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3092 Uppsatser om Fast moving consumer goods (FMCG) - Sida 27 av 207

Effect of TV displays on impulse purchase

En sammanfattning av uppsatsen på maximalt 8000 tecken..

Riskanalys av järnvägen genom centrala Halmstad

The purpose of this risk analysis is to investigate if the transport of dangerous gods through Halmstad is a threat to the surrounding area. The report shall serve as a component in the making of pre-plans and the planning of exercises..

Relationsmarknadsföring : Hur bankerna ska klara en högre konsumentrörlighet

Relationship Marketing - will banks be able to handle higher consumer mobility in the private market?The purpose of this paper is to gain an understanding of the factors that affect customer loyalty to the bank. Consumer mobility will probably increase as a result of political changes and pressures on the private banking market to become more competitive. This study was carried out using semi-structured interviews and were transcribed and analyzed with the help of models and theories centered on relationship marketing. The theories describe loyalty, the customer lifecycle and relationships between customers and organizations.

Från konsument till medproducent : förekomsten och utvecklingen av Community Supported Agriculture i Sverige

Community Supported Agriculture (CSA) is an unconventional model of agriculture expected to contribute to a more sustainable food supply and a sustainable landscape; the development of rural areas; a stronger relationship between producer and consumer and a healthier diet. This study, with a focus on food production and the link between the producer and consumer, describes the origin and current development of CSA in Sweden, including the prerequisites for CSA in a Swedish context. Organizations and entrepreneurs working with CSA and related projects are identified and interviewed. The notion of CSA in Sweden is still in its infancy, but a rapidly growing interest currently can be detected. The fact that the identified CSAs are found in different Swedish regions with variations in degree of urbanization and intensity of agriculture indicates that the prerequisites are there for the concept to grow, both in rural as well as urban areas.

Kan man genom ett originärt fång förvärva äganderätten till en byggnad?

För de originära fången ockupation och specifikation finns det varken några lagregler eller någon utförlig beskrivning i den juridiska litteraturen. Därför har jag i denna uppsats analyserat dels vilka krav som kan antas gälla för äganderättsförvärv genom ockupation respektive specifikation, dels om man genom dessa originära fång kan förvärva äganderätten till en övergiven byggnad som är lös respektive fast egendom. För äganderättsförvärv genom ockupation kan det anses finnas två krav; dels måste egendomen vara herrelös och dels måste egendomen tas i besittning. Byggnad som är lös egendom samt byggnad som är fast egendom kan enligt min mening bli herrelösa och de kan tas i besittning. Trots detta kommer ockupanten inte att kunna bli dess ägare.

Myrorna - subkulturens butikskedja : en studie i varumärkesutvecklande

AIM This report studies the Swedish vintage store company Myrorna from a branding perspective.METHOD The study has applied the qualitative method where four personal interviews have taken a fundamental ground. The four respondents are taken from different professionals and from different positions by the reason that the brand would be based on a fair assessment. The study is obtaining data that further was collected from the library of University of Gävle, the articles from Emerladinsight.com and remaining pictures- and text materials is taken from the organization Myrorna. The theoretical material have been adapted on the brand Myrorna and then been used to analyze the empirical part. From the general impression that portrays the brand the researcher leads the discussion.RESULT AND CONCLUSION The result shows that the brand Myrorna in some extent do not fulfill the image the brand in the media mediate, between the illusion and the reality there is an empty space according to the research.

Vintage ? ett varumärke?

To dress in used clothes is no longer considered as unfashionable. The acceptance of thesecond hand market has increased over the years. Vintage clothing has becomefashionable because you get the opportunity to create your own individual style. Vintagehas been given status. It has become a trend.

Efterfrågan av grova sågade dimensioner och hyvlade produkter bland Wallnäs AB:s kunder : en marknadsundersökning

The purpose of this thesis is to study whether there is a demand for sawn wood products of large dimensions and planed goods among Wallnäs AB:s customers. The thesis consist of two main parts, one survey among Wallnäs present customers and another one which purpose is to increase Wallnäs customer base. Finally there is a chapter that describes what properties the raw material has to have in order to produce the demanded products. The survey to the present customers was conducted through a questioner. A sample of those who stated an interest for either sawn wood products of large dimensions or planed goods, were later contacted for a telephone interview. To reach out to new customers, relevant companies has been identified through the Swedish Trade Councils data base and through the member list of the Timber Trade Federation.

Utvecklingen av dödsfall till följd av oavsiktlig skada i länder under snabb ekonomisk utveckling

Purpose.The purpose of this essay was formulated as to examine the relationship between the development of deaths caused by unintentional injury and fast economic development in a country. The purpose is to create a picture of the development in the chosen countries.Background.Injuries and the deaths that sometimes follow are a problem for all communities, if nothing else just because of costs and the absence of incomes for the state. Countries ability to restrain these deaths should be of interest. Studies show that the number of deaths causedby unintentional injuries correlates inversely with the GDP/c, we can therefore expect that better economic conditions leads to fewer deaths and vice versa. It has been shown that an economic crisis often leads to considerably higher death rates.

The Complexities of Lifestyle Brand Segmentation - A Study of the Lifestyle Brand Converse

This master thesis takes its point of departure in the conflicting worldviews of modernism and post-modernism. As traditional segmentation theory springs from the modernist worldview, this study aims to contribute to the understanding of the complexity regarding market segmentation for lifestyle brands in contemporary society, where the consumer is often claimed to be post-modern. The research was conducted in Malmö and Lund and involved 25 Converse users as respondents. The methods used in this thesis starts with observations as a sampling technique in order to locate the respondents. Short interviews and photo documentation followed.

Mycket snack och lite verkstad - En longitudinell studie av NPS och konsumentbeteende

The Net Promoter Score (NPS) has been claimed to be the single most reliable indicator of firm growth and has gained wide adoption among companies in a broad range of industries. This is despite a lack of rigorous scientific testing. The purpose of this study is to examine the predictive strength of the question "How likely are you to recommend [.] to your friends and colleagues " that the metric is based on: how well does it actually predict future consumer behavior Furthermore, the report aims to create a greater understanding of the factors that explain a person's word of mouth (WOM) intention and which behaviours cause that intention to change. A longitudinal study was conducted of 304 consumers' WOM intention regarding two non-carbonated drinks and their subsequent WOM and purchase behavior. The analyses show that the behaviors are captured by the metric to some extent.

Den trojanska bloggen : Bloggreklam, en effektiv marknadsföringskanal?

Purpose  The purpose of this paper is from a consumer perspective analysis whether or not blogs are affecting a customer?s purchase behaviour to a larger extent compared to traditional marketing methods through TV commercials. Additionally, within the scope of this try to identify the type of consumers that are more influenced to a purchase decision by blog contents compared to others.Methods Through a quantitative approach this study will examine the effectiveness of advertising in blogs. A survey was used in order to collect data where the respondents corresponded to the population in Sweden in the ages 15-79. Initially the size of the blog audience was estimated and thereafter it was examined how many of these that were affected towards a purchase decision by blogs.

Ärlighet varar längst : En studie i att bygga varumärke i social media

Social media has changed the way that corporations can communicate with their target groups. Instead of using one?way communications that has been significant for traditional massmarketing, social media has given corporations the possibility to truly interact with their clients and through the interaction build strong relationships. The interaction is an ideal process for corporations to create brand associations and strengthen their brand equity to position their brands in the minds of the consumers. But social media is also a devious medium because everyone are invited to contribute their opinion and news travel fast in social atmosphere, success and crisis can appear fast and out ofnowhere.

Införande av truckdatorer på Pharmasia & Upjohn Consumer Healthcare AB

Målet med detta examensarbete har varit att på bästa möjliga sätt finna ett truckdatorsystem som kan förbättra arbetssituationen och säkerheten i Movex på förrådet hos Pharmacia & Upjohn Consumer Healthcare i Helsingborg.Truckdatasystemets främsta egenskaper skall vara enkelhet, smidighet, lätt utbyggbarhet för framtida behov, samtidigt som det skall fungera med det nuvarande Movex systemet.Riktlinjerna som drogs upp för projektets genomförande:? Materialflödesanalys genomfördes och overheadmaterial skapades? Information inhämtades om tänkbara leverantörer på marknaden? Selektering av leverantörer mot upprättad kravspecifikation? Inhämtning av offerter och besök på referensanläggningar? Demonstration och uppkoppling mot Movex på Pharmacia? Prisförhandling, egenskapsbedömning - ordervinnande faktorer? Val av slutgiltig leverantör? ImplementeringsplanDet slutliga valet som truckdatorsystemleverantör föll på Teklogix. Fördelarna med deras system var bland annat följande:? kompakt, lättplacerad terminal? personalens favorit? stor potential att utveckla ett bra system med inläsning av streckkoder på ett rationellt sätt? kort svarstid mellan terminal och Movex? bakåtkompatibelt samtidigt som systemet har stora framtidsmöjligheter.

Ständiga förbättringar för konkurrenskraftig och hållbar utveckling : En fallstudie utförd på Hammarplast Consumer AB, Tingsryd

Studien är utförd på Hammarplast Consumer AB med syftet att skapa djupare förståelse i hur producerande verksamheter arbetar med sina ständiga förbättringar och hur de kan på ett strukturerat sätt utföra förbättringar i den dagliga styrningen för att nå konkurrenskraftig och hållbar utveckling.För att detta skulle uppnås dokumenterades företagets vision och utmaning, som sedan bröts ned till ett detaljrikt måltillstånd med hjälp av att nuläget analyserades i den valda processen. Därefter gjordes små, snabba steg och korrigeringar mot måltillståndet, vilket genomfördes med planering, genomföring, reflektering och uppföljning. Det gav förbättringar som var värdehöjande för företaget och som resulterade i ett steg närmare visionen. Det strukturerade tillvägagångssättet, kata, bidrog till att medarbetarna blev engagerade och involverade.I de avslutande kapitlen fördes en diskussion om hur företaget kan på ett strukturerat sätt utföra deras ständiga förbättringar i den dagliga styrningen som kommer att föra dem emot en konkurrenskraftig och hållbar utveckling..

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