This Masters thesis is concerned with the complex planning process of setting up a citizen bureau in a public library. The aim is to find out how citizen bureaux are designed and to suggest a simplified model of strategic planning. The planning process is studied from a business perspective in the library context, and this perspective is also used to study citizen bureaux and their written plans elsewhere. A combination of qualitative methods are used: observations, focus group discussions and interviews. Observations in the public library showed a great need for an environmental analysis as well as structure to the planning process.

The aim of our study is to research what the future help-needs and expectations on the civilian society are among Swedish soldiers before they are sent on their first deployment abroad, especially to Afghanistan. The fact that Sweden sends soldiers to a warzone is something that is new nd research according the help-needs from the returning soldiers are missing.This study is based on a qualitative method where the data consists of four Focus group interviews with at least two participants in each focus group from three different military bases in Sweden. The results indicate that the soldiers´expectations on the civilian society are low but that they would like to have more support from the civilian society. An important notice during the study, we encountered the fact that the participants in some way feel stigmatized. The results also show that they want the Swedish armed forces to be in charge and provide the care for the soldiers where health professionals involved have som military background.

Poverty among children has received a great deal of attention in the media the past few years. The group in which poverty among children has increased most is among single parents; therefore we have chosen to examine this group in this study. The purpose of this study is to take part in single parents and their children?s experiences of living within a very tight budget and the strategies they use. We found it interesting to put this information in relationship to the consumer society we live in today.

The purpose of this study is to analyze how customer oriented businesses can use loyalty programs to create loyalty and how loyalty can be increased. We have in this study chosen to refer loyalty program to the loyalty program that belong to the company Jula AB. Our study is written in a qualitative method. In our method, we chose to interview people in Jula organization to get a business perspective to our study. We have also chosen to assemble a focus group of Jula-club members to also get a customer perspective on the subject.

In today's society there is a trend in progress that it is positive and effective to have working groups or teams in organizations. But is it really all good? This essay explores this question through the concept "group weariness". Group weariness is defined as a negative attitude towards working in groups based on previous experiences of the working form. The aim of this study is to explore the concept of group weariness through a quantitative study.

This thesis is a discourse analysis analyzing public library librarians' talk on the subject of public library meeting places. Within the field of Library and Information Science the public libraries' functions as social meeting places have been scrutinized for more than a decade. Researchers in the Nordic countries in particular have looked at library users' use of the library space and have highlighted the sociologic dimensions of the public library and the meeting place functions. Few however have paid much attention to the library personnel's point of view. The discourse analysis perspective is about language use and how people construct the reality.

According to Nosti (2012) banks target youths to find new customers by giving them special offers such as debit cards from a relatively early age. However, Moschis and Churchill (1979) point out that age can affect the level of knowledge in the consumer. Therefore, this essay focuses on youths as consumers. Specifically, youths? awareness of security risks in using bank tools such as debit cards or internet banks was studied.

The object of this paper is to examine the marketing of PUNKTmedis, a youth library. In order to do so we have looked at two different perspectives; how the library has marketed itself towards its target group, and how young people perceive what PUNKTmedis has to offer. The thesis? foundation is a case study. Since the question at hand concerns the library?s intentions with and execution of its marketing efforts, as well as the target group?s opinion of them, the empirical data is based partially on an interview with the head of marketing at PUNKTmedis, and partially on a target group questionnaire.

AbstractThis essay concerns young women´s point of view and discussions about rape and rape victims. The purpose was to examine young women´s view on rape and rape victims. By young women we mean 17 to 18 year-old-high school-students.Our main questions were how young women define rape, if there are any circumstances were they blame the victim and/or consider her less trustworthy and how they explain rape.This study is based on one qualitatively oriented group interview, with six young women, and four individual interviews, as compliment to the group interview. We have used our interviews and earlier research to answer our questions. The analysis is based on a feministic point of view and Nils Christies article on "ideal victims".The result that appeared was that the young women´s broad definition of rape narrows down through the different circumstances concerning the alcohol consumption, the woman´s way of living and what clothes she was wearing, the acquaintance-level between the victim and perpetrator and how the woman says "no" to sex.

Inom intensivvård bedrivs omvårdnad i en högteknologisk miljö. Flera av patienterna är i behov av andningshjälp i form av ventilatorbehandling vilket medför att patienten är sederad och har en endotrachealtub i trachea. Patienten kan inte själv utföra sin munvård och blir därför beroende av intensivvårdsjuksköterskans hjälp. Syftet med studien var att belysa intensivvårdssjuksköterskans erfarenhet av munvård av intuberade intensivvårdspatienter. Studien utfördes med en fokusgruppsintervju och analyserades med en kvalitativ innehållsanalys.

This paper examines which media messages related to happiness that can be found in interviews with famous people in the four largest lifestyle magazines in Sweden for the age group 16-34. The magazines are Cosmopolitan, Elle, Café and King. Depending on which magazine the reader chooses to read he/she will be presented with different roads to happiness. Common for all examined magazines are happiness factors related to personal goals, determination and work. Often in a causal connection where the goal orientation and determination is tied together with success in work and career for the interview persons.

AbstractWe are interested in group meetings of the self-help group Alcoholic Anonymous and the emotional energy created therein. We examine which impact self-help group AA has on its group participants regarding: group meetings, dealing with alcoholism and identity. Group membership has great value for individuals; it provides social identity and possibility to self-value. Previous research shows that group members of self-help groups who have been sober for a period of time experience higher self-esteem and less anxiety compared to non-members. Our thesis is based on a hermeneutic approach.

Title: Kreativ reklam. En bra idé? (Creative advertising. A good idea?)Author: Evelina KarlssonTutor: Larsåke LarssonCourse: Bachelor Thesis: Media and CommunicationPurpose: The purpose of this study is to, through qualitative studies inquire creative prized advertise in Sweden to see which influence creativity have on both creative director and the audience.

The main purpose of this study is to find out what kind of help social service in one selected municipality in Sweden can provide for children who have witnessed or been victims of domestic violence. Using Focus group interview this study investigate how the social workers meet the needs of these children. The bases for our analysis are the Organization Theory and the Attachment Theory, as well as previous research. Important results are that the social services are dependent on notifications in order to do their work and that the most common interventions are foster care, emergency foster care and/or family therapy. The difficulties that social workers perceive their work are unjustified families and heavy workloads.

BACKGROUND: The nurse profession is nursing care and that includes leading and educate co-worker. In north-east Skåne a nurse started a study circle about pain for nursing staff at housing for elderly. AIM: The aim of this study was to understand the nursing staffs understanding about the study circle as a resource for their work with analgesia among elderly after participating in the same. METHOD: A qualitative approach was used and collecting data was done by a semi-structured Focus group interview and two individual semi-structured interviews. The data was analysed by content analyses.