Syfte: Syftet med denna uppsats är att beskriva och precisera innebörden av entreprenöriell marknadsföring sett ur småföretags perspektiv samt huruvida marknadsföringsmetoderna karaktäriseras av entre-prenören eller av den bransch som denne är verksam i. Metod: För att uppnå vårt syfte valde vi att genomföra en kvalitativ studie. Studien bestod av fem djupintervjuer med entreprenörer i Karls-krona. Vid intervjutillfället lade vi även fram ett case för att få en djupare insikt i hur entreprenörerna skulle agera i en given situa-tion. Detta för att de verkar i olika branscher.

 An analysis in the work of Martin Kellermans comic ?Rocky? of the interaction between the male and female characters and of how each of their gender are portrayed. We are going to find out if it is probable for young adults to be affected by any eventual gender-stereotypes that we can find in ?Rocky? or if ?Rocky? consolidates a stereotypical image of men and women that young adults might have developed through different media. We conduct this analys by first reading through random seleceted ?Rocky? books and present some of the comic strips where men and women interact with each other or discuss the opposite sex..

Denna D-uppsats handlar om entreprenörskapets innersta väsen: Hur superentreprenörer använder sig av marknadsavkänning för att skapa, bibehålla eller utveckla verksamheten. Uppsatsen är uppbyggd kring intervjuer med tre mycket framgångsrika entreprenörer som berättar om sin företagsamma resa: Kim Traumer, Yngve Bergqvist och Hans Fält. Traumer bedriver en verksamhet som är avknoppad från landstinget och vars huvudsyfte är att behandla ungdomar med ADHD-, Damp- och Aspergersdiagnos medan Bergqvists Icehotel är verksamt inom upplevelseindustrin och Fälts Fältelektronik lutar mera åt hårdvaruhållet. Vi har tagit till oss dessa tre entreprenörers klokhet för att i en induktiv anda, svara på uppsatsens syfte. Vi har valt att utföra en kvalitativ fallstudie med aktörsynsätt för att fånga upp entreprenörernas personligheter på ett förhoppningsvis målande sätt.

Abstract The aim of this paper is to investigate whether Vara municipality has a continuous picture of their identity, profile and image. Globalization has contributed to the increasingly growing of place marketing. Therefore, the study goes on to using the concepts of identity, profile and image to find out if Vara Municipality communicates similar throughout the whole organization and find out their all through core values. Globalisation will be an interpretive framework for the work that describes why the place marketing is becoming more pressing. The sense of place will be a central part of this study as it is the feelings and images of different places that will be described by the municipality together with the identity, profile and image.

Although women have had access to colleges and universities in Sweden for quite some timeand the share of women at the undergraduate level has been high for many years (40% by thelate 1950:s, nowadays women are a majority at that level), still the share of women professorsis low. This paper will study some researchers? view on how a professor should be, and alsohow they relate themselves to that ideal. The method used is qualitative interviews, whichhave then been analysed by discourse analysis. The paper also contains a discussion on thehistory of the universities from the Middle Ages and forward, to show how the impact of thathistorical legacy affects universities today.Eight respondents were interviewed, four women and four men.

 An analysis in the work of Martin Kellermans comic ?Rocky? of the interaction between the male and female characters and of how each of their gender are portrayed. We are going to find out if it is probable for young adults to be affected by any eventual gender-stereotypes that we can find in ?Rocky? or if ?Rocky? consolidates a stereotypical image of men and women that young adults might have developed through different media. We conduct this analys by first reading through random seleceted ?Rocky? books and present some of the comic strips where men and women interact with each other or discuss the opposite sex..

Syfte: Syftet med denna uppsats är att beskriva och precisera innebörden av entreprenöriell marknadsföring sett ur småföretags perspektiv samt huruvida marknadsföringsmetoderna karaktäriseras av entre-prenören eller av den bransch som denne är verksam i. Metod: För att uppnå vårt syfte valde vi att genomföra en kvalitativ studie. Studien bestod av fem djupintervjuer med entreprenörer i Karls-krona. Vid intervjutillfället lade vi även fram ett case för att få en djupare insikt i hur entreprenörerna skulle agera i en given situa-tion. Detta för att de verkar i olika branscher. Vi utgick i stor ut-sträckning från Carson och Gilmores modell av småföretags entre-prenöriella marknadsföring.

This thesis examines conceptions of gender revealed by people when assessing texts. The research questions are: What associations can be discerned between gender conceptions and ideas about the quality of texts? What features of content and style are perceived as female or male? The study seeks to develop a method for comparing different people?s assessments of the same text. The material was collected by means of questionnaires in which 114 informants were asked to assess three anonymous student texts and then guess the sex of the writer. The material has been analysed quantitatively by correlating the assessments of the texts with the guesses about the sex of the author, and qualitatively, as the informants? freely worded assessments of the texts were analysed for content and form with the support of assumptions about how assessments are expressed in text.

This paper attempts to display how five teachers of social studies use and relate to the policy documents and their instructions on gender. To penetrate the subject, five teachers were intreviewed. Each interview focused on how the curriculum attempts to guide teachers regarding gender, sex differences and equality of opportunity. The collected information was processed, analyzed and discussed using gender studies and discourse theory.The results show that the interpretation and usage of the curriculum is very subjective and varies greatly between all the interviewed teachers. Their personal interpretation proves to be crucial when it comes to making reality of the stated goals in the curriculum, concerning actively working towards equality of opportunity between sexes.

The role of small businesses is fundamentally important for the economic development in countries. Within this context, business incubation is used as an entrepreneurship development instrument to promote and support new firms in the early stage of their existence. However, research in the field tends to disregard the perspectives of incubatee entrepreneurs. The performed investigation is based on interviews with entrepreneurs from two different business incubators at Swedish universities. This study uses a Situated Learning Theory (SLT) as a theoretical framework, to examine the entrepreneur's experience of the learning environment in a business incubator.

Title: Shall I, shall I not? ? A study of how the intention to engage in entrepreneurial behaviour in Norrbotten is influenced by the financial support from the Structural Funds and the establishment of Ikea in the city of Haparanda. Author: Erica Carlson Tutor: Professor Carin Holmquist/ Docent Monica Lindgren Purpose:The purpose of this thesis is to study what aspects that cause the intention to start a company. Therefore this thesis will look at two different situations, the Structural Funds and the establishment of Ikea in Norrbotten, to try to find out if and how these two situations affect the intention among potential entrepreneurs to engage in entrepreneurial behaviour. Method: A qualitative method is used, since this thesis aims at getting an understanding of a specific phenomena; the intention to entrepreneurial behaviour.

The main aim of this thesis is to examine what motivates people to become entrepreneurs and how they are motivated to continue being it. We have decided to focus on four elements: the driving force of being an entrepreneur, the environment, the individual background and important personal characteristics of the entrepreneur. Qualitative interviews were carried out with six information consultants. The theoretical background has its focus on entrepreneurial motivation. A model of entrepreneurial motivation by Naffziger, Hornsby and Kuratko 1994 is presented.

The purpose of this essay is to investigate the construction of sexuality in Swedish school libraries through the lens of Foucault?s concept of power/knowledge. Five libraries were investigated, using two kinds of method: discourse analysis of titles, classification codes and subject headings of sex education materials, and qualitative interviews with librarians working at each of the libraries. Most sex education materials were classified within the medicine section, illustrating the continued authority of medical discourse in matters concerning sexuality. Books for younger audiences were often written for either boys or girls, reproducing a binary understanding of gender.

AimThe purpose of the study was to investigate how upper secondary school students experience performance demands during their physical education and health classes (PE-classes). The questions were as following: Are there differing perceptions between the sexes whether students experience performance demands? In what situations do the students feel that the demands on their performance are high during PE-classes? Do the students experience of demands on performance differ whether the physical education and health teacher is male or female? Do students feel unfairly treated by the physical education and health teacher during PE-classes?MethodSeven upper secondary schools in Stockholm?s administrative district were randomly selected to participate in the survey. The principals were contacted for further information and to set a date for performing the survey. The project leaders were present during the days the surveys were taken by students in the social science and natural science programs.

Myxomatous mitral valve disease is a common disease in older dogs of small- to medium-size breeds. The mitral valve, and less commonly the tricuspid valve may be affected which causes them to leak blood from the ventricle to the atrium of the heart during systole. With increasing severity of mitral valve leakage the forward stroke volume ejected into the aorta decreases, which may lead to an increase in blood pressure in the pulmonary vein resulting in pulmonary edema. A decrease in cardiac output may lead to a decrease in blood pressure, but the body may respond in order to normalize the blood pressure. Franzén showed in 2007 that the systolic blood pressure was increased in dogs with severe mitral insufficiency.