My curiosity concerning what pupils read and write during leisure time led me to gather information using a quantative method. The study's aim is to investigate which reading and writing habits they have during their time outside school. A comparison was done of pupils at school year level 3 and level 4 in two different schools with the intention of investigating the influence of social background on reading and writing habits. 137 pupils filled in survey forms and thereafter the MYSTAT statistic program was used to process the information. The results point towards that the pupils read story books both more often and for a longer time than any other type of literature and that they read them often or very seldom.

I denna studie har vi har valt att undersöka och analysera ett enskilt fast fashion-företag kring ämnet miljö och hållbarhet, nämligen Gina Tricot. Valet av företag grundar sig i intresset av att undersöka hur ett förhållandevis ungt fast fashion-företag engagerar sig inom miljö och hållbarhet. Denna uppsats skrivs med mål om att ge alla intresserade en inblick i hur ett växande modeföretag tänker kring mode kopplat till miljö och hållbarhet, och om deras målgrupp verkligen lägger vikt vid dessa aspekter när de handlar kläder. Syftet med studien är att granska hur och varför ett fast fashion-företag arbetar med och kommunicerar miljö och hållbarhet, samt undersöka hur kunderna uppfattar och påverkas av företagets arbete och kommunikation. Hur viktigt är hållbarhet för företaget och hur viktigt är det för deras målgrupp och kunder? Begreppen som behandlas, för att kunna besvara syftet i uppsatsen, är CSR och hållbarhet.

Detaljhandeln är idag präglad av hög konkurrens och många aktörer som slåss om sammasegment. Fast Fashion med sina snabba produktlivscykler och låga prissegment trots en högmodegrad, har lett till att konsumtionsmönstret förändrat konsumenternas beteende genomderas krav på ständiga uppdateringar av sortimentet. Dagens kunder kräver mer än enbart ettlågt pris för att attraheras, vilket kräver att även Fast Fashion-företagen adderar ytterligarevärden. Imagen och känslan för varumärket spelar därför en stor roll även för Fast Fashionföretagoch inte enbart för märken som agerar inom en högre prisklass. För att kunnatillfredställa det kunden efterfrågar krävs av företaget att de tydligt identifierat sin målgruppför att kunna anpassa erbjudandet efter just dem.

Relationsmarknadsföring har idag blivit en central del i många företags marknadsföring. Kort sammanfattat är relationsmarknadsföring ett marknadsföringssätt som fokuserar på att etablera och utveckla relationen till kunden. Eftersom en konsument idag, bland annat med hjälp av Internet, har tillgång till väldigt mycket information ökar medvetenheten och ger kunden en större möjlighet att välja var och av vem hon ska handla. De konventionella marknadsföringsmetoderna blir alltmer ineffektiva och företagen lägger istället mer energi på att skapa en relation till kunden som individ. Inom modebranschens detaljhandel syns detta tillvägagångssätt i form av kundklubbar, nyhetsutskick och den personliga interaktionen i butikerna.

Teenagers are the group that spends most money on clothing. When choosing clothes, the so called internal and external signals could affect the perceived quality of the teenagers. The external signals are for example price, brand and place of purchase while the internal signals are the physical composition of the product as for example garment and size. The perceived quality is the attributes that the teenagers perceive that the specific article of clothing has. Today?s marketing, within the fashion line, is mostly to present the design of the product and aim the marketing for curtain segments and to keep a distance to others that are not within the segment group.

AbstractBackground: Countries can be seen as brands (nation brands) with brand values that transmitto the country?s products. Country-of-origin (COO), the brands nationality, links the productto an associative network of cultural shared national stereotypes. Through associating thebrand with a country or a region, the credibility of the brand can increase and strengthen thebrand. Therefore COO is used in marketing to position a brand.Purpose: The purpose of this study is to examine how luxury fashion brands communicatetheir national identity through analyzing their advertising.

For centuries, the human body has been used as a mean to project the norms, moral values and aesthetic preferences that exist throughout society. It has been controlled through constrictive fashion, family and social virtues and through how we perceive gender and sexuality. This essay strives to show, not only how the body and the aesthetic values coexist, but also how they work together and influence each other, with the body as the aesthetic medium. To do this, Michel Foucault?s writings of sexuality and his theories on morality and discipline, as well as Judith Butler?s works on normativity and performativity are being used.

Our everyday life is becoming more active and the activities we perform influence the way we dress. Due to an increase in activities undertaken in an urban environment, demands are changing and the need for active wear that meets the new demands follow suit. The four characters represented in the research can be seen as a reflection of the functional features needed, including base layer, mid layer/insulation and shell.Despite the increase in activities, most of our clothes are still constructed on static dummies or drafted on a table in 2D and the main developments within the active sportswear field is driven by material innovation. By creating garments on a body in movement, my aim is to develop new functions and expression in active sportswear through construction.Construction methods in active sportswear are examined and understood through observations and reconstructions and constitute the foundation of a study of movement for a design recovery.The movement and features required for leading an active urban life sets the direction of the development of new func- tional garments. A series of trial and error sessions and draping fabric on a live model in movement created the prototypes used in functionality tests to establish their feasibility.

For centuries, the human body has been used as a mean to project the norms, moral values and aesthetic preferences that exist throughout society. It has been controlled through constrictive fashion, family and social virtues and through how we perceive gender and sexuality. This essay strives to show, not only how the body and the aesthetic values coexist, but also how they work together and influence each other, with the body as the aesthetic medium. To do this, Michel Foucault?s writings of sexuality and his theories on morality and discipline, as well as Judith Butler?s works on normativity and performativity are being used.

About a year ago, Göteborgs-Posten, one of Sweden's largest daily newspapers, decided it was unprofitable to continue producing their feature-style weekend magazine, Två Dagar. Standing at a crossroads,not wanting to stop producing the weekend magazine altogether, they decided to outsource. Spoon Publishing AB, a content agency with strong ties to Göteborg, were assigned with taking over the production.Going forward, Spoon has taken over a majority of the responsibility for the conceptual work and actual production, all with the main purpose of reducing cost and increasing efficiency.Normally Spoon does content marketing for a wide range of customers in an equally wide spectra of channels, from print to radio, television and web.The main purpose of this essay has been to investigate and establish whether the journalistic integrity and quality has in fact been maintained despite the weekend magazine being outsourced. We have analyzed selected editions of the magazine, first and foremost inarticles under the vignette fashion, using a qualitative method for content analysis, scrutinizing everything from the denotation of single words to the big picture. This specific vignette contains the most frequent contributions by in-house, or at least reappearing, journalists.Perusing the material in Två Dagar, we have come to the conclusion that the magazine has indeed retained its level of quality and still reflects the same core values as before being outsourced..

The textile business is one of the oldest industries of our time, and it employs nearly 1.4 million workers within the European Union alone. It is not unusual that this is the foundation of a country?s industrialisation. Even though the industry brings many positive factors, there are also negative factors that will influence the industry?s growth in the future.

Syfte: Uppsatsens huvudsyfte är att kartlägga och beskriva hur modebranschen förhåller sig till fenomenet kopiering. Genom att kategorisera olika attityder gentemot kopiering samt de aktörer som står bakom attityderna, analyseras även varför vilka aktörer har specifika attityder kopplat till fenomenet.Design/Metod/Ansats: Uppsatsen presenterar, med hjälp av kategorier, de attityder och aktörer som är representerade i debatten om kopiering. Ett urval har gjorts i fråga om vilka media och texter som ska analyseras i ramen för studien. Dessa texter har sedan analyserats så till vida att kategorier av attityder kunnat identifieras i texterna. I ett andra steg har de aktörer som står bakom de identifierade attityderna kategoriserats.

Uppsatsen är ett försök att applicera kulturvetenskaplig teori på en kontemporär subkultur. På så sätt kan den avkodas och dess kopplingar till samhällstendenser kan belysas. Tesen är att hipsterismen innehåller element som utmanar sättet vi vanligtvis tolkar och förstår ungdomskulturer på. Vidare visar forskningen att hipsterismen är ett resultat av nästan 40 år av nyliberal kapitalistisk utveckling, kombinerat med gentrifiering, konsumtionsvanor, kulturellt kapital och subkultur..

Online shopping is growing and its turnover increases each year. Internet hastherefore become an important retail location for companies. Web shops lack thephysical room for marketing as well as face-to-face interaction between customer andsalesperson. Therefore there is a need to develop marketing and customercommunication methods for this way of shopping. In physical shops the customer hasthe ability to try on the garments and be pampered by the staff.

The advantages with product placement in blogs compared to traditional media is shown in earlier empirical findings where consumers found blog posts more credible and informative than a corresponding article in a web paper. It can therefore be argued that the informal structure and personal tonality of the blog reinforces the effects of product placement on brand attitude and intention to buy as the consumer has no persuasion knowledge and does not detect the rewriting of the product as commercial.This paper?s overall aim is to provide concrete implications for how to manage product placement on fashion blogs. The purpose of the essay is therefore to investigate the communicative effects of product placement in fashion blogs as well as to examine if a revelation of commercial interest behind a blog posts about a certain brand effects the consumers? attitude towards the blog and/or brand attitude and intention to buy.