This study investigates whether creative online product exposure within the clothing industry has a positive effect on the behaviour and attitude of today's consumers. Product exposure is the most important stimulus in the online marketing universe, yet few studies exist on this topic. Thus, this study pioneers in this specific research field. Through empirical analysis this study reveals that product exposure has a significant and direct effect on the perceived corporate ability and consumer involvement. Moreover creative product exposure indirectly increases the perceived product quality, intention to buy and the overall attitude towards the brand.

This Master's thesis examines some aspects of children's books for 9-12 year olds, and the children's books market, from a gender perspective. The main objective is to make a gender analysis of attitudes among children and other agents in the book market towards children's books of different qualities. Children's reflections on gender roles in the books and the importance of gender aspects for publishers in the field, are investigated. A combination of methods are used, including literary analyses, surveys of publication lists of the BTJ group Bibliotekstjänst interviews with children and questionnaires sent to children as well as to Swedish publishers of children's books. The analysis of children's books clearly shows that images of gender roles vary in different kinds of books which supports theories of gendered literature.

The purpose of our essay is to develop an understanding and an insight for the fashion industry. We want to examine what the creative industries can learn from the unique position that fashion hold in a field between commercialization and art. We used a theoretical ground to enlarge our understanding for the distinctive place that fashion holds. To gain further insight in the fashion industry we complete the theory with empirical facts. The empirical facts were collected through a qualitative method with deep-going interviews.

The purpose of this paper is to evaluate the work situation for temporary workers within the field of journalism. During the past decade, influential external forces such as commercialization, new technologies and increased competition have brought great changes within the industry. As a result, employers value flexibility of manpower, not least to reduce cost, where the flexible employee is usually leased by the media company from a manpower company. Today it is a normal practice with manpower companies and this way of hourly paid form of employment. Although the temporary worker can sometimes benefit from this kind of employment, there are also significant setbacks like job insecurity.

This thesis is largely about museums and their role and development in and for society. With a field/case study of the District Six Museum in Cape Town, we try to encapsulate a modern function for museums within a context of 1) the current worldwide discussion on museums and their future, and 2) the development of a new democratic nation in South Africa, and museums possible role in that process. Through analysis of interviews made with concerned people within and outside the District Six museum weintend to get a picture of the views on this particular museum and its role and function, for its community and society at large, plus for other museums, as a possible role model. We find that this museum might be close to a type of museum that has been asked for by museologists and others in recent times..

This study compares the sample variance of the mean in a simple random sample (SRS) and a systematic sample from a surface. The study also compares the prediction error variance in a SRS and systematic sample from a random field. Recommendations are presented on which method to use in the clearance and exemption process in the nuclear industry. The results indicate that quadratic systematic sampling outperformed SRS in most instances and proved to be especially efficient in the presence of a long-ranged covariance function and high sampling intensity (i.e. short distances between observations).

Since 1993 the Swedish Forestry Administration conducts a nation-wide inventory of wood-land key habitats covering all forest land in Sweden. The inventory aims at mapping and describing habitats where redlisted species occur or can be expected to occur. According to the inventory stand history is crucial to the presence of red-listed species. However, the current knowledge of stand history in woodland key habitats is very limited. The purpose of this work is to describe stand history in woodland key habitats, i.e. fire history, human activities - mainly cuttings - and structural changes.

Utveckling av teknik skapar ständigt nya möjligheter men innebär också stora förändringar för företag och organisationer. Mobiltelefoner, surfplattor, bärbara datorer, mobilkommunikation och molnteknik gör det möjligt idag att inte längre vara bunden av tid, plats eller en enhet för att kunna arbeta. Förändringen innebär att en ny typ av flexibla och yteffektiva kontor med inga fasta arbetsplatser blir allt vanligare. Problemet med de så kallade flexkontoren är att veta var eller när en kollega befinner sig på kontoret är inte lika självklart, framförallt om det är stort kontor med flera våningsplan.Målsättningen med detta arbete är att ta fram och implementera en inomhuspositioneringstjänst eller en så kallad Location-Based Service, till företaget Connecta AB. Tjänsten ska göra det möjligt för användare att med hjälp av sin mobiltelefon dela med sig av sin nuvarande arbetsplats i en kontorsmiljö.Resultatet av arbetet är en Location Based Service som gör det möjligt för en användare att med hjälp av en Androidtelefon med stöd för kortdistanskommunikationstekniken Near Field Communcication att dela med sig av sin nuvarande arbetsplats.

This master?s thesis investigates the contextualized relation between a reader and a text, in a non classroom-oriented situation. I am studying the questions of (a) in what way a persons education, personal experiences and opinions, and (b) how the text; its design (language) and message, holds a function in ? and forms ? the reader-text relation. At the same time I am testing the theoretical framework of Louise Rosenblatt, for the purpose of finding an adequate method to analyze this relation.

The work was carried out on Termisk Systemteknisk?s office in Linköping. The aim was to create a computer system with infrared camera technology for quality control and temperature monitoring of manufacturing processes in industry. The system should be configurable such that it can be used on several different issues, including those where the real-time analysis of camera images is required.The developed system is based on an existing framework, Panola, to deal with measurement results and images in a database. The framework is built for the system continually check for new data , and the task was to create a foundation upon which to build systems that use the framework, but fully or partially utilize direct calls .

The purpose of this thesis was to develop and optimize a method of analysis for combustion of organic chemical products, followed by an ion chromatographic quantitative analysis. This was to be achieved with the decomposition equipment IKA AOD 1. The aim was to receive a precise and repeatable method that would be able to be applied to the process of qualification and technical marking of chemical products at the company, OKG AB in Oskarshamn. A complete instruction for the decomposition equipment and the method of analysis was written. A number of parameters were chosen from the general method of the combustion equipment, which then was tested parallel with a simultaneous development of an appropriate ion chromatographic method.

The purpose of this master thesis is to investigate how some children's librarians view their working situation. There is one main question and three subquestions at issue: How is the working situation of the children's librarians today described by agents on the library field? - Are children's librarians ascribed any value and has this changed during the last three decades'? - What is the apprehension of children's librarians and what qualities should they possess? - What is considered to be most important about work of children's librarians'? The thesis is based on qualitative interviews with children's librarians, library managers and library consultants. The interviews are analysed by the help of Pierre Bourdieu theoretical concepts; capital, habitus, field, doxa and distinction. Today, children's librarians are ascribed capital by their librarian colleagues because of their specialist qualifications.

This essay aims to explore the philosophical meaning of the expression ?present and real? in Clara ? or, On Nature?s Connection to the Spirit World by F. W. J. Schelling.

Aim: The analysis model was introduced after several audit-scandals in order to enhance the confidence in the auditors? independence. Our purpose with this essay is to find out if the auditors experience that the stakeholders? confidence in their review of the financial information has increased as a result of the analysis model. We also strive to describe the function of the analysis model in order to give the reader a deeper understanding in this subject.Method: The scientific approch we have used in this essay is a qualitative survey method, in order to find out the auditors opinion and attitude regarding the analysis model and whether the stakeholders? confidence in the financial information has increased as a result of its introduction.

Utgångspunkten för denna uppsats är en förstudie om den trådlösa tekniken Near Field Communication (NFC), som vi författare genomförde via en enkät. Några av svaren på enkäten som berörde ämnet riskbeteende fick oss att undra varför respondenter svarade som de gjorde på vissa frågor, då detta kunde innebära att de tog en risk med personlig information. Detta ledde till att vi ville ta reda på varför och till vilken gräns personer är villiga att ta risker med ny teknik, men även vilka variabler som spelar in i deras beslut att använda eller inte använda ny teknik. Vårt tillvägagångssätt är en litteraturstudie för att förstå vad som menas med användbarhet, riskbeteende och pålitlighet samt hur dessa hänger ihop. Efter att vi bildat oss en uppfattning om dessa och fördjupat oss lite mer inom ämnena, så genomförde vi intervjuer för att se hur den information vi forskat fram förhöll sig till våra respondenter.