Dagligvaruhandeln är en bransch med hård konkurrens. Detta sätter en press på företagen att paketera sina produkter på ett sätt som differentierar dem från övriga marknadens produkter. Vi har sett problematiken i detta och tagit fram en modell som ger produkten en differentiering i form av upplevelser som berikar kunden med ett mervärde.Rapporten utgår från metoder och teorier som skapar en förutsättningen för att kunder ska intresseras, involveras och engageras i en produktupplevelse vilket ska resultera i köplust. Detta gör vi främst genom att behandla ämnen och teorier så som konsumtionsupplevelse, konsumentens beteende samt upplevelseekonomin och teorier där inom så som; the progression of economic value, the experience realms, tre generationer upplevelse, sinnen, tematisering, storytelling samt Kano-modellen. I rapporten diskuterar vi även ämnen som dagligvaruhandel, individanpassning och varumärke.Uppsatsens syfte ?att ta fram en generell modell för kommersiell differentiering av snabbrörliga produkter inom dagligvaruhandeln utifrån upplevelseekonomin? undersöks utifrån ett positivistiskt förhållningssätt med en deduktiv ansats och är grundad på en forskningsöversikt.

The aim of this thesis is to make a comparison between solitary graves and graves in grave fields from the Roman Iron Age on Gotland, Sweden. Differences in burial customs, morphology, dating, gender, age, grave-goods and social status are compared between 19 solitary graves and graves in three different grave fields in different parts of Gotland. An attempt is made to explain these differences and to discuss which functions the solitary graves had. Discussions about whether it is possible to distinguish social status and gender with the help of grave-goods are also made in connection to the determination of status and sex..

Borglund et al. (2012) argues that today it is becoming increasingly important for companies to work with CSR because stakeholders are more engaged in issues related to social responsibility and the environment. However, much research shows that it does not play a major role how companies work with CSR issues if the information does not reach the final consumer. The focus of this paper is therefore to examine how some of the major clothing companies communicate about their work with CSR issues and if consumers believe that they have the information needed to make an informed purchasing decision that support sustainable development in the garment industry. Our study has among other things found evidence that companies doesn?t reach out with information about their work with CSR.

Due to the well-developed rhetoric and the relative easiness to estimate costs, cost considerations are usually more in-depth than revenue considerations when discussing strategies impact on profitability. To avoid dysfunctional companies and poorly judged strategy decisions it is necessary to develop the rhetoric of revenue considerations.By collecting data from 230 respondents in a quantitative study of two grocery stores in Mora, the study aimed to assess the relationship between choice of generic strategy and self-reported buying behavior, considering differing decision-making processes of customers.The results of the study indicate that a differentiation strategy performs better than a low-cost strategy in terms of buyer frequency, number of goods and cost of purchase. However, due to a poor data collection method, the results are weak, and should therefore be questioned. The study indicates that reliability considerations for behavioral measures should be treated in the same respect as psychological measures, and therefore illuminates the need for new methods and measures to be developed..

One of the main goals in this study is to investigate how young children's identity formation and social relationships are depicted by today's consumer society.  In order to reach the goals of the study I also concentrated myself on questions regarding the reflection of symbolic aspects consumption in younger children's interaction and preschool-teachers' ideas about how and in what ways children's consumption patterns are created and developed nowadays. In order to answer the presented research questions I used the theoretical arguments of researchers in the field of pedagogy Gert Biesta in connection with the ideas and concepts of the consumer society characteristics developed by the sociologist Zygmunt Bauman.The thesis' methodological approach consists of a combination of semi-structured interviews with teachers and observations of children's interaction, which contributed to a systematic investigation of the thesis' problem area and served as a tool for obtaining answers to the research questions.The results demonstrate that consumption occupies a lot of space in young children's lives, which means that it greatly affects their social relationships today. Both consumption and knowledge of the known brands prove to be the child's path to the desired community on the one hand, and the children's way to the consumer world on the other (hand), which in turn points to an obvious dependence between children's consumption and their social relationships.The results also show that there is a tension between the perception of identity formation as preschool-policy-document on the one hand and the attitude of the identity prescribed by consumer society norms and regulations on the other..

The aim of this thesis is to study and analyze a village in the southern of Sweden called Gnosjö, which is famous for a special spirit of industrial success and entrepreneurship. Gnosjö has been successful and famous for many years but is now standing in front of several threats, like a growing number of out moving inhabitants, a low standard of education and difficulties for women to make carrier. Trying to reduce the threat of young inhabitants moving out, a new education program started three years ago with the purpose to make young students to be more interested in the technical development of the industry and make them stay in the district and hopefully be entrepreneurs.The research questions are; which consequences does ?Entekprogrammet? and the background of the students have on the students view on the spirit of Gnosjö, carrier in the local industries and wish of staying or moving from Gnosjö. Furthermore, I want to see if there are any differences between the girls and the boys, does sex have an influence on the view at the future? The study is made by qualitative and quantitative method.

Syfte: Att identifiera de problem och/eller svårigheter som uppstått efter införandet av IAS 39 och dess krav på att finansiella instrument ska värderas till verkligt värde. Metod: Uppsatsen har genomförts med hjälpa av en induktiv metod. Primärdata har samlats in genom kvalitativa intervjuer. Sekundärdata består av facklitteratur och vetenskapliga artiklar. Teoretiska perspektiv: Teorin om det institutionella tänkandet har använts samt Streek & Schmitters modell.

Uppsatsens syfte var undersöka vilka slags fel som en säljare kan bli ansvarig för samt dess påföljder vid köp av fast respektive lös egendom. Kontraktsbrottsreglerna i 4 kap JB och KöpL har undersökts med hjälp av förarbeten, praxis och doktrin för att kunna jämföra likheter och skillnader. Utgångspunkten för bedömningen av säljarens felansvar vid fast egendom är köparens undersökningsplikt medan vid lös egendom är utgångspunkten parternas avtal eftersom ingen undersökningsplikt är lagfäst vid köp av lös egendom. Vid fel i lös egendom är påföljderna hierarkiskt ordnade där avhjälpande och omleverans är de primära påföljderna medan prisavdrag och hävning utgör de sekundära. Avhjälpande och omleverans är inga påföljder som kan åberopas vid ett fastighetsköp.

This paper discusses an osteological- and archeological analysis of a cairn from the Bronze Age on Gotland. The osteological material consists of both burnt and and unburnt bones from both human and animal. The objective of this paper is to shed light on the individuals who were buried in the cairn. It is also to generate information about continuity in its use and patterns of distribution of the bones and grave-goods in the cairn. The osteological analysis show that a minimum of five human individuals is present in the osteological material.

The aim of this thesis is to form a theory of the green consumer power and to distinguish whether this phenomenon could indicate a movement toward the ecological citizenship. To do so, scientific theories regarding the responsibility of companies have been used, as well as the public choice theory, to link individuals as citizens to individuals as consumers. The motives of corporate environmental responsibility, along with consumers ability to bring pressure in different dimensions, are later drawn on as indicators applied to empirical information. The largest producer of ecological products in Sweden, Arla Foods, is employed as case study to explore if the green consumer power can and does exist. The ecological citizenship uses the ecological footprint, to define in what ways we can minimize our part of environmental degradation.The study seems to strengthen the theory, consumers do have a power to make companies go green and they tend to use it increasingly.

Logistics is an important concept in the organizational context in which the planning of flows, services and products are treated. Logistics handles supplier management, supply of materials, production and distribution. The distribution of goods can be managed with different types of transportation depending on price and time aspects. The lowest transport cost for larger amount of goods is by maritime shipping. A common carrier used in transportation of goods is a standardized ISO- container.

Efter avregleringen av lagarna under 1990-talet öppnas marknaden med uthyrning av personal. Bemanningsföretag anställer arbetstagare som därefter hyrs ut till kundföretag som strävar efter högre flexibilitet i schemaläggningen av arbete. Finns det ingen efterfrågan av arbete blir dessa anställda utan sysselsättning trots att de har anställning i ett bemanningsföretag. Syftet är att beskriva och förklara arbetsledarnas uppfattning om inhyrd personal respektive fast anställda vad gäller arbetsförhållanden och relationen till arbetsledaren. Uppsatsen är utförd som en flerfallsstudie byggd på intervjuer med arbetsledare i företagen Coca-Cola Drycker Sverige AB, Posten Logistik AB, Schenker Logistics AB och Spendrups Bryggeri AB.

A new build in the Swedish nuclear power system would entail increased re-quirements for the proposed repository, which is adapted after the reactors of today. With a fast reactor, capable of burning nuclear waste, operating in parallel with the light water reactors, the increased requirements on the repository could be reduced.In this thesis, simulations of a light water reactor and a fast reactor have been performed by using the Monte Carlo code Serpent to investigate the changes in the fuel inventory. The light water reactor in the study is a boiling water reactor and the fast reactor of the type sodium-cooled fast reactor and they have been used for three different operation scenarios.By studying the fuel composition and the results from the simulations of the three scenarios conclusions can be drawn. Conclusions regarding the change of the fuel inventory and decay heat in Clab as well as the interim storage facility and in the repository. Depending on the operation alternative the changes dif-fered significantly and especially regarding the mass of burned actinides for different fuels in the fast reactor.The lowest increase of fuel assemblies was meet when using 50 years old fuel with 20MWd/kg U burnout and 2,0 % enrichment for start up of the fast reactor and 30 years old fuel assemblies with 50MWd/kg U burnout and 4,7 % enrichment for the further operation of the reactor.The increase of the number of fuel assemblies was 3174, which is equivalent to 641tons of heavy metal.

The purpose of this master thesis is to investigate the influencing factors on the businesspotential of products with health claims, using PrimaLiv as an example. And togive recommendations on how a dairy producer, which is present in the Swedishmarket, could improve the sales rates of products with health claims. We have chosento put a main focus on the consumer, as he or she determines the business potential.This is an unusual approach since most studies cover the producer?s perspective. Wethereby wish to contribute with new knowledge on the area in question.

The relationship to professionals has proved to be a helping factor for personswith severe mental illness, but it is also a relationship characterised by anunbalanced power relation. The aim of this study was to compile and analyze theknowledge of what persons with severe mental illness themselves consider to behelping in the relationship to professionals, and to specifically analyse this from apower perspective. The analysis was conducted using Foucault?s ideas of powerand knowledge, and an empowerment perspective. The method used was anarrative review.