Title: To build and transport brands to the Internet ? A qualitative case study of Getinge Infection Control and von Braun Sports Cars. Seminar date: 2009-06-09. Course/ subject: FÖ6016, Degree Project Undergraduate level, 15 University Credits Points (ECTS). Authors: Kristoffer Eriksson and Erik Kaplar.

Background: A strong brand is becoming an increasingly important factor when surviving on a competitive market. A strong brand can therefore be considered a strategically important resource. The relationship between a brand's strength and its distribution can decide the future of a brand in the long run. Lifestyle branding is becoming a more popular way of differentiating ones brand from the competition. Purpose: The purpose of this thesis is to identify factors which according to the lifestyle brand owners are central when measuring the strength of a brand.

AimThe purpose of this study is to, from a perspective of a PE teacher, look at how teachers of physical education in elementary school designs and assesses the teaching of swimming. The issues underlying the study are as follows:Which elements are included in the swimming education and how do teachers work with these operations?What does the PE teachers classify as swimming ability and what do teachers experience as obstacles for the students development of swimming ability?How do the PE teachers interpret the knowledge requirement in Lgr 11?MethodThe study is based on six interviews of qualitative nature, with PE teachers from various municipalities in the region of Mälardalen.ResultsThe result yielded by the study is that the swimming classes can take different forms depending on whom the teacher is. Common to all the teachers in the study is that they teach emergency management and lifesaving. When it later comes to teaching how to swim and practice, the teachers who teach in the younger age groups work more concentrated and continuously with swimming, while the teachers who work with the older age groups just checks whether students can swim or not.

Syftet med föreliggande studie är att undersöka om och hur man i grundskolans tidigare år arbetar med elevernas självbild under lektionerna i idrott och hälsa. För att få svar på detta använde vi oss av en kvalitativ metod i form av intervju med fem stycken lärare som alla undervisar i ämnet idrottt och hälsa i grundskolans tidigare år. Lärarna som blev intervjuade var alla utbildade lärare i idrott och hälsa och var från fyra stycken olika skolor från två olika kommuner.Resultatet visade att samtliga lärare tycker det är oerhört viktigt att jobba med elevernas självbild i idrott och hälsa men att de tyvärr känner att de har alldeles för lite tid till allt som ska hinnas med under lektionerna. Det framkom i undersökningen att alla lärarna ansåg att de ständigt jobbade med elevernas självbilder under lektionerna. Man jobbar med elevens självbild genom att försöka stärka eleven och lyfta fram den med positiv feedback.

The purpose of this essay was to find conceivable marketing- and business strategies that can be combined with a company?s lifestyle.This essay is dependent on a number of interviews with the owner of a maternity clothing trademark, PROUD. PROUD is a new company that has many different options concerning expansion, trademark and its existing and future products and also the knowledge regarding the client?s attitude towards PROUD.The authors of this essay believe that the trademark should represent a lifestyle. For a company to be able to deliver, it has to understand what the future clients want and need.

This study titled When the spaces dominate A study of the school as disciplinary rooms is a study where the emphasis is on quality and where the results are based on observations. The purpose of the research was to analyse rooms and other artefacts in the school as seen from Foucault?s analysis of power. He emphasised that power is expressed in human relationships. To understand how that power is used one can study the techniques adopted and resistance offered.

In Sweden the latest curriculum, Lpo 94 was released in 1994. This document revolutionized the teaching profession. The school system was changed from a governmental control into a communal control. The earlier curriculums were controlled by rules; Lpo 94 is controlled by aims. This has led to a big spectrum of teaching styles which all of them agrees with the Lpo 94.Our purpose with this report is to illustrate two different leadershipstyles regarding the subject Swedish.

Syftet är att undersöka idrottslärares respektive elevers uppfattningar om hur bedömningen i idrott och hälsa går till och vad det är som bedöms. Vidare undersöks lärares och elevers uppfattningar av ämnet idrott och hälsa och även lärarnas tankar om kursplanen. Eftersom ämnet genomgått stora förändringar de senaste åren ligger intresset i att undersöka hur ämnet upplevs idag i relation till betyg och bedömning. Syftet är också att undersöka vad som skiljer de olika betygsnivåerna åt, både ur lärare- och elevperspektiv. Metoden består av enkäter med elever från två skolor, intervjuer med tre lärare och intervjuer med fyra elever.

The measuring of logs is important in the sawmills process to the sawn products. The technology of automatic wood measurement is continuance developing. This study has the purpose to see how the different techniques and the routines works of measure frames for determining of wood value and sorting in sawmills. The study is performed as a literature study and a survey. The survey includes some of the Swedish sawmills that produce more than 10 000 cubic meters sawed products per year.

AbstractWorking with child and youth welfare is one of the most difficult challenges a social worker might face in the field of social work. Those who work with child and youth welfare are more exposed to stress and burnout than other comparable human service occupations. Research links the prevalence of stress and burnout to several key variables, such as demographics, working conditions and personality factors. In contrast, even though social workers in this field face many negative work-related problems they report a high job satisfaction. The aim of this study is to examine how uplifting and straining experiences affect social workers, who work with child and youth welfare, through the use of The Critical Incident Technique and interviews.

Energy efficiency is important both to reduce costs and to reduce greenhouse gas in the atmosphere. In Sweden 40 percent of the energy consumption is related to the buildings sector. Hospitals are complex buildings with different activities in the same building, which requires flexible technical systems for ventilation, heating and lightning. A quarter of the total energy consumption in Swedish hospitals is related to user activities in the hospitals. Therefore it is not only important to work with operational optimization but also to change user activities, to reduce energy consumption.The objective of this thesis was to examine the user-related energy efficiency work at two care units, at the central hospital in Sundsvall within Västernorrlands County.

AbstractThis study focuses on three generations of Kurdish women's view on honor. The study is a qualitative research based on three individual interviews. The aim of this study is to examine how three generations of immigrant women from a culture of honor is influenced over time by the majority culture and its values together with how these women affect each other mutually both consciously and unconsciously within the family. The study is based on two questions: What does"honor" mean to the three generations of women who are Muslim and Kurdish? Did these three generations of women?s idea of honor change over time as they have lived in Sweden? Results of this study have shown that the concept of honor has its focus on the woman's body, sexuality and chastity.

Sammanfattning Titel: Återkoppling till kunden ? steget många företag glömmer Författare: Johanna Labraaten och Fanny Murén Bakgrund: Att värna om kundrelationer är viktigt inom de flesta branscher. Utifrån ett fastighetsföretags perspektiv strävar man alltid efter lojala hyresgäster och en långsiktig relation. Genom god service och kontinuerlig kommunikation skapas bra förutsättningar. Företagets hantering och kommunikation vid felanmälningar bidrar till hur hyresgästen upplever företaget.

Syftet med föreliggande studie är att undersöka om och hur man i grundskolans tidigare år arbetar med elevernas självbild under lektionerna i idrott och hälsa. För att få svar på detta använde vi oss av en kvalitativ metod i form av intervju med fem stycken lärare som alla undervisar i ämnet idrottt och hälsa i grundskolans tidigare år. Lärarna som blev intervjuade var alla utbildade lärare i idrott och hälsa och var från fyra stycken olika skolor från två olika kommuner.Resultatet visade att samtliga lärare tycker det är oerhört viktigt att jobba med elevernas självbild i idrott och hälsa men att de tyvärr känner att de har alldeles för lite tid till allt som ska hinnas med under lektionerna. Det framkom i undersökningen att alla lärarna ansåg att de ständigt jobbade med elevernas självbilder under lektionerna. Man jobbar med elevens självbild genom att försöka stärka eleven och lyfta fram den med positiv feedback.

Speaking of budget and budgeting is almost as adding fuel to the fire. The subject evokes a lot of emotions, both positive and negative. Some might consider budgets as a bureaucratic process that won?t lead to any good. Others might find budgets as extremely helpful and necessary in a company?s planning process.