A study of how pseudoscience is used in modern science as a method for dividing people into groups depending on their extraction with focus on the book The Bell Curve written by Charles Murray and Richard J. Herrstein..

Nordmaling is a small muncipality that has gotten a lot of critic in media over the last two years. In order to regain a good reputation and to communicate a strong message towards external groups, Nordmaling have decided to develop a branding platform that can represent the organization in both external and internal communications. In order to develop a brand the organization must understand its identity.The purpose of the study was to examine the employees? thoughts of their organization in order to be able to define the organizational identity and give recommendations of core values that the organization can apply to their brand. To understand how the employees perceive their organization and what they think the organization stands for, the main focus was to study their view on values, standards, goals and vision of the organization through focus interviews and a survey.

Aim: The aim of this essay is to study the work of an alcohol company?s (Pernod Ricard) corporate social responsibility and how this work is being communicated to the company?s stakeholders. Furthermore I aim to describe the profile of the specific company, in other words how they wish their stakeholders to experience the company. I will then compare this profile with the image of how the interviewed stakeholders actually perceive the corporate social responsibility activities. Are there any differences?Material/Method: Together with literature and document studies, a qualitative method has been used and four focus group interviews with a total of 16 stakeholders have been conducted.Main results: The main results from the focus group interviews showed that the stakeholders appreciated corporate social responsibility work that focuses on the protection of young people.

Students at the School of Engineering at Jönköping University have on behalf of the swimming organization ?Nässjö Sim och Livräddningssällskap? conducted research on how to monitor and evaluate swimmers and swimming groups in a simple and efficient manner with a focus on usability and user friendliness. Since no system existed that could meet these requirements, the client had a desire to tailor and develop such a system. The purpose of this work was to develop a system that would work as a tool to be used by coaches and swimmers alike and allow them to eventually follow the development of swimmers and swimming groups. The organization also wanted to have the ability to create tests and exams, both for land and water training, register these in the system and in a structured way know which swimmers took and passed these.For this thesis, the following questions functioned as a framework for progress.UsabilityHow to design a usable system and what is required?SystemWhat type of system is best suited to meet the client's requirements and preferences?Competition resultsHow can one retrieve all the competition results for swimmers of Nässjö SLS?DatabaseWhat type of database is best suited to easily share data with an external existing database?Usability has been the main focus throughout the project.

The aim of this Masters thesis is to identify discourses within the school library field and to analyse which professional identities the discourses result in for school librarians. The empirical data consist of 71 articles from Swedish journals concerning school libraries and school librarians, between the years 2000-2003. The theory and method used is a discourse analysis which is inspired by Ernesto Laclau and Chantal Mouffe. This form of discourse analysis was chosen since it was useful when identity was the focus of study. The analysis is accomplished in three steps.

The aim with this thesis was to investigate how the Swedish newspaper Aftonbladet construct and reproduce imaginations of gender and gender order. An important premise for our work is the agenda theory, which states that media has great impact on what is on their audience mind. We chose to investigate how Aftonbladet wrote about two Swedish footballers, Lotta Schelin and Zlatan Ibrahimovic, during a European championship with each players national team. By using a method of critical discourse analysis based on Teun van Dijks idea and with gender glasses, we analysed eight articles and two chronicles regarding each player.Our results show that Aftonbladet construct and reproduce gender and gender order by its different ways of portraying Lotta Schelin and Zlatan Ibrahimovic. Articles regarding Lotta Schelin tend to be more audience oriented, focus more on her and her teammates emotions and more often focus on things outside her profession as a footballer.

This essay deals with how the development of society, the media society in particular, has an impact on the teaching of the subject of art. In the society of today, we are bombarded with more images than ever before. As an effect of this, the curriculum of 2011 emphasises the importance of the ability to orientate oneself in the modern society. Furthermore, it describes art not only as a practical subject, but also as a verbal and community-orientated subject. Because of sparse and dated research, the subject of art is in danger of marginalization as a school subject. The purpose of this study is to illustrate art teachers? conception of the aim of the subject of art.

With the advent of a range of social networks, librarians all over the world have startedto ask themselves how this new technology can be used as a way to market theirlibraries. Today's information websites and search engines are difficult competitors forlibraries and information centers, and are forcing traditional information institutions tomarket themselves in new ways.Marketing theories have traditionally concerned themselves with money transactionsand marketing of specific services and/or products. Relationship marketing theories, onthe other hand, focus more on the relationship between the customer and the companythat produces the product or service. These two parties are seen as co-producers, andrelationship marketing theories tend to focus more on a win-win situation, than on thecompany gaining power of the customer. The relationship is the important thing, and thetheories concentrate to a great extent on how to nourish these relationships.This paper is a discussion about whether Facebook as a social network is a usable toolfor library marketing.

In this thesis, rare book collections in university libraries are studied. University libraries function primarily as service institutions for students and researchers. Rare book collections may to some extent be seen as a part of this service. Stockholm and Uppsala University Libraries are the focus in this thesis. They participate because of their difference regarding their rare book collections.

In this thesis, the results of a survey regarding grade progression between secondary and upper secondary school in a municipality in the north of Sweden serve as the starting point for a study of the experiences and expectations of a number of 16 year old girls who are in the first year of upper secondary school. The study is performed by means of focus group interviews with female pupils from the three largest upper secondary schools in said municipality in an attempt to gauge their experiences of grades, grade assessment, teacher practices and perceived differences in how boys and girls are treated. The results show that most of the girls are disappointed with upper secondary school so far. Many of them feel that secondary school was both more fun and more rewarding in a sense of learning. Their appreciation of how this more rewarding atmosphere affected their grades differed between the various groups.

The aim of the study was to focus on well-being and sexuality for a woman in a couple?s relationship. Seven women were interviewed and the analysis was carried out with a phenomenological approach based on lifeworld theory. The respondents reported their lived experiences of well-being. The result is summarized in five constituents: the relationship?s common living-space, looking for companionship, the relationship as touching, the intimacy of the relationship and the importance of other people for the relationship.

This thesis investigate how energy efficient measures has spread throughout the data centers in Sweden. These questions are put up against a theoretical use of such concepts such as green IT, technological evolution, large technical systems and knowledge dissemination. These theories are used to answer the questions that are encountered during the study, such as how green IT is approached, how big of a role environmental thinking has had in the evolvement of these new technologies. The study has been conducted in a longitudinal manner, it is an observation of the phenomenon that is data centers over a longer period of time. 23 non structured interviews spanning over 27.5 hours of recorded material have been conducted alongside a study of archived material.

The Public Sector Scorecard (PSS) is a younger version of the balanced scorecard, created for public and nonprofit organizations. The latest model of PSS is divided into three main groups and seven perspectives, while the balanced scorecard consists of four perspectives. Organizations who use either PSS or the balanced scorecard are supposed to have a clear vision spread all over the unit. This study has sought differences between the two models of financial control in both theory and practice. The first part of the study is a theoretical comparison between the models? structures and terms used in them.

The purpose with this essay is to study the public support givers view of the concept innovation and to study how the public support givers discuss and act around the division of public support to entrepreneurs innovations. The purpose is further to describe if the division of public support favour or not favour environmental innovations and to examine if the public support givers consider the industry for environmental innovations is profitable for the society?s economy.We have done several case studies where we have interviewed eight public support. Support givers in this essay are defined as public authorities and other organisations on local, national and/or international level that gives public support to innovations. The public support givers that take part of the essay is VINNOVA, ALMI Stockholm, Innovationsbron, Energimyndigheten, SU Holding AB, KTH Holding, Västra Götalandsregionen and MISTRA.Our theoretical starting point is Silverman and Baums theory ?Picking Winners or Building Them?.

This Masters thesis investigates user education at academic libraries. The increased demand on students to keep themselves updated in the information society of today urges libraries to develop their user education, concerning both content and teaching strategies. The aim of this study is to examine user education at academic libraries, and the approach of librarians in their teaching. The research questions address how librarians implement the user education and what they focus on. We also want to explore what differences and similarities there are between the user educations, and if anything could be further developed within them.