Problem definition: By what marketing communications do consumers want companies in the jewelry industry to communicate its potential CSR activities?Purpose: The purpose of this study is to investigate in what kinds of marketing communications consumers want the jewelry industry to communicate its potential CSR work.Method: The study has used a quantitative approach to data collection, focused on a survey to answer the purpose of the study and the problem definitions.Conclusion: The study found that the respondents want a clearer communication of CSR work in the industry and that the most suitable communication channels according to respondents differ depending on gender. The female respondents think that the most appropriate channels are product promotions and direct marketing. In contrast, the male respondents think that the channels social media, newspaper and television advertising as well as web sites are more suitable..

The foundation for this thesis lies in whether or not, and how, the body representation in printed commercials, specific products directed to the body (shampoo, body lotion etc.), has changed during the last fifty years. Four years have been chosen because of the changes in society that we believe might have had an impact. The commercials that have been picked out are the ones that best represent the general view of the body. We have found that the changes when it comes to body presentation has followed the social development to a certain degree, but it is difficult to say how much the society has had an affect on the body ideal in advertising. Representations of the male body is something that has escalated since the early 70?s, fifteen years earlier few commercials was made with male models, and the few there were, never showed more than the face.

The aim of this study is to analyse how pornography is used in the American comics X-Men, published by Marvel under the authorship of Chris Claremont.I have applied Butler and MacKinnons theories about pornography as a performative speech, to this special art form. I have also investigated how censorship has influenced the comics evolution and whether it has affected the way women and sexual and ethnical minorities are represented. To corroborate how these theories apply, I have analysed three main female fig-ures in The X-Men comics - Storm, Phoenix and Shadowcat - and I have tried to identify how they relate to existing stereotypes.The conclusion of this essay is that the women characters in X-Men break the existing stereo-types and create new implications. This reinforces Butler?s theory about the possibility to re-verse hate speech and diminishes MacKinnons perspective of pornography as an imperative..

The following study is a qualitative combination of textual analysis and interviews concerning the subject of slashfiction. Slash is a sub-category to fanfiction, which essentially means non-professionally authored short stories about already existing characters and environments, for example from TV-shows, movies or books. These stories are available on the internet. The main point is to pair two of the male characters together in a sexual relationship. According to previous studies, 90 percent of all fanfiction writers are female and this percentage is probably even higher when it comes to slash.I have looked into what these stories can be an expression of, by analyzing the construction of gender, sexuality and relationships using the following three questions:Is slash a quest for an ideal equal and romantic relationship?Do these stories represent a resistance against established norms regarding gender and sexuality?What role does transcendence of boundaries play in slash? I have used stories that are derived from the American TV show Supernatural, which generally try to explore the relationship between its protagonists, the brothers Sam and Dean Winchester.  The result gives a somewhat divided picture of slash, as some stories clearly break with traditional gender norms while others seem to uphold them..

Våld mot kvinnor är ett omfattande och angeläget samhällsproblem. Hälso- och sjukvårdspersonalen utgör en nyckelgrupp när det gäller att upptäcka och identifiera våldet. I mötet med den våldsutsatta kvinnan, likaväl som i mötet med andra patienter, är bemötandet och kommunikationen av stor betydelse. Syftet med studien var att belysa våldsutsatta kvinnors upplevelse av hur de blivit bemötta i sin kontakt med olika sjukvårdsinstanser. Metoden har varit kvalitativ med en induktiv ansats där nio kvinnor har intervjuats.

Denna studie behandlar ämnet om hur pedagoger arbetar med grupper i klassrummet. Syftetär att kartlägga hur elevgrupper konstrueras och vad lärare fokuserar på när de arbetar medgrupper. Detta undersöktes genom intervjuer samt observationer. Intervjuerna gjordes med ettbekvämlighetsurval. Efter intervjuerna gjordes det observationer i två klasser; enlågstadieklass samt en mellanstadieklass.

AbstractThe Swedish agricultural organisation, LRF, stands in front of many changes and the work with the changes in the organisation has caused some conflicts at the top. Is it like Michels say that it's a few people at the top that rules? The case with LRF shows to be something different, since the president Caroline Trapp was re-elected. The election committee proposed a new president, but the assembly had another opinion and re-elected Caroline Trapp. This shows that the opinions at the top were not the same as among the members of the organisation and the election committee couldn?t rule over them.In this essay I try to understand what kind of organisation LRF is and what made this case special.

This study aims to show how teachers talk about their teaching with regards to gender in relation to literature.We have interviewed four teachers of Swedish for upper secondary school to discover how they feel about, and understand, the fact that gender is a factor in the teaching of literature and that they should present to the students literature written by both male and female authors. To analyze the interviews we use Sannersted's (1991) theory about teachers as street-level-bureaucrats ("närbyråkrater"). He states that teachers are persons who have to follow what politicians have decided but they are fairly free to choose how they do it, but to be able to follow a decision as closely as possible three qualifications have to be met. The teachers have to understand the decision, be able to follow it and want to follow it. We find that the teachers that we have interviewed are aware that they discuss gender issues with their students and they all claim that they present a variation of authors to their students.

One of the main tasks of the Swedish Armed Forces over the past few years has been International assignments, which increased the importance of the Lessons Learned process. Methods of simulator training with computers have become more frequent and the technical ability to collect digital data from sensors has been developed as well. This work demonstrates how the experience of Lessons Learned can be communicated with the computer simulator StriSimPC and how modern technology in future support experiences from the Lessons Learned process at the tactical level in the Army.Currently knowledge sharing consists of several processes and strategies in the Swedish Armed Forces. This is done by written reports, oral presentations and different practical exercises.This case study shows the functions of the simulator StriSimPC, methods of training and how it is used today. The study also describes the future opportunities, where digital metadata acquired from the modern combat vehicles could contribute sharing of experience in the Lessons Learned process.The summarized conclusions indicate that StriSimPC can combine the two strategies for personalization and codification of knowledge transfer to reach a higher level of learning.

AimThe aim of the study is to find out if, and in that case how, the sports movement creates and reproduces norms and values regarding sex and sexuality. Questions to be answered are: Which experiences do non-heterosexual women have of everyday activities in the Swedish sports movement? How are norms on sex and sexuality visible in practice? Are there mechanisms/practices that challenge these norms? Finally, the results are discussed in relation to two policy documents from the National Organization of Sports (RF); ?Sports Wants? and ?Policy and plan of action against sexual harassment and sexual discrimination within sports?.MethodSince the aim was to understand, and not to generalize and quantify, a procedure of qualitative interviews was chosen. Ten non-heterosexual women were interviewed concerning their experiences of the Swedish sports movement. They were active (or had recently been) at different levels in the following sports: basketball, soccer, floor ball, ice hockey, bandy and volleyball.

The aim of this investigation was to determine if, and in that case how, the resources of personne1 in what in this essay will be referred to as the department of students' health in four industrial municipalities had changed from 1999 until 2004. The establishment of the department of students' health could be discussed and analys ed in regard of a few concepts from new institutionaI organizational theory and studies on implementation. The investigation answers the following questions:What differences were there between the municipalities regarding the children's accessibility to the department of students' health?What differences were there between pre-school, compulsory school and upper secondary school within the municipalities regarding the children's accessibility to the department of student's health?The municipalities were commissioned by the government to combine school health service, student welfare and the field of remediaI teaching in order to establish a new section, the department of students' health. The study was carried out quantitatively.

The aim of this study is to learn about the nineteenth century poor relief system, how itoperated in the rural parish Kristdala during the period 1881-1890, and not least, who was thesupported person? The poor are defined as the individuals that received public poor relief, but in onechapter this definition of poverty is contrasted with a definition based upon tax exemption:inability to pay taxes. Two villages have been selected for intensive study, namely Kroxhult and Calerum, and Calerum is the smaller one. The connection between age and the poverty ratio is clear, and tobe a lodger was especially disadvantageous with respect to poverty. Further the position ofwidow was the most unfavourable among the female poor people.

The purpose of our essay is to study the institutional-, demographic and accounting theoretical factors that influence an organisations actuarial commitment.The research was performed through a web based survey, with complimentary telephone interviews, directed to companies listed on Stockholm Stock Exchange A- and O-list on the 30 of November, 2003.Our data was analysed with a Median test, Kolomogorov-Smirnov test, T-test and a Mann-Whitney test. The purpose of the Mann-Whitney test was the low number of respondents that took part in the research. The Kolomogorov-Smirnov test was done to determine whether the population variances was equal or not. The data showed that organisations with a majority of female employees assume a lower salary increase, and a higher average age than other companies with a male majority. Only 2 of 11 hypothesis can be accepted as temporary truths but several other visible relations are indicated in our research, but can not be statistically proved.We think that the major problem with our is the time it was performed.

The purpose of this study is to examine constructions of plaintiff [woman] and the defendant [man] in Swedish rape convictions from 2013. The cases in this study cover acquaintance rape. We also intend to analyze the constructions of the sexes in relations to each other. The study is completed by a qualitative text analysis, with inspiration of a hermeneutic interpretation. The result is presented by four categories: the worthy of protection of the woman, the penalty of the man, the complicity of the woman and credibility.

Det är sällan man läser i tidningar om det goda sociala arbetet som utförs av socialtjänster i Sverige. Den enskilde medborgaren vänder sig inte heller ofta till media för att få berätta om stödet och det goda bemötandet de fått av myndigheten. Däremot kan klienter kontakta media för ett sista försök till att få uppmärksamhet samt upprättelse i ett beslut. Denna kontakt i kombination med journalistens sökande efter nyhetsvärde kan resultera i artiklar där socialtjänsten arbete framställs negativt. Således kan en missvisande bild målas upp i media, särskilt hos människor som aldrig själva haft kontakt med myndigheten.