Klädindustrin har förändrats betydligt de senaste 30 åren. Detta har lett till nya affärsmodeller som bygger på trendigt, billigt och snabbt mode. Dessa affärskoncept benämns fast fashion och i Sverige finns kedjeföretagen H & M, Lindex och Gina Tricot för att nämna några. Konceptet uppmanar konsumenter till att ständigt konsumera kläder som därmed stimulerar konsumenternas behov av att bära det senaste modet till ett rimligt pris. Detta beteende får i längden konsekvenser för miljön vilket leder till att media och samhällsaktörer ifrågasätter dessa affärsmodeller.

The world today is experiencing an AI summer, urging us to engage with its technologies on a daily basis. Recently, researchers have begun to voice concerns about the potential risks if we do not address the inherent biases in these systems. After all, AI is merely code based on mathematics produced by humans. This essay focuses on Stable Diffusion and Midjourney to examine biases in fashion representation and how fashion is visualized and reproduced concerning race, social class, and culture. A series of prompts were intentionally written in simple terms such as ?rich,? ?poor,? and ?race.? The results revealed troubling biases, as these programs consistently depicted poor individuals as people of color and portrayed wealthy, elegantly dressed individuals as exclusively white..

The intention of this study is to find out how the female celebrity is portrayed in women?s magazines directed at women of different age groups. The magazines that I have chosen to analyse are Frida, Veckorevyn and Damernas Värld. My aim is to find out what kind of celebrity appears in the magazines in terms of occupation and topics in the articles. Furthermore, the aim is also to determine whether the celebrity is portrayed in a different or similar way depending on the target group.

The aim of this thesis is to examine the impact that clothing has in Margaret Atwood?s novel The Blind Assassin from 2000. The essay begins with a brief overview of how clothing has been acknowledged in different areas of research. The overview leads up to the conclusion that fashion, as well as clothing in large, has been overly ignored as a potentially fruitful subject of academic status. This is much due to the fact that fashion is traditionally regarded as being a classically feminine subject, as well as it can be said to be a result of fashion?s very elusive character.

This essay analyses two swedish magazines about marriage, called "giftermålstidningar", from 1914 and 1924. With ideology as theoretical basis the subject matter is to find words and expressions of ideological influence in the source material. These influences is assumed to come from contemporary marriage laws, which expressed certain views about heterosexual relationships. In addition to the state's laws, the writers in the magazines is presumed to be influenced by other contemporary ideas. Either an older, christian tradition from brittish baptist Frederick Brotherton Meyer, or the swedish economist Knut Wicksell, who represents the Neo-Malthusian world view.

The purpose of the paper is to explore of what importance network relations are to the small fashion company Clemens en August. Clemens en August is a new German fashion label, which has the goal to become established in the high-end segment. The company uses an innovative sales strategy, directly distributing its products to the end costumer. The theories used will serve as a tool to analyze Clemens en August 's strategy from a network perspective. As the Bachelors thesis nr: 12464 ?Clemens en August ? A Network Perspective?, authors; Malin Elmlid, Biancastella De Angelis and Carsten Juldorf, date of approval 2006-01-11, contains delicate data about the studied company we have decided to classify it as secret.

The purpose of this thesis is to study how femininity and masculinity is portraited in theeditorials of four Swedish lifestyle magazines; Glamour, Cosmopolitan, Moore and Slitz. Themain questions we based our study on are: What kind of relationship does the editor in chiefcreate with the intended reader? What conception of the world does the editor in chief createin the editorials? How does the editor in chief portray masculinity and femininity?In order to answer the questions above we performed a qualitative analysis of the editorials offour lifestyle magazines published during 2007. We used a discourse analysis with emphasison gender and how the editorials constructed masculinity and femininity and its stereotypicaltraits.Furthermore we based our results on a theory of the socially constructed gender. According tothis theory gender is constructed during our childhood and adolescense by the individuals andthe society surrounding us.

AbstractIn this essay I am examining the representation of popmusic with particular focus on gender and identity in two youth magazines called Kamratposten and Julia. Using the method of Norman Faircloughs critical discourse analysis I have studied ten interviews with popmusicians from each magazine based on the theorys of representations, discourses within popularmusic and queer theory. The intention with this study was to examine how popularmusic is represented in youth magazines. If the magazines were reproducing femininity and masculinity in the interviews with the musicians, and in the representation of popmusic in the magazines. And also if there were any differences and similarities between the magazines regarding the representation of popmusicians.The analysis lead to the conclusions that how popmusic is represented in the magazines depends on what the magazines wan´t to represent on the basis of their target groups and ideologies.

 The aim of this thesis is to examine men's attitudes towards literature, and how social norms affect their book reading, in order to contribute to the knowledge of why men's book reading is decreasing. This is realized through a discourse analysis of literature recommendations in men's lifestyle magazines.Two magazines, King of Sweden and Magazine Café, are examined through critical discourse analysis. Theories of discourse are combined with theories of gender to explore how gender stereotypes affect men's reading habits.The analysis shows that ideals of masculinity have a great influence on the book recommendations. Social norms, associated with gender, also seem to have significance to whether or not a book is considered suitable for men to read. These are, inter alia, norms of heterosexuality and violence.

Coat en kollektion av slow fashion-möbler är ett projekt inspirerat av det traditionella herrmodets?tröghet? och dess betydelse för hållbarhet. Temat är hämtat från de långsamma strukturerna iherrmodet med kostymer, skjortor och detaljer, såsom manschettknappar."Slow fashion" handlar om att göra succession snarare än revolution, att förvalta ett arv medgradvisa förändringar, att förflytta det som fungerade igår till idag. Det syftar till att förmedla detgenuina, det som det finns en historia bakom och det som inte är styrt av dagens trender ochkonsumtionshets. Arbetet vill visa på betydelsen av formval, då ett objekts livslängd ofta intesitter i dess material, utan snarare i dess grundform eller proportion.Resultatet är kollektionen Coat, bestående av två möbler, en fåtölj och en stol, skapade för att gekontrast och utrymmet för rummet att verka i sin fulla elegans..

Breaking through the clutter and getting consumers? attention is a constant battle for marketers. Could consumer magazines be the solution to the problem? It is not a new marketing method but consumer magazines do not look like traditional marketing and they offer consumers value. Since these are qualities that could increase consumers? will to take part of commercial messages, it might be a method that deserves more attention.

Through interviews, a questionnaire survey and an in­depth analysis of the Swedish magazines Veckorevyn and Magazine Café has a number of parameters been made visible. It was difficult to obtain an unambiguous result when the journal's target audience is crucial for the cover design. Nevertheless, we can generally say that the transparent varnish of covers, PMS colors and enclosing the journal in plastic do not increase the attention value, as this occurs in many magazines. Due to today's tough competition among journals, we believe that they will need to niche themselves much harder to survive. We also believe that the new, big trend is that more covers will become more plain and stylistically pure, with one big communicating image and fewer coverlines, as many covers were designed during the 1940s..

This is a study about source criticism in Swedish health magazines in 2014 which is based on Torsten Thuréns positivist philosophy of science and formulations about source criticism. The thesis was based on the hypothesis that the Swedish health magazines are inadequate in their source-critical approach. To prove or disprove the hypothesis a quantitative content analysis of one hundred articles was made. The quantitative content analysis was based on twelve variables and the results showed that the hypothesis to some extent was true. The magazines reported their sources in most cases, but the majority of the sources consisted of various authorities such as doctors, psychologists, and personal trainers.

Previous studies have shown that there exists a gap between purchase intention and behavior in consumption situations. This gap is especially prevalent for sustainable or green products and even more so in terms of sustainable apparel consumption. Therefore, the adoption of sustainable fashion remains low as fast fashion dominates the industry. A counter-movement for mass consumption - access-based consumption - has reached the apparel industry and in Sweden we see it in the form of clothing libraries. This qualitative thesis uses in-depth interviews to uncover the feelings of seven consumers towards the idea of accessing rather than owning their clothing as a more sustainable consumption form, factoring in the strong identity connection that we have to our clothes and how this affects their perceptions.

Women magazines are like guides to women and girls, due to the fact that they consistently upgrade their women audience about different trends. Advertising ads that are directed toward women are enjoying being in the atmosphere of women magazines, based on their frequent presence in women magazine?s content. Postfeminism is regarded as being an escape from feminism or as the opposite of feminism because they don?t share feminism?s ideology about equality, gender, and feminism?s questions about power struggle.