Abstract Title: PR consultants and bloggers; a win-win situation? -  A study of PR consultants? new adaptations in the labour market due to the emergence of fashion bloggers. Authors: Cecilia Girell, Sandra Kjellstro?m Tutor: Ylva Ekstro?mPurpose: With the expansion of the Internet, fashion bloggers have gotten more power. A few companies have understood this powerful and reasonable cheap marketing channel. Despite this, most companies still feel powerless, but what has happened to the work of PR consultants in this constant changing media environment? The ones whos purpose is to act as intermediaries between companies and various media channels.

Problem: Företag ägnar sig åt ett seriöst hållbarhetsarbete, men det finns anledning att tro att detta inte speglas i deras marknadskommunikation. Förändringar i marknadskommunikation tenderar att vara konservativa, då företag väntar på en indikation från marknaden för ökat intresse av hållbara produkter.Syfte: Huvudsyftet med arbetet är att undersöka huruvida företag inom ?fast fashion?- och ?fast food?-industrierna som gör ett gediget hållbarhetsarbete också använder en marknadskommunikation som är ohållbar. Som en del av detta arbete kommer en grundläggande definition av ohållbar marknadskommunikation att konstrueras genom teoristudier.Metod: En kvalitativ undersökning har använts, då en fallstudie med bildanalys har genomförts, med empirisk data hämtad från företagens marknadskommunikation.Teori: Den teoretiska referensramen grundar sig i teorier kring marknadskommunikation, hållbarhetsaspekter och konsumtionssamhällets konstruktion.Resultat: Det empiriska materialet redovisas genom fallstudieberättelse, baserad på bildanalysen av marknadskommunikationsmaterial som utförts och den analysmodell som har konstruerats.Analys: Empiriska data som insamlats har jämförts med de teorier som vi använt oss av i den teoretiska referensramen. Resultaten har analyserats för att hitta övergripande likheter inom företagens marknadskommunikationSlutsats: Företag inom ?fast fashion?- och ?fast food?-industrierna som arbetar seriöst med hållbarhetsarbete kan också använda en ohållbar marknadskommunikation enligt den definition som har konstruerats..

This is a pattern project for textiles, with main purpose to develop and challenge my design process and to experiment with a mix of different printing techniques. The goal of the project was to create three textile individuals as representatives of my experiments, inspired by natural surfaces.The world of fashion have been an inspiration and has been the model for these textiles, with its powerful and playful patterns. With the world of fashion as a model, I also chose to work with the materials habotai silk and silk velvet. The qualities of these materials has also been influential in my design language.The work has been very focused on experiementation and exploration, and resulted in three printed fabrics that I have chosen to call Björkalm, Lindstam and Lavbädd..

Most scientists believe that in the good times the peasant had the opportunity to follow fashion. Virestad parish does not follow fashion. My purpose is to try to understand something of the mechanism that made Virestad do so: that I will do by analyzing the results in relation to the concept of status. My main source is estate inventories. Here I examine the status markers and differences in what they invested in clothes and jewelry in relation to the estate's proceeds.The lower the balance, the more percentage they need to put on clothes.

The lifecycle of fashion products get shorter and shorter. Companies in the fashion business needto make sure that they can offer their customers the right products, in the right quantity at theexact right time. The competition on the fashion market today is tough and if companies aregoing to be successful they need to have access to the most reliable suppliers, and also offer theircustomers products with high quality to attractive prices. It is therefore of highest importance toevaluate and choose the right sourcing strategy. Product category and type of organisation aresome of the factors that will determine which strategy that is most appropriate.

The use of internet is growing rapidly and many people choose to spend a lot of their time in the virtual world. This is the reason why we believe that it is important for companies to consider using internet as a tool to reach their customers. Today many companies, especially within the fashion industry, have acknowledged this and use internet marketing to reach existing and potential customers. Social media and search marketing are two helpful tools that can be used in order to make a company visible on the web, given that they know how to use them effectively. The purpose of this study is to examine how companies within the fashion industry can use social media and search marketing to reach their customers and what kind of attitude they have towards using these tools.

To understand students, their world and what makes them act in a certain way or how they form groups in school is a very important part of a teachers work. You get a better understanding for the students behavior by having knowledge about how they look uponthemselves and other students, to prevent prejudice and tendenses to bullying and beeing an ?outsider?. Clothes and fashion are often a big part of the students identity buliding and how they look upon themselves and get looked at by others.We have chosed to exeminate this phenomenon among girls since they are often more exposed by the media for example and with unreasonable beautyideals and other external factors that many girls try to live up to in todays society.We have made a survey regarding the usage of clothes and fashion in the making of an identety with totally fiftyeight girls in the ninth grade on two different public schools in Haninge and Tyresö municipality..

The study is a qualitative textual analysis comparing how two newspapers fromSmåland reacted to Nazi Germany during the interwar period. The purpose of the studyis to illustrate how newspapers' political orientation may influence its content. Theexamined material is limited to letters to the editor, editorials and columns. The twopapers are of different political orientations, Smålänningen is bourgeois andKronobergaren is social democratic. The theoretical basis is founded in Klas Åmarksperspective on Sweden's position in the war, the so-called small state realistic paradigmand the moral perspective, as well all Kosellecks theory about the written word.

The study is a qualitative textual analysis comparing how two newspapers fromSmåland reacted to Nazi Germany during the interwar period. The purpose of the studyis to illustrate how newspapers' political orientation may influence its content. Theexamined material is limited to letters to the editor, editorials and columns. The twopapers are of different political orientations, Smålänningen is bourgeois andKronobergaren is social democratic. The theoretical basis is founded in Klas Åmarksperspective on Sweden's position in the war, the so-called small state realistic paradigmand the moral perspective, as well all Kosellecks theory about the written word.

Inom modebranschen växer konkurrensen sig allt större och fler modeföretag satsar på fast fashion som konkurrensstrategi. Konsumenterna har idag ett starkare modeintresse än någonsin vilket gör att företagen genom korta ledtider kan ta fram moderiktiga produkter till ett lågt pris för att tillfredsställa konsumenternas efterfråga. Den ökade konkurrensen gör att det blir viktigare för modeföretagen att samspela med sina olika attribut för att skapa en stark position på marknaden. Företagets tjänster har blivit ett av de omdiskuterade attributen. Där modebutiker bör satsa på att förbättra sin servicekvalitet genom att ge en högre nivå i sitt kundbemötande för att öka kundlojaliteten och konkurrenskraften.

ABSTRACTGustafsson, J. & Söderqvist, N., ??The Island of Peace in the Sea of War? A newspaper study of Växjö city?s newspaper editorials regarding the conflicts of the Second World War in the Nordic countries?, Linnaeus University. A qualitative textual analysis delving into three local newspapers from Växjö city is in many ways the essence of this study. The main purpose of this study is to examine three key conflicts, the Winter War, Operation Weserübung and the Continuation War. Each conflict has been assessed in relation to the opinions advocated in the editorials of the three politically diverse newspapers.The theoretical basis for this study is founded on similar analysis made by Nybom, Johansson and Åmark who all have contributed to the content of this particular essay.

Thesis purpose: The purpose of this study is to investigate the interdependencies within the process of partner selection in the fashion and design sector and the emanating criteria for finding the ideal co-branding partner in order to use co-branding as a strategic brand activation tool. Methodology: Multiple Case Study Theoretical perspective: Brand Building and Brand Activation, Relationship Marketing, Strategic Alliances, Affinity Partnering, Co-Branding, Consumer-Brand Relationships Empirical data: Interviews with expert consultants and company representatives (adidas, BMW, BMW MINI, Diesel, H&M, Opel, Philips, Sharp, Volkswagen) Conclusion: Partner selection depends decisively on the different co-branding aims and incorporates the crucial step when using co-branding as a tool for strategic brand activation. The co-branding aim and the corresponding partner lead to various types of relationships, which, in this study, are anthropomorphized to connect the world of marketing and branding to real life. Fashion and design brands have proven to be particularly eligible as co-branding partners for brand activation due to their innovative and trend-oriented nature..

Fashion creates reactions. It is a type of art form that constantly needs to be updated. This is the thrilling part about fashion, but it is also the part that can create unintentional reactions.In this essay I will examine two garments that have achieved a great amount of media coverage, both in Sweden and abroad. One of them is a jumpsuit from H&M that was criticized because of the resemblance to the uniform worn by the Peshmerga-soldiers in Kurdistan. The other garment is a children?s sweater launched by Zara.

The concept Corporate Social Responsibility (CSR) describes a company's social and environmental work. More and more companies have embraced the concept of CSR and for some businesses, it has become equally important to present its efforts within CSR as to present its latest profits.The purpose of this essay is to establish an overall picture of a company's CSR efforts and to discuss the potential conflict between CSR and the aim for profit We investigate how businesses can improve their CSR effort so that it contributes to a positive development for the society while still creating economic value for the company. The study is based on a qualitative study of four Swedish companies in the fashion industry: Kappahl, Gina Tricot, Åhlens and Indiska. The results show that according to the theoretical framework, the four companies do not reach a complete strategic approach to CSR. To achieve this it is necessary for the companies to change their current CSR-activities..

This is a report that goes through the design process of designing and illustrating a virtual clothing shop with the theme ?Stockholm Streetstyle? for the website ?Stardoll.com?. The purpose of the report is to examine how you can manage to get as close to designing a certain style or theme as possible, and also how the process of designing a clothing line can work, The illustrations were made in Adobe Illustrator and the final result of the project was an illustrated fashion collection with 21 parts, in the total of 6 outfits, and also a background for the shop. .