Scarcity due to supply, demand or in time is all factors that affect consumers´buying behavior. The scarcity principle describes how scarce resources appear moreattractive to the customer's eyes than unlimited does. When something is scar thecustomer often draws parallels to the quality and price, that the product will bemore expensive and better. People hate to be deprived of choices. When a certainproduct is scar, the customer will desire the product even more.

My curiosity concerning what pupils read and write during leisure time led me to gather information using a quantative method. The study's aim is to investigate which reading and writing habits they have during their time outside school. A comparison was done of pupils at school year level 3 and level 4 in two different schools with the intention of investigating the influence of social background on reading and writing habits. 137 pupils filled in survey forms and thereafter the MYSTAT statistic program was used to process the information. The results point towards that the pupils read story books both more often and for a longer time than any other type of literature and that they read them often or very seldom.

I denna uppsats undersöker vi unga kvinnliga modekonsumenters attityder gentemot hållbart mode. Vi studerar också deras upplevda skillnad mellan hållbart och vanligt mode. Slutligen undersöks på vilket sätt de mjuka värdena påverkas av den hållbara egenskapen. Vi har använt oss av semistrukturerade intervjuer med sex kvinnliga respondenter i åldern 29-35 år. Resultaten har analyserats med hjälp av Maslow´s behovspyramid, ABC-modellen, konsumtentbeteende enligt Kotler et al.

This bachelor thesis consists of an analysis of museum environment. In the research, case studies have been done at the, Stockholm based museums, Swedish museum of Natural history?s exhibition Natur i Sverige (Nature in Sweden) and the Nordiska museet?s (Nordic history) exhibition Modemakt (Power of fashion) and learning environment Lekstugan (playhouse). The purpose of the research was to study how cultural heritage is used and developed within the museum pedagogy aimed at children. The research is based on a multimodal approach with focus on learning resources.The research examines the museums focus on children and youngsters, what the goals for this focus looks like on respective museum and how the focus is visible in the actual museums.

This thesis aims at examining factors that influence women?s choice of clothing. Focus lies on what women want to communicate with their clothes, how consumption is used as a means of expression, women?s attitude towards the clothing and the body image that media has created. Is there an underlying idea in a women?s choice of clothing and is she trying to express something specific? Why do women buy the clothes they do? The aim with this thesis is to identify if there is a difference between people from an urban area and those from a small town, as well what role the geographic difference plays in how fashion conscious you are or how you choose your clothes.

Title: Social Media ? And customer interaction in smaller firmsSeminar date: 2011-06-10Course: Information Logistics, D-level.Authors: Marie Stenhammar and Ulrika CarlssonAdvisor: Jaime CamposKey words: Social Media, Web 2.0, Co-creation, Viral marketing, Word of Mouth, smaller firmsPurpose: This paper aims to describe the relevance of social media to smaller firms, the challenges and opportunities they face and what strategies they use, in the interaction with their customers.Methodology: The study is qualitative in nature and has an abductive approach. The empirical material consists of in-depth interviews with chosen companies and Internet observations.Theoretical perspectives: Social Media, Web 2.0, Co-creation, Viral marketing, Word of MouthEmpirical foundation: The study takes its empirical base from in-depth interviews with representatives from the small companies and internet observations connected to these.Conclusions: Smaller companies have great interest in social media. They preferably use Facebook, blogs, YouTube and Twitter. Their strategy is mainly to be very active and update their social media regularly.

The purpose of this paper is to investigate in which aspects the public library is affected by its local community. This is re-searched by means of an exemplified case study of a Swedish public library in which we analyze governing documents and the library website with respect to environmental scanning and mar-keting of library services.The research questions are: How are the local community?s demands on the public li-brary being described in the governing document? How is the public library?s response to the demands of the local community being described in the operational plan? How are the demands of the local community, as shown in the governing document and the operational plan, re-flected in the marketing of library services on the library website?Our conclusions are that:The demands of the local community are described in a general fashion in the governing document, but there is a lack of concrete political guidelines.The public library's response to the demands of the local commu-nity is described to some length in the operational plan, but not with respect to economical factors.The demands of the local community are reflected to some length in the marketing of library services on the library website. Many of the overall themes that we identify in the governing document and the operational plan can be found in the marketing directed towards important target groups..

Scarcity due to supply, demand or in time is all factors that affect consumers´buying behavior. The scarcity principle describes how scarce resources appear moreattractive to the customer's eyes than unlimited does. When something is scar thecustomer often draws parallels to the quality and price, that the product will bemore expensive and better. People hate to be deprived of choices. When a certainproduct is scar, the customer will desire the product even more.

This report presents a bachelor thesis by Erika Gustrén aimed to increase people?s interest for recycling and reusing by create new products of things that already exist in most people?s homes in the materials textile, plastic and paper. That would be a modern and innovative way to contribute to a better environment.The goal with this project was to create three cocktail dresses made of the same pattern and design and with the three chosen materials. The project did not have its base at a company, therefore an external mentor was chosen to help and support during the development of the project. My mentor was Kerstin Boulogner who is a fashion designer and one of the members of GKF (Gotländska Konsthantverkare och Formgivare) in Visby.The project began with an analysis of the chosen materials; textile, plastic and paper.

I denna uppsats undersöker vi unga kvinnliga modekonsumenters attityder gentemot hållbart mode. Vi studerar också deras upplevda skillnad mellan hållbart och vanligt mode. Slutligen undersöks på vilket sätt de mjuka värdena påverkas av den hållbara egenskapen. Vi har använt oss av semistrukturerade intervjuer med sex kvinnliga respondenter i åldern 29-35 år. Resultaten har analyserats med hjälp av Maslow´s behovspyramid, ABC-modellen, konsumtentbeteende enligt Kotler et al.

Weekly lifestyle magazines constitute an important role for many young people these days. Their purpose is to inform and entertain a broad public within subjects such as fashion, friends, relationships, men and beauty. Frida and Veckorevyn are two big magazines that have a big influence on young women. One subject that frequently occurs is articles about men, written by women. This study focus on how (with which qualities and weaknesses) these women choose to subscribe men.

The way we socialize today is radically different from how it was only twenty years ago. Since the arrival of the Internet more and more of what we know about the lives of our friends comes from text-based social networks, or blogs. This means that we all, more or less, have become authors of our own life stories and that the reality we live in have become fictionalized. In this paper I explore what effects this postmodern process of dissolving boundaries has had on the autobiographical genre, where the line between fiction and reality is traditionally stressed. By analysing Carina Rydberg?s (b.

In the field of maintenance management there are but a few models an organization can use. The one model that has risen to the status of being the de facto standard in Sweden is pm3(på maintenance management model). The aim of this study is to lay the groundwork for a new method of evaluate the use of pm3within organizations. Today there is no uniform way of performing such an evaluation, which is necessary in order to diagnose the performance of the systems maintenance organizations.In the process of creating our own method for performing this kind of pm3audit, we further developed the ideas from a study by Lagsten & Nordström (2013) that was performed at the county Region Skåne. The authors of that study had developed ideas about using method rationale as a basis of creating a method for pm3auditing.

CSR har växt fram i samband med att ansvarslöst företagande uppmärksammat och allmänhetens medvetenhet kring sociala frågor ökat. En del småföretag i textilindustrin har positionerat sig som etiska och miljövänliga. Ledarna i dessa småföretag har styrt företagen utifrån värderingar som är kopplade till deras personliga värderingar. Syftet med studien är att belysa hur små modeföretag som implementerat CSR i konkurrensstrategin hanterar problemen som uppstår vid ledarens avgång. För studien har en kvalitativ undersökning valts.

During the last decade of the twentieth century both ?manhood? and gender studies seems to have undergone changes. With the field of masculinity and the critical studies of men, added as ?subsections? of broader gender studies, new knowledge has been produced to better grasp the production of gender and power relations of patriarchy. During the same decade as the ?metrosexual? first appeared of the urban stage, acts of homophobia and attitudes towards ?manhood? seems to have changed.