AbstractAim: The purpose of this thesis is to research how women think about fashion in relation to their self and to others. Can clothes be an expression of who we are who we want to be and how we look at others? What are the main characteristics in this type of communication and what kind of information can be distributed using this tool?Method/Material: InterviewsMain results: Clothes can work as a tool to show who we are and what we are, mainly on short term. We use clothes for different purposes, sometimes we what to be seen and really show who we are and what we stand for and sometimes we just what to go with the flow and not be seen at all. We will always have a physical need for clothes but it is also a natural and important part of our individual expression and our identity.Keywords: Fashion, Clothes, Identity, Lifestyle.

Abstract Title: A study of in-store atmospherics impact on young consumers in fashion houses Date of the Seminar: June 4th 2008 Course: BUSM08. Master thesis in International Marketing & Brand Management Authors: Md. Abu Baker Siddique Masum Milan Filipovic Supervisor: Ulf Elg Keywords: In-store atmosphere, young generation, fashion houses. Thesis purpose: This thesis will find out the influences of the in-store environment in the fashion houses and it will be applicable for this sector. This research will provide information to develop a better in-store environment in fashion houses to attract more young people.

This project is a study in how to represent the Swedish magician and variety artist Carl-Einar Häckner in a web-based environment. With a starting point focusing on illustration I wanted to produce a web environment that would function as a prototype for a webpage. My personal aim was to explore and gain new experiences from working in a digital interactive environment. I wanted to use animation and illustration to create an atmosphere and communicate emotions, and in the end find out a way of how to integrate that with a more text based content. The project is a personal project based on my interpretation of the work of Carl-Einar Häckner and an effort to translate Häckners expression and the emotions he evokes in his variety shows into image..

Purpose: To explore the purchasing function, mainly the supplier selection activities, in the fast fashion apparel industry. The purpose is 1) to explore the criteria associated with supplier selection for fashion products, and 2) to analyze the purchasing activities in order to find characteristics and trends which are considered to be strategic for the buying company. Method: The empirics consist of qualitative interviews with employees with responsibility for the companies' purchasing activities, as well as information gathered from articles, annual reports, and company websites. Result: The study indicates that qualitative criterias have increased in importance, and have become an important part of supplier selection for fashion goods. A number of characteristics where identified as important for purchasing fashion goods, which can affect choice of supplier; examples are increased collaboration, increased re-buys and increased use of logistics services.

As my final project I planned to animate a movie. Usually I work with illustration and I see animation as the next step in my design work, to investigate how illustration and movement can collaborate. The purpose with my project was to develop my technical skills, improve my design process and broaden my work to eventually be able to work with animation. My ambition was to make an abstract animation and my focus was mainly on my personal process and knowledge. I also wanted to explore how much one can abstract a movie while still communicating a story or message..

Title: The decisive opinion - A qualitative study of consumers opinions of eight Swedish fashion companies.Seminar date: 2008-01-14Course: Candidate thesis media and communication, 15 ECTS,Authors: Micela Danielsson, Frida ÅhsAdvisor: Larsåke LarssonFive keywords: Profile, Image, Brand, Fashion and AdvertisingPurpose: The purpose with this study is to evaluate and discuss the connection between profile and the companies? image in the eye of the consumer.Methodology: A qualitative method has been used in the paper, focusgruops interview with respondents from Örebro.Theoretical perspectives: The overall theory of the paper is describing fashion theory. profile, identity and image and advertising.Empirical foundation: Consumers from Örebro have made a contribution to the basis of our empirical study.Conclusions: The results show that fashion and clothes play a big part for the consumers and they ascribe it the part as a way to show their identity, image and express them selves. For none of the companies profile and image did not have a full connection, but a lot of times there were parts of the profile and image that had a connection. The questioned states that they get their opinions from merchandise, stores, store employees and different kinds of advertising.

Flygfänas skog is a project where illustration meets spatiality. The work is about how section 62of the Children and Youth Hospital (BUS), at Skåne University Hospital, in Lund can useillustration as a compliment to their premises. Today, the hospital has difficulties to deal with theolder children patients at the hospital in a good way because the expression that is there today,mostly only appeals to the younger patients. Previously, there has been some kind of decorationon the department and the staff thought that this is boring, is a problem in that in many placesthere are stickers of child characters posted on the walls. This and other installations that cut outletters, face off, and symbols have made sense in the department becomes fragmented, ill andchildish.

Syfte: Syftet med uppsatsen är att kartlägga hur ett tänkbart samband mellan mode och varumärke kan se ut i modeföretag. Metod: En kvalitativ studie med ett abduktivt angreppssätt. Slutsatser: Sambandet mellan mode och marknadsföring i modeföretag är mycket starkt, även om branschen i sig, historiskt sett inte agerat som om så vore fallet. Centrala faktorer för modeföretagen med ett starkt samband i just dessa två begrepp är bl.a.: ? Överexponeringsproblematiken, det faktum att varumärken kan förbrukas.

E-commerce is becoming more common in Sweden and many Swedes buy clothing and sporting goods online. Online fashion retailers offer a visually pleasing range of products, which places greater emphasis on the aesthetic design of the online retailer. This paper examines how the perceived credibility of an online fashion retailer is influenced by the aesthetic design through a first impression. This study was conducted through ten interviews where the informants observed, assessed, and then discussed the online fashion retailers that were used in this study. Results show that recognition of an aesthetic design and a perception of usability and professionalism affects the perceived credibility in a positive way.

Media society is under a constant development and in line with this change, firms must adapt to the market. We have investigated what fashion companies in fact are doing to communicate in the dynamic market. We wanted to find out how to communicate and how they can market themselves in a new and innovative way to create long-term customer relationships. We have used a theoretical frame of reference based on marketing communication, fashion marketing, branding and relationship marketing theories. We have assumed four themes throughout the survey which are: customer contact and relationships, emotion in communication, branding and relational communication.

En bruksanvisning är inte bara ett lagkrav utan även avgörande för helhetsintrycket av en produkt och det företag som står bakom. Därför är det av största vikt att bruksanvisningen klarar av att förmedla den information som krävs för att användaren ska kunna nyttja produkten på ett korrekt och säkert sätt.På uppdrag av företaget Careva Systems AB har jag arbetat med att förbättra en bristfällig bruksanvisning till deras produkt Carevabältet. Den befintliga bruksanvisningen innehåller mycket text, är komplicerad och rörig och visar inte hänsyn till läsaren, vilket riskerar att göra denne osäker, irriterad och missnöjd.Jag har undersökt hur informativ illustration kan användas som ett verktyg för att göra bruksanvisningen lättare att läsa och förstå samt tydligare och mer intressant för användaren. För att få reda på det har jag analyserat och användartestat den befintliga bruksanvisningen, jag har lärt känna målgruppen med hjälp av intervjuer och jag har tittat på teorier om fördelarna med illustration och vilka egenskaper de måste ha för att fungera i bruksanvisningen.Utifrån det jag kommit fram till har jag skapat ett förbättringsförslag som i mångt och mycket handlar om att förtydliga genom att förenkla. Konceptet har jag sedan utprovat för att kunna konstatera att illustration bidrar till att bruksanvisningen fyller sin funktion bättre. .

ABSTRACTTitle: Teenagers and their perception of fashion brands (Ungdomar och deras uppfattningar om modevarumärken)Number of pages: 42Author: Louise KindblomTutor: Göran SvenssonCourse: Media and communication studies CPeriod: Autumn term 2007University: Division of Media and Communication, Department of Information Science, Uppsala universityPurpose/Aim: To achieve a deeper level of knowledge and a better understanding of high school teenager`s perception of the three fashion brands Gucci. H&M and Canada Goose and too distinguish potential gender related differences in their perceptions.Material/Method: A questionnaire about fashion brands delivered to three schools in the Stockholm area.Main results: Teenagers perceptions of the three fashion brands Gucci, H&M and Canada Goose are more different than similar. This differences in teenagers perceptions are discernible in a comparison between the most usual and unusual associations that are related to each of the brands. Gucci is associated with success, wealth, excitement and uniqueness. H&M is for example seen as earth-bound and has in a comparison with the other brands reached the highest level of positive associations.

Lupus is the result of an investigative project in illustration. In my degree-work I have investigated the different guises of the wolf, which I have thenillustrated visually combined with some portions of text. The result, presentedin the form of a book of 36 pages, is narrated in a poetic and free style with meas a personal author. The images of the book tell the story of both the wolf of fleshand blood, as well as the wolf as a symbol. My work is produced with the hope thatby talking about the wolf in a way other than the standard, new ways of regarding apresently endangered but valuable animal, can arise..

- En granskning av Kairos Future. I Säffle sparar kommunen pengar genom att släcka var tredje gatlykta utanför centrum och tänker flytta delar av gymnasieskolan till Åmål. Samtidigt har kommunen lagt flera hundra tusen på ett pågående visionsarbete i samarbete med konsultföretaget Kairos Future..

The purpose of the study is to examine how retailing trough brand owned outlet stores effectsthe fashion brand. The problem that the essay is aimed to solve is how the fashion brand isinfluenced by selling through outlets and what opportunities and risks it has on the brand. Thestudy has been carried out by qualitative methods using interviews to answer the questionformulation. Three empirical perspectives have been chosen; an expert-, business- andconsumer perspective which have been linked up with three applicable theories. The fashionbrand Acne and its two stores; the flagship store and the outlet store have been chosen as acase study.