Sökresultat:
3092 Uppsatser om Fast moving consumer goods (FMCG) - Sida 47 av 207
Ett brev från Herr P : om det personliga hos Björn Lövin
For the Swedish artist Björn Lövin, the personal was a problem. In his first exhibition in Moderna Museet, Lövin observed through the fictitious character Mr. P (for »Personality«) the ruptures in the Swedish welfare state. The exhibition Konsument i oändligheten och Herr P:s penningar (Consumer in Infinity and Mr. P?s Money) (1971) was composed of two environments, through which a veridical working class apartment and a high street with life-sized mannequins and furniture characteristic of its time, visualized the societal discrepancies in the welfare state as well as the art world of the early 1970s.
Konsumentens hälsa som en del av företagets sociala ansvar : en fallstudie av två företag inom dagligvaruhandeln
We are currently more aware than ever about the impact of food on our health, but in the same time this trend put more pressure on the food retailers to do as much as possible to help their customers manage their weight and be healthy in general.
This study aims to examine the corporate social responsibility for consumer health in food retailing, in which ways the companies promote healthy eating; in what extent they do it and also the motives for companies for corporate responsibility. The empirical study is limited to the market leading companies in Sweden, Coop and ICA, because the performance of the leading companies puts them in the strongest position to profit from shifting consumer trends, grow revenues and penetrate new markets and also enable them to make a strong case for the effectiveness of voluntary action, obviating the need for government intervention.
A qualitative method was used in this study to get an accurate understanding how the food retailers take social responsibility for consumers health. The study is based on interviews with experts in the food retailers Coop and ICA, and the companies reporting in this area, annual reports, corporate responsibility reports and websites.
Individens handlingsutrymme i relation till social klass - en studie om lärlingsutbildningen
Studien bygger på kvalitativa intervjuer med fem ungdomar som valt att läsa lärlingsutbildningen. Gymnasial lärlingsutbildning är en försöksverksamhet som startade hösten 2008. Syftet med studien är att undersöka vilka bakomliggande faktorer som påverkar eleverna att välja en lärlingsutbildning, vilka förväntningar de har på utbildningen, hur de tänker kring sin utbildning och sitt framtida arbete i ett livsperspektiv. Ett övergripande resultat i min studie är att intervjupersonerna genom sina individuella val av utbildning, synen på arbete och tankar om framtiden tenderar att reproducera den sociala klass som de vuxit upp i. Resultatet visar också att utbildningsformen med stor arbetsplatsförlagd del är attraktiv för ungdomarna i studien.
Partnering för bättre samarbete men till vilket pris? : En studie av offentlig beställares argument till partnering
The electric vehicle market has potential to contribute to Sweden?s national goal to have a fossil fuel independent transport sector by 2030. However, the market answers to a lot of challenges making it difficult for the market to fully reach its potential. The volume of electric vehicles has seen a steady increase during the last year (2012), although many of these vehicles are mostly for PR purposes or bought by the public sector that wants to lead by example. Still, barriers in the form of high purchase costs, an anxiety for the limited battery capacity and the lack of standardisation are some of the problems that the market is struggling to solve.
Spelar geografi roll? : En studie av Bolognaprocessen ur ett policy transferperspektiv
AbstractDoes Geography Matter? A Study of the Bologna Process from a Policy Transfer Perspective.Essay in Political Science (D-level) at Karlstad?s University by Beatrice Högå, Spring 2007Tutor: Susan MartonThe purpose of this essay is to generally see how theories of policy transfer can help us to better understand the process through which the Bologna Process is being spread throughout Europe, and to specially see if geographic placement, i.e. in the heart of Europe, plays a role in how well and how fast the Bologna Process is implemented.To be able to answer the purpose, I have used Evans and Davies theoretical model on policy transfer network to describe the Bologna Process. Furthermore, Sweden and France are the countries being examined when they differ on the independent variable. From there, I have applied an analytical tool, namely process tracing, to examine whether there are differences in the two countries? work with the implementation of the Bologna Process.I have designed six specific research questions:Have France performed more extensive work than Sweden when it comes to implement the two-cycle system?Have France performed this work earlier?Have France performed more extensive work than Sweden when it comes to recognize awards and periods of study?Have France performed this work earlier?Have France performed more extensive work than Sweden when it comes to quality assurance?Have France performed this work earlier?After applying the analytical tool to be able to answers these research questions, the answer to the general question Does geographic placement, i.e.
Manligt konsumentbeteende
Konsumentbeteende handlar om när, varför, hur och var människor gör ett inköp av en vissprodukt. Konsumenternas demografiska profiler är ett viktigt område inomkonsumentbeteende. När det kommer till frågan om shopping så förknippas ordet i stort settmed kvinnor. Samtidigt beskrivs ofta manligt konsumentbeteende från ett traditionelltperspektiv och skiljer sig från det kvinnliga köpbeteendet. De traditionella stereotyperna förmanligt konsumentbeteende är att män är mer benägna att ta risker när de handlar eftersom deinte brukar fråga personalen om hjälp eller åsikt, de jämför inte olika alternativ med varandra,de brukar inte planerar sina inköp, de är inte villiga att handla i grupp och är ?rädda? för atthandla i kvinnliga butiker.Eftersom könsrollerna kan ändras över tid är det viktigt att inom marknadsföring undersökakring dessa ämnen och inte ta de stereotypa könsrollerna förgivet.
Crossfit Göta Ett Brand Community, en Consumer Tribe eller en Consumption Subculture?
Titel: ?Man måste vara välformulerad, ha humor eller vara briljant? - En kvalitativ studie om hur organisationer applicerar och tar till sig idén om sociala medierFörfattare: Sara Hägge och Sara ÅhmanKurs: Examensarbete i medie- och kommunikationsvetenskap. Institutionen för journalistik, medier och kommunikation, Göteborgs universitetTermin: Höstterminen 2014Handledare: Magnus FredrikssonSidantal: 38 sidor inklusive bilagorSyfte: Studiens syfte är att undersöka hur organisationer applicerar grundreceptet för sociala medier i sin verksamhet samt hur översättningen påverkas av olika organisationsfaktorer.Metod: Kvalitativa samtalsintervjuerMaterial: Nio kvalitativa respondentintervjuer samt tre kvalitativa expertintervjuerHuvudresultat: Denna studie har med hjälp av översättningsteorin undersökt hur organisationer inom marknad, civilsamhälle och stat arbetar med sociala medier. Studien visar att översättning sker olika beroende på de resurser organisationerna avsatt för att arbeta med kanalerna samt hur prioriterade sociala medier är. Andra faktorer som påverkat översättningsprocessen är translatorns intresse, utbildning och erfarenhet.
Producenternas möjligheter att kommunicera sitt varumärke
The purpose of this essay is to analyze and understand how producerbrands are able to communicate their brand through today's marketing channels, also how development and changes that occur in the society can affect the producers communication abilities. We have seen a tendency that many retailers have created their own brands that are competing with the producers, this leads to the fact that producers in some cases are having trouble communicating their brand to the end-consumer. The fact that the producers marketing through retailers now is more limited than before, the producers now have to capture the consumers wants and needs through other channels.This essay is based on a qualitative method involving seven interviews. The persons that we've chosen to interview are carefully selected based on their specific knowledge about the subject in question..
Axess och feminism : En kritisk granskning blir kritiskt granskad
This essay is about a debate concerning the magazine Axess, feminism and antifeminism - in relation to a issue of Axess called To a new feminism. The theoretical foundation of this essay is Pierre Bourdieu and his field theories. The battles taking place in this particular field concerns the positioning of feminism and antifeminism in the way we culturally interpret these in our society. The essay shows that the magazine Axess (at least in the first edition of 2012) links feminism with a very prominent symbolic capital in a culture context. This discussion can at times seem confusing, and this is probably due to the fact that Bourdieus symbolic capital can be a very abstract concept. The journalist and author Maria Sveland writes about the development of a culture moving towards accepting antifeminism (and also xenophobia). She expresses the opinion that this, to a high degree, is due to actors in the culture domain with a big amount of trust in the public eye has moved towards expressing anti-feministic (and xenophobic) views.
E-handel i småföretag
E-commerce is a conception who many are taking about nowadays. E-commerce is associate with computer based business and it?s a new way to do business on. Users and system connect up to each other for effective mediate and transfer information. Within e-commerce there?s a lot of ways to do business on and it can for example be between a business and a another business (B2B) or between business and consumer (B2C).In this degree report have I reached if small business will invest on e-commerce and if they will, how.
Köpbeteendet, innovatören och den nya produkten
En produkt lever inte för alltid. Behovet av ständig förnyelse försvinner aldrig. Många produkter misslyckas på grund av att säljaren inte förstår målmarknadens köpbeteende. Syftet med denna uppsats var att skapa en förståelse för vad som påverkar företags vilja att köpa nya produkter. För att nå detta syfte skickade vi ut 200 enkäter till utvalda företag i Sverige.
Alnarps rehabiliteringsskog : ett gestalningsförslag
The understanding of the role of nature for rehabilitation of both physical and psychological
afflictions has greatly increased in the last few years. There?s a lot of science that describes
the healing effects of nature. The rehabilitation garden in Alnarp has contributed with very
positive results from the treatments of patients with burnout syndrome. In the first stages of
rehabilitation, the need for calm is very important and a demand-less and stress-free
environment is of essence.
Jämförelse av vertikala krafter mellan hov och underlag vid nedsittning och lättridning i trav hos häst :
Equestrian sports and the interest in horses have existed for hundreds of years. It is only in the last thirty years the technological development have enabled closer studies of equine locomotion. The production of both soft- and hardware that manages to capture and analyze the fast movement of the horse has resulted in a large increase in locomotion research.
Even though the interest in horses and the different disciplines they compete in is great, there is a small understanding in how the rider influences the movement of the horse in different types of training.
There are several studies available where horses moving freely without the influence of a rider have been studied. What happens with locomotion and ground reaction forces when a rider and equipment are added is not well studied.
The objective of this study was to investigate if there are any differences in the ground reaction forces between sitting and rising trot.
The study contained seven horses. Six Grand Prix dressage horses and one dressage horse competing at intermediate level.
?Att känna att man är en fast man är två? Aktionsforskning om hur undersköterskor på en intensivvårdsklinik uppfattar och definierar delaktighet
Titel: ?Att känna att man är en fast man är två? Aktionsforskning om hur
undersköterskor på en intensivvårdsklinik uppfattar och definierar
delaktighet.
Nivå: C-uppsats i Ledarskap och organisation, 15 hp
Författare: Pia Brorsson och Sara Ekeroth
Handledare: Cecilia Franzén och Jonas Lundsten
Problemområde: En medarbetarenkät som genomfördes på en
intensivvårdsavdelning visade förbättringspotential inom området
delaktighet. I uppsatsen har vi valt att undersöka hur
undersköterskor på en intensivvårdsavdelning uppfattar delaktighet
samt hur de ser på sin egen delaktighet.
Metod: Aktionsforskning där ett problem diagnostiserades. Aktionen blev
dels de kvalitativa gruppintervjuerna samt aktion inom
organisationen som var baserat på resultatet. Detta kommer att
utvärderas.
E-livsmedel 2.0 : En kvalitativ studie av livsmedelsbutikers e-handelssatsningar
In this day and age we carry out our purchases through different channels. We can shop our clothes and computers in a store or online. Nowadays we can even purchase our groceries through the Internet. The biggest retailer chains within groceries in Sweden have established virtual stores online and are distributing the goods in cities throughout the country. This thesis is dedicated to investigating crucial success factors when going about selling groceries online.