The foundation for this thesis lies in whether or not, and how, the body representation in printed commercials, specific products directed to the body (shampoo, body lotion etc.), has changed during the last fifty years. Four years have been chosen because of the changes in society that we believe might have had an impact. The commercials that have been picked out are the ones that best represent the general view of the body. We have found that the changes when it comes to body presentation has followed the social development to a certain degree, but it is difficult to say how much the society has had an affect on the body ideal in advertising. Representations of the male body is something that has escalated since the early 70?s, fifteen years earlier few commercials was made with male models, and the few there were, never showed more than the face.

There are many aspects which must be taken into consideration when studying individuals? need of exercise. The study investigates if impulsivity and Health Locus of Control affect the continuity of physical practise. The main presumption was that individuals with high impulsivity, high Powerful Others and high Chance Health Locus of Control, would have a significantly harder time to maintain a continuous physical activity. The survey used two standardized tests to measure impulsivity and Health Locus of Control and in order to be able to measure the insensitivity and the periodicity of physical exercise, a test was developed by the authors.

Posttraumatic Stress Disorder (PTSD) is an anxiety disorder resulting from exposure to a traumatic event. The purpose of this study was to examine the exposure to Potentially Traumatic Events (PTE) and the prevalence of PTSD among students at the University of Lund. Sexdifferences among these variables were also examined. Using surveys as research method, 380 students from five different faculties participated. The results indicated that these students have been more exposed to PTE than the general Swedish population.

The aim of this thesis is to examine how five works of fiction about anorexia and bulimia have been received in Swedish daily press reviews. The investigation is based on 60 reviews, which are analysed with a qualitative method consisting of close-reading and where a feministic perspective is used. The main question concerns how and to which extent the basis of valuation in the reviews is effected by the fact that the books describe a primary female world of experiences. The investigation shows, among other things, that many reviewers consider the books about eating disorders to be too many. They categorize the books about anorexia and bulimia as a genre of its own and place the books into the literary system principally by referring to other books about anorexia and bulimia.

ABSTRACTThe purpose of this essay is to investigate possible questions generated by theperformance/installation Har hon inget vettigare att göra? Du då. Har du inget annat att hitta på än att ståoch glo på henne? by the artist Elin Wikström. The Constructed Situation invites the spectator to be apart of a continuing process of thought.The subjective feeling makes an important insight to the work through methods of the aestheticsand the performative., mainly from Margaretha Rossholm Lagerlöf.

This essay examines the decline of reading comprehension in Swedish schools, and also aims to provide insight into the debate concerning a literary canon and its usage in schools. While some claim that the literary canon is only a list of irrelevant white dead men which only serves to perpetuate feelings of alienation in, for example, female students, others see it as a means to bring society together using the only literature that stood the test of time. This essay will look to studies concerning reading comprehension, and questions regarding reading habits which our own students answered. It will also explain the different viewpoints of both sides of the canon debate.There are several studies that show this decline in reading comprehension, PISA and PIRLS being the foremost of them. They point to a trend where the reading skills of boys are much worse than those of girls, a trend which still has not panned out.Bloom and the different researchers who are the basis for Verhaest's thesis are of the opinion that canonical literature serves a purpose in that it teaches students aesthetic literary values.

Our purpose with this essay is to find explanations to the genesis of the Swedish law against prostitution now in power, known as Sexköpslagen 1998:408. We enter deeply into the official reports behind the law. This Swedish law implies that in a sex trade a crime is committed only by the consumer, and not by the seller. Our essay will result in an analysis of what sexköpslagen is an expression for. Our assumption is that the so called ideology of (gender) equality in Sweden might be a part of the explanation to the genesis of sexköpslagen.

AbstractSweden is a country with good reputation when it comes to questions aboutequality. The definition of equality is not always explicit though. The aim of thisthesis is to examine what Swedish equality is and what it should be. By studyingdescriptions of equality and discrimination in the political programs of the partiesof the Swedish parliament from the sixties until today, I examine which groupsare included and excluded from the concept of equality. The analyse shows thatthe concept initially was only referring to class matters.

The purpose of this composition was to examine which international and Swedish laws exist to govern the protection of asylum seekers claiming persecution on the grounds of sexual orientation. Additionally I wanted to look at what the need for such a right to refuge would be based upon, i.e. why asylum seekers ought to be granted such protection. In order to fulfil my objectives I based my material on international and Swedish laws, comparing these to studies of what negative impact growing up and living as homosexual in an oppressed environment can have on the individual, psychologically and socially. To highlight and exemplify my material I used Iran as a case-study to reflect my facts upon.I found that there has been, and still seems to be a lack of interest in and commitment to the persecution of homosexuals around the world.

Background: Diabetes mellitus is a chronic disease that manifests as an increased level of glucose in the blood. According to the World Health Organization (WHO), 347 million people have diabetes worldwide. In year 2004, 3.4 million people died from the consequences of high blood glucose. In the Swedish population the prevalence of diabetes is estimated to 3-4 %, out of which 85-90% are Type 2. Among senior citizens a prevalence of diabetes is seen in Sweden up to 14 - 15%.

Society is facing rapid and continuous change. In order to participate in the development, organizations need to take advantage of all the knowledge and skills available in the labor market. Women leaders in top positions are still in the minority but do as good a job as their male colleagues. She brings different dynamics and a new dimension in the work culture but is nevertheless excluded from the mightiest rooms. The purpose of this study is to elucidate the organizational factors that determine and facilitate for women to take on leadership positions.

In this study, the sea trout (Salmo trutta) spawning migration was studied in the river Själsöån, Gotland, to assess the main external factors determining upstream migration and seasonal changes in fish parameters. Additionally population trends were studied by examination of old data. The most important external factors for upstream migration were the air pressure, air temperature and wind direction. No significant difference was found between when males and females migrated upstream. Larger females in better condition started migration earlier than the smaller females in poorer condition.

Aggression between laboratory mice is a common problem and can result in welfare issues such as mice hurting or killing each other and also stress. Swedish laws and regulations clearly states that mice must be housed with a companion due to their natural social structure. Many studies have investigated the effect off enrichment, group size, cage size and other potential changes in in their environment on the occurrence of aggression. Even with these changes aggression can exist and therefore a new solution was tested in this paper. The proposed solution was to house an intact mouse with a castrated one and thus fulfill laws and regulations while still maintaining the physiology of one of the mice for the purpose of medical experiments.

The aim of the study was to examine the knowledge that school counsellors in Swedish schools have about young women with anxiety disorders. The study also examines how the counsellors act when there is a suspicion or a case of anxiety in a female student. With a qualitative approach eight school counsellors were interviewed. The theoretical approach that was used is the sociology of knowledge. Some of the study?s conclusions are that anxiety disorders are frequent among young girls.

The absence of female directors on Swedish corporate boards is currently a hot topic for both politicians and business leaders all over the world. This thesis aims to discuss reasons for the scarcity of women on boards in Swedish publicly listed companies as well as what actions are taken to alter the composition of these boards. A rigorous selection of gender theories have been used together with data collected from in-depth interviews with mainly board members and nomination committees. Extensive analysis has led to findings that historical perceptions of differences between men and women linger as of today, which prevents women to reach top executive levels as well as board positions. The increasing use of headhunters has encouraged companies to look beyond male-dominated networks in an attempt to widen the range of potential board nominees.