The civilization has taken a step from the industry society to a service oriented culturewhere the physical differences between different products have decreased in value for the customers. The differentiation is more about senses, esthetical symbols and design. Modern economy is more and more focused on consuming and produce dreams and lifestyles. Maybe are we ready to face a new era; the society of experiences?Can the trend that is striving towards experiences really be adapted to all markets? This question started our quest to see how the real-estate market would be able to be adapted to this new economy.

Titel                                    Indirect economic impacts of a national environment certification as financial business strategyAuthors                              Ida Antonsson, Emma Hellberg and Linn RingströmAdvisor                              Arne SöderbomCourse                               Bachelor thesis ? business administrationSeminar date                     2013-05-27Purpose                              The main aim of this study is to describe and analyze how private corporations use national environment certifications as a business strategy to gain power and financial benefits. By studying already certified corporation in Sweden, this study aims to understand, explore and develop already existing theoretical theories and concepts concerning ?national environment certifications?.Background                      All corporations have an impact on the environment. Therefor many corporations use a variety of worldwide certifications to be able to prove to ?others? that the corporation meets national- and international set goals.

Automatic trimmerhead is an examination project for making an automatic trimmerhead for grass trimmers with the user and functionality in focus. Our perception is that a happy user is a user who can pick up his or her trimmer, use it and put it back to its place when the job is done. It should not be necessary to interrupt work and perform maintenance on the machine just to make it work as promised.The project has been made in collaboration with the company Husqvarna, which is one of the biggest actors dealing with garden machinery on the market. Together we determined the project goal, ?To invent, construct and test a brand new concept for how an automatic trimmerhead can look and function?.At this day there are several different automatic trimmerheads on the market, both semi and fully automatic.

Computers and business systems are used more frequently in a world where IT gradually is taking over. This is also true when it comes to the real estate valuation process where actors on the Swedish real estate market are using automatic valuation systems for real estate appraisal. But the real estate agents have not yet seen the charm in using these automatic valuation systems for real estate appraisal. Can the real estate agents also use the automatic valuation systems? We developed our three main subjects: the valuation process, an automatic valuation system and the real estate market with assistance from scientific articles.

Recent years there has been discussed how the critical situation in the housing market threatens the Stockholm region's growth. The thesis objective is to examine whether there is a scientific link between the lack of housing supply and growth. The thesis also intends to identify solutions for increased housing construction, for instance by examining the conditions for a greater regional perspective and influence on the region's housing supply. The thesis empirical study is based on semi-structured interviews with representatives from the Government, municipalities and the housing industry.In Sweden, research on the relationship between housing shortages and growth has not been conducted to that extent it can be said to exist scientific evidence regarding the growth threat. However, in Britain and the U.S, empirical studies show that a lack of housing supply has hindered growth through negative impact on countries' gross domestic product.

A protection helmet for young people (3-7 years) in winter environment has been developed in this thesis. The result is a concept proposal for development at STIGA Sports AB in Eskilstuna. This thesis work has been performed during 20 weeks, for a Master of Science in Product and Process development at Mälardalen University Eskilstuna Sweden in September 2009 to January 2010. The helmet is shown as a CAD model with detailed solutions to the outer shell, interior and adjustability (in sizes 50-56 cm) which are the three focused areas in the development. Also a physical model in scale 1:1 has been developed and is shown in this thesis work.To achieve the best result possible the process started with an analysis of the market and the product.

The cellular market is today suffering from great customer dissatisfaction. Simultaneously, the services offered by the different cellular providers are very homogenous, causing strict competition where various price strategies have been the main mean of battle. From a business perspective, implementing pricing strategies, to keep up with increased network investments, is a short term solution.In a market characterized by lacking customer satisfaction and harsh competition, research has shown the importance of highlighting customer relations in marketing. This type of marketing, which one could refer to as relationship marketing, is considered an efficient, economic, and strategic method of showing the importance of customer loyalty. To get insight in the relationship between the customers and the cellular providers, as well as to show the importance of relationship marketing, this study has used qualitative interviews to find what develops strong customer loyalty.The results showed that increased customer loyalty is achieved when an emotional bond is created.

The name of the thesis is?Istheprintedbook?sdeaththeauthorsbread??Astudyinhowthepublishinghouses?andtheauthors?relationshipschangeduetotheintroductionofthee--?book?Thee--?book,whichisadigitalcopyoftheprintedbook,hasbeenonthemarketforovertwodecades.However,itisnotuntilnowthatchangesarehappeningwithintheindustry,whichaffectsthedifferentactors.Amazonhasforexamplelaunchedane--?readerbythenameKindleonthemarketandApplehaslaunchedasurfpadbythenameiPad,bothwhichyouareabletoreade--?bookson.Thetechnologicalchangesthatarehappeningaffecttheactorswithinthebookindustryaswellasthestructureoftheindustry.Theresearchquestionofthisthesisis?owdothepublishinghouses?andtheauthors?relationshipswithinthebookindustrychangeduetotheintroductionofthee--?book??Actor--?networktheoryisusedtoinvestigatethis.Thetheoryincludesbothhumanandnon--?humanactors,whichtogethercancreateanetwork.Theactorswithinthenetworkconnectthemselvestoeachotherandtherebyformthenetwork.Thepurposeofthisthesisistocreateanunderstandingforhowactorsandtheirrelationshipswithinanestablishedindustrystructureareaffectedbydigitalisation.Toachievethis,semi--?structuredinterviewswereconductedwithpublishinghousesandauthors.Theboomofthee--?bookinlargepartdependsuponthetechnicaldevelopmentthathasoccurredandwhichhasintroducedsmartphones,e--?readers,surfpadsetceteraonthemarket.Moreactorswillariseinthebookindustryduetothedigitalisation,whichinturnwillaffecttheexistingrelationshipsofthepublishinghousesandtheauthors.Thepublishinghouseswillkeeptheirroleinthenetworksasakeyplayer,butcomeintocontactwithmoreactors.Theauthorsaregiventhechancetoself--?publishtheirbooksase--?books,whichmakethemcomeintocontactwithmoreactorsaswell.Asmoreactorsarise,thestructurewithintheindustrybecomesrelaxed.Hence,thepublishinghousesneedtoenrolthenewactorsinorderforthemtokeeptheirpositioninthenetwork..

The purpose of this study was to investigate, through a qualitative survey, the need of knowledge and strategy in organisations today and tomorrow. The empirical investigation is built on a semi structured interview that was conducted on nine different companies in Gislaveds community. The companies were from three different branches namely: tree, metal and polymer. Three interviews were conducted in each branch.The result from the interviews showed that the globalisation had put the companies under hard competition which had made the need for rationalisation and effectivness more apparent. Having said this, the demands on the organisation and the individuals within it will constantly increase.

This paper describes a factor analysis applied at the data of the European Union structural indicators. These are the official indicators for wealth and economic development in the European Union with main use to evaluate the outcomes of the year 2000 Lisbon goals for making the European Union the world?s strongest economy by 2010. The purpose of the data is to serve for comparing and ?learning by doing?-policies, but have, due to size and format, so far been hard to use for a good compare between member countries.

The working alliance between therapist and client has been proven important for the treatment outcome in psychotherapy, as well as the therapist?s characteristics. The aim of the current study was to examine the experience of important characteristics when forming a working alliance, among psychotherapy trainees. Eight psychotherapy trainees at Umeå University were interviewed and the material was analyzed using Interpretative Phenomenological Analysis (IPA). Characteristics described as positively impacting the working alliance were interested, empathic, warm, genuine, secure, flexible and accepting.

This final thesis is carried out at BAE Systems Hägglunds in Örnsköldsvik. The mission was to construct and integrate a new semi-active damping unit in the terrain vehicle BvS10. Questions that came up during the process, among others, was how to mount the damping unit to the vehicle in a flexible way without exposing it to unnecessary wears.A generation of the concept is made in 3D using CATIA V5 of a possible solution to the problem. The idea is to weld the unit to the skid girder which is one of the main constructions of the track system. In this way the damping unit will come closer to the track system, which will partly protect it from impacts from below and minimize current problems with breaking forces in the torsion shafts.The complete construction was then analyzed, first by theoretical calculations and then with the FEM-tools in CATIA V5.

This study is a part of a Swedish research and development project that is about heat-treated wood and is led by the Swedish University of Agricultural Sciences and Luleå University of Technology. Products that are heat-treated already exists on the market, foremost the Finnish brand ThermoWood®, bur the project group want to find out if it would be possible to start a Swedish production with somewhat different applications than what is common today. The heat-treated wood has many attributes that have changed in the heating process. It becomes more biologically durable, it gains stability in form and dimensions and it becomes darker and looses several unwanted extractives such as resin. Disadvantages that can be mentioned are that the wood becomes fragile and the strength properties changes. My main purpose with this study is to look into customer involvement in the early phase of product development. I also want to find out if the customers I interview think that the product is worth working with, which means start a Swedish production.

Non-profit organizations? communicational challenges in a glocal market? A pre-study to a communication plan for the non-profit organization Humlan.This study intends to examine and analyze the current strategic position of the non-profit organization Humlan, and how the organization can develop their communicational efforts to make themselves more competitive in the glocalized market in which they compete. This has been examined by qualitative interviews with the employees of the Humlan, and a quantitative survey of Humlans potential target group, students. The results of the interviews showed that the employees of Humlan experienced the competition in the market as fierce, and that they experienced a need to communicate their uniqueness as a non-profit organization. The employees also expressed a wish for the Humlan brand to become associated with quality. In turn, the student survey showed that the students had a low knowledge-level regarding Humlan, that they were interested in a wide array of cultural expressions, and that they mainly wanted to communicate with Humlan by taking part of information such as news.In summary, the study showed that Humlan could develop their communicational efforts by creating awareness about the organization and its uniqueness among students.

This essay has a purpose of looking at Swedish independent labels in the music industry and how they communicate with their market through social networks on the internet. There have not been much research about this in the past and we hope to contribute with knowledge to the area. In mind we had the changing music industry, an evolution of the internet and viral marketing communication.To answer our research question we decided to conduct three interviews with people who worked at independent labels and had market communication as their area ofresponsibility. The three independent labels in our study were based in Sweden, except for one that is based in London, England as well as Stockholm, Sweden. We selected the independent labels based on their tendency to work with marketing communication in the social networks on the internet.