Since companies have realised the importance of customer loyalty and since the service sector has gained higher significance in recent years, we found it interesting to study what leads to customer loyalty in service companies. The theories we have chosen to consider are customer loyalty, service quality, service guarantees, affinity marketing, loyalty programmes and customer clubs, the customer in focus and other factors that influences customer loyalty. To find out how service companies are working with cus- tomer loyalty, we have conducted a case study within three service companies. Our findings are that customer loyalty has a significant importance for the companies we studied. Quality and personnel were the factors we found had the greatest impact in service companies concerning customer loyalty.

The aim of the present study was to investigate high school students? ways of discussing smoking and prevention of smoking. A total of eight high school students participated in the study. Two focus groups were used to collect data, one of smokers and one of nonsmokers. Data were analyzed with inductive content analysis.

Könsstereotyper om mäns och kvinnors olika färdigheter kan relateras till sport, då flera sporter anses könsmärkta. Idag tränar allt fler svenskar på gym-och fitnesscenter, vilket kan ses som positivt ur ett hälsoperspektiv. Inom träningsvärlden har gruppträning blivit en populär träningsform, främst bland kvinnor. Syftet med studien var att få en uppfattning om hur motionärer och instruktörer ser på instruktörsrollen och gruppträningsklasserna kopplat till könsstereotypt tänkande. I studien besvarade 204 motionärer och 45 instruktörer enkäter rörande instruktörsrollen och gruppträning.

Ångermanland has at the last five years lost 420 hockey players. This is a qualitative study that focus on investigating the main problems of dropouts among young hockey players and how ice hockey associations in Ångermanland act to find solutions to the problem. The main questions of the study are: How can the dropout problems in Ångermanland be understood or explained in terms of youth operators' perspective and what are the potential strategies that the ice hockey associations are using to deal with the dropout problem and what approaches to youth hockey is reflected in the youth operators' statements? The study was based on semi-structure interviews with 6 different ice hockey sports clubs in Ångermanland. The results showed that the leadership programs ought to be more educational, and more oriented toward understanding the children instead of mainly technical learning objectives about how to shoot, dribble, and skate.

The degree project has been implemented abroad in Brisbane, Australia. A literature study has beenperformed parallel to the practical work within the subject »Corporate identity through graphicaldesign«. In this study deeper research has been made concerning the establishment and manifestationof a corporate identity and its program. The knowledge given from this study has been put into practicethrough two larger projects.The first project was carried out at De Pasquale, advertising agency in Brisbane, where a corporateidentity program was designed for a new company. The company is a fitness centre, called KnockoutFitness, which specializes in different types of boxing training sessions such as Boxing, Thai Bow andBoxercise but also Aqua aerobics.

SammanfattningTitel:En ny arena ? Upplevelsens roll och dess utvecklingspotential Nivå:C-nivå Författare:Niclas Edman och Thommy Guttman Handledare:Patrik Gottfridsson Datum:Maj 2012 Syfte:Syftet med uppsatsen är att ta reda på vilken betydelse arenan har för upplevelsen på ett idrottsevenemang och vilken finansiell roll denna spelar. Samtidigt vill vi öka förståelsen kring hur klubbarna arbetar för att göra arenaprojektet hållbart över tid. Metod:Vår undersökning är kvalitativ och har gjorts genom intervjuer med representanter från fyra olika allsvenska klubbar. Teori:Den teoretiska delen bygger på forskning om utveckling av projekt samt litteratur och vetenskapliga artiklar om arenautveckling.

There is now a trend to move closer to the customer in the form of long-term and lastingrelationships. The market today is characterized by growing competition with new playersconstantly arising. In order to gain competitive advantage with the increasingly challengingmarket, companies require to place the customer in the centre. Being close to the customerand engage in successful efforts to create customer loyalty has become a critical successfactor in many businesses. Especially when the customers in today's market is becomingincreasingly unfaithful and continuously looking for new companies with new productofferings.Many companies have now also realized the importance of trying to retain existing customersas it is more profitable than constantly trying to acquire new ones.

Background: Pesticides in conventional food may be related to morbidity and mortality. Furthermore pesticides have a negative impact on the whole ecosystem. Organic food can presume better health as they contain less chemicals and toxins and contribute to sustainable development efforts.Objective: The aim was to examine what attitudes consumers have regarding to purchase organic fruit, vegetables and root vegetables.Methods: The association between consumers? views on conventional food and organic food was investigated using questionnaire given to a population sample of men and women aged by 23-65 (N=60) in grocery stores and in a fitness center. The study was based on a cross-sectional study in a municipality in central Sweden.Results: Consumers were interested to buy organic food.

Objective: To study the evidence on physical activity (PA) as an effective preventive strategy for depression.Methods: A search of electronic databases was performed for articles between 2007 and 2012, both original research and review articles, concerning the link between PA and depression on children, youth and adults. Three reviews, five longitudinal and two cross sectional studies were included.Results:  PA reduced the likelihood of depression in many studies and a sedentary or inactive lifestyle increased the risks for mental health symptoms such as depression. One study showed that low PA in childhood increased the odds of depression as an adult and other studies on teenagers saw a connection and mediation between PA and self-esteem whereas physical fitness showed no mediating effect. Many of the studies and reviews point out the insecurity regarding the dose-response association and the difficulties in defining causality.Conclusion: PA might have a preventive effect on depression. Some evidence exist to support that PA in childhood prevents depression in adults.

Tidigare studier visar att förekomsten av ätstörningar är högre inom idrotten än i samhället i stort och är enligt Riksidrottsförbundet en viktig fråga för idrottsrörelsens arbete. Träningsanläggningar är en arena där många individer befinner sig dagligen. Studier kring träningsanläggningars förebyggande arbete mot ätstörningar saknas idag. Syftet med denna studie är att undersöka om och i så fall hur instruktörer på träningsanläggningar arbetar med insatser kring ätstörningar bland sina medlemmar. Studien genomfördes med enkät som datainsamlingsmetod där 26 instruktörer från tre olika träningsanläggningar i Sverige medverkade.

The last few years a lot of media air time has been devoted to training, sports, health and weightloss on a more personal level then before. The new media arena is beeing used at its´ maximumto broadcast wievs on how we should eat, look, exercise and live. This thesis is trying to makebetter understanding on what people in general think is important when it comes to physicaltraining and motivation with the aid of digital media and IT systems. The thesis describes aworkshop that was conducted within the frames of Participatory Design and the outcome of thatworkshop. The workshop was conducted with a group of lead users (in this case instructors at avery large fitness center in Umeå, Sweden) and the main question was ?How can IT be used toachive a positive effect on physical exercise if motivation is the focus??.

Richard Juhlin är världens främste champagneexpert. Han har tillsammans med ett antal andra aktörer startat The Richard Juhlin Champagne Club. Det är en klubb för den totala champagne älskaren. De vill utveckla sin webbplats och därmed knyta an fler medlemmar till klubben. Detta arbete innebär att skapa en ny design, se över struktur och gränssnitt för sidan samt att bilder ska uppdateras och texter ska redigeras.

SammanfattningTitel:En ny arena ? Upplevelsens roll och dess utvecklingspotential Nivå:C-nivå Författare:Niclas Edman och Thommy Guttman Handledare:Patrik Gottfridsson Datum:Maj 2012 Syfte:Syftet med uppsatsen är att ta reda på vilken betydelse arenan har för upplevelsen på ett idrottsevenemang och vilken finansiell roll denna spelar. Samtidigt vill vi öka förståelsen kring hur klubbarna arbetar för att göra arenaprojektet hållbart över tid. Metod:Vår undersökning är kvalitativ och har gjorts genom intervjuer med representanter från fyra olika allsvenska klubbar. Teori:Den teoretiska delen bygger på forskning om utveckling av projekt samt litteratur och vetenskapliga artiklar om arenautveckling.

The aim of this bachelor thesis is to find out the possibilities for librarians and book bloggers to collaborate. We find this relevant because of blogs being a new medium that could be useful for librarians to embrace. Book blogs are often networks of blogs connected to each other through their common interest in literature and we have examined how this could be of use for librarians.The method we have used is semi-structured interviews, which gave us the possibility to adjust our questions based on the informants? answers, when necessary. Our informants have been both librarians and book bloggers; we have met some of them and interviewed the others by e-mail.

Are icehockey supporters a big problem in todays society? Is security required during icehockey events, and how is it implemented? This study was aimed to investigate the people at security positions and their view on fan behavior and it?s impact on icehockey events. It was a qualitative study were six interviews were made with people in charge of the security at different hockey clubs. The results showed that security managers overall saw a good fan culture, and that it created a wonderful atmosphere. Security managers worked a lot with dialogue with the supporters and they thought it had a good effect.