Back in the 1950s Marilyn Monroe and her hourglass shaped body was the aesthetic ideal for how models were to look like. Nowadays, the tide has turned. Research has shown that female models are becoming increasingly taller, narrower and straighter. This trend has occurred despite the fact that both men and women (still) prefer medium sized women with curvy bodies. This essay examines if this trend can be justified from a marketer's perspective.

The aim of this study was to study how Swedish youth national football players handle stressful events in sports. A longitudinal questionnaire diary was constructed from a revised version of Nicholls and Polmans (2007) design with the intention of recording in-sport and psychosocial stress, choice of coping strategy and coping effectiveness. The participants were 59 Swedish youth national football players born 1992 observed during a four day national training camp held by the Swedish Football Association. Data were drawn from a quantifying analyzing method. The main result showed that the most common stressors reported were, physical injury or pain, experiencing teammates or opponents to perform better and feeling generally insecure during training camp.

The purpose of this study is to map out and to analyze the spatial variation of female representation at the national level in established democracies. The aim is also to explain the variation in the female representation. The main questions that the paper tries to answer are:1.How does women representation in established democratic parliaments vary?2.Why does women representation in established democratic parliaments vary?This study is a comparative and statistic study, i.e. a study that includes a bigger number of countries and where quantitative analysis methods are used in order to achieve comparative analyses.

The purpose of this study has been to examine how female probation officers construct the concept of women who commit crime. This have been done by examining how the probation officers describe the phenomenon from their own point of view, how they perceive society's view of the phenomenon, how they describe the women's self-images and how their own perceptions affect the treatment of these women. To fulfill this aim the study is based on qualitative interviews with five female probation officers. We analyzed their statements by using Gender theory, Goffmans stigma term and Beckers deviant term. The result of this study shows that women who commit crime are described more as victims than offenders and that they are constructed as deviant in two ways; both in relation to the law but also in relation to their gender.

The purpose of this study is to show the technical building requirements for modern arenas inSweden. The study will also create an understanding of how the requirements affect theSwedish football arenas which are affected by the regulations valid from 2014. As one of theSwedish football arenas there is Örjans Vall located in Halmstad. The aim of this study is todevelop alternative solutions regarding the technical problems Örjans Vall is facing 2014,when the new arena requirements for ?Svensk elitfotboll? are taken into use.

IIUniversity of KalmarSchool of Human SciencesPolitical ScienceTitle ? Jag förstår inte varför svenska manliga politiker är så rädda för de kvinnligapolitikerna?Author: Git Franzen Ekström  IIUniversity of KalmarSchool of Human SciencesPolitical ScienceTitle ? Jag förstår inte varför svenska manliga politiker är så rädda för de kvinnligapolitikerna?Author: Git Franzen EkströmAbstractIn the year of 2007, Sweden was the most equal country in the world, and the Philippines wasranked as number six of 128 countries, by the organization World Economic Forum. Thisthesis is a study of female politicians and power in Sweden and in the Philippines. Do thefemale politicians perceive that they have just as much power as the males have? I haveinterviewed 18 female politicians in a small city in Sweden, and 12 female politicians in thelocal and provincial politic in the Philippines.

As a starting point the society is more enlightened and has gained a greater awareness about the gender power structures and its different forms. Present research shows the continuous development into other shapes and comes into different expressions that might be unrecognised. In order to gain knowledge about the present structure of the gender power structure system, the aim of this study was to investigate framing of female and male politicians in media. The main question asked was: ?are there framing differences in the portraits of the male and female politicians?? In order to achieve results articles in the biggest Swedish daily newspaper were examined.

The primary aim of this thesis is to examine female lawyers' relationships to information from different angles. The starting-point is that the legal information, retrieved from through different information sources, is not free from values and subjectivity. The commonly presumed objectivity of legal information is questioned, based on the fact that this kind of information has developed and changed historically in the context of, and in relation to, society. Another aim is to find out how the female lawyers experience their situation in a traditionally masculine working environment. Qualitative interviews have been carried out with seven female lawyers involving questions about their daily work about the sources that they are using.

My work is based on a text analysis of media production of the female offender. I found it interesting how women were presented as victims rather than perpetrators. The media have in recent years grown tremendously and this also impacts on people and what is important. The notion of how a woman should be and how a female offender should be is extreme. The material for my work is articles found on the Internet in daily newspapers websites.

What is it that makes some events so successful, while others do not achieve the same results? According to most researchers and writers there are several factors that must be achieved in order for events to distinguish themselves from the crowd and be successful, but what are those factors then? The study was aimed to investigating the factors that create a successful sporting event. One person from each of the six largest children's and youth football tournaments, participated in this qualitative interview study. The results showed that factors such as; possessing a good knowledge of the organization, its external market environment and its stakeholders, proved significant. Similarly, to use the correct custom marketing methods, maintain and attract new stakeholders, and to have nice and caring work staff, were factors contributing to the success of wealth..

The last ten years two major movies about journalists have been made in Sweden; Sprängaren and Män som hatar kvinnor. This study has looked closer at the heroine Annika Bengtsson and the hero Mikael Blomkvist from these two movies. Since movies do have great influence on how we see the world it is important to find out how these characters are being portrayed. Also, in a time when journalism is about to become a female dominant occupation it is relevant to see how the female journalist compares to the male. It is important to ensure that the films do not give a wrongful picture of male and female journalists.

AbstractThis paper is a study in press reception with the intent to examine how twelve female actionheroes have been portrayed in Swedish media between 1974 ? 2006. The purpose is to discern patterns and differences in how the female movie character is received by their contemporary journalists and to relate their views to social and gender related theories. The female actionhero is an independent and brutal character, often alone and without a mother or a child. This separates her from typical female roles, which historically been characterized by passivity, fear and dependency on the male characters in the movie. The female actionhero as a character opens up for complex reception. One perspective in the research identifies the independent woman as a feministic icon.

The business world of today is characterized by the fact that knowledge plays a far greater role than it did before in the companies? production. In many companies, the human resources constitute the main part of the total assets. It can for example be the employees? knowledge, competence or power of initiative.

Diabetes mellitus (DM) is a relatively common endocrine disease in dogs and is more common in certain breeds than others, e.g. Nordic spitz breeds. Within the Swedish and Norwegian Elkhound population, female dogs are almost exclusively affected. The hypothesis in this study is that Swedish- and Norwegian Elkhounds develop DM during the progesterone phase of estrous (diestrous or pregnancy). Medical records from 51 female dogs of the breeds Swedish and Norwegian Elkhound were studied.

The object of this study is the female user of amphetamines and the characteristica which she is often described by. Many of these descriptions regard the female amphetamine user's sexuality which also have come to form the assumption that these women make a living from having sexual relations with men in exchange of drugs.In order to be able to draw any kind of conclusions regarding this, we found it necessary to investigate how the stereotypical female user of amphetamines makes a living and also whether it is possible for a female drug user to decide for her self how to support her habit.The disposition is a qualitative study of literature and the perspectives that we focused on in this study are gender roles, relationships and sexuality, criminality and finally the drug using woman as a victim. The theories used deal with social constructivism, respectability and shame.The main discussion of our study has been how women amphetamine users are moulded to become victims through interaction with other people but also with the society as a whole..