Det samhälle som vi lever i idag präglas av olika mer eller mindre kapitalistiska varumarknaders inflytande på vår vardag. Två trender som har sina orsaker helt eller delvis i detta förhållande är en ökad individualisering och marknadisering av samhället. Konkret för individen innebär detta att det blir allt viktigare att marknadsföra sig själv, att sälja sig själv. Med utgångspunkt i detta förhållande så genomför denna uppsats en empirisk studie av två specifika fall där detta ?att sälja sig själv? är som allra tydligast; kontaktannonser respektive curriculum vitae, CV.

The aim of this master thesis is to examine the identity of librarians. We have done this by conducting a text analysis where we have analysed texts produced by DIK, the major union of librarians, and by Library and Information Science departments in Sweden. The material we have analysed is texts produced in the aim of introducing and marketing the librarian occupation and education. The aim of this study is to find out how the identity of the librarian is expressed in this material. We have conducted the text analysis by adopting the critical discourse analyst Norman Fairclough´s theories.

Syftet med denna undersökning är att genom en kritisk diskursanalys av utvalda tidningsartiklar, redogöra för framställningen av Islamiska Staten (IS) i Irak och Syrien. Det avses genomföras i identifiering och analysering av framträdande diskurser i textmaterialet. Undersökningens kritiska ambitioner ligger i ett synliggörande av medias maktposition i samhället med fokus på diskursen om Islam och muslimer. Media tenderar att presentera en bild av IS och tillhörande diskurser utifrån ett västerländskt perspektiv, vilket ger upphov till ett skillnadskapande av ?vi och dom?.

This Master?s thesis examines library courses, a relatively new form of user education. Our focus is on the pedagogical point-of-views reflected in the text in these library courses. The primary purpose of the study is to analyze the pedagogical discourse displayed in the library courses to determine if the perspective is behavioural, cognitive, constructive or socio cultural. We are investigating if the pedagogical discourse differs from course to course, and if so, how are they different? In addition we aim to find out how the pedagogical discourse in the library courses relates to university websites and governmental and legal texts, at the discursive and social practice level.

The main aim of this study is to examine the political debate in Sweden around a potentionalcriminalization of buying sex abroad. A second additional aim is to analyze the debate from anintersectional feminist gender perspective, by bringing attention to ideas about gender, ethnicity andpower expressed in the empirical material.The questions at issue are:What are the arguments for and against the potentional criminalization of buying sex abroad andwhich central discursive battles can be discerned throughout the debate?What impact do ideas about gender and power have on the construction of a general advocatediscourse versus a general antagonist discourse?The methodological point of departure is Critical Discourse Analysis, drawing on the theories ofNorman Fairclough, Ernesto Laclau and Chantal Mouffe. The empirical material consists of 27articles and editorials publicized in Swedish newspapers between January 2011 and November2014.The result shows that the polemics manifested in the debate are based on different ideas aboutgender, ethnicity and power. A crucial discursive battle stands between human rights andinternational law as a superior principle.

The purpose of this thesis is to analyze the perception of Christianity in nine textbooks andidentify changes in-between them and over time. The content of the textbooks will also bediscussed in relation to the steering documents connected to each book.I have chosen to focus on three curriculums, Lgy 70, Lpf 94 and Gy 11. My researchquestions are: how Christianity is treated in textbooks in religious studies in relation to theperception of Jesus, God and man? What are the differences/similarities across time andlearning materials? In what way does the textbooks change with the syllabuses?Text consumption and discursive practices is analyzed with the help of a set of tools thatare based on the critical discourse analysis and Fairclough's three-dimensional model. Theimage of Jesus, if described by a textbook, is also analysed.Three textbooks were chosen from each curricula.

Sweden?s most trusted news distributor, Sveriges Radio (Swedish Public Service radio broadcaster), has high ambitions with the journalism it broadcasts ? especially when it comes to gender equality and diversity. This thesis examines how gender is constructed in Dagens Eko (Today?s Echo) to find if and how power structures are expressed language-wise. Queer theory is used to look at how gender is constructed and how one can look at, and question, gender and gender hierarchies.

The aim of this thesis is to contribute to a better understanding of the FRA-law. The focus of the study is to examine how Swedish politicians relate to the new draft of this law on intelligence. Key themes in the study are security, threats, surveillance and privacy. The power relationship between the individual and the state is also examined. Empirical data used in this study consists of a spoken plenary debate in the House which was held in connection with the adoption of the FRA law in June 2008.

Studiens syfte har varit att undersöka hur mäns våld mot kvinnor skildras i media och hur det bidrar till att producera eller reproducera diskurser om våldet. Jag har dessutom diskuterat vilka konsekvenser framställningen kan få med hjälp av rådande forskning och teori. Studien som har en kvalitativ forskningsansats består av 153 nyhetsartiklar publicerade på Aftonbladet och Expressens hemsida under 2012. Artiklarna har bearbetats med hjälp av etnografisk innehållsanalys och delats in i kategorier. Kategorierna har sedan används för att presentera mitt resultat.

Studien syftar till att undersöka hur stress konstrueras i svenska tidningar samt vilka skillnader och likheter som finns i konstruktionen av mäns och kvinnors stress. Den teoretiska utgångspunkten är Berger och Luckmanns socialkonstruktionism som innebär att allt är socialt konstruerat. Faircloughs kritiska diskursanalys har också legat till grund för studiens teoretiska och metodologiska ramverk. För att besvara studiens syfte har Faircloughs tredimensionella modell använts för att analysera artiklar från Sveriges fyra största tidningar. Artiklarna som analyserades handlade om mäns och kvinnors stress.

The aim of this thesis is to contribute to a better understanding of the FRA-law. The focus of the study is to examine how Swedish politicians relate to the new draft of this law on intelligence. Key themes in the study are security, threats, surveillance and privacy. The power relationship between the individual and the state is also examined. Empirical data used in this study consists of a spoken plenary debate in the House which was held in connection with the adoption of the FRA law in June 2008.

Genus är något som vi bygger upp våra föreställningar om varandra kring. Det är också mer problematiskt än man tror och påverkar oss i allra högsta grad. Media är en stor informationsportal idag och den förmedlar en bild av genus. Genus skapas i både språket och i bilder. Undersökningens syfte är att utforska livsstilsmagasin för män och kvinnor och titta på hur man konstruerar den andre.

There are several typical ideas about the suburb. The suburb is often associated with criminality and other social problems such as segregation. The purpose of this essay is to study the picture of how the suburb is constructed in a media context. The method used to answer the purpose of this study is critical discourse analysis, based on the thoughts of Norman Fairclough. The central theoretical ideas for this study are representation, stereotypes and racialization.

The urgency of sustanible development is world-over issue. This essay focuses on the relations of enviromental ethics in the context of the Swedish upper secondary school and the subject of geography, by analysing different educational texts.The purpose of this essay is to reveal and identify discourses of enviromental ethics in curriculum documents; Lgr 11 and the plan- and the coursedocuments for the subject of geography, in educational publisher?s textbooks and in sponsored texts related to the subject of geography and finally to discuss potential consequences this might implicate for education. For this have the methodology of Norman Fairclough´s critical discourse theory, CDA, as well as a matrix of environmental ethics, based upon Mikael Stenmarks classifications of enviromental ethics, been used.In the Cirriculum, Lgr 11 and documents for the subject of Geography, and in the educational textbooks from ?Liber? and ?Gleerups?, are the environmental ethics of intergenerational anthropocentrism the dominant.

The aim of this study is to deepen the knowledge of how libraryusers, library personnel and the relationship between them are expressed in ?strategicdocuments? of university libraries in Sweden. As used in this study, strategic documentshave the purpose of pointing out focus and strategic planning for an organization. Sixstrategic documents are chosen. The main theory and method used is critical discourseanalysis signed Norman Fairclough.