya strukturerna barnen?I samtal med pedagoger i verksamheten har det kommit till vÄr kÀnnedom att Àmnet skilsmÀssa Àr ?tabubelagt?. Pedagogerna vet inte riktigt hur man ska nÀrma sig problemet, personalen vill vara ett stöd men Àr rÀdd för att ?lÀgga sig i?.Syfte: Studiens syfte Àr att undersöka hur pedagoger anser att barn, vars förÀldrar skilt sig, borde bemötas samt att se om det finns nÄgon skillnad i synen pÄ bemötandet, pedagogkategorier emellan.Metod: För att uppnÄ syftet har vi valt att göra en kvantitativ enkÀtundersökning med 13 pÄstÄenden med fasta svarsalternativ, varav sju stycken redovisas i uppsatsen, samt en öppen frÄga.Resultat: Vi har kommit fram till att pedagogerna anser att det Àr viktigt att förÀldrarna meddelar om att de ska separera för att enklare kunna anpassa elevens individuella planering.

It is said that libraries are the cornerstones of democracy.What is then the democratic mandate, and how is itperceived by the library staff? That's what I examine in thismaster's thesis. I?ve made 14 phone interviews with librarystaff, from assistants to managers, and examined what theirdaily work routine looks like and what they think belongs tothe democratic mandate. I found that all agree that there is ademocratic mandate, but it is not clearly stated in anydocument.I found seven areas that my respondents saw as part of themandate; availability, diversity, children and young people,equality, public education, free of law and cultural history.These are not sharply defined, but can often move into oneanother.

In this master thesis, I investigate four Public LibrarysÂŽ program activities. The purpose is to explore what the library program activities contribute to as a part of a well functioning democracy. The theoretical points, I have brought from political science. I assume three different ideals of democracy; electoral democracy, participation democracy and deliberative democracy. All have different views on what can be characterized by a well-functioning democracy.My empirical material consists of library program guides, the librariesÂŽ target documents and interviews with staff at the libraries who work with or have overall responsibility for program activities in their respective libraries.

The public libraries were quick to adapt to the changes that the Internet brought on, and today library websites are an important part of the public library. To meet the needs of teens today, the library website could offer a range of contents to make it an attractive place on many levels; both the academic needs as well as social and recreational needs should be addressed.The aim of this thesis is to evaluate public library websites for teenagers in Sweden, and to examine how well the websites address the developmental tasks and needs that teenagers have. The method used is website evaluation, one quantitative and one qualitative. A total of 60 public library sites for teenagers were evaluated, using 11 criteria based on Havighursts developmental tasks. The quantitative evaluation measured how many functions each website had per criteria, and showed that the majority of the sites had one or two functions for most of the criteria.

This Masters thesis aims to examine how Swedish public libraries deal with the new challenge of evaluating web resources. In order to study this we have asked staff involved in gathering links for the libraries web sites to participate in a survey concerning how they go about choosing links. Apart from trying to capture this procedure it has been our purpose to establish whether the libraries feel they should provide their patrons with evaluated links at all and in what way they are influenced by other libraries or other main figures involved when choosing a link. We were also interested in the differences between libraries with large and small link collections. When defining evaluation, we have only focused on content.

The Internet has played an important role for libraries giving them a means of fulfilling their democratic mission of giving equal access to everyone, including people with disabilities. In order to achieve this it is of the utmost importance that they ensure that their web sites are accessible. In this masters thesis we have examined to what extent the web sites are accessible. The thesis is based on theories of human-computer interaction, information architecture, pedagogy and a checklist. The checklist is derived from established international guidelines from W3C, which has been adapted to, and is used by Swedish public authorities to achieve the mission of a ?24-hour authority?.

PÄ Facebook nÄr polisen mÄnga mÀnniskor och kan ge sin bild av olika hÀndelser och av sig sjÀlva. Jag har studerat tvÄ poliskontors  ? TÀbys och Sollentunas ? nÀrvaro pÄ Facebook under en tvÄmÄnaders period, och utifrÄn deras inlÀgg kartlagt vilken typ av hÀndelser som de vÀljer att berÀtta om. DÀrutöver har jag ocksÄ gjort en retorikanalys för att utifrÄn den diskutera vilken bild som polisen ger av sig sjÀlv pÄ Facebook. Eftersom polisen sjÀlv anser att deras trovÀrdighet Àr av stor betydelse har jag i analysen koncentrerat mig pÄ hur polisens ethos framtrÀder i inlÀggen.Resultatet skiljer sig delvis Ät mellan de tvÄ kontoren.

The aim of this thesis is to examine librarians' view on the knowledge and competence required at a small public library and how they look upon their education in retrospect. Library education in the 1970's and 1980's was mainly practical, a vocational training, but since 1995 the education results in an academic degree in Library & Information Science. Due to this, we focus on the ongoing generation shift in Swedish libraries as an aspect of knowledge and education. The empirical study is based on interviews with librarians working in minor public libraries. The informants form two groups, based on their education; ?old? ones and ?new? ones.

This Masters thesis examines the position of films in Swedish public libraries. We have, by way of comparing various statistical data, determined that the status of film in public libraries is week. We have completed earlier research by mapping what genealogical, discursive patterns that could be outlined in the Swedish government reports from 1949 until today, focussing on the activity goals and media policy of the public library. We have, on the basis of Foucaults theories on genealogy and archaeology, where text documents are considered to be meta-descriptions giving each other authority, analyzed if there any discursive excluding or contextual formulations exist in the usage of the language concerning the goals and the media attitude of public libraries. We have mapped contextual discursive formulations that to the commissioners have become neutral starting points for their assumptions and conclusions.

Syftena med denna uppsats har varit flera. Dels att genomföra en undersökande genrediskussion av svensk chick-lit i stort dÀr det som uppfattats som den huvudsakliga kritiken av genren omformulerats till frÄgestÀllningar. HuvudfrÄgan har dÀrmed varit att ta reda pÄ om svensk chick-lit Àr intressant, men ocksÄ om den har nÄgra litterÀra kvaliteter och om den Àr en feministisk backlash. I uppsatsen arbetas Àven en definition av svensk chick-lit fram, samt empiriskt grundad teori ur materialet. Avsikten Àr att detta arbete ska kunna verka som förebild för andra utredningar av nya och marginaliserade genrer.

The web sites of Swedish public libraries display a high level of heterogeneity when it comes to design and graphical user interface. The thesis is based on the opinion that the visuals of a public library web site have implications for the user as well as for the library. The design of the graphical user interface influences the attention of the user and his/her ability to absorb information. Furthermore, there is a connection between the visuals and the users opinion about the credibility of the content of the web site, as well as of the organisation itself. The research question is: Which factors may have an impact on the design of the graphical user interfaces of a public library web site? The purpose is to create an understanding for these factors and emphasize them.